How to Use Snap Glasses Like a Boss
Experiential marketing events are all about the visuals, and Snap Spectacles are being used by today’s idea-creators to craft memorable times. Snap Spectacles are smart glasses, developed by Snap—also known as Snapchat—for iOS and Android devices. They give Snapchat users a new way to capture, store and share content via the Snapchat platform—all with a hands-free spin.
They have a trending design, looking like a colorful pair of party shades. Each Snap Spectacle features a 115-degree wide-angle lens, giving the wearer the ability to capture circular video. Basically, they’re created for on-the-go video capture. Any user with a smartphone can sync footage, connect to users on Wi-Fi and share mobile content. Meanwhile, snaps recorded with iPhones can be transferred through a Snap Spectacle’s Wi-Fi or Bluetooth connection. The day’s footage is compiled into a Snapchat Story. Then, it can be exported as either individual snaps or entire collections.
They’re $130 for a pair, but they’re incredibly useful as event tools. If you’re able to throw down on a Snap Spectacles investment, the strategies below might be useful to you.
Strategy One: Implement Games
You’re already on a highly visual path. Spectacles aren’t only useful for digital picture snapping; they’re awesome live-action tools for high-energy situations. So, implement games at your event! Trolli’s used Snap Spectacles at its Beardsketball activation, engaging consumers on a new, immersive level. By focusing the spotlight on the players, you’ll create an environment conducive to engagement, long-term action and a great social media campaign.
Strategy Two: Get First-Person
Because Spectacles offer a rare first-person point of view, they’re solid tools for any experiential campaign which utilizes on-site visuals, movement and attendee engagement. When viewed by the Snapchat app, captured Spectacles footage gives viewers the ability to rotate their phone while holding the same image. Even if the phone is turned around, Spectacles can capture a full range of motion via its circular lens. Tell attendees to show their hands, and show how hands-off your event can be.
Strategy Three: Prep for Augmented Reality
Spectacles don’t have augmented reality features yet, but they’re going to have them in the figure. At least, we assume they will. Last month, a Snap patent application for future AR glasses was discovered by Mashable. If you’re dropping money on a Spectacles investment, consider making it the first step of many. A long-term Spectacles campaign might be the push you need, as a marketer, to craft a road to success. As for an AR experience, combine the first two strategies while giving attendees the chance to engage your product on a new, digital, level.
Snapp’s app is expected to grow—and quickly. Aside from its AR patent for a product called World Lenses, it’ll be a useful tool for marketers wanting to engage attendees with Snapchat filters, 3D object placement and a slew of other nifty games. If you haven’t yet, check out the Spectacles web page. If you think your strategy has room for such a device—don’t hesitate. It’s totally worthwhile.
