How to Draw a Crowd to Your Live Stream

Live streams are invaluable marketing tools, but they’re constantly evolving. If you’re struggling to gain viewers, broadcast effectively and garner audiences, check out our tips below. Today, an impactful livestream utilizes relevancy, excitement and adaptability to succeed. If you want to boost your viewership, take charge with your creativity.

Tip One: Make a Scene, and Stick to It

While adaptability is important, you should still stick to a general voice. Consistency is key in growing a fan base, and it’s vital to your stream’s success. Be on time, and make sure you have at least 15 minutes set aside for early and late viewers. Your live steam’s predictability, overall, will determine its success.

Tip Two: Get High-Quality Equipment

Poor quality video deters viewers. You won’t sustain a long-term fan base unless you’ve directed your dollars into high-quality equipment. High-quality equipment circumnavigates server congestion, prevents viewing issues and assures good content delivery.

Tip Three: Make the Steam Easy to Find

Don’t try to control your audience’s viewing habits. Make your platform accessible—and make it adaptable. Hook it into Facebook and Twitch, and make sure viewers at all locations can sit down at a moment’s notice. As for location: Make sure it’s flexible. Few things kill a live stream like a rigid, inoperable filming location.

Tip Four: Shareability is King

Invest in engagement tools. If you’re like Toy Group—who’s shareable on Facebook, Twitter and everywhere else—you’ll make a difference. Instead of having thousands of shareable photos, you should align them with your video strategy. Shareable content is well-curated, beautiful and easily digested. Even if your content is text-based, it should be enticing for readers. In the social networking world, power is derived from enticement.

Tip Five: Prioritize Mobile Accessibility

In 2017, mobile access governs digital marketing strategies—and for good reason. If a media campaign is mobile-accessible, it’ll succeed. Don’t segment your audience by restricting mobile access. Instead, make sure mobile access is more than an option. Make it a primary avenue. Today, a large percentage of Internet surfers conduct research, use Facebook and share media via their smartphones. If you can secure a quality viewing space in the mobile world, you’ll succeed.

To draw live stream viewers, make sure your content is worthwhile. Nearly everyone is on a livestream, and modern livestream quality isn’t very high. There’s a lot of white noise out there, and you’ll need to surpass it to survive, thrive and become a sensation. Take your time, plan out your content and prioritize social media and mobile access.

Event Trend: Photo Booth Ideas for 2017

Few things bring guests together like a photo booth. Whether you’re presenting a new product line, getting creative with an expo or simply want to land a new brand perspective, installing a photo booth is a good idea. We’ve already seen a few photo booth trends in 2017 worth mentioning, and we’re sending them your way. Check out these awesome, tech-centric photo booths, and take charge with this year’s latest gadgets.

One: The LEGO Photo Booth

LEGO’s UK flagship store installed the world’s first “Mosaic Maker,” which is a photo booth capable of transforming self-portraits into LEGOs. A lot of brand providers have taken advantage of the trend, coming up with inspiring, unique ways to change the visitor’s face. LEGO’s mosaic kit, available after the photo is snapped, lets customers shape their own pictures.

Two: Movie Photo Booths

Apple, among other big tech providers, has expounded upon the recent Face Place photo booth series. It’s honored as the nation’s “Manufacturer of the Year,” and it isn’t toning down its creative approach to everything customer-centric. The Movie Photo Booth utilizes marquee-style lighting, Apple’s own green screen technology and digital photo sets which harness fantasy film backgrounds. Spice up the typical photo booth experience, and give your guests something to remember, scene-wise.

Three: The TapSnap Photo Booth

Whether you’re putting together a small event, a corporate soiree or a lavish expo, a TapSnap photo booth can enhance your visitor experience. It focuses on the customer’s perspective, using today’s leading technology to offer customized digital photo options. It’s rentable, too. Powered by a well-trained staff, TapSnap is quickly becoming a leading photo booth rental option.

Four: Social Media Booths

Social media has become a popular photo booth tool, and brand are using Facebook and Twitter log-in prompts to capture online moments and build brand awareness. These photo booths still have in-depth photo options, and they still showcase a variety of digital snap options, but having social media accessibility has changed the game.

Five: Gif Booths

Gifs have been around for a while, but they’ve only just taken off in the photo booth world. Alongside slow-mo booths and g-force “wind booths,” gif booths are becoming a staple of mall-based marketing events. Once again, social media plays a part. Facebook’s introduction to short-looping video has only fueled the trend.

As technology becomes increasingly integrated into photo booth technology, customers will start expecting lavish displays. Online metrics, social media and even virtual reality have come a long way. Today, even small marketing campaigns benefit from unique photo booth ideas. Where do you stand?

What's the Method Behind Google's Madness?

While coast-to-coast marketing efforts frequently work, using a coast-and-coast mentality is unheard of. Google has rewritten this unspoken truth, and it has hosted block parties in both New York and Los Angeles to make a point to consumers.

Google Home and Google Play Music

Google’s latest product, Google Home, is the brand’s voice-activated smart speaker system. It’s voice-controlled, answers questions, plays music on command and can manage a variety of tasks. Google has received in-depth support from fans before. Now, it’s highlighting Google Home’s latest features by giving back. In promotion of Google Play Music, the tech company created a double feature, two-block-party extravaganza. It meshed Google Play Music and Google Home, creating an awesome experience for Los Angeles and New York partiers alike.

Grow Marketing and the Magic Touch

Grow Marketing is an experiential marketing company, and it’s responsible for the activation of both events. Present in New York’s Chelsea Market between February 24 to 26, Grow Marketing created a block-to-block experience to help consumers connect their Google Play services. As if this wasn’t enough, it also presented its options in Abbot Kinney, Los Angeles, earlier that month between February 11 and 12.

Google’s high-powered tech options aren’t new, but their awesome capabilities were deserving of a “magic touch,” states Google Home’s product marketer, Dee Dee Paeseler. To demonstrate Google Home’s power, Google represented its awesome tech portfolio by creating a cross-coast experience. Both hardware and services were interconnected, and both Google Play Music and Google Home were presented within the lens of music.  

Three Homes to Show the Magic

To demonstrate how both products were capable of interacting with one another, Grow Marketing created three separate homes inspired by three distinct YouTube personalities. Filmmakers Ted Fu, Philip Wang and Wesley Chan, first, stood in for Wong Fu Productions. MyCupcakeAddiction’s Elise Strachan, too, was present. Us and the Duo’s channel representatives, Carissa and Michael Alvardo, heightened the event’s musical touch.

By grounding these musical experiences between coasts, Google successfully represented its dedication to real-life people while successfully launching its product’s incredibly potential. Google targeted a large audience—an audience which was guaranteed full attention at every turn. Within each of the three homes, Google’s placed product specialists helped users understand how each product incorporated its technology with the other. Google has always been a brand of personal touch, and its inclusion of YouTube personalities certainly let it connect its products together.

It’s rare to see block party events succeed with such a great distance between them. That said, Google’s interested consumers are a lively bunch. Google might appear mad to some, but it’s certainly sane in connecting the dots between its users.

SXSW 2017: Experiential Marketing of the Future

If there’s any marketing extravaganza industry leaders get hyped for, it’s South by Southwest. This year, SXSW rolled out a slew of hot experiential trends. The world’s leading conference in high-tech business, digital innovation and—of course—business promotion is back. Now, we’re here to bring you the highlights.

Neuroscience in Marketing

Yeah, it sounds ambitious. It’s surprisingly capable, however, and it was showcased as a live marketing art display. The brain-friendly experiential displays highlighted SXSW’s collection of high-tech displays, showcasing AI-powered neuroscience bots. Dubbed ‘pre-suasion,’ the event mashed up digital complexity and the average consumer’s daily wants and needs.

Sony’s Wow Factory

Above all brands, Sony’s tech display probably won. Its knock-out collection of ‘techsperiments’ revealed its global Wow brand campaign. Packed with sonic motion music entertainment, projection-mapped VR experiences and an encompassing ‘Wow Factory,’ Sony thrived in SXSW.

Amazon’s Delivery Drones

While Amazon’s high-tech delivery drone program might be old news, its live demos have been heavily anticipated. SXSW became Amazon’s platform for presentation, proving the delivery program’s existence. Until now, many have rightfully scoffed at the feasibility of such a program. Tested across the UK and Germany, Amazon’s drone fleet hasn’t seen many audiences—until now.

Xperia Touch

Consumers are knowledgeable about touchscreens, but Sony—again—surpassed all expectations. It presented the Android projector, the Xperia Touch, and let visitors test out its flat-surface projections. Useable on the wall, the floor or even on a table, the Xperia Touch promises to be one of today’s leading augmented display technologies.

Levi’s Commuter Trucker Jacket

The clothing brand, Levi’s, got its presentation as well. The brand has partnered with Google to make ‘smart clothes’ capable of integrating SMS, Google maps and more. Levi’s presented a live tech demo, letting users try out its Commuter Trucker Jacket. Capable of reading swipes, taps and a slew of other inputs, the Trucker Jacket was one of SXSW’s most hands-on displays.

The Fortis Exoskeleton

It’s about to get weird. While the rest of SXSW went crazy over self-driving cars, projectors and jackets, Lockheed Martin presented its Fortis exoskeleton. Strapped to the body, the exoskeleton adds skeletal support. It helps the frail walk, helps construction workers lift heavy objects and—well—exists as one of the event’s coolest pieces of technology.

The 7th Annual Kindle Awards and Gala

Marketing efforts are often celebratory efforts. The 7^th Annual Kindle Awards and Gala dedicates its time to the corporate professionals, entrepreneurs, contributors and individuals responsible for Kindle’s fame. The awards ceremony honors Kindle’s extensive user-base—one defined by its content variety and unique additions to the ever-growing platform.

A Pre-Holiday Bash

Taking place December 4 in Memphis, the Kindle Awards and Gala places emphasis on industry professionals while boosting its visibility. Due to the many entrepreneurs involved with the Kindle platform, a dedicated ceremony is absolutely conducive to the brand’s success. Well-known for its self-publishing platform, Kindle’s “give back bash” spreads support for the many sourced professionals responsible for its fame.

Featured on The Loretta McNary Show, the 7^th Annual Kindle Awards and Gala will feature two businesses and 38 individuals who’ve soared to new heights, helping Kindle and its users alike achieve great product use. The honor ceremony aims at entities who’ve gone the extra mile, impacting the nation with Kindle-based operations.

Silent Auction, Red Carpet Arrival and Visibility

Kindle’s massive popularity, spurred on through Amazon, is no stranger to publicity and massive visibility. The event’s featured Red Carpet Arrival Photo Shoot has, in the past, extended the brand’s giving purpose to enthusiasts abroad. A promotional event for brand image and goodwill, media coverage is guaranteed. The Red Carpet Arrival Photo Shoot effectively ties together Kindle, its dedicated workers and external providers, kicking off an event ultimately dedicated to connectivity.

The Kindle Awards and Gala, this year, will feature a Silent Auction, too. Filled with entertainment, dinner, dessert and speeches, the Silent Auction is a place for dancing and grand performances, reservations required. Kindle’s height of fame is due to its extravagant brand image and total accessibility to entrepreneurs.

Leadership Development

The Kindle Awards and Gala similarly serve the brand’s development. A signature fundraising event for social etiquette, entrepreneurial leadership and philanthropic development group, Pink Eagles, the Kindle Awards and Gala matches organized training with its business direction.

Individual leadership drives Kindle’s success, and a public announcement of entrepreneurial expertise enhances its community standing. Content marketers, advertisers, writers and brand developers all utilize Kindle for self-promotion, directly increasing the brand’s popularity and usability. Kindle’s ability to thank leadership development sets a standard—one dedicated to the success of a community-supported content and Kindle’s unique platform alike.