Photo Booth

When A Photo Booth and Fujifilm Birthed an Epic Event


When A Photo Booth and Fujifilm Birthed an Epic Event

Well known for its photographers, mini-workshops and knowledge-sharing expos, Fujifilm is at it again. This time, they’ve hosted a two-day photo booth event to showcase its newest gadget adoptions, photo op opportunities and slew of creative screens, filters and talent.

Fujifilm invited an audience to try out its all-new, instant-digital camera. As if it wasn’t enough, the company created a photo-friendly playland to display the product across various high-energy environments. The immersive event highlighted the new camera’s capabilities, giving event-goers the chance to snap their own art.

Bathouse Studios and a Hybrid Event

On May 17, Fujifilm hung out at Bathouse Studios, inviting influencers and guests alike. The event featured the Instax Square SQ10, a hybrid camera made famous for its instant-digital design. The camera was set up in several screen-centric booths, and attendees were invited to try out its many filter options. As a bonus, operators could edit their photos, share them and print them;

The engaging environment was inspired by the recent popularity of instant-square photography. It was also established to prod customer imaginations. Performing at the event, pop band AJR created an emotionally heavy environment to supplement the event. Influential foodies were later granted entrance to an exclusive brunch hosted by Fujifilm partner, Tasting Table. Bathouse Studios opened the floor for a three-course-meal, an expansive menu and a hands-on food photography class. The workshop, of course, featured the Instax Square SQ10.

A Public Activation for Exclusive Options

The Fujifilm way of handling a product release was unique. Known for its top-tier B-to-B marketing events, the brand has produced a number of popular events in the past year. Its recent Instax line’s success can be attributed to the product’s capabilities alone, but the brand’s willingness to connect to its audience can’t be ignored.

The activation was open to the public. Over 500 visitors and guests arrived, exploring the brand’s products and services across two days. Fujifilm reached its target audience and more, connecting with its audience at the individual level. Fans explored the event’s double-floor design, enjoying a mirror maze, lounging at the event’s secret bar and sipping on signature cocktails.

Social Media Outreach

Meanwhile, Fujifilm hooked up with Jackie Gebel to use the @noleftovers name in a social media marketing movement. Alongside chef Branden McHale, Gebel gave event-goers the opportunity to reach friends and family by sharing event photos on social media.

The New York event was huge, and it was Fujifilm’s final destination in its multi-city launch party series. It hit Berlin, Tokyo and a slew of others. Expected to travel across the United States in upcoming months, Fujifilm’s event hasn’t slowed down at all. New locations have always inspired new photographic urges, and Fujifilm’s recent focus on the public is certainly a step in the right direction.

Fujifilm’s fan dedication was also evident in February, when it hosted FijuLove LIVE. Guests were invited from around the nation to explore the art of photograpy. Featuring artists like Elia Locardi, Valerie Jardin and Karen Hutton, FujiFilm LIVE was a fantastic kick-start to the brand’s eventual fanbase exploration. Fujifilm has a reputation for educating, presenting to and sharing work with its audience. Likely, we’ll see much more from Fujifilm in this department. For now, however, let’s appreciate their recent campaign for what it was: a pretty swell time.

How to use Photo Printing Backpacks for your Next Experiential Event


How to use Photo Printing Backpacks for your Next Experiential Event

Marketing tech firm, M-ND, connected with the B Positive Foundation, expanding nonprofit support into the baseball stadium. Their photo-printing backpacks were a huge hit, heightening much-needed awareness of kids with cancer. The technology which regularly promotes social media pictures is wide-ranging and varied, but a hashtag, a little organization and trending technology goes a long way.

 

The #BePosNYC Movement

 

On August 8, Texas Rangers attendees were invited to engage the B Positive Foundation campaign via social media, promoting the #BePosNYC hashtag via backpack screens. The screens, designed to display real-time picture updates, were directly connected to the campaign’s photo print awareness plan. Attendees posting game photos on Facebook, Twitter and Instagram could use the #BePosNYC hashtag, both raising awareness for the event while connecting with other baseball fans.

 

The Andrew McDonough B Positive Foundation has conducted similar events in the past. Their slogan, “Kids Helping Kids Fight Cancer,” has historically been a useful tag for humanistic ventures. Recently being used at City Field, the slogan headlined their movement for young cancer patients as well as their supporters. Attendees who weren’t part of the event, meanwhile, were invited to print event photos at home.

 

M-ND and B Positive

 

M-ND has plans to work alongside B Positive in the future. A donation-by-text campaign is, reportedly, in the works. Focusing on raising funds for charity, M-ND will likely take advantage of new opportunities with B Positive. Creating a unique experience for event attendees is difficult. Often, promoting interactive designs capable of garnering attention is met with technological barriers and audience-reaching difficulties. The partnership worked, however. It worked splendidly.

 

The B Positive Foundation has assisted thousands of United States families treated in over 200 hospitals. Intending to alleviate the financial burdens of ongoing healthcare, the foundation continues to grow. Many B Positive initiatives have offered research grand cycle options, too. On every level, the Foundation promotes the study of cutting-edge childhood cancer research. In the past, the Foundation has supported St. Jude Children’s Research Hospital, Seattle Children’s Hospital and Harvard Medical Center.

 

Where Experiential Marketing and Proactive Care Meet

 

Both groups are assisted by some national childhood cancer collaborations, too. While childhood cancer charities may not be directly connected with events conducive to funds, they’re well-connected to communities. This presents an interesting angle for groups breaking into the experiential marketing world. Nonprofits have had historically tough breaks, fund-wise, in the experiential marketing world. Numbers change, however, when mass audiences are met.

 

Advocacy via social media, here, is a great takeaway. The B Positive Foundation and M-ND proved individual-level digital promotion works. Photos taken at the game served as memorabilia for those who were part of the foundation, raising awareness for both the foundation and its few causes. Mets colors were used, making the event highly personal. Curated social media photos are influential when aligned with an event’s overall theme. If you’ve ever wondered what a successful nonprofit social media marketing campaign looks like, look no further than the B Positive Foundation’s addition to the baseball diamond.

Event Trend: Photo Booth Ideas for 2017

Few things bring guests together like a photo booth. Whether you’re presenting a new product line, getting creative with an expo or simply want to land a new brand perspective, installing a photo booth is a good idea. We’ve already seen a few photo booth trends in 2017 worth mentioning, and we’re sending them your way. Check out these awesome, tech-centric photo booths, and take charge with this year’s latest gadgets.

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One: The LEGO Photo Booth

LEGO’s UK flagship store installed the world’s first “Mosaic Maker,” which is a photo booth capable of transforming self-portraits into LEGOs. A lot of brand providers have taken advantage of the trend, coming up with inspiring, unique ways to change the visitor’s face. LEGO’s mosaic kit, available after the photo is snapped, lets customers shape their own pictures.

Two: Movie Photo Booths

Apple, among other big tech providers, has expounded upon the recent Face Place photo booth series. It’s honored as the nation’s “Manufacturer of the Year,” and it isn’t toning down its creative approach to everything customer-centric. The Movie Photo Booth utilizes marquee-style lighting, Apple’s own green screen technology and digital photo sets which harness fantasy film backgrounds. Spice up the typical photo booth experience, and give your guests something to remember, scene-wise.

Three: The TapSnap Photo Booth

Whether you’re putting together a small event, a corporate soiree or a lavish expo, a TapSnap photo booth can enhance your visitor experience. It focuses on the customer’s perspective, using today’s leading technology to offer customized digital photo options. It’s rentable, too. Powered by a well-trained staff, TapSnap is quickly becoming a leading photo booth rental option.

Four: Social Media Booths

Social media has become a popular photo booth tool, and brand are using Facebook and Twitter log-in prompts to capture online moments and build brand awareness. These photo booths still have in-depth photo options, and they still showcase a variety of digital snap options, but having social media accessibility has changed the game.

Five: Gif Booths

Gifs have been around for a while, but they’ve only just taken off in the photo booth world. Alongside slow-mo booths and g-force “wind booths,” gif booths are becoming a staple of mall-based marketing events. Once again, social media plays a part. Facebook’s introduction to short-looping video has only fueled the trend.

As technology becomes increasingly integrated into photo booth technology, customers will start expecting lavish displays. Online metrics, social media and even virtual reality have come a long way. Today, even small marketing campaigns benefit from unique photo booth ideas. Where do you stand?