Event Blogging

Blogs are not just reserved for people who want to rant about their favorite sports team or give their two cents on the latest political scandal. A blog can also be a useful tool for promoting your event. It is the perfect way to engage people and make them feel like they are part of the action.

An event blog is because is the perfect way to build relationships with people who are attending your event. Writing blog posts lets you share important information and create a strong buzz for your event. If you are at one of the best party venues Miami has to offer, for example, you want people to be aware of why your event is there and what is going on at your event.

When you start creating content for your event blog, an important guideline to remember is to keep it personal and conversational. Engage your followers with content that will matter to them. One way to promote conversation is to open up a comments section for blog visitors. It can serve as a message board where you can answer questions and respond to feedback from your followers.

Incorporate visual and audio elements into your posts. Include video or podcast interviews with any notable guests in attendance. Post lots of photos of the event to your blog and the activities leading up to it. This will make the event come alive and it will generate interest from blog visitors. People are drawn to big events with lots of hype. Throwing everything but the kitchen sink into the event blog will make it feel like a big deal to them when they check out the latest post.

Internet access is important in event blogging. Make sure your chosen venue is equipped with high speed Internet to handle what you will need to make your blog run smoothly. Your event blog will add another dimension to the event and make it an unforgettable experience.

Would you buy concert tickets from Facebook?

For years concert promoters have recognized that concert tickets are best sold by word of mouth. With the Facebook Buy Ticket button, word of mouth ticket sales have taken a big stride with social media.

Facebook’s Buy Ticket button allows music lovers to buy concert tickets right from their Facebook page. The online ticket sales app will post the purchase to the user’s news feeds, and allow them to invite others to the show. The app promises to spread the word of tickets sales online more quickly through the social media giant.

Not only is the app expected to help promote and sell concert tickets, but it also is tied in with Spotify. This relationship tracks the type of music the Facebook user is interested in and can make them aware when artists they listen to will be performing in their area. This particular application also ties in the "likes" of a Facebook user, making it a powerful marketing tool especially when used for lesser known artists who do not get mainstream press.

At Soho Studios, we are the premier concert and event space Miami has available. While there are lots of party venues Miami offers, our facility has a staff experienced in setting up every type of concert, from intimate acoustical performances to arena style shows. Our 65,000 square foot, versatile facility located in Miami’s trendy Wynwood District, has been host to shows like Art Basel Wynwood. Soho Studios is even used as a photography studio Miami photographers have come to rely on for our creative use of space. Our list of worldwide customers includes Ford Motor, Absolut, Telemundo, Evian and Puma.

If you are considering staging or promoting a concert in South Florida and selling tickets online, consider employing use of the Facebook Buy Ticket button, and consider working with us at Soho Studios. From planning through promotion through post-concert wrap-up, we will be there to help make all your events in Miami a success.

How to top last years event

Your event has ended, and the feedback has been overwhelmingly positive. In fact, everyone is raving about what a hit it was. At first, you're extremely excited that everyone enjoyed themselves, but then reality starts to sink in.

How in the world are you going to top this event next year?

Get Feedback

While your event may have been a smash, there are almost always ways you can improve on it. To figure out the best ways to make your event production even better, solicit feedback from attendees, employees and vendors to find out if they had heard or noticed areas that needed improvement. Maybe, the lines to get in your event were backed up because you didn't have enough people taking tickets or a concession stand was located in a low traffic area so it didn't earn the income you had expected. Learn from these mistakes and make adjustments and improvements accordingly.

Publicity

If attendance at your function was lower than you expected, your event strategy for next year should include ways to increase your visibility with the public. One of the most effective and inexpensive ways to generate buzz about your event is to utilize social media sites, such as Twitter and Facebook. Fortunately, actively publicizing your event on these two sites shouldn't add any more cost to your event planning budget.

You might also want to consider partnering with a coupon site, such as Groupon or Living Social. These sites will not only help you to generate more interest for your event, but they can also be an effective way to help you sell more tickets.

Choose an Exciting New Venue

If you've been throwing your event in the same old hotel ballroom year after year, isn't it about time that you move your event to a venue with more atmosphere, such as Miami's Soho Studios. Located in the vibrant Wynwood Art District, this 65,000-square-foot structure with its industrial detailing can add an edgy, modern look and feel to your event.

Surprise!

Everyone loves surprises and great ones can really make an event memorable. If you, for instance, hire a special guest for your festivities, you may want to conceal his identity until the day of your event. This could create great buzz and interest in your event as everyone tries to guess who your special guest may be.

Managing online reviews

Online reviews are frequently used by consumers considering making purchases, including event tickets. In fact, online reviews from strangers have replaced family and friend recommendations in a buying decision. If you choose to ignore your online reputation management, you may be choosing to ignore a tool very helpful for the future of your event promotion ability.

Positive online reviews, of course, can go a long way in helping your market your brand. Negative reviews can significantly handicap you. Both need to be managed.

How can you improve online reviews that appear in Yelp, CitySearch, Google Places and others?

You can subscribe to Google Alerts to help monitor these review websites. It is free and can help make you aware of what is being posted. You must then read and consider the validity of even the negative reviews. They can potentially help you improve the event experience you are providing.

Ask your satisfied customers to post reviews. Sadly, many satisfied event goers will not post a review unless prompted. You'll need to request positive reviews because negative ones will come without invitation. If you can generate more positive reviews, it will minimize the effects of any negative ones.

Respond to negative reviews promptly. This doesn't mean debating their experience online, but contact reviewers through an email or instant message. Ask for more details of their negative experience and see if there is a way to make it right. Remember, you are managing a negative review, not proving who is right or wrong.

When planning any event, the reputation of the venue will go a long way is how the event is perceived. You’ll want to work with a facility with an established reputation for quality, satisfying experiences.

If you are considering event space Miami has to offer, we invite you to review our 65,000 square foot facility at Soho Studios. Soho Studios is located in Miami’s trendy Wynwood District, and is home to the famous Art Basel Wynwood. We have built our reputation by making sure every detail is handled in the production of events from planning to event promotion.

Crowdfunding your event

If your event budget doesn't seem to quite be enough to pull off the type of event you visualize in your mind, there is a relatively new source of funds for event planning. Crowdfunding uses the internet to appeal to like-minded individuals who each provide small amounts of money to help get projects funded.

These individuals use websites like KickStarter.com to search for projects that interest them, and help them contribute to the bigger picture. For event planning, this can lead to some exciting options for funding, especially when dealing with events related to the arts or that benefit non-profit organizations. Crowdfunding in general and Kickstarter in particular are changing the way a lot of projects are getting funded.

Since their start just 4 years ago Kickstarter has had over 4 million people pledge over $618 million that has funded an amazing 41,000 creative projects. Anyone can get a project funded via Kickstarter as long as their guidelines are followed..

At the Wynwood District's Soho Studios, we have 65,000 square feet of space that can be used for concerts, an art gallery, and fundraisers. Our space can be used in variety of ways to showcase talent that may otherwise be missed by the mainstream media. If you are an event planner seeking a venue in Miami or Southern Florida, contact us as Soho Studios. We have a history of putting on events that range from the intimate to those that are global in nature. We can even help you in the development of your creative event, and help provide you with the information you may need to get Kickstarter funding.

Our team of experienced, creative people can be a tremendous asset when planning an event that involves the arts. Tap into that creativity. When searching for event space Miami, remember the importance the venue makes in the success of your event. Consider the versatile, creative atmosphere of Soho Studios.

How to plan a fund raising event

If you are planning a charity event, there are some overlooked and underused ways to make money for your non-profit. At Soho Studios, we are proud to host many such premier fund raising events in Miami and offer these event planning suggestions.

Sell Sponsorships.

Different level of sponsorships can mean differing levels of visibility for your sponsors. Event signage, website and Facebook visibility, program ads, and even table tent visibility are event production assets that you have that you can offer sponsors. Get creative.

VIP Experiences.

Larger donors will be willing to pay extra to attend your event if you can provide an experience not available to regular ticket holders. VIP experiences may include valet parking, better seating, opportunities for meet and greets, upgraded food and beverage options and perhaps an exclusive post event party.

Market Guest Gift Bags.

Who doesn't love a little swag? Talk to businesses who want the visibility and association that your event can provide and offer to give attendees coupons or samples of their products for a donation. Your guests get gifts, and you make some extra money for your charity. You also involve more organizations with your event.

Our experienced team at Soho Studios can not only help you stage an event that will be well remembered, we are equipped to assist you with a variety of ideas to help create financially successful non-profit events.

Soho Studios can help you with world class events for a variety of reasons including trade shows, concerts, photo video shoots, and non-profit fund-raising events. We have worked with Puma, Ford Motor, Evian, Absolut, Telemundo and many other significant companies who have placed their trust in our team of professionals. Located in the Wynwood District in Miami Florida, we are in the midst of Miami's exciting art and entertainment area including Art Basel Wynwood. For your next event, remember the value your venue adds to make it a success. Make an impression that will last. If you are looking for event space Miami is gaining fame for, contact us at Soho Studios.

Tips on picking an event promoter

Working with event promoters should be an exciting, energetic experience. Sadly, in the event planning process, all too often an event promoter can over-promise and under-produce. However if you are looking at event space in Miami there are some great promoters.

Here are some tips on picking the good ones.

Passion

Look for promoters who are passionate about their work. Event promotion is not an easy job, so those who are successful love it, and that passion should show. Enthusiasm is contagious.

Network

Great promoters have large networks of contacts, friends, and associates who can help get the word out about the event. Find out about their media relationships with local TV, radio and print. A diverse network can also help out in the event of a problem.

References

You’ll want to talk with bands and venues about an event promoter. You’ll get feedback that can quickly help you find the right person.

Experience

Promoting a music festival in Miami is different than promoting an industry trade show. It’s important to find an event promoter with a proven success rate promoting your particular type of event.

People Skills

Look for an event promoter that can work well with everyone involved in your event. People who have and use good people skills build longer lasting, trusting relationships.

Organization

Everyone gets busy, but you don’t want an important piece of paperwork overlooked or a meeting missed when planning your event. Organization is a key quality of a good event promoter.

Social Media Skills

Especially in music promotions, finding an event promoter who is skilled in social media is critical. Social media can start a fire about your event and you want a promoter who has the matches.

Everyone wins when an event is promoted successfully, whether it is a fashion show, a launch party or a car show. Be sure you keep these event promotion tips in mind to ensure that your next event is a great success!

Should I have a QR Code for my event?

Promoting an event to today's audiences’ means taking advantage of web and mobile technologies to reach the masses. These days, event planning takes more than booking a venue in Miami and passing out a few flyers. In order to reach your intended audience it’s important to connect to people through iPhones, iPads and other mobile devices. It is vital to take advantage of these methods to reach out and capture their attention and ultimately get them in the door of your event at the venues in Miami.

Whether you are planning a concert, trade show, launch party, or any other live production that you want people to show up for, means getting the word out to the public. Casting a wide net means using every mechanism at your disposal to get your message onto the mind of the general population. Make sure you are using the best practices available to effectively and efficiently maximize the results.

How can your event planning efforts capitalize on the crowd in the moment?

One great solution is having an event app that includes QR Code scanner. People are constantly on their phones and by using these tools you can provide your audience with a real time interactive experience. QR Codes are scanable UPC-like tags that allow smart phone users to go directly to content that is customized specifically for your event as well as any relevant urls. Developing a mobile app might also be the correct route for your production crew or promotion company to embark on as well. That way your audience and follower can quickly tap into a streak of content you decide to send out through the channel long after the event is over.

If you are planning an event put these tactics to work for you and gather the ears of the people that want to hear your message. Bolster the number through the gates of your next event.

What is your event strategy?

Planning an event is only half the battle. You also need clever event marketing techniques that will convince people they cannot afford to miss your event. Marketing your event is made much easier when you turn to the Internet as a resource and craft a digital event strategy. It lets you engage more people while removing time and geographical constraints found in other forms of marketing.

You should consider these important elements in crafting a digital strategy for your next event:

Create Social Media Conversations

Initiating conversations through social media channels is an effective tool for getting people to talk about your event. For your Twitter account, for example, you should decide on all event hashtags in advance. Then start promoting those hashtags on Facebook, Twitter, LinkedIn, Google+ and other popular social media sites. Encourage people to follow the event hashtags for news and information related to your event. Create a pre-event network and allow attendees to submit proposals and offer feedback on your upcoming event. Giving them a voice will make your event more appealing.

Blog about It

You can't surf anywhere on the Internet without splashing into a blog. Still, there is no reason why you shouldn't blog about your event. You can consider a couple of options with blogging. The first is to live blog during the event. You can post photos and offer real-time updates on what is happening. This approach works well with annual events.

A second option is to blog about the event afterward. You can create a post that summarizes the event and link to any other relevant posts covering the event. Incorporate SEO keywords tied to your event so people can easily find blog posts in search engines and share them with their friends.

Engage with Mobile Apps

Create a mobile app for your event. It can offer attendees access to the event calendar or schedule. They can browse through scheduled speakers and entertainers, venue information, ticket prices and everything else related to the event. Mobile event apps will help keep your audience continuously engaged before and during the event so that you can accomplish your goals.

Selling concert tickets online

These days if you are planning an event you need to provide the ability to buy tickets online. Thankfully, there are online ticket resources available that make it easy and secure. When you sell concert tickets online it increases your odds of success, help track your marketing efforts, and can result in quicker cash flow. If you want to know how to sell concert tickets online, and what options are available, we provided some resources below.

Event Espresso

Event Espresso is a WordPress plug-in that can put you in total control of your ticket sales without outsourcing. If you have multiple events you will find the event calendar useful, but Event Espresso has so much more. It has multiple ticket and pricing options, and the ability to collect payments immediately through a variety of payment options like Paypal and Authorize.net.

Ticket Web

Ticket Web is an online third party resource that you can use to sell your tickets, without creating your own ticket availability page. All you need is a browser and your event can be online quickly. Ticket Web is mobile capable, and even has the ability to get your event listed on Ticketmaster.

Event Brite

Event Brite can not only create an event and publish it online, it also has the ability to sell tickets online for your event. Event Brite offers the option for you to even accept donations that are appropriate for your event.

Ticket Bud

Ticket Bud offers flat fee pricing for your event so you know upfront what your ticket sales costs will be. They allow for event sponsorship integration to your event page, event page customization and they have a free ticket scanning app for Android and iOS. For events that are free, Ticket Bud offers a free events page.

Show Clix

This is another third party site that will take care of it all. You can use ShowClix to build an event page, and create multiple ticket types and discounts. They will provide you with reports and have in-house credit card processing and offer direct deposits. They also offer a free ticket scanning app and social media tools to help you promote your event. ShowClix charges your customers a service fee with no upfront fees or additional costs to the promoter.

There are many other third party and software vendors available for your online ticket sales, so find one that works best for your particular event.

If you are in search of party venues in Miami, contact us a Soho Studios. Our versatile state of the art spaces are available for concerts, parties, trade shows, conventions, exhibitions, concerts and photo shoots and more.