If there’s any marketing extravaganza industry leaders get hyped for, it’s South by Southwest. This year, SXSW rolled out a slew of hot experiential trends. The world’s leading conference in high-tech business, digital innovation and—of course—business promotion is back. Now, we’re here to bring you the highlights.

Neuroscience in Marketing

Yeah, it sounds ambitious. It’s surprisingly capable, however, and it was showcased as a live marketing art display. The brain-friendly experiential displays highlighted SXSW’s collection of high-tech displays, showcasing AI-powered neuroscience bots. Dubbed ‘pre-suasion,’ the event mashed up digital complexity and the average consumer’s daily wants and needs.

Sony’s Wow Factory

Above all brands, Sony’s tech display probably won. Its knock-out collection of ‘techsperiments’ revealed its global Wow brand campaign. Packed with sonic motion music entertainment, projection-mapped VR experiences and an encompassing ‘Wow Factory,’ Sony thrived in SXSW.

Amazon’s Delivery Drones

While Amazon’s high-tech delivery drone program might be old news, its live demos have been heavily anticipated. SXSW became Amazon’s platform for presentation, proving the delivery program’s existence. Until now, many have rightfully scoffed at the feasibility of such a program. Tested across the UK and Germany, Amazon’s drone fleet hasn’t seen many audiences—until now.

Xperia Touch

Consumers are knowledgeable about touchscreens, but Sony—again—surpassed all expectations. It presented the Android projector, the Xperia Touch, and let visitors test out its flat-surface projections. Useable on the wall, the floor or even on a table, the Xperia Touch promises to be one of today’s leading augmented display technologies.

Levi’s Commuter Trucker Jacket

The clothing brand, Levi’s, got its presentation as well. The brand has partnered with Google to make ‘smart clothes’ capable of integrating SMS, Google maps and more. Levi’s presented a live tech demo, letting users try out its Commuter Trucker Jacket. Capable of reading swipes, taps and a slew of other inputs, the Trucker Jacket was one of SXSW’s most hands-on displays.

The Fortis Exoskeleton

It’s about to get weird. While the rest of SXSW went crazy over self-driving cars, projectors and jackets, Lockheed Martin presented its Fortis exoskeleton. Strapped to the body, the exoskeleton adds skeletal support. It helps the frail walk, helps construction workers lift heavy objects and—well—exists as one of the event’s coolest pieces of technology.

Real estate continues to dominate the business space, capitalizing on the future. Imagine this – an event that captures the top talent in the industry with an interactive appeal. You’ve found it with Century 21. Realizing the need to attract and keep an audience of professionals that cater to their specific markets, Century 21 introduced not just an event, but an experience. Dubbed “The City of the Future: Where Technology is No Longer Just a Handheld Device, but a Way of Life,” event goers got to mix and mingle, discuss new real estate trends, and network with industry gurus that can help them find a place to thrive.

A casual and informative event, attendees interacted via a 3D cityscape, highlighting what’s coming down the pipeline in the real estate market. Dramatic lighting, signage and contemporary furniture throughout the venue made it a hip and cozy environment to get down to business. Armed with a database, attendees (also known as agents) were able to create custom searches and notifications that will assist in understanding the business and new landscape consisting of micro housing and repurposed malls.

Held in creative and progressive venues, event participants enjoy signature cocktails, plenty of food, entertainment and guest speakers. Designed to adapt to different part of the country, these events leverage their strategic plan to recruit and retain individuals who can make an impact in the industry. As part of this experience, a more formal event is planned to enhance the relationships created during the initial event.

Understanding that real estate is unique and consistently evolving, CEO and president of Century 21 Rick Davidson takes this opportunity to reinforce the need for real estate agents and brokers to be versatile, unafraid to diversify, and ready to make a difference.

A step into the right direction, Century 21 capitalizes on their strong brand and progressive insight to reach prospective candidates for moving the needle a little bit more into the 21st century. With these types of events addressing the new needs of real estate agents and brokers, the company is poised to make a definitive impact for the near future.