5 Apps that Will Help Boost Ticket Sales

5 Apps that Will Help Boost Ticket Sales  

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If you’re hosting an event in and around Miami, making tickets accessible around-the-clock is key. There may be people in town visiting and want something to do, or someone that meant to purchase tickets and it slipped their mind. Making tickets available through an app can be a lifesaver, and help boost ticket sales, especially since most people look to the convenience of their mobile devices to get things done. Here are five apps worth using:

• Eventbrite

Eventbrite has been around for a while and is useful when planning something. This app takes the location of the user, providing a list of things happening in the area. They can find the event, purchase tickets, and it’s added to their calendar so they won’t forget. It’s available on Android or Apple.

• Ticketfly

With Ticketfly, users can find events going on in the area, or in other areas by entering an artist, event, venue or city. Tickets are stored in the app for use once purchased, and is simple to use. The only caveat of this app – it’s only available for Apple.

• Splashthat.com

Splashthat takes things to another level. This app allows the vendor to customize their event experience from start to finish. With this app, the vendor can create and manage a mobile-optimized event page, send out email invitations to guests and sell tickets for the event. If planning an event, this would be a one-stop solution for management and tracking. You can also share the information via social media platforms. Guests can also check-in via the app. Available on Android and Apple.

• StubHub.com

StubHub allows users to buy or sell tickets to events. Through searches, they can browse specific interests, or just type in the event they need tickets for. Users can also indicate the types of events they are interested in, and receive notifications when something is coming up. One of the best features of this app – the ability to pick your seats. There are processing fees associated with using this app. Available on Android or Apple.

• AroundMe.com

AroundMe is fairly new, but is useful for finding a number of events in the area. It also helps guide you to banks and other venues. With this app, users are sent to links where they can purchase tickets, so this could work in conjunction with any special sites where you want to direct the audience to purchase tickets.You can look at reviews and photos on this app, providing a birds-eye view of helpful information. Available on Android or Apple.

Making sure eventgoers are able to secure tickets for last-minute functions or pre-planned events conveniently and efficiently makes the difference. With mobile app usage on the rise, it is a good idea to select apps that will help your events run seamlessly from beginning to end. Personalization and customization should also be factors when deciding where you want to direct your audiences. When convenience is at the top of the priority list, everything else falls right into place.

How to Avoid a Music Festival Disaster

How to Avoid a Music Festival Disaster  

Putting your business name on a music festival can give you great exposure. But as we’ve seen in real life examples, this can also backfire greatly. Take the case of the Fyre Festival in the Bahamas, which was promoted as a luxury experience but turned into a disaster. Abby Ohlheiser reported for The Washington Post that headliner band Blink-182 and others canceled just before the event, many of the tents for the event were not set up by the time guests arrived and other significant problems occurred. What should have been great publicity for the organizers turned into the wrong kind of exposure.

Obviously, you don’t want your company's name associated with a disaster. So here are some tips on how to avoid a music festival disaster and create a successful experience instead.

Work With an Experienced Team

It’s essential to have an experienced team working on a large event like a music festival. You either need your own experienced team or to work with a production partner who understands the nitty-gritty of how a music festival works and what is needed, down to every detail. Foremost, you need a strong management team who can organize and execute the event plans, with a system in place for potential problems.

Focus on Practical Needs

Putting on a music festival is not just about the music and the marketing. There is a lot of background work that needs to be done – and done right. You need to ensure you have the necessary power for the specific event, as well as access to water and proper management of waste. An experienced team will think about potential problems and make sure the logistics are capable of working out in the earliest stages before moving forward with a particular venue or the rest of the event planning. Event professionals told BizBash that they probably would not have continued with the Fyre Festival's location, at least not before consulting local professionals.

Start Small and Take It Slowly

Apparently the Fyre Festival planning started a few months before the event, and organizers ran out of time. Professional organizers take much longer to plan an event of this scale, beginning the process at least a year in advance. The Fyre Festival organizers also went full speed ahead with marketing, while event professionals normally would perform a soft launch in the beginning and try to gradually build interest and a reputation. By taking more time, you also have the chance to test your site, learn and grow in the industry and work on fitting your tactics with the right audience.

Be Prepared to Cancel

Sometimes you simply cannot get an event to work out. Planning and proper management will generally prevent the need to cancel an event but you need to realize when canceling is the only answer. Event professionals told BizBash that the Fyre Festival organizers should have canceled when they knew they couldn't fulfill their marketing promises.

When you perform proper planning and work with event professionals, you can prevent a music festival disaster and create an event that successfully promotes your brand.

Reel It IN!

What better way to kick off the Miami International Film Festival than with an event designed to add fun and intrigue to the venue before it even begins? Miami Dade College presents Reel It IN! - the kickoff party hosted on March 3, 2016 for those who want to party with a head-up on what the festival has to offer. The festival runs from March 3-14, 2016 and is sure to add a few surprises. Designed like a movie studio, the festival will have hosts and hostesses dressed like individuals from different movies as attendees go through each “scene” designed by sponsors and other vendors. Free acting classes, a forum, and clips from movies will be shown on the big screen. There will be a meet and greet session for celebrities and filmmakers, and a 2 minute pitching contest for those who think they can conjure up the thoughts for a movie in a quick instant.

A food station filled with foods from all over the world will be set up in the food court, with selections named after famous movies. Local performers will get the party started with a rendition of Dance Fever that will get the audience involved.

Designed to be a venue for the film industry and individuals who are interested in becoming a part of this world, there will be an entire section devoted to introducing workshops and events of interest to this crowd to assist in putting those important elements on their schedule for the week. This event draws hundreds of people every year with major celebrities. A VIP area will be available for those actors and actresses who will be making an appearance throughout the duration of the festival.

In the center of the room will be a life-sized version of the GEMS award, which is the mid-season festival. Designed to remind the crowd of the additional festival later in the year, applications for GEMS will be available at this event.

Tickets for this even go on sale in January, 2016 through Miami Dade College and Ticketmaster.

Previous sponsors for this event include the John S. & James L. Knight Foundation; Lexus; Miami-Dade County; Comcast, American Airlines; Telemundo 51; Miami Beach Visitor and Convention Authority; Miami DDA; HBO and HBO Latin America, and a host of other sponsors. Sponsorship opportunities for 2016 are still available.

The Miami International Film Festival was designed to bridge cultural understanding and encourage artistic development and excellence by provoking thought through film. By bringing the best of world cinema to Miami, the Festival presents the city and the film industry with a singular platform that fosters creative and technical talent.

Disclosure Presents Wild Life Miami

On Thursday March 26 POPLIFE and Disclosure the English electronic music duo will bring Wild Life to Soho Studios featuring Justin Martin, Totally Enormous Extinct Dinosaurs, DJ EZ and Carl Craig. $50 tickets are no longer available, however if you go over to Ticketfly you can get entry for $60. Go there now before ticket prices increase.

Disclosure consists of brothers Guy and Howard Lawrence. The siblings grew up in Reigate, Surrey. Since thier album Settle dropped in 2013 they became an international success.

The event will also bring longtime adored DJ EZ who made his claim to fame from the Garage music days. In the early 90's DJ EZ setup his own pirate radio station called Dimension FM. When authorities closed this station down he took residency at the Gas Club in London. Today DJ EZ has spot on KISS 100 FM in the UK and is booked at many clubs around the world.

Carl Craig is a Detroit-based producer of techno music, and is considered to be one of the most important names in the Detroit second generation of techno producers and DJs. Carl Craig has released many successful albums under a large number of aliases, including BFC, Psyche, Paperclip People, 69, Designer Music and Innerzone Orchestra. He also had a hugely successful collaboration album with NYDJ Patrick Picasso.

Totally Enormous Extinct Dinosaurs, is a British electronic music producer, DJ and singer based in London and was formerly conductor of the choir of New College, Oxford. Totally Enormous Extinct Dinosaurs otherwise known as Orlando Higginbottom , was educated at the Cherwell School, Oxford. Orlando sometimes is known for dressing as a dinosaur during performances.

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Rolling Loud Miami

Welcome to one of the biggest music events of 2015. Dope Entertainment presents Rolling Loud music festival featuring 

-Schoolboy Q -Juicy J -A$AP Ferg -Action Bronson -Curren$y -Travi$ Scott -Casey Veggies -Denzel Curry -Robb Bank$ -Domo Genesis -Shy Glizzy -Key! -Pouya -Dash -Retch -Chris Travis & Xavier Wulf -Yung Simmie -Kembe X -Lucki Ecks -Quest -Retro Sushi -Lambs -Cashy -Allan Kingdom -SDotBraddy -Awful Records -Alex Wiley -Phenom -Mani Coolin' -Gatsby -Sean Bang -More TBA

Dope Entertainment are making music more interesting while avoiding mainstream artists in favor of trendsetting rap artists that are up and coming. Dope Entertainment believe that Rolling Loud will be the next big thing in music entertainment.

There's no better place to host a music festival other than Soho Studios event space in Miami.

For tickets please go to buy tickets here http://m.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=5592185

UPDATE

Pictures of the event

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Facebook Fit comes to Miami

This June Facebook comes to the best event space in Miami to invite businesses to experience an exceptional line-up of speakers and breakout sessions. Every attendee will get $50 in Facebook Ad credits to put their new learned knowledge to work.

Join Facebook this summer as we host events across the U.S. to help small businesses achieve success. With leaders from Facebook, Intuit, LegalZoom and Square, you’ll get tips on marketing, legal services, finance management and more.

Plus we’ve teamed up with best-selling author Rhonda Abrams and technology expert Mario Armstrong, both of whom are passionate about helping entrepreneurs and small businesses grow. Whether you’re just getting started or are ready to take the next step, Facebook Fit events are designed to serve all types of small businesses.

Tickets are $25. Space is limited, so register today. We look forward to seeing you!

Agenda

The Morning (AM) and Afternoon (PM) sessions will be exactly the same.Please choose only one at checkout.

Here’s what to expect at both sessions: Keynote - Dan Levy, Facebook Small Business Panel Facebook Workshops (details below) Partner Workshops (details below)

Facebook Workshops - select one at checkout Getting Started: Start using Facebook for your business In–store Sales: Optimize Facebook to bring more people into your store Online Sales: Use Facebook to increase sales on your website

Partner Workshops - select one at checkout Intuit Quickbooks: Six tips to grow your business Square: Learn how to increase sales LegalZoom: Legal help for your small business

Facebook launches Public Content Solutions program for public events

Facebook today launched a Public Content Solutions (PCS) program to provide dedicated support and business resources for building solutions using Facebook's API so that companies can make better use of Facebook and Instagram. This new program is incredible event spaces in Miami and venues all over the world. This is the first time Facebook will allow event companies and experiential marketers to use Keyword Insights API and Public Feed AP, both will aid companies in utilizing massive amounts of data and content for all events that take place in events spaces like Soho Studios and more all over the world. Facebook has promised to increase the program and allow more API's tools and support resources for the event and media industry. Selected event and media  partners will have a badge on their site as well as additional marketing material, including access to Facebook’s Media Partnerships team.

This new program comes at a time where Facebook fights for TV dominance and now wants to collect more information from event and media partners to help provide an end to end solution for marketers. Event spaces and marketing companies should pay close attention to the developments of this program. If you want to join this program you can contact us Facebook at: contentsolutions@fb.com. 

Event Planning and Event Promotion

Event planning is the process of planning events. Event planners handle the totality of the event and event planning focuses on all elements of the event details. Event production, event promotion, catering, selecting the event venue, are just some of the things that event planners are responsible for. If you are an event planner, you most probably have your own techniques and strategies for planning an event. If you are new at this, there are various tips for you to consider.

Date selection can vary and although most of the time it is important to make sure that there are not other similar events being held on the same date, it can sometimes work towards your advantage. For example, multiple events that surround a similar theme are held each year during Art Basel Miami Beach with much success.

To start with, you should know your audience very well. When planning an event it is important to determine you’re a target audience. Once you know who you target audience is you can begin to put together your event marketing strategy.  This step is crucial to knowing how to promote your event in order to sell tickets and to get those bodies in the door!

You should create a list with all of the elements required for planning your event. Spend some time to take down notes with regards to the requirements of your event space, the date and time of event, stage lighting, sound, catering, and security to make sure you are not leaving anything out. Make a first draft as soon as possible and as things go along be sure to update your list accordingly.

It is essential to identify a clear goal for your event and sculpt the event around this objective. Is it a launch party to create awareness about a new product or business? Is it a fund raising gala to raise money for a particular charity or cause? Is it a concert to support a new album release or musical act that has just arrived on the scene? It is hard to determine the success of an event if you don’t know the goal. Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should try to avoid dates where other industry events are being held.  In some cases this may work, such as Art Basel Miami Beach when many similar events can be on the same date. However, generally it is better idea to avoid planning your event on the same date as others events that you may share an audience with.

Be open for change. Nothing is perfect in event planning. That is why, you have to be flexible. Make sure that you explore plenty of options when it comes to the event venue, date and time and other event elements that are subject to change.

Furthermore, have a good marketing strategy for the event. Traditional event marketing tools such as flyers, print ads or TV ads are a great start, however be sure to implement some of more current event marketing tools such as social media and experiential marketing techniques.

Knowing what your audience wants in order to get their attention is crucial when coming up with an effective marketing strategy for you event.  Now, once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely! Happy Event Planning!

Event Production & The World Cup

Producing an event is the step by step formula for event planning that is used from the conceptualization of an event to the actualization of the event. It involves the stages passed through to make an event successful. Event planning can be said to be similar to movie production since it involves; conceptualizing the event, planning the event, marketing the event, managing the event, selling tickets to the event and many more elements.

Sporting events, such as the World Cup, are a great example of an event that has an ongoing global market. Be sure to catch tonight’s UEFA 2014 World Cup Qualifier soccer game -England vs. Montenegro!

Here are some of the stages of producing an event.

Event Conceptualization and Analysis

The first step of planning an event for marketing is seeing a need for producing an event. It is important to establish a specific goal that can be accomplished before you decided to move forward with event marketing. Smart event production managers do a market analysis to determine their demographics and to seeing a gap that needs addressing. A good example is a sporting event. After realizing there is a lot of teams that are practicing and performing well in a sport, an event producer may come up with a sporting event that brings all these teams together to enhance the competition. The teams will get rewards for their hard work; while at the same time make the event producer makes money as well. In the above example, there is a need, a platform and a result. Many event producers utilize the S.W.O.T. (Strengths, Opportunities, Weakness, and Threats) analysis to come up with events

Event Preparation

Event planning involves budgeting, setting the dates, looking for venues, getting permits and taken care of the event logistics. No event can be successful without strategic planning of how an event should flow. In the example above, event producers would select the participating teams, secure the venue, sell the tickets to the event, look for venues and begin promoting the event.

Getting Partnership

Most events are not funded by an individual. Rather, it is a collective effort by many individuals with an interest in the event. In the example above, the event producers can apply for government grants, broadcasting rights, in addition to reaching out to sponsors from sportswear manufacturing companies, those who wish to advertise in the stadiums, people with financial muscle to fund the operations etc. Event production is big business. Event producers are seen as the ultimate bosses of the whole event.

Event Calendar

Event planning also involves coming up with a calendar of the event. Proper timing is crucial here. You should not plan an outside ice skating event during summer. Similarly, you should not plan a fun family event when kids are in school. Also, it is important for event producers to do their homework when selecting an event date to ensure that there are no other competing events on that same day in order to maximize attendance. 

Logistics

An event producer will be directly involved in the event logistics team. Event planning involves coming up with a budget for the event. Logistics such as infrastructure, hospitality, ticketing, human resource management and quality assurance can require a lot of funds to finance. An event producer, being the financier in chief of an event, needs to be in the know of how this money is being utilized. In short, event production is the umbrella to all the other activities done when organizing an event.

Event Planning Tips

Event planning involves the overall meticulous planning of an event. Whether you are planning for corporate events, music festivals, a wedding or a launch party, you will need to take care of a lot of details. Event planning involves logistics and personnel management. An event planner will need to delegate most of the duties and restrict himself to the role of overall overseer. An event planner takes a bird’s view of all the inter-related activities that make an event successful. Event planning involves taking care of the following details.

Each year event planners around the globe gear up for one the world’s largest art shows, Art Basel Miami Beach, making it one of the busiest times of the year for event planning in Miami.

Budgeting

Before even starting to plan an event, you need to know what amount of money you have to produce the event. A budget will inform all the other things such as the venue, catering, sound and lighting and other elements of the event. A strict adherence to the proposed budget is the role of the event planner. Event planning is a capital and labor extensive affair, but with a good manager at the helm, the event will go on without a lot of hiccups.

Event Venue

Another important aspect of event planning is venue selection. An event venue should be selected by considering factors such as nature of the event, the budget allocated and the number of people invited and expected as well as the venue location. You cannot host a sporting competition in a hotel, unless the sporting event is supposed to be done indoors. Similarly, a political rally is best hosted in a stadium due to the large number of people expected to attend.

Permits

Event planning may involve logistics such as security and healthcare which are primarily provided by the government. Permits such as liquor licenses, insurance and gathering permit must be obtained before the commencement of the event. This duty should be assigned to one of the members of the event planning committee.

Event Theme

Why is the event being held? What are the discussions to be done? Any event planning committee should have a theme for the event. Themes like ‘A Future Free of HIV Aids’ can resonate well with the guests of a health convention than a situation that assumes that the guests know why they are attending. The event planners should always come up with a catchy theme, which will stay with those that attend the event years after the event has ended. Make the event memorable.

Event Logistics

In any event planning committee, there should be a logistics sub-committee. This sub-committees deal with issues such as transport, security, medical care, catering and hospitality, venue cleaning, public address system and many more. Without a good logistics committee, the event is most likely to be disorganized. You never want a disorganized event especially where there are large crowds. Remember, the buck stops with the event planning manager.