What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Google Loon takes off

Thinking of an event exclusively in local terms will become obsolete once Project Loon gets off the ground. Project Loon is a concept developed by Google to expand the reach of the Internet around the world. It is a network of balloons that will float in the stratosphere and offer Internet access to remote and rural areas throughout the world.

Each balloon will travel 20 kilometers above the Earth's surface. The balloons will follow wind currents in the stratosphere to form a global network. People will be able to connect to this network using a special antenna. The signal bounces from balloon to balloon and then returns to the Earth to provide Internet access.

A single balloon can provide connectivity speeds comparable to 3G Internet over a 40 kilometer region. Each balloon has a specialized radio antenna that uses 2.4 and 5.8 GHz bands.

http://youtu.be/m96tYpEk1Ao

Project Loon promises to change the face of event planning around the world. No longer will an event in the best party venues Miami has to offer be limited by any geographic restraints. Project Loon will make it possible for live web streaming to reach even rural African villages and create a truly global event.

Event production will take this into an account. A concert in Miami, for example, can book acts that have appeal on a global scale so that more people pick up the live stream from one of the popular event venues in Miami. World famous art exhibitions like Art Basel Wynwood can include artists and art lovers from nations that have limited or no access to such events in the past.

The first test phase of Project Loon began with the launch of 30 balloons in New Zealand in June 2013. If the test meets with success, Internet service by balloon will become a reality. And it will change how event planning and event production is done in Miami and other places around the world forever.

Live web streaming for marketing

Broadcasting your event live on the internet is a great way to engage your audience. Some of the biggest music festivals in the world incorporate live event streaming to enhance user experience for their fans. To make your event stand out amongst all the others being held at the venues in Miami, incorporate these mechanisms and reap the benefits. Everyone loves a good show, even if they can’t make it there in person.

If you intend to put on a music festival streaming your event live is an excellent addition to your event production. Live event streaming has been a successful marketing tool for some of the most well known music festivals around the world such as Coachella, Bonnaroo and Miami music festival giant - UMF or Ultra Music Festival.

Most music festivals offer live event streaming for free to their audience; however there will be some costs to you the concert promoter provide the stream. There are a number of ways your ticket sales can aid in generating revenue. Make your ticket sales flexible by generating a number of different options for people to select from when purchasing tickets. You can offer different VIP packages with a special seating area, an opportunity to meet some of the artists, or a “speed pass” to long concession lines.

As a concert promoter your primary goal is to engage as large of an audience as possible. Some people may not be able to take off from work or have other obligations that prevent them from attending your music festival in person. Live event streaming is the next best thing to being there and thanks to event streaming options no one has to be excluded.

Google Glass and the future of event planning

People love attending great events but often, once they are there, think little about all the hard work that has gone into preparing the site and elements for the big night. However, planning your event requires a wealth of organization skills to promote a successful date. On the competitive scene of South Florida, just acquiring a venue in Miami that meets all your needs takes a true commitment to parsing the value of each one that is available. Having a good team around you will only go so far if you do not have things in order for yourself.

Using event planning tools is vital in today’s connected world of social media and mobile technology. People look to their smart phone for updates regarding the topics that interest them and these numbers are only going to rise. As time goes by more technology is becoming integrated to this "internet of things" such as our cars, watches and TV. Soon many of us will be walking around with a collection of tools that enable us to perform tasks that otherwise would have taken a desktop computer. In some cases there is no prior equivalent product on the market.

Google Glass is a new offering from the tech giant that has been getting a mountain of press over the last 6 months. The question is, how can it help manage your date at an event space in Miami? Well, first this is a wearable technology too! They are essentially Internet capable glasses. So, as opposed to hawking your cell phone all the time, interrupting conversations or becoming totally distracted by a new email message, we can have a constant flow of data that is directly in view at all times. While some people might imagine this to be the next step towards Borg singularity it just might be the tool you have always wanted as an event planner or event promoter.

Using apps for event planning

If you are looking for event planning tools, there are a plethora of mobile apps available to help you plan, coordinate, and promote your event. Let’s take a look at some of the many event management apps available today, with a quick description of what they can help users accomplish.

WhereEvent

WhereEvent lets you post events and sorts them by city. Users sort to events that are taking place by searching by their city.

Super Planner

A business app for the pro. Super Planner can help determine a venues capacity, and what is needed for staffing, catering, staging, projection, and even the amount of dance floor needed.

Event Espresso

Registration and ticket managing plug-in that includes printable tickets, seating charts and even a payment gateway for tickets.

OotoWeb

They offer an attendee management tool for simple to complex meeting scenarios as well as a Mobile Event Guide, which lets you create a mobile capable website that can send alerts and updates.

All Seated

All Seated keeps the event planner, venue, vendors and anyone who needs to be “in the loop” on the same page with updated seated charts, vendor space, guests lists and more.

Bloodhound

Scan badges and business cards. Upload and manage your event. Change event times and make announcements as you need to. Bloodhound is an event guide and marketing tool.

EventBrite

Lets you manage and promote your event and handles the sales on tickets online.

Evernote

Evernote is just a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

If you are looking for event space in Miami, consider the 65,000 square foot, multi-purpose Soho Studios. Soho Studios offers premier event space in the trendy Wynwood District of Miami, home of the prestigious Art Basel Miami. We are a versatile space, serving as a photography studio Miami artists have become extremely found of, to being known as one of the more active party venues Miami pulses to. If you are looking for a world class venue for your concert, trade show, convention or meeting in Southern Florida, we invite you to discover Soho Studios.t a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

Live music venue in Miami

There are plenty of live music venues in Miami but not all of them can offer the excellent setting and service that Soho Studios is known for around the Miami-Dade region. We love putting on music festivals in Miami and have the best resources to meet your needs. Read on to find out more about why your concert will be considered epic if you decide to put on your show at Soho Studios.

There are many factors to consider when selecting an event space in Miami, once you decide on a lineup you should start thinking about what numbers you need to achieve to be successful and selecting a venue that can support your vision. There are plenty of Miami venues out there but it is about putting on the best presentation possible and we can assist the process. Reputation and buzz are clutch components for packing the house.

There are a many different choices of party venues in Miami. The choice you make reflects upon your efforts and the outward style that people interpret about your company or performers. Do not get stuck inside a low quality venue that scares away the fans. Bands and performing artists like playing to big crowds. Those people want a safe venue with great sound. Plus, if you can offer something unique about the event then that date can become a truly memorable experience for all the attendees. Make sure your promotions stick out in their mind and memory by getting your show into the best venue possible.

Thanks for reading, we hope this has helped to inform you about our event space and helps to clarify your choice. Contact us regarding the specifics of your live show and we can help you cover all the bases in terms of the venue from our angle. We will help you to produce some awesome shows that will keep your crowd talking and excited for the next event!

Google's #1 vs. Facebook's Like

Event planning is hard enough but the crucial part is getting people to show up. If you are working with a venue in Miami for your event then you already know that there are plenty of options to choose from for it. However, it is vital to play into the trends so that people fill your Miami event space. So what are some of the best practices available to assist in the promotion?

Well, for one, it is all about getting your message where the people are today. To reach out to the largest collections of people in these days means taking advantage of social media. Yeah, Miami events can be difficult but putting together an unsuccessful date that loses money could mean more than an empty wallet, it can damage your reputation as a promoter.

There are plenty of social media platforms online that you can utilize to spread your message. Since Twitter is all about the current conversation as it is develops and LinkedIn dominates the professional or career sector, what are the best networks to get the word out to the people you want to attract? The largest collections of general population users in America are located on Facebook and Google+, but should you use both?

Luckily it is quite easy to get the word out on these sites because they are both about showcasing content. If you have a website for your band, organization or events then incorporate social media functionality right onto the site. For Facebook sharing, this means adding a "Like" button to your site and articles so that visitors and fans can help to spread your message to their friends and followers. This is probably the best social tool around right now. A similar asset from the folks at Google is the "+1" button. Since everyone with a Gmail account is automatically signed up for Google+ they have a large membership in their social media platform. Both are great ways for your audience to give you feedback that you can use for planning and promoting events.

Attracting the right Trade Show attendees

From November through March, there are trade shows in Miami every week. Industry events and conventions are common in this city that has so much to offer. There are many details to putting together a successful trade show. You'll need the right venue, logistics, vendors, ticketing and so much more. Trade shows however, cannot succeed unless you are attracting the right trade show attendees.

Certainly there are the traditional sources of marketing like trade magazines, but there are some additional ways to attract the right attendees. Let’s take a look.

LinkedIn

By its very nature LinkedIn is almost custom made to attract the right trade show attendees. Look for like-minded groups or start your own. LinkedIn is all about networking and trade shows are certainly a great vehicle for that.

Facebook

Make sure you have an event page and you invite people to it. Every day talk about the variety of events and vendors that will be at your event. Be sure to mention some of the other lures of the city, including South Beach.

Create a Trade Show App.

There are companies that can customize an app specifically for your trade show. These apps can offer discounts, keep attendees updated, encourage referrals, and build anticipation. They also have a variety of uses during your event, like sending reminders and promoting vendors.

Don’t Forget Regional Marketing

While your trade show may attract attendees from throughout the country, you can market to those within driving distance. These people will find attending the event more cost effective. This can be done through press releases to regional media, and of course by targeting like-minded companies within the region directly.

If you are looking for the premier multi-purpose event space Miami has to offer, we invite you to tour Soho Studios. Our 65,000 square foot facility has been used for events for such globally recognized companies as Puma, Evian, Ford Motor Company, Telemundo and America Apparel.

Our staff of experienced professionals will help you create an event that will be positively reviewed for months to come. Contact Soho Studios for a Miami, Florida trade show that will impress!

Commercial Photography in Miami

Miami, Florida has become a Mecca for photographers and agencies looking for just the right backdrops for their work. It offers the intensity of a diverse metropolitan area, yet is just minutes away from sand, palm trees, and crystal clear blue waters. Miami photo shoot locations offer photographers in Miami the ability to create using everything from multi-million dollar mansions to the faces of hard working street vendors.

More and more commercial photographers are discovering Soho Studios as one of the best Miami venues for professional film and photography. Soho Studios offer over 65,000 square feet of versatile space. It is large enough to shoot a fleet of cars, yet it can be intimate enough for a lingerie campaign.

Located in Miami’s trendy Wynwood District, Soho Studios provides the exclusivity and privacy needed for photo and video sessions involving even the biggest names in the entertainment business. In circumstances where confidentiality, security, and privacy are critical, the team at Soho Studios can deliver.

If you are considering a commercial photography location, need space with the capability to provide remarkably diverse backdrops, or are even producing a music video, consider Miami, Florida and Soho Studios. We are South Florida’s premier photography studio, music venue, and convention space facility. We offer event space Miami and South Florida utilizes for a variety of projects, meetings, and shows. We have been transformed into party venues Miami is building its reputation on. Our world-class clientele includes names like Absolut, Puma, Ford Motor, Evian and American Apparel and many more.

Have an idea or concept? Contact the team at Soho Studios. Our network of South Florida vendors and suppliers can help you facilitate getting your commercial photography project done at the highest of levels. Our experienced staff can offer you the assistance to deliver your project to the most uncompromising of standards. There are photography studios in Miami…and then there is Soho Studios. Versatility, experience, and responsiveness. For commercial photography in Miami, choose Soho Studios.

The key elements to an unforgettable trade show booth

Trade shows are one of the best marketing tools you can use for your business. Setting up a trade show booth is a good way to attract attention from potential customers, network with others in your industry and demonstrate what you company can do with its newest products and services. A trade show booth only works effectively, however, if people notice it in the first place.

Creating an unforgettable trade show booth means doing everything necessary to stand out from the crowd. Trade shows can feature hundreds of companies grappling for attention from the same target audience.

You can make sure no one skips your booth by incorporating these key elements:

Use Social Media

Social media is a quick and effective tool for getting the word out about your booth and get people chatting about your company. Use a custom Twitter hashtag and send out tweets about your company booth from the trade show. Post a Facebook update to let people know where you are and offer special promotions and prizes to trade show attendees via your Facebook page. These things will help generate tons of buzz in a short time.

Get Visual

Many people are drawn to interesting or funny videos. You can capitalize on that by running a short video on a loop at your booth. It can be an advertisement for your products or services or it can offer testimonials from satisfied customers. You can pair the video with a memorable tune. All you need is a laptop or tablet with speakers, to get you going.

Offer Swag

Everyone likes getting free gifts. You can't go wrong bringing along plenty of swag for trade shows. Hand out everything from pens to baseball caps. The main thing to remember is to brand each item with your company's logo and colors. It will spread your company name among the attendees and create several walking advertisements for your products and services.

Create Dynamic Signs

Avoid boring signs. Use bright and bold colors. Create a catchy slogan to pair with your company logo. Give people a reason to stop and look when they pass by your signs at the trade show.