How to Transform a Blank Canvas

Even if a business has money, they’ve still got it rough when it comes to event planning. Sometimes, the space isn’t there. At other times, unconventional avenues make it hard to let loose, get the point across and attract new customers. When thinking outside the ballroom, it’s important to consider your audience. Transforming a blank canvas into a full-fledged event isn’t easy, but it’s possible. Here’s how:

Turn Small Shops into Networking Gatherings

If you’re stuck with a coffee shop, fear not. You can still use the free Wi-Fi, attract customers and dish out branded swag. Coffee shops are today’s pop-up shops, and they’re surprisingly good venues for small businesses lacking funds. You can still cross-promote your other options, staying true to a frugal budget while meeting the locals.

Use Park Space for Active Market Promotion

These days, most brands utilize the sporty, get-up-and-go lifestyle to promote. We live in a world where even videogames are getting more active. If you’re stuck with a field, make use of it. Parks might seem unconventional at first, but they’re incredibly capable event properties. Set up a gazebo, have a cookout and promote your product to passerby.

Turn a Tram Ride into a Town Tour

Sometimes, all the venues are booked. Have you considered your mobile options? Today’s town visitors—and even the residents—are using cross-city tram services, brewery carts and even carriages to see new sights. Give your customers a look through your business’s eyes, and give them something to remember. Travel is memorable, and you needn’t spend tons of money on a good trip.

Book it In an Airport

If you’ve got extra money, try out a pop-up experience in an airport. A surprising number of brands, like NGO Miseror, have created entire digital campaigns centered in airports. Aside from the obvious high-traffic benefit, airports are unique places which guarantee visibility. If you’re expressing yourself in an airport, you’ll definitely be seen.

Check Out the Local Lodge

Similar to the cross-town experience, a one-night stay in a lodge isn’t a bad idea. A lot of marketers, in fact, are bringing their customers closer by instilling a sense of sincerity. If you can get your customers talking to one another, you have an experience.

Not every event relies on flashy event spaces, huge banners and unique technology. Sometimes, simpler is better. It’s called experiential marketing for a reason. Even if the event is small, you can instill a sense of wonder by planning your event correctly. Check out your local area’s offerings, and get to work on your brand’s experiential canvas.

Best Part Venue in Miami

Soho Studios is proud to announce that we have won Best Party Venue in Miami in Miami New Times' Best Of Miami 2015.

From product launches, brand awareness campaigns, private events, concerts, festivals and corporate events, Soho Studios turned an untraditional venue in Miami to the best place to host an event.

At Soho Studios we work with many experiential marketing agencies from all over the world to host and produce unforgettable events. As we focus on the year ahead will continue to connect international brands with local audiences in Miami.

We recently hosted an event for Anheuser-Busch's new brand of beer called Oculto. This event was truly one of kind as Mother Inc from New York spent a month building a Manor that had many different rooms that inspired guests to participate with others in creating memories and secrets. View the video to watch more.

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Thank you for visiting Soho Studios and we hope to see you in the near future.

The Heineken Mural Project at Art Basel Miami Beach

The Heineken Mural Project combines celebrity artists with cold Heineken Beer to create another addition to the Wynwood Walls in Miami. This event is held each year for Art Basel Miami Beach and features Chor Boogie, Estria, CP1, Don Rimx, and Prime and many more artists who paint the walls in the Wynwood District.

Chor Boogie, is "an artist of modern times" according to his webpage, who has a message to convey with his art and is not worried about your opinion about it. He has become a celebrity through his colorful works of art. All the artists chosen to paint the murals were chosen for the voice they would bring to the murals. Each mural is unique, and worth viewing in its own right.

Heineken's marketing geniuses have proven their worth with the Mural Project, and choosing Art Basel Miami Beach for their event space has put them right in the middle of the global art scene, as word of new murals spreads fast in the art community.

Plan Your Next Event At Miami's Premier Venue

Soho Studios has been established as the center of the art district, and therefore is THE event space Miami. If you are looking for a proven company to help market your brand at art Basel Miami Beach, Soho Studios has the location, reputation, and experience to host the event of the season, and you can be a part of it.

Venues in Miami such as Soho Studios stay on top of what is relevant in the art scene during Art Basel Miami Beach and throughout the rest of the year. Soho Studios is a great venue in Miami to host almost any event . Whatever type of event space in Miami  you are searching for, Soho Studios can fulfill your event needs beyond your expectations.

Soho Studios is one of the largest party venues in Miami, and can fit almost any theme to help you market your brand as there is literally a blank canvas ready to paint your party, concert, or any event perfectly.

The official champagne of Art Basel Miami Beach

You may not know this yet, but this is the third year that Ruinart, world's preeminent champagne brand, is a proud sponsor of Art Basel Miami Beach. This particular prestigious Miami event and is an internationally revered art show for international art works from around the planet. For the 2013 event, the company came up with the "Miroir" ice bucket from French designer Herve Van der Straeten.

It is an angular container comprising what can be best described as a folding enclosure of flat mirrored sides, slightly inclined. You might say that the container offers a peculiarly angular and flat look. The structure perversely complements the golden-filled, clear, curvaceous glass bottles with gold and maroon labels and gold-tone foil. Just 50 copies of the design were produced by Christofle in its France-based Haute Orfevrerie workshop.

You might appreciate that marketing your brand at Art Basel Miami Beach is not just a champagne proposition. The German automaker BMW has been doing it for years, providing a stylish shuttle service fleet.

As for the Champagne Ruinart, the sparkly wine maker's involvement with art is hardly ad hoc. As you may already know, the Art Basel Miami Beach inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect. Since Art Basel is an annual event, and the company seeks to collaborate with different artists each time. These collaborations typically run for two years prior to the event, from hese collaborations typically run for two years prior to the event, from inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect.

Nicolas Ricroque, Ruinart's US brand director, says that Ruinart has been involved with the arts for almost 300 years. Ricroque states that Dom Ruinart was an art expert among other things, and that since his time, the family has been avidly and passionately collecting art.

Art Collector's Lounge at Art Basel Miami Beach is a venue in Miami and event space Miami. Among venues in Miami, it ranks with art patrons alongside The Miami Art Museum as the largest art show in the world. You are cordially invited, and if you cannot attend, consider toasting us with Ruinart.

Event Planning and Event Promotion

Event planning is the process of planning events. Event planners handle the totality of the event and event planning focuses on all elements of the event details. Event production, event promotion, catering, selecting the event venue, are just some of the things that event planners are responsible for. If you are an event planner, you most probably have your own techniques and strategies for planning an event. If you are new at this, there are various tips for you to consider.

Date selection can vary and although most of the time it is important to make sure that there are not other similar events being held on the same date, it can sometimes work towards your advantage. For example, multiple events that surround a similar theme are held each year during Art Basel Miami Beach with much success.

To start with, you should know your audience very well. When planning an event it is important to determine you’re a target audience. Once you know who you target audience is you can begin to put together your event marketing strategy.  This step is crucial to knowing how to promote your event in order to sell tickets and to get those bodies in the door!

You should create a list with all of the elements required for planning your event. Spend some time to take down notes with regards to the requirements of your event space, the date and time of event, stage lighting, sound, catering, and security to make sure you are not leaving anything out. Make a first draft as soon as possible and as things go along be sure to update your list accordingly.

It is essential to identify a clear goal for your event and sculpt the event around this objective. Is it a launch party to create awareness about a new product or business? Is it a fund raising gala to raise money for a particular charity or cause? Is it a concert to support a new album release or musical act that has just arrived on the scene? It is hard to determine the success of an event if you don’t know the goal. Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should try to avoid dates where other industry events are being held.  In some cases this may work, such as Art Basel Miami Beach when many similar events can be on the same date. However, generally it is better idea to avoid planning your event on the same date as others events that you may share an audience with.

Be open for change. Nothing is perfect in event planning. That is why, you have to be flexible. Make sure that you explore plenty of options when it comes to the event venue, date and time and other event elements that are subject to change.

Furthermore, have a good marketing strategy for the event. Traditional event marketing tools such as flyers, print ads or TV ads are a great start, however be sure to implement some of more current event marketing tools such as social media and experiential marketing techniques.

Knowing what your audience wants in order to get their attention is crucial when coming up with an effective marketing strategy for you event.  Now, once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely! Happy Event Planning!

Event Space for Weddings

For the future bride and groom finding an event space for the wedding can feel like an awesome task. Planning a wedding is a lot of work and the venue for the wedding is an essential feature in your very special day. Be mindful and envision the ambiance that you feel is representative of your union, in addition to accommodating your wedding guests.

Here are some wedding planning tips to help you through the process:

GUEST LIST

When finding an event space for your wedding, it is important to determine the approximate number of your visitors.  Be sure to establish the number of guests attending and create a list so you know what kind space to reserve  for your wedding.

BUDGET

All expenses for your wedding should be properly accounted for in order to determine how much is allocated in your budget to rent a wedding venue. Always determine what is in your budget prior to looking for a wedding venue, so you have a clear idea when you are doing your research on event space for weddings. It is also important to look around and see what kind of deals you can get. For example, some spaces can be significantyly less, if you agree to use their wedding catering services.

THEME

There are so many great ideas to choose from when you are selecting a theme for your wedding. Feeling a little retro? Try a swing themed wedding with dance instructors and a big band. Miami is a popular location for destination weddings. What about a wedding on the beach? Many event spaces can inspire a theme, so do not be afraid to visit various locations for that perfect event space for wedding.

RESEARCH

In the age of information many venues can be previewed online, so be sure to research event space on the internet. Many wedding venues have their own websites and you can surf around until you find something that engages  your interest. This will help save you time and unnecessary travel expenses. Once you narrow it down to a few different wedding venues you can schedule a visit in person. Phone numbers and contact persons are also available on the site to make it easier for anyone to inquire.

Finding a wedding venue is one of the most important elements of planning a wedding. With these tips the process is clearly outlined and will make the journey down the isle that much more enjoyable.

Furniture for Events

One of the important factors valuable to the success of a planning an event is furniture rentals. It plays a significant role in the assurance of a hospitable environment for your event. Select event furniture that is fitting and appropriate to the event landscape.

Recently there was a private event in Miami that included furniture and a DJ booth that levitated above the bar. Guests were surrounded by many different types of event furniture, decor and catering.

First impressions they say always last, and in every event, the first thing that guest see when they walk into your event sets the tone for the gathering. It may seem that furniture and overall staging for events are insignificant but in reality, they crucial to the overall experience of your event.

Benefits of Furniture Rental for Events

It is important that furniture placement be in alignment with your event landscape. Whether the event is a wedding, a concert, a business meeting, or a launch party, a well thought out furniture arrangement can cause a lasting impact. Furniture rental companies can help you to accomplish the furniture and staging for events that is consistent with the overall look and feel of your event.

There is a variety of furniture for events available that can reflect what it is that you want to convey with your attendees. Appropriate event furniture leaves a lasting impression and event planners will ensure that they reflect the needs of the guests at your event.

Uniformity is one form of attraction on furniture rentals.  Depending on the occasion, it is eye-catching to see that chairs and tables are of the same design and color, making it more appealing for guests to just sit down and enjoy the event, or to have an appropriate place to set down a drink. Opt for a furniture rental company who is experienced with a variety of different event conditions.

Furniture rentals for events may also include catering equipment. Many events serve hors d'oeuvres and almost all events serve drinks. In order to save time and effort, furniture rentals can be very much in handy for catering equipment as well. Catering equipment may also include linen, cutlery and utensils. Be sure to check with your catering service to see what event furniture you will need to source on your own.

When renting furniture for events, do what you can to return the furniture in the same condition as you rented it. Before accepting the furniture for events from the vendor it is the duty of the host to double-check the condition of the furniture. Also, make sure that you understand thoroughly what is in each clause in a rental agreement. See to it that you pay the amount commensurate to the quality of the furniture rentals. Always make it a point to ask all the doubts that you have to ensure a good negotiation. Be smart enough to have clear answers to all your questions to avoid misunderstandings in the future.

Furniture rentals for events are, no doubt, always a part of any successful organized event. The desired appearance makes it possible through furniture and event staging, and truly is a reflection of the event as a whole.

Entertainment for events - DJ Shadow, LCD Soundsystem, The XX

Smart event planners know how important the role of entertainment is to a successful event. Whether the event is the wedding of the year or a 50,000 person music festival, entertainment can be the glue that holds all of the other event elements together. The choice of the entertainment for events is influenced by various factors, the biggest one being the role that the entertainment for a particular event will play. For example if you are producing an event, such as a large scale live concert, it is important to select entertainment that you know will help to sell tickets and pack the house.

The past weekend at the III Points event in Miami, DJ Shadow performed an amazing show at a large scale venue in Miami. Other notable performances by LCD Sound System front man James Murphy and Jamie XX from The XX were also included in the 3 day long music and arts festival. Although this was the first year for the music festival, these events were highly attended due to the entertainment selection.

Entertainment can be used for creating the hype prior to the event. In this case entertainment is used to publicize the event and draw many people to the event, For example an event planner can invite a celebrity guest host, like a musician or a comedian to be part of an event and offer entertainment to guests. Many people are likely to be drawn to the event if their favorite celebrity is going to be there.

Another very important function of entertainment in an event is that it breaks the monotony and reduces boredom in an event. A concentration of serious talks and business of the event can cause boredom to the invited guests. This calls for entertainment to be integrated in the business of the day. For example a poem by an artist can be integrated between different speeches. Performance of musicians could be integrated between different sections as this kind of entertainment may require a little bit of reorganization of the stage. For this role of entertainment to be achieved it is important that the planning team for an event allocate time wisely. In addition the choice of the entertainment at a given time should be very considerate.

Entertainment for events also plays the role of communicating the theme of the event. This occurs majorly in events such as launch parties, promotions and community related events. In this case, a poem can have the theme of an event and lead the participants towards a given direction. If entertainment is playing this role then the cost and time allocated to it can be increased as more benefits will be reaped. It is very essential for a company to pre determine the cost of entertainment so that the cost used in entertainment for an event does not outweigh the benefits reaped.  The planning team should also source for entertainment that is quality but also considerably cheap.

Event Trends and Event Decor

Are you fond of spending time planning events and decorating them? Maybe you are just fond of attending wonderfully-designed celebrations. Either way, you might be particular when it comes to the event decors that you are seeing. You might have some suggestions in mind or maybe you already said something to the event coordinator or planner. In order to give you further ideas with regards to having the grandest event decor, there are some tips for today’s top trends.

One of the biggest event trends in 2013 was providing users with an interactive experience via social media. One example of this is including a Twitter Wall where attendees can Tweet comments at the event and their tweet would be projected onto a large screen for all to see.

As an event coordinator or event planner, how can you say that you are going to be having a success in bringing out the best trends in event decor? It’s simple. All you have to do is ask your client. Their say about the event decorations is very important because it is them that you have to please, including their guests, of course. Thus, you can also give them ideas on how to put up those decors appropriately.

Nowadays, the cocoon style is very famous. What is cocooning? According to an event producer, Timot McGonagle, it is the process of wrapping a certain space in layers, focusing on the moods and creating a multi-sensory environment. For instance, you can divide a certain corner into two to four different environments depending on your style. Then, guests on that part will be able to feel the essence of being in different areas by just staying in one place. Cool, right?

Another option in event decor is the double-duty décor. How does this style works? Well, all you have to do is put a single décor in two different places. For instance, if you have an arrangement near the door, you can put it near the dining if it suits your style. At least, with this trend, you can add a little spice to either element in order to make it less boring. Most of all, this gives a big portion of cut-down on your costs. See? It’s hitting both worlds – quality and quantity.

Try selecting a theme for your event and base the decor around it.  A Las Vegas themed event would have casino-like decorations,   poker-like tables and chairs and don’t forget the most important thing – colorful Vegas-esque lights everywhere! You can also try rock star-themed events. Now, if you want it plain, black and white is the most recommended. It’s plain yet it’s bold and classy at the same time.

These are only some suggested styles for event decor.  Now, if you want to modify it, you are always free to do so. You can add a little warmth by adding some lamps decors or pillows. Just make sure that you don’t overdo it and don’t use dark colors if you want to brighten up the place.

Experiment! Don’t be afraid to do so because through experimentation, you can be able to discover the most suitable event decor that you may love. Wait, don’t forget to take pictures, too.

How to find the Perfect Event Space

What makes a good event space for one event is potentially disastrous for another event. Various venues are suitable for different purposes. Can you imagine a religious convention in a place that serves alcohol? What about a business conference in a venue that hosts a football match? There are a number of factors to consider before making a decision on where to host an event. From location and amenities to capacity and budget, an event planner should have all these factors evaluated before deciding that a venue is perfect for the event.

Soho Studios is the premier event space in Miami that features 70,000 sq ft of trans-formative space for events. Be sure to connect with the team of experts at Soho Studios to help you plan your next event.

Amenities List Request

An event planner should ask for the amenities list from several facilities’ managers before settling on one venue to host his event. Most event organizers will require amenities such as disabled access, parking, proper accommodation, availability of catering services, rooms available among others. What is important here is to ensure that the amenities available at the venue suit the needs of the guests expected to attend the event. Finding the perfect event space may be a herculean task, but an event planner should not compromise more than 10% of his expectations of a venue where they intend to host a successful event.

Actual Visitation of the Venue

Before you confirm the venue as suitable for your event, you should to make an actual physical visitation. Most people will say their facilities are fit for human habitation but it is important to confirm in person that there are no issues with the venue, such as unkempt grounds, poor plumbing, limited available restrooms, and other small issues that are cannot be determined without a visit to the venue. Make sure that all your venue requirements are in order before you commit your money and success of your event to the venue.

Catering

If the facility has in-house catering services, how efficient are they? What is the menu on offer? Is the menu appropriate for your guests? If the facility does offer catering services, can they recommend a solution? Are there restaurants near by that would work? Is the food in the restaurant within the realm of your budget?  These are just some of the questions you should ask yourself as far as your event attendant’s daily food rations are concerned. Find the perfect event space for your event in terms of catering.

Budget

One of the cardinal rules in business is to stay within your budget no matter what. However, this rule may not be very friendly to event organizers. Your budget maybe too small that affording decent event space may be out of your reach. You are better off not hosting an event, than hosting an event in a shabby facility. True, your targeted market may not be well off or might not mind, but this directly reflects on your ability to sponsor decent events. Finding the perfect event space should be a priority for any event organizer. Anything short of this looks, at best, unprofessional.