How Lexus Created Top Models for New York Fashion Week

How Lexus Created Top Models for New York Fashion Week  

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Ever wondered what it'd be like to be a model for New York Fashion Week? This past September, during New York Fashion Week, luxury car maker Lexus hosted a first-of-its-kind event that allowed show attendees to enjoy a sneak peek for themselves. Their unique "Set in Motion" photo shoot invited members of the public to experience first-hand what it's like to be photographed as a model during what is typically an exclusive event.

Lexus "Set in Motion" Photo Shoot Experience at NYFW

Specifically, the "Set in Motion" photo shoot began with guests entering the installation (the set of which was actually inspired and designed around the new Lexus LC 500) and having a quick Polaroid photo snapped, just as New York Fashion Week models do as part of their open casting calls. That Polaroid then served as a guest's "ticket" to get into the Green Room Lounge, a luxurious space where hair and makeup professionals then treated each participant to beauty treatments, light refreshments, and a small take-home gift. Once participants were looking their runway best, they were ushered onto the stunning set and walked through a photo shoot experience with a professional photographer. And of course, alongside participants during their shoot was a stunning, $92,000 Lexus LC 500.

At the end of the mini-shoot, each participant was able to look through their photos in the comfort of the Green Room Lounge and select their favorite. They were then provided with their own printed copy of their favorite photo, along with the option to share it on social media. The entire experience, for most guests, took about an hour and was a wonderful and unique way to experience an insider's look at New York Fashion Week. And for many participants, this was a great way to step outside of one's typical "comfort zone" and try something completely new. Even those who have trouble taking a flattering selfie were impressed with how their photos turned out!

From Exclusive to All-Inclusive

The Set in Motion photo shoot proved to be a huge hit at New York Fashion Week and was heavily attended throughout the entire weekend, and not surprisingly. This was the first exhibit of its kind and served the excellent purpose of not only spreading awareness of the new Lexus LC 500, but gave attendees an exclusive, behind-the-scenes look while empowering each participant to look and feel confident. Overall, Lexus was pleased with the way the exhibit turned out, explaining that they wanted to take an event that is typically seen as exclusive to industry players and open it up to make it inclusive enough for the general public. Lexus also provided their usual fleet of almost 100 courtesy vehicles to be on display for the show itself.

Given the success of the Set in Motion photo shoot, it will be interesting to see if other companies will follow suit with similar inclusive events in the future. Either way, we're loving the way this was pulled off and give Lexus kudos for this innovative approach! Looking for an incredible venue in which to host your next event in the Miami area? Soho Studios has you covered! With both indoor and outdoor event spaces and countless configurations, we'd love to help make your next event a success.

How to Create an Event that Helps Support Disaster Relief

How to Create an Event that Helps Support Disaster Relief

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When a community comes together following a disaster, its collective power is staggering. No matter how strong a community is, however, a solid foundation is needed. If you want to create a memorable, successful disaster relief event, check out our tips below.

Use Social Media to Spread Awareness

Promote your event on social media. Then, encourage your audience to share the relief event’s links. The more exposure, the better. Try to make a “viral” event, if possible. Disaster relief events experience incredible visibility when they’re prompted online.

Create a Fundraising Event

Even if you’re creating a branded disaster relief event, there’s no reason not to include an internal fundraising event. Give your event goers a way to help others directly. Create a direct link between the cause and the community.

Contact Local Artists

Next, you should contact your area’s artists. Create an expo within the event. Artists are fantastic social supporters, and their music, paintings, movies and mission statements are vital event components. By enlisting the help of artists, you’ll be able to create an environment of support while garnering like-minded support.

Partner Up

Before launching a disaster relief event, connect with local businesses. Organizations and businesses take pride in their community. They’ll invest in its recovery. If the disaster is abroad, contact larger businesses to embrace a holistic support approach.

Create a Live Update Feed

Whether you’re using Facebook, Twitter or Snapchat, you should utilize real-time news feeds. Disaster relief events thrive in real-time news environments. Plus, real-time feeds will give your event’s patrons the visibility they deserve. Consumers love getting involved, and they love being encouraged via highly visible media.

Hand Out T-Shirts

T-shirts are awesome disaster relief event hand-outs. Before investing in expensive knick-knacks, consider going cheap. Relief shirts let event goers spread social awareness. They give wearers a chance to directly promote a cause. T-shirts are affordable, and a variety of prints are available.

Decide on the Profit Direction

Before even drafting an event, you should know where your profits will go. Disasters can create millions of dollars in expenses—sometimes, billions. Create a disaster relief event with a high money-gain benchmark in mind. Then, make sure you can manufacture your event without cutting into the pocketbook too much. Let event goers know where their money is going. Give them solid information about their direct assistance.

Connect with Youth Groups and Sports Administrations

Because disaster relief events work well on the local level, they tend to work well when local youth groups and sports administrations are onboard. Contact any nearby entities. Let them know about your event. Then, create special attendance perks for the community’s sports teams, groups and impactors. You’ll garner more fundraising money. You’ll also spread awareness to families, schools and local influence groups.

Stay on Target

At every turn, you should make sure your business event is hitting the mark. Don’t get carried away, and don’t shift focus to your brand. The disaster, itself, needs to remain in focus. Talk to your community’s members, and make sure they’re well-connected after the event.

Soho Studios is available to serve your event’s needs. Whether you’re hosting a small, medium or large event, our premises is conducive to powerful messages. Trust in a compelling environment, and let your event goers enjoy themselves. Contact us for more information, and check out our many available options.

How to: Do's and Don'ts of Holiday Event Planning

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How To: Do's and Don'ts of Holiday Event Planning

Holidays are great event occasions. Sometimes, however, the holiday cheer gets in the way. If you’re planning a holiday-centric business event, make sure you’re packing in the essential ingredients. Also, avoid the pitfalls associated with holiday meet-ups.

Soho Studios has the resources you need to make an awesome holiday event. If you need room, need ideas and need a good host, we’re here to help. Before you settle on a location, though, check out these holiday event do’s and don’ts.

Do Have Good Timing

Holiday ads, event invites and shout-outs during late summer can annoy customers. The Christmas creep exists, but it isn’t going away. Target the holiday’s early birds, sure, but don’t blast them with event reminders when it’s too early. Maximize the November weeks. If you’re planning a summer event, don’t give notice two months before the actual event.

Do Use Technology Benefits

Connect to users via mobile. If you’re hopping on the Black Friday and Cyber Monday train, offer discounts at your event. Make technology an integral part of your business’s meetup, and give customers mobile-exclusive access to discounts, promotions and rare opportunities. If you can, integrate virtual reality and augmented reality.

Do Offer Entertainment and Refreshments

It’s a holiday, after all. Your brand’s biggest fans have things to do. They’re going to other parties. If you’re going to create a holiday-centric event, give event-goers a way to let loose. They’ll be enticed by a branded event which offers live entertainment, drinks and a place to party. As a rule of thumb: Offer shuttle rides, unique drink offers and food.

Don’t Plan Over a Big Weekend

The holidays are packed with traffic, bustling shoppers and busy families. If you want your event to take off, make sure it’s in the average eventgoer’s “free spots.” If possible, avoid Friday and Saturday nights. Plan to kick off the event before the holiday’s date and give customers easy access to your location.

Don’t Forget Social Media

Too many brands forget about the power of Facebook, Twitter and Instagram. Social media sites are buzzing with activity over the holidays. Work is cut short, school is out and newsfeeds are watched closely. If you leave out the social media angle, you’ll miss a huge opportunity. Help customers connect, and make social media networking a big part of your holiday event.

Don’t Push Your Products

If you’re creating an event around Thanksgiving or Christmas, you shouldn’t make your brand’s products or services the main focus. It’s a time for celebration. Connect with consumers. Offer live demos, sure, but don’t make money the event’s main focus. If you do, eventgoers will get the wrong impression. During the holidays, a lot of brands advertise to make a profit. If you want to stand out, you’ll need to take the higher ground.

Make sure your vent has unique highlights, and promote its success on social media. Good event planning exists before, during and after an event. To resonate with your customers, you’ll need to educate yourself on their social media activity, favorite engagement strategies and personal preferences. More than ever, your brand will need to appeal to its audience with laser precision.

Make your campaign powerful. Zero in on your audience. Contact us today, and check out our event availability. Between great rates, holiday hosting opportunities and great planning options, Soho Studios is the place to settle in during the holidays. We’re brimming with ideas, and we can make sure your brand’s holiday is a cheerful one. Exceptional events aren’t born overnight. They require time, a knack for fun and some holiday cheer to work. So, stop on by! We’re ready to party.

When A Photo Booth and Fujifilm Birthed an Epic Event

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When A Photo Booth and Fujifilm Birthed an Epic Event

Well known for its photographers, mini-workshops and knowledge-sharing expos, Fujifilm is at it again. This time, they’ve hosted a two-day photo booth event to showcase its newest gadget adoptions, photo op opportunities and slew of creative screens, filters and talent.

Fujifilm invited an audience to try out its all-new, instant-digital camera. As if it wasn’t enough, the company created a photo-friendly playland to display the product across various high-energy environments. The immersive event highlighted the new camera’s capabilities, giving event-goers the chance to snap their own art.

Bathouse Studios and a Hybrid Event

On May 17, Fujifilm hung out at Bathouse Studios, inviting influencers and guests alike. The event featured the Instax Square SQ10, a hybrid camera made famous for its instant-digital design. The camera was set up in several screen-centric booths, and attendees were invited to try out its many filter options. As a bonus, operators could edit their photos, share them and print them;

The engaging environment was inspired by the recent popularity of instant-square photography. It was also established to prod customer imaginations. Performing at the event, pop band AJR created an emotionally heavy environment to supplement the event. Influential foodies were later granted entrance to an exclusive brunch hosted by Fujifilm partner, Tasting Table. Bathouse Studios opened the floor for a three-course-meal, an expansive menu and a hands-on food photography class. The workshop, of course, featured the Instax Square SQ10.

A Public Activation for Exclusive Options

The Fujifilm way of handling a product release was unique. Known for its top-tier B-to-B marketing events, the brand has produced a number of popular events in the past year. Its recent Instax line’s success can be attributed to the product’s capabilities alone, but the brand’s willingness to connect to its audience can’t be ignored.

The activation was open to the public. Over 500 visitors and guests arrived, exploring the brand’s products and services across two days. Fujifilm reached its target audience and more, connecting with its audience at the individual level. Fans explored the event’s double-floor design, enjoying a mirror maze, lounging at the event’s secret bar and sipping on signature cocktails.

Social Media Outreach

Meanwhile, Fujifilm hooked up with Jackie Gebel to use the @noleftovers name in a social media marketing movement. Alongside chef Branden McHale, Gebel gave event-goers the opportunity to reach friends and family by sharing event photos on social media.

The New York event was huge, and it was Fujifilm’s final destination in its multi-city launch party series. It hit Berlin, Tokyo and a slew of others. Expected to travel across the United States in upcoming months, Fujifilm’s event hasn’t slowed down at all. New locations have always inspired new photographic urges, and Fujifilm’s recent focus on the public is certainly a step in the right direction.

Fujifilm’s fan dedication was also evident in February, when it hosted FijuLove LIVE. Guests were invited from around the nation to explore the art of photograpy. Featuring artists like Elia Locardi, Valerie Jardin and Karen Hutton, FujiFilm LIVE was a fantastic kick-start to the brand’s eventual fanbase exploration. Fujifilm has a reputation for educating, presenting to and sharing work with its audience. Likely, we’ll see much more from Fujifilm in this department. For now, however, let’s appreciate their recent campaign for what it was: a pretty swell time.

How Brighten Up Your Summer Events With These Theme Ideas and Tips

How Brighten Up Your Summer Events With These Theme Ideas and Tips

Renting a venue is just the first step to making your summer corporate event a success. You need to bring in the bright, exciting feel of summer so that your guests are glad to have chosen your presentation over other possible activities. Here are some ideas that should give you inspiration for planning your expo:

First, a Caveat: Make Sure the Theme Resonates with Your Brand

If your theme is summery, but doesn't tie into your brand's image, you'll miss a powerful marketing opportunity. Be sure to keep your event on-point as well as fun. This way, your guests will firmly connect your brand with the experience rather than thinking of it as a generic sponsor.

Roses and Wine

The aforementioned roses and wine theme was done to great success by Kim Crawford Wines, which wanted announce its new rose wine in grand style. It filled its area with roses and even had a bar made of live rose bushes. The roses were very summery, and they tied in perfectly with the launch of the new rose wine. On top of that, there were enough roses that just looking at the event area made an indelible impression – and connection with the advertised product.

A Rocking Summer Night

This type of theme is great for many companies that cater to younger audiences, but it's perfect for companies associated with making rock music. What better way to show off instruments, amps, stage lighting rigs, and other musical equipment than to have people come and experience the sounds and sights of professionals using the products? Hold the party outdoors under strung-up lights for that summer feel.

Have a Barbecue Party

Everyone loves to eat, and barbecuing is a quintessentially summer activity. This makes a barbecue a perfect event for any company that wants to be seen as fun and exciting while avoiding faddish trendiness. For maximum impact, make the event large enough for a huge number of guests and cook the food over one or more showy firepits.

Always Make Sure Everyone is Comfortable

The level of comfort expected will depend on your audience and the type of event you're holding, but it's always important to avoid the chance of outright misery. For outdoor events, one great way to do this is to offer branded umbrellas. If the event is on the upper-class end, provide them as part of the package. Otherwise, set up kiosks and sell them at reasonable prices. Be sure to keep the cost within the "impulse buy" range – the more people buy them, the more your brand and event name will be seen later on!

Other ways to ensure comfort include providing cushioned seating, decent plates and utensils, and easy-to-navigate pathways between tables or exhibits. If your event uses disposable serveware, be sure to have plenty of trash cans and recycle bins set up so people can conveniently offload them once they're done with their food and drinks.

For a spacious event space in sunny Miami, consider Soho Studios. We have both indoor and outdoor areas that can be customized to match any theme you choose.

Brighten Up Your Summer Events With These Theme Ideas and Tips

Brighten Up Your Summer Events With These Theme Ideas and Tips

Renting a venue is just the first step to making your summer corporate event a success. You need to bring in the bright, exciting feel of summer so that your guests are glad to have chosen your presentation over other possible activities. Here are some ideas that should give you inspiration for planning your expo:

First, a Caveat: Make Sure the Theme Resonates with Your Brand

If your theme is summery, but doesn't tie into your brand's image, you'll miss a powerful marketing opportunity. Be sure to keep your event on-point as well as fun. This way, your guests will firmly connect your brand with the experience rather than thinking of it as a generic sponsor.

Roses and Wine

The aforementioned roses and wine theme was done to great success by Kim Crawford Wines, which wanted announce its new rose wine in grand style. It filled its area with roses and even had a bar made of live rose bushes. The roses were very summery, and they tied in perfectly with the launch of the new rose wine. On top of that, there were enough roses that just looking at the event area made an indelible impression – and connection with the advertised product.

A Rocking Summer Night

This type of theme is great for many companies that cater to younger audiences, but it's perfect for companies associated with making rock music. What better way to show off instruments, amps, stage lighting rigs, and other musical equipment than to have people come and experience the sounds and sights of professionals using the products? Hold the party outdoors under strung-up lights for that summer feel.

Have a Barbecue Party

Everyone loves to eat, and barbecuing is a quintessentially summer activity. This makes a barbecue a perfect event for any company that wants to be seen as fun and exciting while avoiding faddish trendiness. For maximum impact, make the event large enough for a huge number of guests and cook the food over one or more showy firepits.

Always Make Sure Everyone is Comfortable

The level of comfort expected will depend on your audience and the type of event you're holding, but it's always important to avoid the chance of outright misery. For outdoor events, one great way to do this is to offer branded umbrellas. If the event is on the upper-class end, provide them as part of the package. Otherwise, set up kiosks and sell them at reasonable prices. Be sure to keep the cost within the "impulse buy" range – the more people buy them, the more your brand and event name will be seen later on!

Other ways to ensure comfort include providing cushioned seating, decent plates and utensils, and easy-to-navigate pathways between tables or exhibits. If your event uses disposable serveware, be sure to have plenty of trash cans and recycle bins set up so people can conveniently offload them once they're done with their food and drinks.

For a spacious event space in sunny Miami, consider Soho Studios. We have both indoor and outdoor areas that can be customized to match any theme you choose.

Emerging Trends in Experiential Marketing Events

Emerging Trends in Experiential Marketing Events

Trends are everything in advertising and marketing. Campaigns across several industries often share certain themes at any specific time. This is true not just for things like logos and packaging, but also for big meeting events and experiential marketing extravaganzas.

Despite this, it's important to do more than just copy what the other marketers are doing. In order to make your brand stand out from theirs, you need to put your own twist on any trend. With that in mind, here are some of the emerging trends and some tips on how to personalize your versions:

Allowing the Audience to Partake in Making the Event Happen

This is becoming more popular thanks to improvements in technological capabilities. If you hop on this trend, your event should be done in a way that ties into your guests' interests and skills. One good example is an event that used the Slido audience participation app. It let the audience write a third of the code needed for the event's computerized features – in real time. Participants got to see exactly how the code developed and how Slido works, all in a way that drew their full attention.

Most companies don't have audiences that can jump into something as complex as coding right on the spot, but all can find something that their expected guests can do. Choose an activity that fits both your company and your audience for great results.

Make Your Event Emotionally Driven

Studies show that human decision-making is influenced far more by emotion than hard reasoning. Keep this in mind when designing the experience and atmosphere of your event. Avoid dry, facts-only presentations and go for the gusto. Otherwise, people will find them boring and tune out.

The Elimination of Psychological Barriers in Learning Environments

Typical conference tables – or even worse, school-style desks – put psychological barriers between attendees, presenters, and the audience. The new trend is to get rid of all of those things and replace them with interactive displays or pods. This puts your audience right into the midst of the learning and makes your messages much more memorable. It's an especially good replacement for traditional seminars, which are normally boring precisely because of their school-like formats.

Is Silence Golden?

For some presenters, it most certainly is. More and more often, events are being broken up with quiet or even silent activities like yoga, meditation, and similar things. These breaks give participants a chance to unwind, and more importantly, regain their ability to concentrate on your messages.

Despite the benefits, silence breaks aren't fitting for all events. If your company's image is that of excitement and endless vigor, you'll be better off finding another way to recharge your audience. On the other hand, if you focus on subjects like how to become a more effective businessperson, this type of diversion should go over great.

Choose the Right Venue for Your Event

One thing that will never become obsolete is the need to choose the right venue. This will be the scene of your show and can make or break the event.

For a versatile venue in Miami that can be customized to meet the needs of nearly any event, come to Soho Studios. We have up to 70,000 square feet of indoor space available as well as two outdoor pavilions.

Miami Fashion Week 2017: What to Expect and New Trends

Miami Fashion Week 2017: What to Expect and New Trends

Every year, Miami Fashion Week is a true spectacle of Florida culture, beach life and today’s fashion stage. Florida is the swim fashion capital of the world, packing panoramic views, midday art walks and beachside displays. Soho Studios is proud to be in the mix, and we’re dishing out this year’s biggest arrivals. Miami Fashion Week hits on May 31, so get ready, gear up and get wild with these new trends, designers and events.

Art Basal

While Art Basal isn’t a fashion event, it still holds a heavy influence over fashion. Expect to see Dior, Chanel and Valentino. They roll into Miami each December, and they’re back to pack Art Basal with loads of fun. Bruce Weber and Terry Richardson will be there, too, photographing the event while signing books. Art Basal is expected to headline Miami Fashion Week, garnering attention up and down the street.

Funkshion Fashion Week

For your edgy pattern fix, we suggest Funkshion Fashion Week Miami Beach. It lasts four days, wrapping up Miami Fashion Week in the allure of music, a sizzling sartorial showcase, emerging designers and rad presentations. It’s established by providers like Chloé, but it’s contingent upon purchasing power. Show entires are free, and display items are available in nearby stores.

The First Faces Competition

On the event side of things, the First Faces Competition will highlight 2017’s hottest runway models, fashion statements and emergent styles. If you don’t see First Faces, you’re missing out. It pulls some of Fashion Week’s highlights to the forefront, giving you a dose of culture. Really, it summarizes this year’s greatest, most creative fashion choices. Don’t miss out.

The SwimShow & LingerieShow

Hosted in the Miami Beach Convention Center, the SwimShow & LingerieShow is a 400,000 square-foot exhibition. Stop by, and check out over 2,500 swim, resort, lifestyle and intimate apparel retailers. You’re bound to find interesting yearly additions here, and you can expect to see a variety of accessory designers tossed in, too. If you favor the beach-goer look, sandals and summery shades, you’ll be in the right place. Check out this year’s leading selections by Oscar de la Renta and Nanette Lepore, or get sporty with Oakley and Body Glove.

1,200 Jewelry Booths

Jewelry will be at this year’s forefront, too. The Jewelers International Showcase is one of the largest jewelry-based trade shows in America. Across its three trade shows, about 4,000 jewelry buyers will hit the Miami Beach Convention Center. Every year, the world’s largest venders—and some new ones—populate over 1,200 booths. They present new goods, introduce industry newcomers and offer low, mid and high-range purchasing options.

Miami Fashion Week, in many ways, promotes the area’s surrounding culture by giving consumers what they want: new, legendary collections. Even styles not native to Miami have a place. Because the event puts the purchasing power into the public’s hands, a slew of new fashion designers, businesses and creators have a place for expression. Check out this year’s alluring options, and navigate the high-end selections reserved for today’s hottest brands.

How to Make Your Corporate Event or Party Eco-Friendly

How to Make Your Corporate Event or Party Eco-Friendly

Every company can get extra goodwill by making their event or corporate party more eco-friendly. However, it can seem hard to do this when you have to serve or entertain large groups of people. How can you minimize the environmental footprint of 100 or even 1,000 event attendees? Fortunately, there are ways to set up your events so that even large ones have elements that are easier on the environment than their alternatives. Here are some ideas you can implement without much trouble:

Choose Reusable Tableware

Washing dishes requires soap and water, but the alternative – paper and plastic – is even worse for the environment. Paper production uses much more water than washing, and it typically results in large amounts of pollution thanks to the use of bleaches and dyes in the production process. Plastic, of course, is a petroleum product. Even worse, plastic doesn't degrade within a reasonable timeframe (some say it takes 500 years to disappear). Eliminating both paper and plastic is clearly the eco-friendly move.

Serve Vegetarian Meals

A good caterer can make vegetarian food taste great, and if your event calls for snacks and sandwiches instead of dinners, your guests may not even notice that meat isn't on the menu. The environmental benefit results from the efficiency of growing vegetables and grains compared to that of raising meat.

Why avoid meat? Raising meat animals produces pollution in the form of animal waste, contributes to greenhouse gas levels due to methane excretion, and requires more food since the feed has to go through another layer before it gets to you. Plants are much cleaner to grow, and they're more efficient because when you eat them directly, you essentially "cut out the middleman" of the food chain.

Hold Your Event in a Big City

When you have your event in a big city like Miami, your guests will be able to reach the venue via public transportation. This, of course, cuts down on the amount of gas used and air pollution produced. As a bonus, the area will have plenty of other things to do after your event ends, and your guests will love the extra entertainment possibilities.

Use Digital Signage

Many events are festooned with a wide variety of posters, pennants, and other printed materials. When the event ends, all of this paper is simply thrown away. Avoid all of that waste by using digital signs. Thanks to today's lightweight flat screens, these signs can be mounted in stands as well as hung on walls. Since they're digital, there's no need to throw them out when the current graphics become obsolete. Simply program them with new images for your next event. Alternatively, rent digital signs and simply hand them in to the rental company after your event ends.

Use Recycled Paper for Printed Materials

Digital signs eliminate the need for much paper, but you still may want to print out programs, brochures, or business cards for your event. In these cases, use paper that is totally or partially recycled to minimize your ecological footprint.

Avoid Plastic Water Bottles

Provide reusable bottles instead and have refill stations set up so guests can get more water as it is needed. If you just can't see going without the traditional plastic kind, set up recycle bins to collect them as they're emptied. Look for water brands that use recycled plastic for their bottles, too.

Rent Durable Materials

Venues such as our Soho Studios offer the chance to rent props, carpets, and other essentials for your event. Choose this option to avoid needlessly throwing away or endlessly storing items that could actually be used for years. If you do buy your own accessories, donate them to charities if you won't be reusing them.

Use Energy-Efficient Items

Many events require special gear. Make sure to choose the most efficient versions that will do the job. One suggestion is to make sure that you have LED lighting whenever possible. These lights are some of the most efficient readily-available ones on the market today.

Mention How Eco-Friendly Your Event Will Be

Helping the environment is great on its own, but the purpose of a corporate event is marketing. Be sure to let everyone know that your event is as green as possible and mention specific steps you've taken to make it that way. This will ensure that you get the expected bump in goodwill.

These are just some of the ways you can make your event more eco-friendly. Even if you can only implement some of them, you'll have a greener event than you would if you used the old-fashioned versions of everything.

For a highly flexible venue in Miami, choose Soho Studios. We have up to 70,000 square feet of configurable space and rental options for all major event elements.