How to Use Snap Glasses Like a Boss

How to Use Snap Glasses Like a Boss  

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Experiential marketing events are all about the visuals, and Snap Spectacles are being used by today’s idea-creators to craft memorable times. Snap Spectacles are smart glasses, developed by Snap—also known as Snapchat—for iOS and Android devices. They give Snapchat users a new way to capture, store and share content via the Snapchat platform—all with a hands-free spin.

They have a trending design, looking like a colorful pair of party shades. Each Snap Spectacle features a 115-degree wide-angle lens, giving the wearer the ability to capture circular video. Basically, they’re created for on-the-go video capture. Any user with a smartphone can sync footage, connect to users on Wi-Fi and share mobile content. Meanwhile, snaps recorded with iPhones can be transferred through a Snap Spectacle’s Wi-Fi or Bluetooth connection. The day’s footage is compiled into a Snapchat Story. Then, it can be exported as either individual snaps or entire collections.

They’re $130 for a pair, but they’re incredibly useful as event tools. If you’re able to throw down on a Snap Spectacles investment, the strategies below might be useful to you.

Strategy One: Implement Games

You’re already on a highly visual path. Spectacles aren’t only useful for digital picture snapping; they’re awesome live-action tools for high-energy situations. So, implement games at your event! Trolli’s used Snap Spectacles at its Beardsketball activation, engaging consumers on a new, immersive level. By focusing the spotlight on the players, you’ll create an environment conducive to engagement, long-term action and a great social media campaign.

Strategy Two: Get First-Person

Because Spectacles offer a rare first-person point of view, they’re solid tools for any experiential campaign which utilizes on-site visuals, movement and attendee engagement. When viewed by the Snapchat app, captured Spectacles footage gives viewers the ability to rotate their phone while holding the same image. Even if the phone is turned around, Spectacles can capture a full range of motion via its circular lens. Tell attendees to show their hands, and show how hands-off your event can be.

Strategy Three: Prep for Augmented Reality

Spectacles don’t have augmented reality features yet, but they’re going to have them in the figure. At least, we assume they will. Last month, a Snap patent application for future AR glasses was discovered by Mashable. If you’re dropping money on a Spectacles investment, consider making it the first step of many. A long-term Spectacles campaign might be the push you need, as a marketer, to craft a road to success. As for an AR experience, combine the first two strategies while giving attendees the chance to engage your product on a new, digital, level.

Snapp’s app is expected to grow—and quickly. Aside from its AR patent for a product called World Lenses, it’ll be a useful tool for marketers wanting to engage attendees with Snapchat filters, 3D object placement and a slew of other nifty games. If you haven’t yet, check out the Spectacles web page. If you think your strategy has room for such a device—don’t hesitate. It’s totally worthwhile.

How to Draw a Crowd to Your Live Stream

Live streams are invaluable marketing tools, but they’re constantly evolving. If you’re struggling to gain viewers, broadcast effectively and garner audiences, check out our tips below. Today, an impactful livestream utilizes relevancy, excitement and adaptability to succeed. If you want to boost your viewership, take charge with your creativity.

Tip One: Make a Scene, and Stick to It

While adaptability is important, you should still stick to a general voice. Consistency is key in growing a fan base, and it’s vital to your stream’s success. Be on time, and make sure you have at least 15 minutes set aside for early and late viewers. Your live steam’s predictability, overall, will determine its success.

Tip Two: Get High-Quality Equipment

Poor quality video deters viewers. You won’t sustain a long-term fan base unless you’ve directed your dollars into high-quality equipment. High-quality equipment circumnavigates server congestion, prevents viewing issues and assures good content delivery.

Tip Three: Make the Steam Easy to Find

Don’t try to control your audience’s viewing habits. Make your platform accessible—and make it adaptable. Hook it into Facebook and Twitch, and make sure viewers at all locations can sit down at a moment’s notice. As for location: Make sure it’s flexible. Few things kill a live stream like a rigid, inoperable filming location.

Tip Four: Shareability is King

Invest in engagement tools. If you’re like Toy Group—who’s shareable on Facebook, Twitter and everywhere else—you’ll make a difference. Instead of having thousands of shareable photos, you should align them with your video strategy. Shareable content is well-curated, beautiful and easily digested. Even if your content is text-based, it should be enticing for readers. In the social networking world, power is derived from enticement.

Tip Five: Prioritize Mobile Accessibility

In 2017, mobile access governs digital marketing strategies—and for good reason. If a media campaign is mobile-accessible, it’ll succeed. Don’t segment your audience by restricting mobile access. Instead, make sure mobile access is more than an option. Make it a primary avenue. Today, a large percentage of Internet surfers conduct research, use Facebook and share media via their smartphones. If you can secure a quality viewing space in the mobile world, you’ll succeed.

To draw live stream viewers, make sure your content is worthwhile. Nearly everyone is on a livestream, and modern livestream quality isn’t very high. There’s a lot of white noise out there, and you’ll need to surpass it to survive, thrive and become a sensation. Take your time, plan out your content and prioritize social media and mobile access.

Event Trend: Photo Booth Ideas for 2017

Few things bring guests together like a photo booth. Whether you’re presenting a new product line, getting creative with an expo or simply want to land a new brand perspective, installing a photo booth is a good idea. We’ve already seen a few photo booth trends in 2017 worth mentioning, and we’re sending them your way. Check out these awesome, tech-centric photo booths, and take charge with this year’s latest gadgets.

One: The LEGO Photo Booth

LEGO’s UK flagship store installed the world’s first “Mosaic Maker,” which is a photo booth capable of transforming self-portraits into LEGOs. A lot of brand providers have taken advantage of the trend, coming up with inspiring, unique ways to change the visitor’s face. LEGO’s mosaic kit, available after the photo is snapped, lets customers shape their own pictures.

Two: Movie Photo Booths

Apple, among other big tech providers, has expounded upon the recent Face Place photo booth series. It’s honored as the nation’s “Manufacturer of the Year,” and it isn’t toning down its creative approach to everything customer-centric. The Movie Photo Booth utilizes marquee-style lighting, Apple’s own green screen technology and digital photo sets which harness fantasy film backgrounds. Spice up the typical photo booth experience, and give your guests something to remember, scene-wise.

Three: The TapSnap Photo Booth

Whether you’re putting together a small event, a corporate soiree or a lavish expo, a TapSnap photo booth can enhance your visitor experience. It focuses on the customer’s perspective, using today’s leading technology to offer customized digital photo options. It’s rentable, too. Powered by a well-trained staff, TapSnap is quickly becoming a leading photo booth rental option.

Four: Social Media Booths

Social media has become a popular photo booth tool, and brand are using Facebook and Twitter log-in prompts to capture online moments and build brand awareness. These photo booths still have in-depth photo options, and they still showcase a variety of digital snap options, but having social media accessibility has changed the game.

Five: Gif Booths

Gifs have been around for a while, but they’ve only just taken off in the photo booth world. Alongside slow-mo booths and g-force “wind booths,” gif booths are becoming a staple of mall-based marketing events. Once again, social media plays a part. Facebook’s introduction to short-looping video has only fueled the trend.

As technology becomes increasingly integrated into photo booth technology, customers will start expecting lavish displays. Online metrics, social media and even virtual reality have come a long way. Today, even small marketing campaigns benefit from unique photo booth ideas. Where do you stand?

Carrie Movie Trailer - Experiential Marketing

The greatest trailer and marketing of 2013 must got to the new movie 'Carrie'. This movie chose to market itself by creating a viral video that has reached over 20,000,000 views at the time of this posting.

The clever marketers at Sony came up with this great idea to spoof coffee drinkers, by staging a fake incident at a coffe shop where unsuspected coffee lovers would witness the power of Carrie in real life.

Spoiler alert, this movie is about a girl with special but uncontrollable abilities. Those unsuspecting coffee drinkers were startled by witnessing Carrie's telekinetic powers on other people around her. Unbeknown to the coffee purchaser, everyone in the room were actors and they were going to appear in the best movie trailer of the year. Great experiential marketing, I think so!

The ability to create a direct connection with your audience is what experiential marketing is all about. This movie connected with those coffee drinkers who ran out of the store and most likely you, after you watch the below movie trailer. Could this create a spawn of new movie trailers? Chronicle in 2012 attempted to do this when organizers created a fake flying human, but the movie trailer Carrie takes it to a whole new level. Will you be in a Hollywood movie sometime soon?

From a marketing agencies point of view this trailer is a genie in a bottle or the holy grail of marketing and a experiential marketing dream for Ad agencies. Let us know what you think about these types of experiential marketing ideas.

If you are planning an event and looking for experiential marketing inspiration then consider this Carrie movie trailer as your foundation and direction for connecting with your audience. Any event that lacks the type of ideas that this movie trailer came up with, is probably not worth using. Remember the type of audience you are connecting with and make sure the content you come up with is appropriate.

Film Studio in Miami for Augmented Reality

Augmented reality may sound like something out of a movie or psychedelic drug experience. However, in reality, it's a type of experiential marketing that takes a viewer's imagination and brings out the possibilities of "what if" in a factual, realistic way, it becomes believable.

The beauty of augmented reality marketing is that it partially involves the truth. So the consumer already wants to believe part of it or accepts part of the presentation as the truth. The most common version takes a real photograph or video and adds an element of made-up material to it. Sometimes, in crude versions, the addition is fairly obvious, almost comical. However, in professional versions, the augmented reality factor is so realistic; it's almost believable as the real thing.

This new type of marketing, augmented reality, takes advantage of digital tools, video, and the most modern computers to bring imagination to life. And Soho Studios is the service to work with to make it happen. Among the various venues in Miami, Soho provides the best facilities in which to work with when planning an event incorporating advanced marketing tools.

With 65,000 square feet of space Soho Studios clearly stands among one of the bigger party venues Miami and event space Miami locations. Further, its multiple spaces allow the location to work as much as a film studio as a convention center. So a client can create some of the biggest augmented reality marketing programs or commercials in the venue, and then it can be switched out quickly to photograph and art display event or a fashion show event. This is no shortage of possibilities that can occur working with Soho Studios for film, photography, celebrations, meetings, design and fabrication and more. The only limitations for customers are the physical walls of the facility and their imaginations.

Superman Samsung photo shoot

The most anticipated movie this summer, Superman 'Man of Steel' is due to be released worldwide on June 14.

This movie is ready to give you goose bumps and make you feel super strong. Another real life Superman came to Soho Studios to film his latest Samsung SMART CAMERA NX300 photo shoot. Who is this real life Superman? None other than the fastest man on the planet Usain Bolt.

Superman may travel faster than the speed of sound but as far as humans go Usain Bolt can run up to speeds of 38.48 mph. In Usain Bolt's latest Samsung SMART CAMERA NX300 commercial and photo shoot, Usain demonstrated how fast he is including the NX300. Watch a behind the scenes video shoot with Usain Bolt and Samsung.

We may never have a real Superman but Samsung's NX300 featuring Usain Bolt are the equivalent in speed, strength and power! Watch the finished Samsung commercial that was filmed at Soho Studios in Miami. Our studios are the largest in Miami for photo shoots, film shoots and commercials.

How to put on a fashion show

When you want to show off your clothing designs and get some excellent exposure one of the best ways to do it is to host a fashion show displaying your clothing line. This is the way all of the big designers started their careers.

One the most important elements of putting on as flawless fashion show is picking the perfect venue to have it at. You want to choose a company that is experienced in hosting events like yours, and that is well known in the community. Soho Studios in the Wynwood District is an excellent site to choose. It is well known in the community for its successful events. They host a variety of high profile events such as charity events, fashion photography, parties and formals, and many successful fashion shows, especially during Fashion Week. They have a superb rental space available and will provide you with professional accommodations.

There is a lot to do before Fashion Week, and exposure is the key to success for up and coming, and experienced designers as well. Miami is a great place to get started. Having a Miami fashion show could be the key to your success. This is not an easy task, you have to have a workable plan, and dedicated sponsors will help too.

Your entire plan and schedule of events should be in place long before the show. You will need plenty of time to put together your models, clothing, makeup artists, marketing and advertising, and your budget. Your budget may change as you plan your event, do not plan to stick strictly to your budget, leave room for flexibility.

You should then choose the theme of your venue, think of the type and design of your clothing line and try to draw inspiration from it. If your clothes are not in line with the atmosphere of your show it will be distracting to the guests. You want your show to flow smoothly from start to finish. This will include the décor of the event area as well as the music that you may have. It should all work together.

Of course you will need assistance with all of the preparation; you may be able to find people who are interested in fashion, art, makeup, etc. that would be willing to donate their time in return for the experience and knowledge they will get from assisting you. You do want to save money with volunteers, but do not forget the importance of having some paid professionals in place. They will be the ones that you will rely the most on to guide the volunteers, and this will relieve you of having to watch every second of the planning process as well as, and most importantly, the day of the show.

Commercial shoot locations in Miami

Not too long ago many commercials were filmed on South Beach. Now in 2013 Wynwood has become the epicenter for filming most of all Miami commercials. Wynwood is Miami's art district and the last underdeveloped area of Miami. Full of murals and home to several bars and restaurants, the area is great for filming all types of commercials.

This Victoria's Secret commercial featured "Angels" strutting their stuff around Wynwood in high heels draped over Lamborghini's.

Victoria Secret chose to film their latest commercial in Wynwood and boy did they make it sexy! With so much eye candy already in Wynwood, these beautiful models took it to a whole another level. What happens when sex meets Wynood? Play the video and find out!

When choosing a filming location in Miami its important not be too far away from hotels and the I95. This is why Wynwood has become the best location in Miami for filming commercials. If you are interested in looking for a location in Miami for filming commercials then Soho Studios is the ideal choice for directors. With 70,000 sq ft of production space, Soho Studios offers everything a director and film crew will need for filming their commercial shoot. If you need one large space then look no further then our Armory Studio. The Armory is the largest studio in Miami. This studio has 33,000 sq ft of productions space that's ideal for filming commercials.

Miami Fashion Week

Along with New York, Paris and Milan, Miami is considered to be one of the world's fashion capitals. This probably shouldn't be surprising as this city, which is known for its beautiful people and photo-shoot-ready white-sand beaches, is now home to a number of top modeling agencies and designers as well as to both Miami Fashion Week and the Mercedes-Benz Fashion Week Miami.

Miami Fashion Week, which is also known as Miami Beach International Fashion Week, is the oldest of the Miami fashion shows. This week, which first began in 1998, has developed into the premier showcase for Caribbean, Latin American and Miami style. Although it was first held in Miami, it has since moved to Miami Beach, which was the reason for the name change. Of course, fashionistas know that regardless of its name or location, Miami Fashion Week events are not to be missed.

This year Miami Fashion Week will be celebrating its 15th Anniversary. As always, this will be an exciting time for the Miami area as thousands of models and well-known international fashion designers, such as Columbia's Juliana Rojas for Gabbita, Sarajevo's Ljiljana Majkic and Montenegro's talented Marina Banovic, descend on this city to work, party and network.

If you are planning on throwing an event during Miami Fashion Week and are in need of a venue, you should check out Soho Studios, which is located in the exciting Wynwood Art District. This huge building offers 65,000 square feet of versatile space that is just waiting to be utilized the way you see fit for your Miami Fashion week events.

For all you photographers out there Soho Studios is an excellent space for a photo shoot. Because Soho Studios' photography space is private, it also makes for a spectacular location for celebrity shoots.

Unfortunately, event space goes quickly in Miami during Fashion Week. So if you know that you want to throw a fashion show or other type of event during Miami Fashion Week it is important to book your space as soon as possible. Otherwise, you may end up left out in the cold and with nowhere to throw your event during Miami Fashion Week.

Art Deco in Film

In 1979, the National Register of Historic Places crowned Miami Beach's Art Deco District a Historical Place in America. The Art Deco in Miami is composed of structures built between 1923 and 1943 and is the world’s largest collection of Art Deco architecture. South Beach has grown tremendously in popularity as a Mecca for tourists not only because it helps showcase Miami architecture, but also because the city's unique style.

Because of its beauty, pleasant weather and welcoming eclectic population, many famous movies have been filmed there, as there is never a loss of places to shoot film in Miami. The Art Deco buildings have been used as a back drop in numerous movies. Oscar winner, Will Smith, filmed “Ali,” in South Beach. Other movies include: “Scarface,” and “The Bird Cage." Ideal outdoor locations and all-year available highways make Miami a Mecca for action movies and a good car chase, such as “Casino Royale” and “Bad Boys.” These movies helped to show the true beauty of Miami and the treasure of the Art Deco District of South Beach.

One company that has been instrumental in bringing film and television production to the Miami area is Soho Studios. Soho Studios is the premier resource for all production needs. Soho Studios is a large scale multi-purpose event space and convention center in the Wynwood District of Miami. Miami is an international hot spot for production and Soho Studios is the go-to company for film production in Miami. Soho Studios has film & television studios available, and the 65K square foot facility is air conditioned which is essential in the tropical climate. Soho Studios Convention Center can be set as a concert venue, event space or photography studio, even an art gallery during Art Basel Miami Beach.

Miami’s full of eclectic outdoor locations for film and television, and the Art Deco Architecture of South Beach is just one of them. For an indoor location that will showcase your work and help with all your production needs Soho Studios is Miami’s premier film and television studio.