High Definition Elevator Trick from LG

Experiential marketing is marketing that gets its message across by involving the consumer directly. It may involve an event, promotion, or a giveaway. In the case of a video screen monitor company, it involved an elaborate prank.

LG’s Fake Elevator

In an effort to show how real the new LG monitors could make video appear, LG created a fake elevator with a series of LG monitors that served as the floor. Occupants of the “elevator” were not aware that they were monitors however, as they first appeared to be white floor tiles. As you can see from this YouTube video, the tiles began to appear to break away and the results are quite amusing. LG proved its point that its video screens were “so real, it’s scary”.

Getting the Message Across

In the case of LG, they used their elaborate plan to get their message across, and to help brand the impact of just how real their screens appear. That is part of the point of experiential marketing. The goal is to connect with consumers in a way that binds the product, or a message about the product, in the consumers mind. In the case of LG, it is apparently getting some attention. The video has received about 20 million views.

Experiential Marketing in Miami

If you are considering venues in Miami for experiential marketing, contact Soho Studios. In the trendy Wynwood District, almost within a stone’s throw of South Beach, there lies 65,000 square feet of versatile Miami event space. It can be used as a photography studio, film studio, event space or for your next creative marketing idea. It has been turned into one of the hottest party venues Miami has ever seen for an Absolut Vodka experiential marketing campaign and it can go to work for you. Whether you are looking for a simple photography studio in Miami or an event space Miami rocks to, contact us. Our creative team of professionals will help you deliver for your client.

Commercial Photography in Miami

Miami, Florida has become a Mecca for photographers and agencies looking for just the right backdrops for their work. It offers the intensity of a diverse metropolitan area, yet is just minutes away from sand, palm trees, and crystal clear blue waters. Miami photo shoot locations offer photographers in Miami the ability to create using everything from multi-million dollar mansions to the faces of hard working street vendors.

More and more commercial photographers are discovering Soho Studios as one of the best Miami venues for professional film and photography. Soho Studios offer over 65,000 square feet of versatile space. It is large enough to shoot a fleet of cars, yet it can be intimate enough for a lingerie campaign.

Located in Miami’s trendy Wynwood District, Soho Studios provides the exclusivity and privacy needed for photo and video sessions involving even the biggest names in the entertainment business. In circumstances where confidentiality, security, and privacy are critical, the team at Soho Studios can deliver.

If you are considering a commercial photography location, need space with the capability to provide remarkably diverse backdrops, or are even producing a music video, consider Miami, Florida and Soho Studios. We are South Florida’s premier photography studio, music venue, and convention space facility. We offer event space Miami and South Florida utilizes for a variety of projects, meetings, and shows. We have been transformed into party venues Miami is building its reputation on. Our world-class clientele includes names like Absolut, Puma, Ford Motor, Evian and American Apparel and many more.

Have an idea or concept? Contact the team at Soho Studios. Our network of South Florida vendors and suppliers can help you facilitate getting your commercial photography project done at the highest of levels. Our experienced staff can offer you the assistance to deliver your project to the most uncompromising of standards. There are photography studios in Miami…and then there is Soho Studios. Versatility, experience, and responsiveness. For commercial photography in Miami, choose Soho Studios.

X Factor Photo Shoot

X Factor is the newest television sensation scheduled to hit the networks and will for sure capture the public. If you haven't heard, this is Simon Cowell's music-competition show that features music genius L.A. Reid and of course the entertaining Paula Abdul. Needless to say, it was great to host the group for a X Factor photo shoot in Miami.

Below is a picture of Simon Cowell in the Pavilion Studio, shot by Chris Buck. Read more about Simon on GQ by clicking here.

Our space is the hottest location in Miami for photo studio space and the perfect solution for X Factor to select. This new program scheduled to release on FOX will be an instant hit and for us it was great to be a part of creating a positive experience for the photography team.

When L.A. Reid was interviewed, by Amy Chozick, on the Wall Street Journal blog there was a brief mention of Soho Studios. The article titled, Why Antonio ‘L.A.’ Reid Joined Simon Cowell’s ‘The X Factor’, gives great insight into the excitement L.A. Reid has about being involved in this new project.

Here's the mention, visit link above to read the entire article. "Music producer Antonio “L.A.” Reid ran Island Def Jam Records and signed such stars as Mariah Carey, Justin Bieber, Rihanna and Kanye West. So what’s he doing on Simon Cowell’s new reality show “The X Factor,” premiering on Fox in September? On a break from an “X Factor” photo shoot at Miami’s Soho Studios, Mr. Reid sat down with Speakeasy to talk about his decision to get in on the reality-competition game, what type of judge he’ll be, and why a show like this will never discover the next Ludacris."

To reserve our space for your Miami photography studio visit the link.