How to find the Perfect Event Space

What makes a good event space for one event is potentially disastrous for another event. Various venues are suitable for different purposes. Can you imagine a religious convention in a place that serves alcohol? What about a business conference in a venue that hosts a football match? There are a number of factors to consider before making a decision on where to host an event. From location and amenities to capacity and budget, an event planner should have all these factors evaluated before deciding that a venue is perfect for the event.

Soho Studios is the premier event space in Miami that features 70,000 sq ft of trans-formative space for events. Be sure to connect with the team of experts at Soho Studios to help you plan your next event.

Amenities List Request

An event planner should ask for the amenities list from several facilities’ managers before settling on one venue to host his event. Most event organizers will require amenities such as disabled access, parking, proper accommodation, availability of catering services, rooms available among others. What is important here is to ensure that the amenities available at the venue suit the needs of the guests expected to attend the event. Finding the perfect event space may be a herculean task, but an event planner should not compromise more than 10% of his expectations of a venue where they intend to host a successful event.

Actual Visitation of the Venue

Before you confirm the venue as suitable for your event, you should to make an actual physical visitation. Most people will say their facilities are fit for human habitation but it is important to confirm in person that there are no issues with the venue, such as unkempt grounds, poor plumbing, limited available restrooms, and other small issues that are cannot be determined without a visit to the venue. Make sure that all your venue requirements are in order before you commit your money and success of your event to the venue.

Catering

If the facility has in-house catering services, how efficient are they? What is the menu on offer? Is the menu appropriate for your guests? If the facility does offer catering services, can they recommend a solution? Are there restaurants near by that would work? Is the food in the restaurant within the realm of your budget?  These are just some of the questions you should ask yourself as far as your event attendant’s daily food rations are concerned. Find the perfect event space for your event in terms of catering.

Budget

One of the cardinal rules in business is to stay within your budget no matter what. However, this rule may not be very friendly to event organizers. Your budget maybe too small that affording decent event space may be out of your reach. You are better off not hosting an event, than hosting an event in a shabby facility. True, your targeted market may not be well off or might not mind, but this directly reflects on your ability to sponsor decent events. Finding the perfect event space should be a priority for any event organizer. Anything short of this looks, at best, unprofessional.

Burn Notice gets its Pink Slip

Miami is known for its glamorous criminality. Shows like Miami Vice and movies like Scarface are just some of the earlier productions that reshaped Miami’s image from a place to go when it’s time to retire to a sunny place for shady people. This makes Miami the perfect backdrop for any show where the good guys go after the bad guys, and in the case of Burn Notice, the ex-spy goes after the international criminal cartels.

Burn Notice came to Miami in 2007. Originally show producer Max Nix wanted the show to be set in New Jersey, a more believable location for recently dismissed secret agent Michael Weston to live out his own retirement, when the USA Network decided that they wanted a bigger contrast between the character and his environment and selected Miami as the location for Burn Notice. The name of the show comes from the saying “Spies don’t get pink slips, they get burn notices” and it looks like Burn Notice is getting its pink slip after all.

After a successful seven years of filming in Miami, Burn Notice has been cancelled. The show was being funded by production incentives from the Florida State Legislature and when Florida decided to cease funding the program Burn Notice decided to cancel the TV show after 111 episodes.  Although they still than enough financial support for at least two more seasons, rumor has it that the funding did not allow for higher salaries for the cast and an exhausted creative team.

In addition to Burn Notice, two other South Florida TV shows were recently canceled.  Magic City, a TV show set in Miami in 1959 about the owner of a luxury hotel, and The Glades, set in Palm Beach County, about Chicago detective who takes a position with The Florida Department of Law Enforcement. These two shows were canceled in August 2013 around the same time that the state’s production incentives stopped being funded.

For those of you are looking to see more of Michael Weston’s adventures, there has been talk of a movie or perhaps a spin-off of some sort. Although no one has asked the Burn Notice creators to write any scripts just yet, the series finale was left open ended. Burn Notice will be missed in Miami, and so will the production incentives that will allow state funding for future South Florida shows.

The British Airways Brand Experience

Experiential marketing is marketing that allows potential customers to interact with a product that ultimately produces bonding, positive emotions. It is a way in which organizations can better “hard-wire” those positive feelings about their products or services into consumer’s senses.

Experiential marketing is becoming a larger part of meetings, shows, conventions, and in places where large groups of people gather. One recent example is that of British Airways. The airline set up a sizable display at Victoria Station in the U.K., with large letters across the top that read ”Win a Pair of British Airways Flights Every 15 Minutes”. Underneath were several video screens that allowed those walking the concourse to play a flight simulator game to win the tickets. Not only could they have a bit of fun, but high scores and photos of the successful players were posted throughout the terminal.

Check out the YouTube video on the attention getting campaign.

If you are planning a meeting or other event you should consider the power of implementing some form of experiential marketing. For those seeking event space Miami has to offer, we invite you to consider Soho Studios. Located in the Wynwood District, Soho is the perfect location during Miami’s event season. For experiential marketers, Soho Studios is the perfect partner. We have over 65,000 square feet of versatile space that has been used by major companies such as Puma, Absolut, Ford, Evian and others for a variety of purposes.

For those searching for venues in Miami, you need look no further than Soho Studios. Our experienced and creative staff has a wide network of vendors who can help facilitate virtually any function from filming a television commercial to staging a fashion show. We are one of the best part venues Miami has to offer, and we are a part of the fabulous, upscale Art Basel Wynwood-Miami Beach. When considering experiential marketing or any events in Florida, contact us at Soho Studios.

Film Studio in Miami for Augmented Reality

Augmented reality may sound like something out of a movie or psychedelic drug experience. However, in reality, it's a type of experiential marketing that takes a viewer's imagination and brings out the possibilities of "what if" in a factual, realistic way, it becomes believable.

The beauty of augmented reality marketing is that it partially involves the truth. So the consumer already wants to believe part of it or accepts part of the presentation as the truth. The most common version takes a real photograph or video and adds an element of made-up material to it. Sometimes, in crude versions, the addition is fairly obvious, almost comical. However, in professional versions, the augmented reality factor is so realistic; it's almost believable as the real thing.

This new type of marketing, augmented reality, takes advantage of digital tools, video, and the most modern computers to bring imagination to life. And Soho Studios is the service to work with to make it happen. Among the various venues in Miami, Soho provides the best facilities in which to work with when planning an event incorporating advanced marketing tools.

With 65,000 square feet of space Soho Studios clearly stands among one of the bigger party venues Miami and event space Miami locations. Further, its multiple spaces allow the location to work as much as a film studio as a convention center. So a client can create some of the biggest augmented reality marketing programs or commercials in the venue, and then it can be switched out quickly to photograph and art display event or a fashion show event. This is no shortage of possibilities that can occur working with Soho Studios for film, photography, celebrations, meetings, design and fabrication and more. The only limitations for customers are the physical walls of the facility and their imaginations.

Flash Mobs for marketing

Picture this- You are out for walk in the Wynwood District during Art Basel Miami Beach. Your senses are taking in the artistic flavor of the graffiti filled walls and the colorful people from all over the world. As you walk between the art galleries in Miami you start to notice a crowd of people wearing similar garb, as you look even closer you notice that each and of them are wearing a sparkling white glove on one hand. You hear a familiar beat coming from a boom box that has been placed on the ground and in an instant the recently noticed crowd of people burst into a simultaneous moon walk.

You have just witnessed a Flash Mob.

Flash mobs are a great way to grab the public’s attention and companies around the world are now recognizing them as a great marketing tool. Many global brands around the planet are producing their own flash mobs to promote their company, product or event. Take for example a flash mob sponsored by Trident Gum which featured a performance by 100 women in leotards and heels dancing perfect choreography to Beyonce’s Single Ladies in Piccadilly Circus in London to promote a free concert sponsored by the brand.

http://youtu.be/qgguEZCE3Dk

Look for a venue in Miami to rehearse for your next flash mob? Contact us at Soho Studios. Soho Studios is an event space in Miami that offers 65,000 square feet of space. Our versatile 65,000 square foot facility has been used for music festivals, fashion shows, and is a known venue for Art Basel Miami Beach. Our list of worldwide customers includes Ford Motor, Absolut, Telemundo, Evian and Puma.

Commercial Photography in Miami

Miami, Florida has become a Mecca for photographers and agencies looking for just the right backdrops for their work. It offers the intensity of a diverse metropolitan area, yet is just minutes away from sand, palm trees, and crystal clear blue waters. Miami photo shoot locations offer photographers in Miami the ability to create using everything from multi-million dollar mansions to the faces of hard working street vendors.

More and more commercial photographers are discovering Soho Studios as one of the best Miami venues for professional film and photography. Soho Studios offer over 65,000 square feet of versatile space. It is large enough to shoot a fleet of cars, yet it can be intimate enough for a lingerie campaign.

Located in Miami’s trendy Wynwood District, Soho Studios provides the exclusivity and privacy needed for photo and video sessions involving even the biggest names in the entertainment business. In circumstances where confidentiality, security, and privacy are critical, the team at Soho Studios can deliver.

If you are considering a commercial photography location, need space with the capability to provide remarkably diverse backdrops, or are even producing a music video, consider Miami, Florida and Soho Studios. We are South Florida’s premier photography studio, music venue, and convention space facility. We offer event space Miami and South Florida utilizes for a variety of projects, meetings, and shows. We have been transformed into party venues Miami is building its reputation on. Our world-class clientele includes names like Absolut, Puma, Ford Motor, Evian and American Apparel and many more.

Have an idea or concept? Contact the team at Soho Studios. Our network of South Florida vendors and suppliers can help you facilitate getting your commercial photography project done at the highest of levels. Our experienced staff can offer you the assistance to deliver your project to the most uncompromising of standards. There are photography studios in Miami…and then there is Soho Studios. Versatility, experience, and responsiveness. For commercial photography in Miami, choose Soho Studios.

Star Trek into Darkness Trailer

Star Trek has come along way since JJ Abrams took over the franchise. This new Star Trek into Darkness movie also come with new movie marketing tactics. Star Trek into Darkness comes out nationwide on Friday 17,2013 - however publicity and marketing for this event feels like its from the future. Hollywood studios are trying to constantly innovate and push the boundaries of movie marketing. For example in this upcoming movie, Star Trek into Darkness has had its own mobile app for the last 6 months. This may not be the first movie to have its own mobile app but its the first movie to advertise its mobile app and made a big push during the Superbowl, including the itunes url into the marketing material.

The most clever part of this movie marketing is making effective use of the character Spock or Spocks that appeared in the fist Star Trek directed by JJ Abrams. In this advert, Audi conceptualizes the old and new Spock as the same person in the present time. Where the new and younger spock is ready to meet the older Spock for a game of golf. The only problem? the car the older Spock uses is a Mercedes and turns up late to meet his younger self. The clever part of this advert is making out to the viewer that only grandpas drive Mercedes while the younger generation drive Audis. To tease both Spocks at the end, a different golfer drives up in an Audi thats built with self-driving technology. Watch the Audi advert and Star Trek into Darkness trailer below

When looking to market an event or choose the right direction for a commercial you can learn a lot from Audi's co branding capabilities. The skill is taking a plot from a movie and using it to leverage an idea for another product. At Soho Studios in Miami we have the perfect space to film all types of movie trailers, commercials and film.

Iron Man 3 and Google Glass

Iron Man 3 is available to watch at cinemas nation wide today. Iron Man 3 is the most anticipated movie from Marvel Studios since The Avengers, which grossed $1,511,757,910 at the box office. Where better to film Marvel's Iron Man 3 than in Wynwood Miami. This new Iron Man move picks up where Tony Stark left off after saving the human race from Thanos. Robert Downey Jr. comes back as Stark, with Gwyneth Paltrow and wing man Don Cheadle, returnign as Pepper Potts and Colonel James Rhodes.

A lot has changed since Iron Man 2 and there are more tech toys for Stark to play with including more Iron Man suits that fly by them selves. Whats also really cool is the suits ability to grab on to Stark and assemble in mid air.

In this Iron Man 3 movie something else comes to light that hasn't been considered before. Did the Iron Man franchise act as a catalyst to produce wearable tech? It is clear that movies play a a big role with the invention of new technologies. For example, Nike produced the wearable wrist band that measures the amount of steps and calories you burn. However Google took wearable tech to a whole new level with Google Glass. In Iron Man 3, Stark's heads up display is inside his suit with the ability to search the internet, make telephone calls and defeat Aliens at the same time.

Google glass has brought wearable heads up technology to the masses with Google Glass explorers addition and will hopefully allow everyone else to buy them by the end of 2013. You can see Google glass potential by watching this video.

In some ways Google glass may be better that Stark's Iron Man suit because with Google Glass you don't have to wear a suit!

Enjoy the trailer for Iron Man 3

Iron Man 3 will surely be a summer blockbuster and may break box office records.

Commercial shoot locations in Miami

Not too long ago many commercials were filmed on South Beach. Now in 2013 Wynwood has become the epicenter for filming most of all Miami commercials. Wynwood is Miami's art district and the last underdeveloped area of Miami. Full of murals and home to several bars and restaurants, the area is great for filming all types of commercials.

This Victoria's Secret commercial featured "Angels" strutting their stuff around Wynwood in high heels draped over Lamborghini's.

Victoria Secret chose to film their latest commercial in Wynwood and boy did they make it sexy! With so much eye candy already in Wynwood, these beautiful models took it to a whole another level. What happens when sex meets Wynood? Play the video and find out!

When choosing a filming location in Miami its important not be too far away from hotels and the I95. This is why Wynwood has become the best location in Miami for filming commercials. If you are interested in looking for a location in Miami for filming commercials then Soho Studios is the ideal choice for directors. With 70,000 sq ft of production space, Soho Studios offers everything a director and film crew will need for filming their commercial shoot. If you need one large space then look no further then our Armory Studio. The Armory is the largest studio in Miami. This studio has 33,000 sq ft of productions space that's ideal for filming commercials.

Pain and Gain Trailer

Michael Bay's new movie gets a new trailer and makeover showing more tongue in cheek humor this movie has to offer. This movie appears to have all the hallmarks of a dark movie with a sweet taste of dark humor The new red band trailer for Pain and Gain was released today and for all you Miami lovers this movie looks great!

Ken Jeong who famously plays the hilarious gangster in Hangover, also appears in Pain and Gain as a motivational speaker. Ken's character appears to be on the same wave length as Mark Whalberg's and realizes that he could be married and have another 7 wives at the same time!

Rebel Wilson (Brides Maids and Bachelorette)  also stars in this movie and provides that needed slapstick humor, most notably saying why you have  "chocolate-covered Raisinettes" to her fellow patient while drooling at the same time.

With muscles, severed toes, bromance, and based in sexy Miami, Michael Bay seems to do a great job with this movie and do it justice.

Other big directors should take note and remember that Wynwood is the next Hollywood. Also known as Miami's art's district, Wynwood has transformed into one of the hottest filming locations in Miami. If you didn't notice it, some scenes in this trailer show some Wynwood murals. Undoubtedly, Wynwood has all the characteristics any Hollywood director is looking for and at Soho Studios we get very excited when big movies are filmed in Wynwood like Step Up 4 back in 2011 at Soho Studios.

Soho Studios is the largest and best film studio in Florida. Based in the heart of Miami and in the arts district know as Wynwood we have all the needs any Hollywood director is looking for in our 3 studios.