How to Draw a Crowd to Your Live Stream

Live streams are invaluable marketing tools, but they’re constantly evolving. If you’re struggling to gain viewers, broadcast effectively and garner audiences, check out our tips below. Today, an impactful livestream utilizes relevancy, excitement and adaptability to succeed. If you want to boost your viewership, take charge with your creativity.

Tip One: Make a Scene, and Stick to It

While adaptability is important, you should still stick to a general voice. Consistency is key in growing a fan base, and it’s vital to your stream’s success. Be on time, and make sure you have at least 15 minutes set aside for early and late viewers. Your live steam’s predictability, overall, will determine its success.

Tip Two: Get High-Quality Equipment

Poor quality video deters viewers. You won’t sustain a long-term fan base unless you’ve directed your dollars into high-quality equipment. High-quality equipment circumnavigates server congestion, prevents viewing issues and assures good content delivery.

Tip Three: Make the Steam Easy to Find

Don’t try to control your audience’s viewing habits. Make your platform accessible—and make it adaptable. Hook it into Facebook and Twitch, and make sure viewers at all locations can sit down at a moment’s notice. As for location: Make sure it’s flexible. Few things kill a live stream like a rigid, inoperable filming location.

Tip Four: Shareability is King

Invest in engagement tools. If you’re like Toy Group—who’s shareable on Facebook, Twitter and everywhere else—you’ll make a difference. Instead of having thousands of shareable photos, you should align them with your video strategy. Shareable content is well-curated, beautiful and easily digested. Even if your content is text-based, it should be enticing for readers. In the social networking world, power is derived from enticement.

Tip Five: Prioritize Mobile Accessibility

In 2017, mobile access governs digital marketing strategies—and for good reason. If a media campaign is mobile-accessible, it’ll succeed. Don’t segment your audience by restricting mobile access. Instead, make sure mobile access is more than an option. Make it a primary avenue. Today, a large percentage of Internet surfers conduct research, use Facebook and share media via their smartphones. If you can secure a quality viewing space in the mobile world, you’ll succeed.

To draw live stream viewers, make sure your content is worthwhile. Nearly everyone is on a livestream, and modern livestream quality isn’t very high. There’s a lot of white noise out there, and you’ll need to surpass it to survive, thrive and become a sensation. Take your time, plan out your content and prioritize social media and mobile access.

Why Having a Mobile App for Your Event Is a Must

It’s become more important than ever to have a dedicated mobile app for your event. Not only is a larger portion of consumers online time spent through mobile, but consumers expect the ease of navigation of real time events and life that comes from having all the capabilities of a smartphone at their fingertips at all times. While it’s still possible to use a dedicated website for an event, a mobile app will not only give your event a greater sense of importance, but in taking the time to build the app, you’ll be able to ensure that users on all platforms are having the experience you want them to be having. Here are some of the latest trends in event mobile apps as well as musts that every app needs to be sure to have.

The Latest Trends

Live Video Streaming Capability: People are using live streaming more than ever before and by offering the ability for people to do so within your app, you’ll be creating a powerful way for people to interact in and around your event.

Social Media Integration: An event can only reach those who have attended, right? With social media it’s possible for events to cast a wider net than those who are physically present, and there’s no better way to encourage tweets, hashtags and Instagramming than by making it as easy as possible, direct from the app. Combined with the live streaming, you’ll be creating an army of marketers from your attendees to promote your brand and event.

Fitness: While this one certainly sounds a little off the wall, wellness is huge right now, as is the use of technology to monitor fitness stats and stay in shape. Take advantage of this by integrating to an existing app to help people plan out healthy walks to take between sessions or including a meditation feature to relax before the event starts.

Must Haves

Scheduling and Details: If your event app isn’t helping users navigate the actual event, then it’s failing at its most basic job. From easy to use maps to allowing customized scheduling, make sure that your app is making it easy for attendees to keep track of all the details.

Keep It Simple: An event app is only as good as its UX (user experience). And the best way to ensure that your app has a great user experience is to not let things get too complex. Sometimes less is more, especially when designing an app.

Networking Opportunities: If you include in-app messaging you’ll be raising user engagement and providing a valuable service. People often attend events for networking opportunities, and being able to do so from within the app can prove invaluable.