Event Trends and Event Decor

Are you fond of spending time planning events and decorating them? Maybe you are just fond of attending wonderfully-designed celebrations. Either way, you might be particular when it comes to the event decors that you are seeing. You might have some suggestions in mind or maybe you already said something to the event coordinator or planner. In order to give you further ideas with regards to having the grandest event decor, there are some tips for today’s top trends.

One of the biggest event trends in 2013 was providing users with an interactive experience via social media. One example of this is including a Twitter Wall where attendees can Tweet comments at the event and their tweet would be projected onto a large screen for all to see.

As an event coordinator or event planner, how can you say that you are going to be having a success in bringing out the best trends in event decor? It’s simple. All you have to do is ask your client. Their say about the event decorations is very important because it is them that you have to please, including their guests, of course. Thus, you can also give them ideas on how to put up those decors appropriately.

Nowadays, the cocoon style is very famous. What is cocooning? According to an event producer, Timot McGonagle, it is the process of wrapping a certain space in layers, focusing on the moods and creating a multi-sensory environment. For instance, you can divide a certain corner into two to four different environments depending on your style. Then, guests on that part will be able to feel the essence of being in different areas by just staying in one place. Cool, right?

Another option in event decor is the double-duty décor. How does this style works? Well, all you have to do is put a single décor in two different places. For instance, if you have an arrangement near the door, you can put it near the dining if it suits your style. At least, with this trend, you can add a little spice to either element in order to make it less boring. Most of all, this gives a big portion of cut-down on your costs. See? It’s hitting both worlds – quality and quantity.

Try selecting a theme for your event and base the decor around it.  A Las Vegas themed event would have casino-like decorations,   poker-like tables and chairs and don’t forget the most important thing – colorful Vegas-esque lights everywhere! You can also try rock star-themed events. Now, if you want it plain, black and white is the most recommended. It’s plain yet it’s bold and classy at the same time.

These are only some suggested styles for event decor.  Now, if you want to modify it, you are always free to do so. You can add a little warmth by adding some lamps decors or pillows. Just make sure that you don’t overdo it and don’t use dark colors if you want to brighten up the place.

Experiment! Don’t be afraid to do so because through experimentation, you can be able to discover the most suitable event decor that you may love. Wait, don’t forget to take pictures, too.

What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Choosing a theme for your event

Are you trying to plan a Miami event and feeling overwhelmed by a multitude of choices? Are you in need of a few tips on planning your event? It's not surprising. Right now, you're probably trying to figure everything from catering to entertainment and what kind of décor. Should you have swag or gift bags for your event? Those just a few of the many decisions that you need make during event planning.

One of the best ways to narrow your choices down is to have event management choose a theme for the event. Having a theme will also give the event an overall cohesive look. Even "serious" events such as business conferences can benefit from having a theme.

The theme that event management chooses should be one that ties in with the general purpose of your conference or event. For instance, a company beginning a new venture could use "sailing" as its theme, as in "Sailing into a bright new future."

Once a theme is chosen, you will see how the other pieces will fall into place. With the "Sailing" theme, for example, you can now choose nautical colors and decorations. If you are going to have swag, select items related to sailing or the ocean and then present them in gift bags adorned with sea creatures. As for dining options, you might want to choose seafood or give your menu items names with sailing references such as "Barnacle Bill's Burgers."

When choosing a venue, try to find one that will naturally compliment your chosen theme, such as a seaside location for the "Sailing" event, or one that is neutral, such as Soho Studios, which is located in Miami's vibrant Wynwood Art District. This is a 70,000-square-foot "blank canvas" of a structure that can be transformed to meet the needs of your theme.

While not every event needs a theme, having one will help you greatly narrow down your choices and will also help make marketing your event easier. Potential attendees are more likely to remember an interesting themed event over one that fails to conjure up a mental image.