Miami Heat and Nike's Frozen Moment

The Miami Heat's exciting game seven win over the San Antonio Spurs and the victory parade are just sweet memories now, but if you are like many in the metropolitan Miami area, you're probably reluctant to give up your basketball Jones just yet. And who could blame you? The two-time NBA champion Heat have brought a level of sports mania to Miami that hasn't been seen before, which makes this city the perfect next stop for an amazing "frozen moment" art installation from Nike. http://youtu.be/OPK-r4eU2Co

The living artwork, which was staged in Venice, California, was designed to show basketball player Chris Paul making an amazing shot. To create this huge art set piece, Nike used numerous Chris Paul lookalike models lined up in a row as well as a number of props, including frozen basketballs, splashing concrete, pigeons and bicycles. This "frozen moment" is a spectacular example of experiential marketing.

Nike's "frozen moment" covers a lot of ground so for it to work in Miami, this art installation would need to be set in a large venue, such as the 70,000-square-foot Soho Studios. With its industrial detailing, this very versatile event space in Miami also boasts an edgy atmosphere that would be perfect as a backdrop for a "living" art installation.

Its location in Miami's vibrant Wynwood Art District is another reason why Soho Studios is perfect for a creative art installation. Plus, this venue has already been home to a number of exciting events in Miami, including Art Basel Wynwood and Miami Fashion Week. Soho Studios also boasts a staff that is well versed on setting up for big events and handling large crowds.

If you are planning an event or an electrifying marketing piece similar to Nike's "frozen moment," you should check out Soho Studios. This venue in Miami, which can be configured to the specific size and needs of your function, is fast becoming one of the most popular for interesting events in the entire city

What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Choosing a theme for your event

Are you trying to plan a Miami event and feeling overwhelmed by a multitude of choices? Are you in need of a few tips on planning your event? It's not surprising. Right now, you're probably trying to figure everything from catering to entertainment and what kind of décor. Should you have swag or gift bags for your event? Those just a few of the many decisions that you need make during event planning.

One of the best ways to narrow your choices down is to have event management choose a theme for the event. Having a theme will also give the event an overall cohesive look. Even "serious" events such as business conferences can benefit from having a theme.

The theme that event management chooses should be one that ties in with the general purpose of your conference or event. For instance, a company beginning a new venture could use "sailing" as its theme, as in "Sailing into a bright new future."

Once a theme is chosen, you will see how the other pieces will fall into place. With the "Sailing" theme, for example, you can now choose nautical colors and decorations. If you are going to have swag, select items related to sailing or the ocean and then present them in gift bags adorned with sea creatures. As for dining options, you might want to choose seafood or give your menu items names with sailing references such as "Barnacle Bill's Burgers."

When choosing a venue, try to find one that will naturally compliment your chosen theme, such as a seaside location for the "Sailing" event, or one that is neutral, such as Soho Studios, which is located in Miami's vibrant Wynwood Art District. This is a 70,000-square-foot "blank canvas" of a structure that can be transformed to meet the needs of your theme.

While not every event needs a theme, having one will help you greatly narrow down your choices and will also help make marketing your event easier. Potential attendees are more likely to remember an interesting themed event over one that fails to conjure up a mental image.

Flash Mobs for marketing

Picture this- You are out for walk in the Wynwood District during Art Basel Miami Beach. Your senses are taking in the artistic flavor of the graffiti filled walls and the colorful people from all over the world. As you walk between the art galleries in Miami you start to notice a crowd of people wearing similar garb, as you look even closer you notice that each and of them are wearing a sparkling white glove on one hand. You hear a familiar beat coming from a boom box that has been placed on the ground and in an instant the recently noticed crowd of people burst into a simultaneous moon walk.

You have just witnessed a Flash Mob.

Flash mobs are a great way to grab the public’s attention and companies around the world are now recognizing them as a great marketing tool. Many global brands around the planet are producing their own flash mobs to promote their company, product or event. Take for example a flash mob sponsored by Trident Gum which featured a performance by 100 women in leotards and heels dancing perfect choreography to Beyonce’s Single Ladies in Piccadilly Circus in London to promote a free concert sponsored by the brand.

http://youtu.be/qgguEZCE3Dk

Look for a venue in Miami to rehearse for your next flash mob? Contact us at Soho Studios. Soho Studios is an event space in Miami that offers 65,000 square feet of space. Our versatile 65,000 square foot facility has been used for music festivals, fashion shows, and is a known venue for Art Basel Miami Beach. Our list of worldwide customers includes Ford Motor, Absolut, Telemundo, Evian and Puma.

Viral Video - The Blue Bouquet

One of the most cutting edge marketing tools available today is experimental marketing or experiential marketing. Brand sponsored flash mobs, large art installations and events are just some examples of experiential marketing. Another way to go is to film a social experiment and post a video of it on YouTube.

Recently, Taco Bell staged a social experiment to promote the launch of their latest culinary creation, the Cool Ranch Doritos Locos Taco. Fans of Taco Bell’s Facebook page were given directions to go to a flower shop in Manhattan’s meat packing district and provide the secret password – The Blue Bouquet. Once the password was given, a Taco Bell representative, cleverly disguised as flower shop worker, presented them with a bouquet of blue flowers and a Cool Ranch Doritos Locos Taco. Some folks came in and asked for the taco directly and were met with perplexed stares. The whole thing was wildly entertaining and the video went viral with over a million hits on YouTube.

http://youtu.be/spzsY9FuqCo

Another way for effective brand exposure via experiential marketing is through an event production. At Soho Studios, a venue in Miami, Absolut Vodka hosted Absolut X, a free concert featuring indie rock favorite Bloc Party and drinks mixed with the clear libation Absolut is famous for. Soho Studios is known as a hub for experiential marketing events. Among all the other venues in Miami, Soho Studios versatility and capacity for large scale events allows event planners the freedom to use their imaginations to produce top of the line experiential marketing events that create the buzz that all brands are looking for. Whether you are looking to launch your brand or looking to increase the exposure of your existing brand, experiential marketing is a highly effective marketing tool.

Avoid Event Planning mistakes

Sure, there are many available spaces to host a party in Miami but how can you select the best one for your events and avoid the common pitfalls that other promoters fall into due to lack of preparation or understanding? Read on for some tips regarding the art of event management and how to stand out amongst the sea of promoters that are battling for the crowds of spectators from all around the city.

Party planners in Miami should regard their date with all the attention of a Tiger Mom. Selecting the perfect time to hold your event has many factors that must be considered. For example, do you have a particular act or group of performers you wish to book for the event? Considering they’re scheduling well in advance will help to avoid conflicts and save a lot of frustration down the road. Everyone wants to have fun and you set the tone.

Many of the venues in Miami have intensely busy schedules which means that the management there need to operate in a quick and efficient manner to maximize their own output. Give them a hand by front-loading the preparations on your end by doing your research. Fleshing out the ideas and concepts you want to integrate for your event by documenting them makes the communication easier too. If you can present a solid package of information for all the parties involved it can help to eliminate confusion and backtracking to bring new people up to speed when the time comes.

Try to avoid becoming a micro-management madman because while you might get your first event to go off decently, people may look to other outlets for their next outing after a bad experience. If you have put the right team in place to aid in the tasks that require attention then you should learn to trust in their ability to complete the assignments you have delegated to them.

Google Glass and the future of event planning

People love attending great events but often, once they are there, think little about all the hard work that has gone into preparing the site and elements for the big night. However, planning your event requires a wealth of organization skills to promote a successful date. On the competitive scene of South Florida, just acquiring a venue in Miami that meets all your needs takes a true commitment to parsing the value of each one that is available. Having a good team around you will only go so far if you do not have things in order for yourself.

Using event planning tools is vital in today’s connected world of social media and mobile technology. People look to their smart phone for updates regarding the topics that interest them and these numbers are only going to rise. As time goes by more technology is becoming integrated to this "internet of things" such as our cars, watches and TV. Soon many of us will be walking around with a collection of tools that enable us to perform tasks that otherwise would have taken a desktop computer. In some cases there is no prior equivalent product on the market.

Google Glass is a new offering from the tech giant that has been getting a mountain of press over the last 6 months. The question is, how can it help manage your date at an event space in Miami? Well, first this is a wearable technology too! They are essentially Internet capable glasses. So, as opposed to hawking your cell phone all the time, interrupting conversations or becoming totally distracted by a new email message, we can have a constant flow of data that is directly in view at all times. While some people might imagine this to be the next step towards Borg singularity it just might be the tool you have always wanted as an event planner or event promoter.

Using apps for event planning

If you are looking for event planning tools, there are a plethora of mobile apps available to help you plan, coordinate, and promote your event. Let’s take a look at some of the many event management apps available today, with a quick description of what they can help users accomplish.

WhereEvent

WhereEvent lets you post events and sorts them by city. Users sort to events that are taking place by searching by their city.

Super Planner

A business app for the pro. Super Planner can help determine a venues capacity, and what is needed for staffing, catering, staging, projection, and even the amount of dance floor needed.

Event Espresso

Registration and ticket managing plug-in that includes printable tickets, seating charts and even a payment gateway for tickets.

OotoWeb

They offer an attendee management tool for simple to complex meeting scenarios as well as a Mobile Event Guide, which lets you create a mobile capable website that can send alerts and updates.

All Seated

All Seated keeps the event planner, venue, vendors and anyone who needs to be “in the loop” on the same page with updated seated charts, vendor space, guests lists and more.

Bloodhound

Scan badges and business cards. Upload and manage your event. Change event times and make announcements as you need to. Bloodhound is an event guide and marketing tool.

EventBrite

Lets you manage and promote your event and handles the sales on tickets online.

Evernote

Evernote is just a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

If you are looking for event space in Miami, consider the 65,000 square foot, multi-purpose Soho Studios. Soho Studios offers premier event space in the trendy Wynwood District of Miami, home of the prestigious Art Basel Miami. We are a versatile space, serving as a photography studio Miami artists have become extremely found of, to being known as one of the more active party venues Miami pulses to. If you are looking for a world class venue for your concert, trade show, convention or meeting in Southern Florida, we invite you to discover Soho Studios.t a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

Live music venue in Miami

There are plenty of live music venues in Miami but not all of them can offer the excellent setting and service that Soho Studios is known for around the Miami-Dade region. We love putting on music festivals in Miami and have the best resources to meet your needs. Read on to find out more about why your concert will be considered epic if you decide to put on your show at Soho Studios.

There are many factors to consider when selecting an event space in Miami, once you decide on a lineup you should start thinking about what numbers you need to achieve to be successful and selecting a venue that can support your vision. There are plenty of Miami venues out there but it is about putting on the best presentation possible and we can assist the process. Reputation and buzz are clutch components for packing the house.

There are a many different choices of party venues in Miami. The choice you make reflects upon your efforts and the outward style that people interpret about your company or performers. Do not get stuck inside a low quality venue that scares away the fans. Bands and performing artists like playing to big crowds. Those people want a safe venue with great sound. Plus, if you can offer something unique about the event then that date can become a truly memorable experience for all the attendees. Make sure your promotions stick out in their mind and memory by getting your show into the best venue possible.

Thanks for reading, we hope this has helped to inform you about our event space and helps to clarify your choice. Contact us regarding the specifics of your live show and we can help you cover all the bases in terms of the venue from our angle. We will help you to produce some awesome shows that will keep your crowd talking and excited for the next event!

Google's #1 vs. Facebook's Like

Event planning is hard enough but the crucial part is getting people to show up. If you are working with a venue in Miami for your event then you already know that there are plenty of options to choose from for it. However, it is vital to play into the trends so that people fill your Miami event space. So what are some of the best practices available to assist in the promotion?

Well, for one, it is all about getting your message where the people are today. To reach out to the largest collections of people in these days means taking advantage of social media. Yeah, Miami events can be difficult but putting together an unsuccessful date that loses money could mean more than an empty wallet, it can damage your reputation as a promoter.

There are plenty of social media platforms online that you can utilize to spread your message. Since Twitter is all about the current conversation as it is develops and LinkedIn dominates the professional or career sector, what are the best networks to get the word out to the people you want to attract? The largest collections of general population users in America are located on Facebook and Google+, but should you use both?

Luckily it is quite easy to get the word out on these sites because they are both about showcasing content. If you have a website for your band, organization or events then incorporate social media functionality right onto the site. For Facebook sharing, this means adding a "Like" button to your site and articles so that visitors and fans can help to spread your message to their friends and followers. This is probably the best social tool around right now. A similar asset from the folks at Google is the "+1" button. Since everyone with a Gmail account is automatically signed up for Google+ they have a large membership in their social media platform. Both are great ways for your audience to give you feedback that you can use for planning and promoting events.