How- To

How to Throw a 90's Themed Event

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How to Throw a 90's Themed Event


Since throwback everything is back in style, throwing a 90’s themed event can be a great idea. There are so many memorable moments during this era, from clothing to music that still have a huge impact on the trends occurring today. If you really want to do this the right way, you’ll need to bring Brooklyn to wherever your event will be held.

VENUE

First, you need a venue. Since this was an era where there was a lot of dancing, you want someplace that has enough room to make it happen. Think “street style” and you’ll get the idea. You should consider having a block-style party. This will allow the street to come alive with graffiti, fire hydrants, front porch steps and more. You also want to dress the buildings to reflect the era.

Customization is key. You want to make sure you study the pictures and videos of that era so no detail will be overlooked. For something of this magnitude, authenticity is key. What other types of props will help this come alive? Think taxi cabs, hot dog carts, boom boxes, overalls, big earrings, and a lot of color. The permits for this type of event can’t be missed, and having additional lighting that can be turned on as night falls is important.

DECOR

Second, you’ll need an event company that can provide the props you need to make things come alive. Even though it’s a party, you want to make sure you have ample seating and a place where the food can be served. Having a huge tent, or a graffiti-sprayed building where there are different food selections can make this a lot of fun.

MUSIC

Third, you’ll need to find the right DJ. For a New York setting, this is one of the most important elements of your event. Music, and played the right way, counts. Setting up a street rap battle would be an exciting element to throw in the mix, with opportunities for everyone to sign up. The object of this party should be having everyone dancing from the moment they arrive, to the minute they say goodbye. You want to have artists performing those songs that never go out of style. Music from these artists still have an impact, and their presence will take things over the top.

Think about the popular TV music shows of this era. You have MTV, BET and their video shows. Bringing back those hosts and other celebrities who were on the shows would be a major power play, paying homage to those shows that set the standard for how music content is delivered today.

Last, but not least, you have to consider marketing and parking. Making tickets accessible, and ensuring you have a venue or area large enough to fit a crowd of people, plus providing a way to get to the event, either through public transportation or parking areas is key. Everyone loves the 90’s. Do the event right, and it will be one of those memories that will be talked about for years to come.

The Ultimate Guide to Planning and Producing an Experiential Event

The Ultimate Guide to Planning and Producing an Experiential Event


At Soho Studios we have hosted some of the best experiential marketing events that Miami has seen.  From offering food, to presenting new products, to creating the best experiences for your guests, we have been a part what it takes to create an experiential event that exceeds guest expectations.  

It takes a lot of work behind the scenes to put together an experiential event.  We have put together a quick guide that will help you think about creating the next winning event for your brand.  Grab this free guide and use it as a reference for you and your marketing team. 
Get your Guide here or click the photo below.