How to Incorporate Fall Flavors Into Your Event

How to Incorporate Fall Flavors Into Your Event

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Planning on hosting an experiential event this fall? If so, then you may also want to serve up some fall-friendly snacks and treats to get your attendees immersed in the spirit of autumn. Whether you decide to set up food stands throughout your event space or simply pass out treat bags to your attendees, we've got some tasty and relatively simple fall snacks to consider serving up.

Apple Cider Doughnuts

Apple cider and doughnuts go together perfectly, allowing you to bring the joy of a day at the apple orchard into your event space! These are super easy to make, especially if you buy the doughnut mix pre-made. And don't worry; you don't need to fry them. You can purchase a doughnut baking mold that will allow you to pop these in the oven for easy, mess-free baking.

Pumpkin Energy Bars

Treat your attendees to a fall flavor with an added energy boost by whipping up a batch of pumpkin energy bars. These are easier to make than you may realize, and the pumpkin flavor comes from adding some canned pumpkin puree. Honestly, these taste a lot like pumpkin bread, but have added nutritional benefits and will provide the energy your attendees need to power through the day.

S'mores Cookie Bars

Shy of setting up an actual s'mores station at your event (which we totally recommend, if you can pull it off), these s'mores cookie bars are probably the next best thing. You can make these pretty easily by starting with your "typical" chocolate chip cookie dough (buy some pre-made from the store, if you prefer) and adding chunks of Hershey bars and marshmallow. Spinkle in a little cinnamon and chunks of graham crackers before baking, and cut into small bars once cooled.

Marshmallow Pops

Marshmallow pops make for yet another delicious and fall-friendly snack, and they're especially fun if you're going to have any children at your event. These are pretty simple to make. Simply begin with large marshmallows (like the kind you'd use for roasting) and dip them in melted chocolate before rolling them in sprinkles. You can use a toothpick or small skewer to hold them. Pop them in the fridge for about an hour, which will give the chocolate time to harden. Then, enjoy! If you want to get really festive, you can even melt white chocolate and add food coloring (we're thinking fall colors, like reds and oranges) to really pull of that autumn theme.

Fall Friendly Trail Mix

Who doesn't love a bag of trail mix as an energizing and filling snack? Incorporate fall flavors into your trail mix by starting with a store-bought bag of traditional trail mix. Then, add some butterscotch chips, chocolate chips, and pretzels. Season with a bit of salt, cinnamon, and brown sugar. Mix well and enjoy! You can serve these up in small bags to make them easy for your event attendees to grab and take with them. If you want to incorporate a little Halloween spirit (depending on when you're holding your event), you might consider adding some Halloween candy. Maybe stay clear of the candy corn, though. 

These are just a few ideas for snacks and treats you can easily prepare to bring some lovely fall flavors into your next experiential event. Your attendees will love these snacks, but don't be surprised if you get people stopping you to ask for the recipes. And of course, if you're still on the hunt for a great space to host your next event in the Miami area, be sure to check out Soho Studios!

Why Choosing the Right Music for your Event is Crucial

Why Choosing the Right Music for your Event is Crucial

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Whether you decide to hire musicians or use a DJ to play music for your event is up to your preferences and budget. What’s more crucial is that you have your chosen entertainer play the right kind of music to fit your event.

Why Does the Music Matter So Much?

Music plays a major role in setting the mood of an event. Choosing wisely can help your attendees better enjoy the event and get into the proper state of mind to fit the event’s purpose. Music that doesn’t fit your event or your crowd could even cause people to leave.

Music has so much variety and personality that it can be easy to get it wrong. For a formal event, you don’t want to play tracks with cursing or songs about revenge against an ex. Also, music can be used to break up different parts of an event and create better flow.

Because of these reasons, you should really think in advance about the type of music you’ll be playing.

How Do You Choose the Right Music?

Make It Part of the Planning Process

The most essential tip is simply to include music early on within your event-planning process. Don’t neglect it, and don’t leave it up to vendors the type of music they will play. Think about what you want to accomplish with your event and how music will play into that experience.

Consider the Volume

The music itself is not the only important factor when it comes to your event’s sound experience. The volume also matters. Music can be played in the background, be used to create energy or act as the main event. If you want your guests to interact with each other, you’ll want softer tones that allow them to hear each other converse, whereas you can play louder beats if you’re going for a club atmosphere or high-energy function.

Decide on the Type

Of course, the type of music matters. Consider piano music or other instrumental tunes for formal events. You could play more fun music with vocals for festivals, concerts and other energetic atmospheres. A DJ could help you play a variety of music while a live band can help create an energetic vibe or special experience. Also, you could use a particular band to connect with a theme, such as a local band within an area you want to reach or an all-female band for a women’s event. Overall, try to fit the type of music to the level of formality, the mission and the audience of the event.

Mix Up the Music

Sometimes, it works best to alternate between different types of music. This method provides a great way to get people into different moods and to direct them throughout the event. For example, you could play soft music during a welcoming and networking period, play energetic music to get people’s attention or build excitement when introducing a speaker, switch to soft music during a meal and so on. Even when you pick a certain energy level, you can think about mixing tunes from different genres and time periods. A DJ could help you play different types of music, or you could hire multi-talented or multiple musicians.

Review Practical Aspects

Don’t forget to factor in the practical aspects of choosing music. You might dream of a band but not have the budget. Consider your venue’s size and audio capabilities, your budget and your limitations. 

Music is an essential part of any event. As long as you consider it within your planning process, you'll be fine. 

How the "Tone It Up Tour" Took Over Soho Studios

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How the "Tone It Up Tour" Took Over Soho Studios

On Sunday, October 1, Soho Studios was proud to host the "Tone It Up Tour" in our unique event space. This event was attended by dozens of women who were looking to bond with other like-minded women and have the fitness experience of a lifetime. During this event, women were invited to take part in numerous workouts with professional trainers in an inviting and encouraging atmosphere.

More About the Event

This event took place from noon until 5PM at Soho Studios Miami location and was focused on providing special events, workouts, and other activities to help women work towards their fitness goals together while gaining professional guidance from world-renowned trainers. Some of the classes offered during this event included:

• Yoga
• CorePower Yoga
• Workouts with Jillian Michaels

In addition to workout sessions, attendees also enjoyed a number of pampering activities, such as a braid bar, beauty stations, jewelry activities, and more. A live DJ also kept the momentum and beat going all day long, keeping participants feeling motivated to not just power through their workouts, but to dance and have some fun in the process!

Food and beverages were also served throughout the event, including rosé for those who wished to partake.

(Click here to see more photos)

 

VIP Opportunities

K&K, as well as Jillian Michaels, had VIP meet-and-greets available to select participants at the event. K&K's meet-and-greet was heavily attended and included a number of fun workouts and activities (all that the event had to offer) in addition to a face-to-face meet-up and exclusive activities as well. Each participant in this VIP package also enjoyed a unique VIP bag stuffed with goodies and other swag.

The VIP meet-up with Jillian Michaels was also a huge hit, with those in attendance enjoying the ability to meet with this fitness icon face-to-face, as well as access to an exclusive rosé garden and lounge. Participants in this VIP event also enjoyed some unique activities that were not available to general Tone It Up Tour participants.

Overall, this event was a huge success and was enjoyable for all in attendance. It promoted nutrition, self-love, and fitness for women of all backgrounds and fitness abilities. Anybody 14 years or older was permitted to attend, and the Tone It Up Tour continued onto many more cities promoting the same message across the United States.  Soho Studios was proud to have hosted this uplifting event!

We can provided an excellent event space for your group of this size. Our unique space is able to offer flawless service from start to finish, all in a chic neighborhood located in the heart of Miami's arts district.  Our staff will assist not only with food and beverage service, but with audio and visual equipment needed for any number of event activities.

If you've been looking for an event space for your next small gathering, large event, or anything in between—Soho Studios Miami is here to help. Contact us today to find out more about availability and specific services for your event!

5 Apps that Will Help Boost Ticket Sales

5 Apps that Will Help Boost Ticket Sales  

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If you’re hosting an event in and around Miami, making tickets accessible around-the-clock is key. There may be people in town visiting and want something to do, or someone that meant to purchase tickets and it slipped their mind. Making tickets available through an app can be a lifesaver, and help boost ticket sales, especially since most people look to the convenience of their mobile devices to get things done. Here are five apps worth using:

• Eventbrite

Eventbrite has been around for a while and is useful when planning something. This app takes the location of the user, providing a list of things happening in the area. They can find the event, purchase tickets, and it’s added to their calendar so they won’t forget. It’s available on Android or Apple.

• Ticketfly

With Ticketfly, users can find events going on in the area, or in other areas by entering an artist, event, venue or city. Tickets are stored in the app for use once purchased, and is simple to use. The only caveat of this app – it’s only available for Apple.

• Splashthat.com

Splashthat takes things to another level. This app allows the vendor to customize their event experience from start to finish. With this app, the vendor can create and manage a mobile-optimized event page, send out email invitations to guests and sell tickets for the event. If planning an event, this would be a one-stop solution for management and tracking. You can also share the information via social media platforms. Guests can also check-in via the app. Available on Android and Apple.

• StubHub.com

StubHub allows users to buy or sell tickets to events. Through searches, they can browse specific interests, or just type in the event they need tickets for. Users can also indicate the types of events they are interested in, and receive notifications when something is coming up. One of the best features of this app – the ability to pick your seats. There are processing fees associated with using this app. Available on Android or Apple.

• AroundMe.com

AroundMe is fairly new, but is useful for finding a number of events in the area. It also helps guide you to banks and other venues. With this app, users are sent to links where they can purchase tickets, so this could work in conjunction with any special sites where you want to direct the audience to purchase tickets.You can look at reviews and photos on this app, providing a birds-eye view of helpful information. Available on Android or Apple.

Making sure eventgoers are able to secure tickets for last-minute functions or pre-planned events conveniently and efficiently makes the difference. With mobile app usage on the rise, it is a good idea to select apps that will help your events run seamlessly from beginning to end. Personalization and customization should also be factors when deciding where you want to direct your audiences. When convenience is at the top of the priority list, everything else falls right into place.

Why Bumble Used a Food Truck for its Latest Experiential Event

Why Bumble Used a Food Truck for its Latest Experiential Event  

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As most Millennials know, mobile app dating is tough. “Catfishing,” or pretending to be someone you’re not, is a pretty big occurrence across Tinder and Bumble alike. Bumble is a dating app which requires women to message matched men first. Bumble, itself, recently released an anti-catfish mobile app feature. To promote itself, the Austin-based tech company created a New York airstream food truck.

It served fish tacos, promoting its new photo verification feature capable of weeding out phony Bumble accounts. The “catfish” slang term was created and popularized back in 2010 during a documentary. Now, it’s been implemented into the mobile app’s photo verification feature to screen out the prevalent fake accounts.

The feature makes users snap a selfie in highly specific poses, so as to make sure the user isn’t using another’s pre-existing photos from Facebook, Instagram or another visual-based website. Soon, Bumble will extend into the friend networking world—becoming much more than a dating app. Photo verification might not be the most alluring feature, but Bumble’s idea creators have sustained a positive marketing campaign pinned to the app’s classier approach to mobile dating.

As for the food truck, it existed to celebrate the app’s newest feature. After all, the photo verification feature was created in a playful way—giving users control of their identity verification without necessarily breaking down the app’s intrigue. Called “The Great Catch” promotion, Bumble’s food truck promotion handed out free catfish-centric dishes. Aside from the catfish tacos, the truck had catfish sliders, roasted squash salad and honey-sweetened Arnold Palmer which was popularized through “Top Chef’s” Sam Talbot—a Brooklyn contestant.

Marketing for a mobile app is tough, but Bumble’s Director of Marketing, Chelsea Maclin, reportedly created the campaign to invite newcomers with open arms while celebrating its current users. The app’s huge user base, stationed in New York, let various Bumble brand ambassadors verify their mobile devices while waiting for grub. These ambassadors could then explain how Bumble—and the offshoot, Bumble BFF—worked. They walked attendees through the app’s download, setup and use. Meanwhile, the app’s preexisting users were invited to learn more about the app’s features.

The photo verification feature, of course, was at the centerfold. Bumble users were given branded giveaways, including pins, hats and t-shirts. Then, they were allowed to participate in the brand’s many on-site photo booth experiences. No experiential event is complete without a conference. Thus, Bumble invited its key influencers and press people to take part in The Great Catch. They were given yellow tackle boxes—branded, of course—each packed with anti-catfishing messages and swag.

Bumble is an engaging experience, and it was deserving of a campaign capable of touching the catfish topic lightly while also recognizing the app feature’s important use. Because Bumble’s goal is to help users create meaningful relationships, much of the experiential event was created to connect with the app’s users on a personal level. Online safety, accountability and freedom can be a touchy subject—but Bumble covered it with grace.

How Cheetos and Chef Anne Burrell Blew our Mind

How Cheetos and Chef Anne Burrell Blew our Mind

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Cheetos recently took both New York City and social media by storm with its pop-up Cheetos restaurant, the Spotted Cheetah. This installation featured recipes that included the brand's signature product that were devised and cooked by chef Anne Burrell. Seats sold out almost instantly, and over 1,000 people had tried to get tickets.

It's rare that a pop-up restaurant will gain such a huge response, but this one went viral almost immediately. It gained a prime spot as a Twitter Moment and was all over other sites as well. Many pictures were shared in all possible ways, and it even gained some TV coverage. By all accounts, it was a huge success for the Cheetos brand and its parent company.

For attendees, the experience started by walking up an orange carpet to get in through orange doors. Inside, they found a large HD screen with a smooth-talking Chester Cheetah, who greeted each guest by name. Once beyond him, they were treated not to a carnival-like outlet, but instead, an upscale dining experience that happened to include plenty of Cheetos and Chester Cheetah-themed accents. Orange cheetah-fur printed tablecloths, orange fabric hung from the ceiling, and even bright orange paw-printed toilet paper ensured that nobody forgot that this restaurant was, above all else, about Cheetos. Of course, it also served dishes that all included the product in some form.

A bar was also present, and many went to it to start their meals off with orange slushies which were described by the bartender as being like margaritas. The drink, however, was "just sweet enough to remind imbibers that the restaurant was … a temple of junk food" according to Forbes.

Unique Factors Surrounding the Spotted Cheetah Event

There were a few unique factors that made this event such a huge hit. One is that instead of trying to drive new interest, Cheetos waited until several brand-inspired recipes had already gone viral. This showed the brand that there was significant interest in the idea of using Cheetos as an ingredient, and therefore, that it would be easy to turn that interest into attention to recipes devised, made, and presented by a professional chef.

Another unique factor is the already-massive footprint the Cheetos brand enjoys. Even those who hadn't thought of using Cheetos in recipes immediately became curious about the idea, simply because everyone who hasn't been living in a cave knows what a Cheeto is and can imagine its flavor.

Finally, the idea of using Cheetos in the setting of recipes found in this sort of restaurant is inherently worth talking about. This made it very easy for the experience to go viral, complete with pictures taken on the spot by attendees. Of course, the brand distributed many professionally-taken photographs as well so that media outlets could show the event at its best.

Applying This Information to Your Event

While most brands don't enjoy a multi-billion dollar marketing budget, they can use at least some of the lessons offered by the Spotted Cheetah in their own efforts. One is that it's a great idea to piggyback on an existing related trend in order to draw more interest to your marketing idea. Another is to present your brand in a related, but unexpected, way. Also, make sure your presentation is unique enough to get people to share it without begging for likes or retweets. If what you do is cool enough, everyone will be talking about it.

Finally, be sure to choose a great city and venue for your experiential marketing effort. For an event in Miami, consider Soho Studios. We have plenty of both indoor and outdoor space that can be configured to meet your exact needs.

How the find the Perfect Brand Ambassador for your Next Experiential Event

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How the find the Perfect Brand Ambassadors for your Next Experiential Event

When it comes to live events, brand ambassadors matter. Your brand is passionate about people, experiences and its partnerships. Whether you’re focusing on event staffing, external promotion or engagement strategies, you’re better off connecting to the industry’s leading minds. Before planning your event, you should figure out the “who’s who” of brand ambassador networking. Check out our brand ambassador tips below.

Tip One: Gather Data During Product Demonstrations

During your brand’s events, conduct product samples. Use booths, feedback, product advertisement and an online portal to garner data. Then, combine the data into an ambassador outreach initiative. Your best ambassadors are dedicated customers. More importantly: They’re dedicated customers who’ve engaged your products and services deeply.

Tip Two: Prioritize Character

Your brand’s ambassadors should be well-connected, but they should also have good character. Personality needs to be in the equation, and it needs to supplement your brand’s best face. It might sound superficial, but an ambassador’s presence at an experiential event needs to be a positive one. Is your potential ambassador well-liked? How much influence do they have? Connect with the industry’s hottest talent, and focus on ambassadors customers take seriously.

Tip Three: Use Social Media as a Tool

Next, you should boost your ambassador’s presence on social media. Potential clients and customers are social, and they’ll flock to a prevalent social media figure who’s representing your brand in style. In 2017, social media interaction is vital. To avoid any misconceptions, the spread of false information and even false promotion starts, craft a social media marketing campaign with your ambassador in mind. Even if they’re physically present at your event, they’ll need to appear on Facebook, Twitter and Instagram to properly connect with consumers. Promotion doesn't end at an experiential event, and the best events keep attendees immersed in the digital world. 

Tip Four: Connect with a Performer

Experiential events, at the end of the day, are about experiences. Your brand’s ambassador shouldn’t only represent you—they should represent your brand’s ability to showcase products, engage its fans and supply high-energy environments. On some level, your ambassador should be a performer. Even if they’re not famous, an entertainer can be a fantastic ambassador. Find a musician, an artist or a moving speaker. Discuss your brand with them, and connect with their self-promotion strategies. Famous stars have worked as brand ambassadors in the past. A lot of them work for endorsements, too.

Tip Five: Take Them Out to Dinner

Are you browsing a healthy list of potentials? Take them out to dinner. Have a few drinks! No, it isn’t too casual. In fact, it’s one of the best ways to determine who’s personable and who isn’t. Modern experiential events prioritize consumer engagement. Today’s live marketing events focus on blowing past age-old, impersonal business strategies. In general, your brand ambassador needs to be empathetic, positive and engaging. Their ability to connect in a casual event matters. In many ways, an informal meeting’s utility surpasses the utility provided by an office.

So, who’s your brand’s next ambassador? Check out Facebook, Instagram and Twitter. See who’s trending. Work a promotional campaign, and gather some data. Gather the industry’s hottest minds, and hit the restaurants. Once you’ve narrowed the list down, craft a solid marketing campaign. The world of experiential marketing is huge, and it’s best traveled with a brand ambassador at your side. Good luck out there.  

When A Photo Booth and Fujifilm Birthed an Epic Event

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When A Photo Booth and Fujifilm Birthed an Epic Event

Well known for its photographers, mini-workshops and knowledge-sharing expos, Fujifilm is at it again. This time, they’ve hosted a two-day photo booth event to showcase its newest gadget adoptions, photo op opportunities and slew of creative screens, filters and talent.

Fujifilm invited an audience to try out its all-new, instant-digital camera. As if it wasn’t enough, the company created a photo-friendly playland to display the product across various high-energy environments. The immersive event highlighted the new camera’s capabilities, giving event-goers the chance to snap their own art.

Bathouse Studios and a Hybrid Event

On May 17, Fujifilm hung out at Bathouse Studios, inviting influencers and guests alike. The event featured the Instax Square SQ10, a hybrid camera made famous for its instant-digital design. The camera was set up in several screen-centric booths, and attendees were invited to try out its many filter options. As a bonus, operators could edit their photos, share them and print them;

The engaging environment was inspired by the recent popularity of instant-square photography. It was also established to prod customer imaginations. Performing at the event, pop band AJR created an emotionally heavy environment to supplement the event. Influential foodies were later granted entrance to an exclusive brunch hosted by Fujifilm partner, Tasting Table. Bathouse Studios opened the floor for a three-course-meal, an expansive menu and a hands-on food photography class. The workshop, of course, featured the Instax Square SQ10.

A Public Activation for Exclusive Options

The Fujifilm way of handling a product release was unique. Known for its top-tier B-to-B marketing events, the brand has produced a number of popular events in the past year. Its recent Instax line’s success can be attributed to the product’s capabilities alone, but the brand’s willingness to connect to its audience can’t be ignored.

The activation was open to the public. Over 500 visitors and guests arrived, exploring the brand’s products and services across two days. Fujifilm reached its target audience and more, connecting with its audience at the individual level. Fans explored the event’s double-floor design, enjoying a mirror maze, lounging at the event’s secret bar and sipping on signature cocktails.

Social Media Outreach

Meanwhile, Fujifilm hooked up with Jackie Gebel to use the @noleftovers name in a social media marketing movement. Alongside chef Branden McHale, Gebel gave event-goers the opportunity to reach friends and family by sharing event photos on social media.

The New York event was huge, and it was Fujifilm’s final destination in its multi-city launch party series. It hit Berlin, Tokyo and a slew of others. Expected to travel across the United States in upcoming months, Fujifilm’s event hasn’t slowed down at all. New locations have always inspired new photographic urges, and Fujifilm’s recent focus on the public is certainly a step in the right direction.

Fujifilm’s fan dedication was also evident in February, when it hosted FijuLove LIVE. Guests were invited from around the nation to explore the art of photograpy. Featuring artists like Elia Locardi, Valerie Jardin and Karen Hutton, FujiFilm LIVE was a fantastic kick-start to the brand’s eventual fanbase exploration. Fujifilm has a reputation for educating, presenting to and sharing work with its audience. Likely, we’ll see much more from Fujifilm in this department. For now, however, let’s appreciate their recent campaign for what it was: a pretty swell time.

How to use Photo Printing Backpacks for your Next Experiential Event

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How to use Photo Printing Backpacks for your Next Experiential Event

Marketing tech firm, M-ND, connected with the B Positive Foundation, expanding nonprofit support into the baseball stadium. Their photo-printing backpacks were a huge hit, heightening much-needed awareness of kids with cancer. The technology which regularly promotes social media pictures is wide-ranging and varied, but a hashtag, a little organization and trending technology goes a long way.

The #BePosNYC Movement

On August 8, Texas Rangers attendees were invited to engage the B Positive Foundation campaign via social media, promoting the #BePosNYC hashtag via backpack screens. The screens, designed to display real-time picture updates, were directly connected to the campaign’s photo print awareness plan. Attendees posting game photos on Facebook, Twitter and Instagram could use the #BePosNYC hashtag, both raising awareness for the event while connecting with other baseball fans.

The Andrew McDonough B Positive Foundation has conducted similar events in the past. Their slogan, “Kids Helping Kids Fight Cancer,” has historically been a useful tag for humanistic ventures. Recently being used at City Field, the slogan headlined their movement for young cancer patients as well as their supporters. Attendees who weren’t part of the event, meanwhile, were invited to print event photos at home.

M-ND and B Positive

M-ND has plans to work alongside B Positive in the future. A donation-by-text campaign is, reportedly, in the works. Focusing on raising funds for charity, M-ND will likely take advantage of new opportunities with B Positive. Creating a unique experience for event attendees is difficult. Often, promoting interactive designs capable of garnering attention is met with technological barriers and audience-reaching difficulties. The partnership worked, however. It worked splendidly.

The B Positive Foundation has assisted thousands of United States families treated in over 200 hospitals. Intending to alleviate the financial burdens of ongoing healthcare, the foundation continues to grow. Many B Positive initiatives have offered research grand cycle options, too. On every level, the Foundation promotes the study of cutting-edge childhood cancer research. In the past, the Foundation has supported St. Jude Children’s Research Hospital, Seattle Children’s Hospital and Harvard Medical Center.

Where Experiential Marketing and Proactive Care Meet

Both groups are assisted by some national childhood cancer collaborations, too. While childhood cancer charities may not be directly connected with events conducive to funds, they’re well-connected to communities. This presents an interesting angle for groups breaking into the experiential marketing world. Nonprofits have had historically tough breaks, fund-wise, in the experiential marketing world. Numbers change, however, when mass audiences are met.

Advocacy via social media, here, is a great takeaway. The B Positive Foundation and M-ND proved individual-level digital promotion works. Photos taken at the game served as memorabilia for those who were part of the foundation, raising awareness for both the foundation and its few causes. Mets colors were used, making the event highly personal. Curated social media photos are influential when aligned with an event’s overall theme. If you’ve ever wondered what a successful nonprofit social media marketing campaign looks like, look no further than the B Positive Foundation’s addition to the baseball diamond.

The Ultimate Guide to Planning and Producing an Experiential Event

The Ultimate Guide to Planning and Producing an Experiential Event

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At Soho Studios we have hosted some of the best experiential marketing events that Miami has seen.  From offering food, to presenting new products, to creating the best experiences for your guests, we have been a part what it takes to create an experiential event that exceeds guest expectations.  

It takes a lot of work behind the scenes to put together an experiential event.  We have put together a quick guide that will help you think about creating the next winning event for your brand.  Grab this free guide and use it as a reference for you and your marketing team. 
Get your Guide here or click the photo below.