Miami Museum Month Puts the Wow in a Diverse Cultural Scene

Miami Museum Month is one of the favorite cultural events of the year because it has something for everyone from priceless art objects to whimsical works of fun. Amazing exhibitions and one-on-one opportunities with artists in spectacular settings are just part of the charm of this event sponsored by the Greater Miami Convention & Visitors Bureau. The 2016 May event shined a spotlight on our diverse neighborhoods and the eclectic shopping and dining.

At the heart of the annual Miami Museum Month are two deals:

• Buy One Get One Free: During the month visitors can get “Buy One Get One Free” admission to select museums.
• Join One Museum See Them All: A great deal for locals; sign up for membership with one museum and receive free admission to other participating museums.

Each year Miami Museum Month gets bigger and the 2016 highlights included are:

• Pérez Art Museum Miami:  If you can only visit one museum in Miami then this is your best bet with its world-class collections and picturesque placement on Biscayne Bay.
• MDC Museum of Art + Design: The MDC MOA+D is housed in the 1925-built historic Freedom Tower on Biscayne Blvd. and features emerging contemporary artists as well as a can’t-miss fun Pop-Up Shop.
• Vizcaya Museum & Gardens: The only way to describe this stunning estate is wow! Enjoy art and furnishings inside the Main House and the 10 acres of gardens at this National Historic Landmark.
• The Patricia & Phillip Frost Art Museum: This Smithsonian affiliate is located on FIU’s main campus and includes permanent and rotating exhibits as well as a sculpture park.
• The Wolfsonian-FIU: No visit to the Art Deco District is complete without a stop at the Wolfsonian. For the most unconventional gifts in town, check out The Dynamo Museum Shop & Café.
• Bakehouse Art Complex: If you like your art up-close-and-personal then go to this complex located in the historic art deco bakery building and in the midst of the vibrant Wynwood Arts District.

Other museums that took part in the 2016 Miami Museum Month:

• Ancient Spanish Monastery
• Miami Children’s Museum
• Haitian Heritage Museum
• Homestead Historic Town Hall Museum
• Black Archives History Lyric Theater
• Wings Over Miami Air Museum
• Jewish Museum of Florida-FIU
• Art Deco Museum
• Little Haiti Cultural Complex
• Black Police Precinct and Courthouse Museum
• Bass Museum of Art
• Deering Estate
• Miami Auto Museum
• Holocaust Memorial Miami Beach
• Gold Coast Railroad Museum
• Museum of Contemporary Art, North Miami
• Artcenter/South Florida
• HistoryMiami Museum
• Lowe Art Museum, University of Miami
• Institute of Contemporary Art, Miami

The deals of Miami Museum Month may end in a few more days, but the cool cultural happenings go on year-round.

Funkshion Returns to Miami

One of Miami's favorite organizations, the Funkshion Fashion Show, returned to host their Fall/Winter fashion this March, and for the first time they chose right here in the Wynwood Arts District as their home base. Funkshion is Miami's Fashion Week, held three times throughout the year. Taking great pride in their Miami home, Funkshion believes in serving as a connecting force between the Latin American and US fashion markets. One thing many love about Funkshion, is how well they showcase both established and emerging names in fashion. And as their name suggests, in representing the fashion world in Miami, they set themselves apart from other fashion weeks around the world by always being sure to bring the funk. Music and art are integrated into the events, including live DJs at many of the shows to get the audience dancing in their seats.

The Winter/Fall show ran from March 16-19, 2016 with a packed schedule. Highlights included opening night's discussion, "DESIGNED IN MIAMI," with internationally celebrated designers based in Miami discussing what it takes to find success in the fashion world in Miami and beyond.  Friday's fashion event, "EVERYBODY WANTS SOME!!" inspired by the Richard Linklater film in theaters now was also a great highlight. Stars of the film made an appearance, including Blake Jenner, Ryan Guzman and Tyler Hochelin. As with every fashion week that Funkshion hosts, one of the most beloved events is the Emerging Designer Series in which incredibly talented new designers who are just coming on to the scene are able to present their work in a high-profile show at no cost. March's show was no exception, with plenty of designers you'll surely be hearing from in the future.

Funkshion Events always welcomes the public to attend.  All of the events are free, one would just need to RSVP beforehand. As the Funkshion Fashion gears up for its next event this July, this is something to keep in mind. In true Miami style, they'll be celebrating swimwear in the event which runs from July 13-17, 2016. If you're a swimwear designer over the age of 21 then consider entering the Emerging Designer Series. One designer will be winning a trip to New York Fashion Week.

Funkshion Fashion Week is a great way to celebrate so much of what makes Miami great.  It brings established artists together with the newest talent and connects diverse cultures. The area is still buzzing from this event, and cannot wait to see what the next show has in store.

Best Part Venue in Miami

Soho Studios is proud to announce that we have won Best Party Venue in Miami in Miami New Times' Best Of Miami 2015.

From product launches, brand awareness campaigns, private events, concerts, festivals and corporate events, Soho Studios turned an untraditional venue in Miami to the best place to host an event.

At Soho Studios we work with many experiential marketing agencies from all over the world to host and produce unforgettable events. As we focus on the year ahead will continue to connect international brands with local audiences in Miami.

We recently hosted an event for Anheuser-Busch's new brand of beer called Oculto. This event was truly one of kind as Mother Inc from New York spent a month building a Manor that had many different rooms that inspired guests to participate with others in creating memories and secrets. View the video to watch more.

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Thank you for visiting Soho Studios and we hope to see you in the near future.

VH1 and SCOPE at Art Basel Miami Beach

Art Basel Miami Beach is just around the corner and this year is expected to be bigger and better than ever. Big names are hosting events this year and looking for great venues in Miami. These big names are also making a big impact in the community and effectively using exposure at Art Basel as a new marketing tool.

Art & Branding

When considering your next big event in Miami take a note from some of the brands that have done it successfully before you, like VH1 and Scope in 2012. The Scope International Contemporary Art Show is one of the biggest and best shows at Art Basel. VH1 was able to create an amazing event and an even more amazing partnership that has been very beneficial to their overall marketing strategy.

Watch Video -VH1 & SCOPE

When marketing your brand at Art Basel Miami Beach take the event space into account. You'll want to make sure you are giving the people a night to remember. There are a few key elements you should keep in mind when looking at event space in Miami.

Finding the Right Venue in Miami

It's all about the atmosphere. 

Do you want an intimate setting for a group of 150 or are you looking to host party goers by the thousands? When choosing party venues in Miami having different options for the floor plan is etremely important. Make sure you are working with a versatile space.

Location, Location, Location.

 If you have a great space but it is in the wrong location your event will be less than successful. One thing that VH1 did really well in their partnership with SCOPE in 2012 was making sure they were a destination spot that everyone could easily access. Art Basel and the Wynwood Arts District go hand in hand, so why not host your event in the middle of the action?

In the end, pulling off a successful event comes down to planning and research. If you keep in mind the success of past brand partnerships like VH1 and SCOPE in 2012 and team up with the perfect event space in Miami to fit your needs, your event is bound to be a success.

Finding the perfect event space

Whether it is a corporate event or a launch party, finding an event space is an important part of event planning. An accessible venue where almost everything is convenient, such as entertainment, business, and commerce are the more popular settings for almost all types of corporate and special events. If your guests are traveling from out of town a location where there are hotels and other event venues can also be a top choice for event planners. Large corporate events, trade shows, press conferences, or even a simple business meeting can well be accommodated in venues with these features.

Think out of the box to find the perfect event space. In celebration of Seattle record label Sub Pop's 25th anniversary Mudhoney performed a show atop the Seattle Space Needle.

An event space should meet the requirements of your event type, in addition to  fitting within the budget for your event. Some event spaces offer all the amenities and facilities that might be necessary for the event, and some may only offer a raw space, so you may have to retain some event services from an outside vendor, such as catering and security. Remember that a venue selection plays a major role in the success of any event, so be mindful of the details in the process of looking.

In finding an event space, these factors can be helpful:

Flexibility

Peak seasons usually affect  pricing. It is best to explore options in places where rates are considerate and does not drastically change. Choose a location where spaces are flexible yet quality amenities, service and facilities are still the top priorities. Get down to date with slower periods, or suggest an alternative schedule and dates to negotiate a better price.

Detail Oriented

Give more attention to details since even a minor overlook may lead to disaster on the big day. Just be familiar with the details of the venue and check on the very basic requirements of finding an event space. Evaluate and define the specific needs of the event before finally deciding on the location.

Check Event History

An event planner usually keeps records of the past events which includes various event spaces, venues and even the corresponding prices. This can be useful in finding an event space. In some instances, event planners who had been a frequent customer for event venues usually get prioritized and given a much lower price and discounts.

Finding the perfect event space and negotiating with various venues can require time. It can be difficult to identify if you got the best deal. When it comes down to it, select an event space that meets the needs of the event, without jeopardizing finances. When negotiating, it might be helpful to  inform the owner of a certain venue for a possible repeat reservations in the future, for some yearly business meetings or annual convention perhaps. An incentive or a promotion might be offered during the negotiation to secure the perfect event space.

Event Trends and Event Decor

Are you fond of spending time planning events and decorating them? Maybe you are just fond of attending wonderfully-designed celebrations. Either way, you might be particular when it comes to the event decors that you are seeing. You might have some suggestions in mind or maybe you already said something to the event coordinator or planner. In order to give you further ideas with regards to having the grandest event decor, there are some tips for today’s top trends.

One of the biggest event trends in 2013 was providing users with an interactive experience via social media. One example of this is including a Twitter Wall where attendees can Tweet comments at the event and their tweet would be projected onto a large screen for all to see.

As an event coordinator or event planner, how can you say that you are going to be having a success in bringing out the best trends in event decor? It’s simple. All you have to do is ask your client. Their say about the event decorations is very important because it is them that you have to please, including their guests, of course. Thus, you can also give them ideas on how to put up those decors appropriately.

Nowadays, the cocoon style is very famous. What is cocooning? According to an event producer, Timot McGonagle, it is the process of wrapping a certain space in layers, focusing on the moods and creating a multi-sensory environment. For instance, you can divide a certain corner into two to four different environments depending on your style. Then, guests on that part will be able to feel the essence of being in different areas by just staying in one place. Cool, right?

Another option in event decor is the double-duty décor. How does this style works? Well, all you have to do is put a single décor in two different places. For instance, if you have an arrangement near the door, you can put it near the dining if it suits your style. At least, with this trend, you can add a little spice to either element in order to make it less boring. Most of all, this gives a big portion of cut-down on your costs. See? It’s hitting both worlds – quality and quantity.

Try selecting a theme for your event and base the decor around it.  A Las Vegas themed event would have casino-like decorations,   poker-like tables and chairs and don’t forget the most important thing – colorful Vegas-esque lights everywhere! You can also try rock star-themed events. Now, if you want it plain, black and white is the most recommended. It’s plain yet it’s bold and classy at the same time.

These are only some suggested styles for event decor.  Now, if you want to modify it, you are always free to do so. You can add a little warmth by adding some lamps decors or pillows. Just make sure that you don’t overdo it and don’t use dark colors if you want to brighten up the place.

Experiment! Don’t be afraid to do so because through experimentation, you can be able to discover the most suitable event decor that you may love. Wait, don’t forget to take pictures, too.

Event space for weddings

Weddings are nonetheless known as the big day in all cultures and societies. When there are so many preparations to make, picking the right event space for wedding is the key element that can make your big day the most memorable one in your life. This is because it is the venue that will determine all the forthcoming features that you had always wanted to be in your dream wedding day. Moreover, all the choices should be looked out about and discussed in detail before going forth with depositing.

Miami Heat Basketball Star Lebron James selected a resort in San Diego as the perfect space for wedding long time girlfriend Savannah Brinson.

So, what are the details that you need to cater to while selecting the best event space for wedding?

Size of the Wedding

While you are looking at different venues, first be very sure about the size of your guest lists. Though a church is usually the best size to accommodate guests for service, dinner has to be dealt with differently. The idea here is to choose a venue that is big enough to accommodate a good number of people leaving room for potential guests who may decide to turn up unexpectedly at the end of the day.

Weather

If you had always wanted to be married in a space outdoors, beneath the sky or under the perfect nightfall ensure that you have done all the unexpected weather change preparations. This may vary from season to season. So, if it’s a rainy season then your event space for wedding should have back up arrangement so that your big day doesn't get ruined all because of a small shower to commemorate your day.

Budget

Designing your own budget before planning on a wedding keeps you safe to many levels. It is always better to come up with a definite size for event space for wedding venue, so that you can then plan ahead as to how much you can manage with the remaining expenses. In seasons of wedding, booking a good place can become daunting. Therefore, it is always better to book in advance so that there is plenty of room for you to go with other arrangements.

Reception choices

There is no dearth to venues of wedding that also give reception amenities on the site. A good number of people who look for event space for wedding are on the lookout for this two in one option. This also goes for those who would like to give the reception immediately once the ceremony has taken place and wish to accommodate their guests both ways.

In a nutshell, picking an event space is one of the most special aspects of any wedding planning. The task can be quite overwhelming since the to-do list in wedding plans is a never ending one.  Also, once this part of the arrangement has been done you can relax and look forward to the fun part of celebrations such as decorations, dancing, food and what not. So, locating a place that is under your budget and is comfortable can truly make your wedding a time to remember for life.

The Discovery Channel's Health Tour

The Discovery Channel's Health Tour takes living healthy on the road, and shows kids and their parents how to eat better, exercise more and get in shape. But this tour is not just about getting healthy and exercising your body, it is an exercise in how to properly use experiential marketing to further enhance the message behind your brand.

WATCH VIDEO - The Discovery Channel's Health Tour

Experiential marketing is a form of marketing where companies offer an experience to teach people their message through actions, active learning and exploration of a topic. Instead of just preaching to your customers, why not let them take part in it?

The Discover Channel does an excellent job of this by teaching valuable lessons in a fun, and entertaining way. Their Health Tour is a fun experience that teaches a valuable message. The event draws lots of people to it as well. With a highly visible trailer and RV, several interactive learning games and exhibits like the Bacteria Basher game, fun health tips, an operation game exhibit, and competitions to inspire involvement, it's impossible not to get involved.

The message is delivered in this event, as it is in many others. Companies are exploring more ways to improve their brands and centralize themselves as a major focus in today's most controversial and powerful messages like getting healthy, and staying active.

How does your company do this?

First, find a good central message and create an event people take part in like a competition, series of exhibits, or games.

Find somewhere to host your event as well. If you want something outdoors, find a space in a sunny, exciting and high-profile area, like a venue in Miami.

Partner with a leader in event space for experiential marketing. One is Soho Studios Miami. They offer event space in Miami for top industry clients and will help your business create a competitive, fun and engaging experiential marketing event.

Lego's Augmented Reality: Story Builder & Experiential Marketing

Brick by Brick: The App Welcome to a new era of play, dominated by phone, tablet and even computer applications. What happened to the good old days when toys didn't require a battery recharge?

Watch Video -  Lego’s Augmented Reality

Enter Lego Story Builder, an augmented reality application. It fuses the worlds of offline and online entertainment, encouraging children to use their imagination at every level. The app integrates physical creativity by allowing users to take pictures of their Lego creations, which then develop into a digital story. By building AR codes, each picture becomes an interactive animation. When a child adds or moves bricks on their screen, the story takes a new direction; they can also add characters as they see fit or based on the app's suggestions.

By combining traditional product use with modern technology, Lego blocks transform from a classic toy into a journey of changing possibilities. In children, the experience inspires imagination and improves problem-solving skills. For parents, this offers a solution to the societal shift in interests. So how does this benefit Lego? It cultivates a strong brand image and lasting brand loyalty.

Block by Block: Experiential Marketing

From a marketing perspective, Story Builder is a brilliant addition to Lego. The app offers a positive and engaging brand experience that goes far beyond the product itself – a strategy known as experiential marketing (XM).

At its essence, XM brings a brand to life. Today’s evolving consumer needs to feel a stronger connection than static advertising can provide. XM caters to the senses while providing education about a product or service, giving your organization an edge over the competition.

Looking to schedule marketing events in Miami? Take the next step by booking your XM event at Soho Studios, a premier venue in Miami.

Levis Summer Hot Line

Finding the perfect venue for your experiential marketing campaign can incredibly difficult, especially in a big, and often extravagant city like Miami, Florida. Though there are plenty of venue spaces, most tend to be overly specific, or simply don’t fit the needs of your event, or are not located in areas where the most possible customers can be reached. With experiential marketing campaigns like the Levis Summer Hot Line, it is important that venue space fit the event.

Watch Video - Levis Summer Hotline

Experiential marketing is the perfect way for big name brands that have become distanced from their audience to reconnect and rediscover what it is about the brand that made people love them in the first place. Levis Summer Hot Line is a video based campaign that allows customers to talk directly to radio DJ's that have been set up within Levis stores around the world. These DJ's allow customers to connect directly with the brand and talk about what they love.

This is a great example of an effective experiential marketing campaign for several reasons, the first is that it connects customers directly to the brand. Rather than simply letting customers say that they like this or that, the campaign takes their opinions into account and creates an experience they will not soon forget. The campaign offers users a chance to express themselves and feel like they are part of the brand rather than just the people who buy it.

When it comes to finding a great venue in Miami for an event like Levis Summer Hot Line, there are a few different factors to consider. First, it is important that the venue is not overly specific to any one event. For example, a night club used as event space is fantastic is the event space Miami needs is a night club. For those events that do not work well with that set up, the venue is practically useless in that application. Soho Studios is a fantastic company that offers a large scale event space that can be easily converted to fit just about any event.

Another factor to consider is the number of people that are set to attend. With a large brand like Levis, there are likely to be thousands and it is important to have enough space for everyone to be safe and have a good time.

For more information check out: http://youtu.be/tQWd3KFtYmA