How the Event Pros Are Designing Over-the-Top TV Premieres

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How the Event Pros Are Designing Over-the-Top TV Premieres

As a TV watcher, you wait at the edge of your seat for the premiere of your favorite shows, right? You can’t wait to see how that cliffhanger from last season plays out and are just so happy to be spending time with your favorite characters again. It’s exciting! Well, imagine how exciting it must be to attend a premiere party for a popular show like "Game of Thrones." As if the start of the show wasn’t exhilarating enough, event pros are creating TV premiere parties that blow everyone away. The key is to come up with a themed party that’s inspired by the subject matter of the show. Take a look at these over-the-top premieres while considering how you could use these examples as inspiration for your own event.

"Game of Thrones"

You wouldn’t take this article seriously if it skipped "Game of Thrones," so let’s start with this one. The show’s seventh season premiere included a screening and an amazing after-party at LA’s Walt Disney Concert Hall and the Classic Parking garage rooftop. This event was put on by Billy Butchkavitz Design for HBO, and it even made a space with no elevator access work by adding bridge and ramp structures guests could climb to reach the roof.

To enhance the atmosphere, a live orchestra gave the background music for the screening. The design team was able to fit the theme of the show by projecting flying dragons and characters. Mood lighting helped create the feeling of winter that fits the show’s premiere, while paper costumes, sculptures and other themed displays decorated the space. As if the show wasn’t enough entertainment, there was also a DJ, dancers and stilt-walkers to wow guests.

"Will"

By attending the premiere of the show "Will," guests got to go back in time while enjoying surprising modern twists. TNT created an Elizabethan party fitting of William Shakespeare, while the unique event let audiences know that the show would put a fresh twist on a classic.

The premiere screening took place on the lawn of Bryant Park in New York, while the party was at Bryant Park Grill. With the help of Empire Entertainment, TNT was able to perfectly fit the theme. The decor matched the unique feel of the show, with a mix of skulls and rock posters alongside fancy chandeliers, tapestries and books. The party also offered an experience, with street fair vendors for snacks, punk rock music, tattoo stations and a photo booth with themed props.

"Snowfall"

It sounds complicated to throw a themed premiere based around a drug epidemic, but FX showed that any subject can have a great party with its "Snowfall" premiere. This one was also complicated by the fact that this is a brand-new show, so the premiere didn't come with a built-in audience. But the themed party was sure to build excitement.

The event team recreated the show’s setting of 1980s Los Angeles with a downtown L.A. pop-up event that was open to the public. The area featured creative graffiti, '80s-style decor and time-period accents like a cassette tape-shaped table. They finished the look with an impressive wall mural showing L.A. streets. The style got visitors into the feeling of the setting and time period, creating interest in a new series. 

The best TV premiere parties were able to create an experience that fit the theme of their shows. These cases offer some examples of how this type of event can be pulled off with flair. How could you adapt these ideas?

How Brighten Up Your Summer Events With These Theme Ideas and Tips

How Brighten Up Your Summer Events With These Theme Ideas and Tips

Renting a venue is just the first step to making your summer corporate event a success. You need to bring in the bright, exciting feel of summer so that your guests are glad to have chosen your presentation over other possible activities. Here are some ideas that should give you inspiration for planning your expo:

First, a Caveat: Make Sure the Theme Resonates with Your Brand

If your theme is summery, but doesn't tie into your brand's image, you'll miss a powerful marketing opportunity. Be sure to keep your event on-point as well as fun. This way, your guests will firmly connect your brand with the experience rather than thinking of it as a generic sponsor.

Roses and Wine

The aforementioned roses and wine theme was done to great success by Kim Crawford Wines, which wanted announce its new rose wine in grand style. It filled its area with roses and even had a bar made of live rose bushes. The roses were very summery, and they tied in perfectly with the launch of the new rose wine. On top of that, there were enough roses that just looking at the event area made an indelible impression – and connection with the advertised product.

A Rocking Summer Night

This type of theme is great for many companies that cater to younger audiences, but it's perfect for companies associated with making rock music. What better way to show off instruments, amps, stage lighting rigs, and other musical equipment than to have people come and experience the sounds and sights of professionals using the products? Hold the party outdoors under strung-up lights for that summer feel.

Have a Barbecue Party

Everyone loves to eat, and barbecuing is a quintessentially summer activity. This makes a barbecue a perfect event for any company that wants to be seen as fun and exciting while avoiding faddish trendiness. For maximum impact, make the event large enough for a huge number of guests and cook the food over one or more showy firepits.

Always Make Sure Everyone is Comfortable

The level of comfort expected will depend on your audience and the type of event you're holding, but it's always important to avoid the chance of outright misery. For outdoor events, one great way to do this is to offer branded umbrellas. If the event is on the upper-class end, provide them as part of the package. Otherwise, set up kiosks and sell them at reasonable prices. Be sure to keep the cost within the "impulse buy" range – the more people buy them, the more your brand and event name will be seen later on!

Other ways to ensure comfort include providing cushioned seating, decent plates and utensils, and easy-to-navigate pathways between tables or exhibits. If your event uses disposable serveware, be sure to have plenty of trash cans and recycle bins set up so people can conveniently offload them once they're done with their food and drinks.

For a spacious event space in sunny Miami, consider Soho Studios. We have both indoor and outdoor areas that can be customized to match any theme you choose.

Brighten Up Your Summer Events With These Theme Ideas and Tips

Brighten Up Your Summer Events With These Theme Ideas and Tips

Renting a venue is just the first step to making your summer corporate event a success. You need to bring in the bright, exciting feel of summer so that your guests are glad to have chosen your presentation over other possible activities. Here are some ideas that should give you inspiration for planning your expo:

First, a Caveat: Make Sure the Theme Resonates with Your Brand

If your theme is summery, but doesn't tie into your brand's image, you'll miss a powerful marketing opportunity. Be sure to keep your event on-point as well as fun. This way, your guests will firmly connect your brand with the experience rather than thinking of it as a generic sponsor.

Roses and Wine

The aforementioned roses and wine theme was done to great success by Kim Crawford Wines, which wanted announce its new rose wine in grand style. It filled its area with roses and even had a bar made of live rose bushes. The roses were very summery, and they tied in perfectly with the launch of the new rose wine. On top of that, there were enough roses that just looking at the event area made an indelible impression – and connection with the advertised product.

A Rocking Summer Night

This type of theme is great for many companies that cater to younger audiences, but it's perfect for companies associated with making rock music. What better way to show off instruments, amps, stage lighting rigs, and other musical equipment than to have people come and experience the sounds and sights of professionals using the products? Hold the party outdoors under strung-up lights for that summer feel.

Have a Barbecue Party

Everyone loves to eat, and barbecuing is a quintessentially summer activity. This makes a barbecue a perfect event for any company that wants to be seen as fun and exciting while avoiding faddish trendiness. For maximum impact, make the event large enough for a huge number of guests and cook the food over one or more showy firepits.

Always Make Sure Everyone is Comfortable

The level of comfort expected will depend on your audience and the type of event you're holding, but it's always important to avoid the chance of outright misery. For outdoor events, one great way to do this is to offer branded umbrellas. If the event is on the upper-class end, provide them as part of the package. Otherwise, set up kiosks and sell them at reasonable prices. Be sure to keep the cost within the "impulse buy" range – the more people buy them, the more your brand and event name will be seen later on!

Other ways to ensure comfort include providing cushioned seating, decent plates and utensils, and easy-to-navigate pathways between tables or exhibits. If your event uses disposable serveware, be sure to have plenty of trash cans and recycle bins set up so people can conveniently offload them once they're done with their food and drinks.

For a spacious event space in sunny Miami, consider Soho Studios. We have both indoor and outdoor areas that can be customized to match any theme you choose.