Miami Music Week 2017

Let's get this party started Miami!  Picking up from where it left off in 2016, Miami Music Week 2017 promises to be the place to be this March 21st through the 26th.  In 2016, there were more than 1,180 artists performing at over 260 events that were hosted at 78 plus venues and the event planners hope to top that during Miami Music Week 2017. For the past 7 years, Miami has transformed itself during the MMW into a dance music paradise.  This is a week-long marathon of non-stop parties and concerts featuring all the major artists in the electronic dance music scene.

Soho aka "The Miami Music Week Hotel" is the place to be during this year's MMW.  Located right in the heart of Delano, the prestigious urban resort, in South Beach.  This will be the epicenter of the parties throughout the week and the gathering place, both day and night, for music fans from all over the world.  These promise to be the best parties Miami has to offer the dance music enthusiast.

During the grand finale, also known as the world's premier electronic music festival or "Ultra Music Festival" which is held over the course of the final 3 days of Miami Music Week expect to join more than 165,000 fans from over 90 countries during the culmination of this amazing week.

Miami Music Week's 2017 highlights:

At Soho check out:

Marshmello and Friends. 10 p.m. Wednesday, March 22, at Soho Studios, 2138 NW First Ave., Miami; 305-600-4785; sohostudiosmiami.com. Tickets cost $40 via ticketfly.com.

or  Mosaic. With Maceo Plex, Marcel Dettmann, Stephan Bodzin, Mike Servito, North Lake, and Danyelino. 9 p.m. Saturday, March 25, at Soho Studios, 2138 NW First Ave., Miami; 305-600-4785; sohostudiosmiami.com. Tickets cost $20 to $40 via residentadvisor.net.

Some other hot spots that week include:

Party all night on March 21, 2017with Firebeatz & Friends and Special Guests from 11:00 PM til 5:00 AM at FDR at the Delano

M.A.N.D.Y. will be at Do Not Sit on the Furniture on the 21st from 10 PM till 5:00 AM. Ticket prices are $20 and up.

Axtone's throwing a major Miami Pool Party on Wednesday, March 22nd from 2:00 PM till 11:00 PM.  Hosted by Delano Beach Club, the Tickets start at $48.

For those looking for free fun, there is a night with S E R A F I N and Friends happening on Wednesday, March 22nd.  Check them out at the Foxhole located at 1218 14th Court, Miami Beach.

Ultra Music Festival begins on Thursday, March 23rd  and runs through Saturday, 25th.  This show will feature headliners such as: Cypress Hill, Ice Cube, and Underworld.

You do not want to miss year's Miami Music Week.  Check out the whole schedule online at www.miamimusicweek.com.  We at Soho can't wait to see you in the house.

Once Again, SOBEWFF Delights its Guests

The South Beach Wine & Food Festival, more commonly known to its fans as the SOBEWFF, celebrated its 16th anniversary in Miami this past weekend. Even though the event just ended, we can still look to it to see this year's top trends and adapt them for our own events in the upcoming months. Here are some of the things that took the spotlight:

Tastings and Demonstrations

This year's tastings didn't stop with serving up food to curious attendees. The Grand Tastings were all accompanied by demonstrations by KitchenAid so people could see how to make the dishes at home. Of course, doing so would presumably involve buying some KitchenAid products. These were integral to the demonstrations, and many people who view such demos come to the feeling that they have to have the items shown within them. Needless to say, that's the plan.

Intimate Dinners Hosted by Well-Known People

While the big A-listers of Hollywood weren't hosting dinners, SOBEWFF did get some notable personalities to do the honors. Each dinner featured a different person or group who, for the most part, are known for their food or wine expertise. This type of dinner has been trending for a few years now, and many people are fans. Importantly, the term "intimate" doesn't refer to the sort of dinner that caters to lovebirds. Instead, it's a chance to talk to the hosts in a setting that is far more personable, or intimate, than the typical stage-to-audience speech setup.

Fitness Events

Companies have tried to make fitness into a trend for years, but it is now finally catching on. Two "Buddhas and Bellinis" events happened over the course of SOBEWFF and drew plenty of people to the yoga-themed mass classes. Other fitness-related events were geared toward families, and some included healthy cooking. It's clear that people are still interested in fitness and healthy food, and that the longstanding association between these things and deprivation dieting is continuing to fade.

Celebrity Chef Talks and Signings

A couple of decades ago, the very idea of a celebrity chef was all but unheard-of. Now, there are several making the rounds. People always love to get closer to celebrities, so it was a hit for SOBEWFF to bring in well-known chefs and home experts. The topics were highly varied, with one on the future of restaurant operations on all sizes and another that claimed that political discussion outright belongs at the dinner table.

While it's hard to match the scale of a festival like SOBEWFF, you can make your event a big hit by using it for inspiration. The other thing you need is a great venue. Try our flexible 70,000 square foot space here at Soho Studio for your own Miami extravaganza.

When Birds in the Backyard Turn into Art

What could be better than a purist approach to event marketing art?  This year’s YoungArts Foundation Gala experienced a slew of action-paced, eloquent and fascinating displays.  The event’s figurehead, highlighted by the Max Mara logo, was incredibly flexible. That said, the Italian luxury brand was only the show’s opening act. Dubbed the 2017 YoungArts Backyard Ball, the Gala far exceeded other, run-of-the-mill charity promotions.

The Backyard Ball

On January 14, 2017, the National YoungArts Foundation posted up in Miami, delivering its annual extravaganza to support the nation’s future artists. While recognizing the year’s talent, the Gala assisted this year’s 691-bodied audience of YoungArts Winners. The event supplied explorative music, awesome additions and amazing contributions to art, including jazz pianist Jason Moran, choreographer Jessica Lang and Max Mara’s north American retailer, Maria Giulia Maramotti.

The Birds

Among the artistic display showcases was an interesting assortment of origami birds. The event’s origami theme, incredibly varied, included many nods to the ancient arts of paper folding—such as abstract bird shapes. The stage’s backdrop was lit, the birds were folded and a dulcet purple framed the entire scene.

The Gala’s graphic cover design reflected this display, revealing different handcrafted art designs, origami’s geometric nature and a variety of event inclusions. Meanwhile, the event’s ceiling origami installation captured nature with hundreds of suspended paper butterflies. All around, floating origami animals impacted the space.

Success and the Prevalence of Art

The evening raised over $1.5 million to support YoungArts establishments, initiatives and programs in Miami, Los Angeles, New York and Washington D.C. The event’s aspiring artists—along with those abroad—were given extraordinary, life-changing opportunities to connect with their field’s leading impactors. The presence of public-presented work, a nod to tradition and the collaboration of different disciplines, together, made the Backyard Ball stand apart.

The event’s guests, of course, applauded the winners of the National YoungArts Week—which occurred between January 8 and 15. In the world of art, a little experiential marketing goes a long way. Origami birds, the presentation’s frame—in a sense—highlighted the gala's freedom, creativity and curiosity. Sometimes, event displays needn’t be expensive. Sometimes, trending, fun and unique event inclusions can be as pure as the message they’re relaying. In the world of charity promotion, event marketers have a lot of options. The National YoungArts Week presented a unique opportunity, too, which was categorized by a celebration of all things art. Minimalism still works, and events are still using it as an effective presentation too.

Happy New Year!

From all of us here at Soho Studios we want to wish you a wonderful and prosperous new year.  Happy 2017!

Come Be a Kid Again with MCM and Soho Studios

At Soho Studios, we believe everyone gets the chance to be a kid. It’s time to enrich the lives of others, fostering a love for everything cultural while promoting community involvement. By meeting children across the multicultural community, Soho Studios and the Miami Children’s Museum offer extensive meet-ups with programs, exhibits and art displays.

The Community Connection

The Miami Children’s Museum is all about community. Here at Soho Studio’s, we’re all about networking. Florida residents can kick back, enjoy the festivities and engage community efforts at every level. At every turn, an exhibit waits to be found. The Miami Children’s Museum’s “Be a Kid Again” Gala presents the area’s leading cultural displays. While networking is a major event feature, entertainment, culinary delights and education, of course, are promoted.

Every child in the community is welcome, as are parents, to engage in the Museum’s teaching goals. The community connection is far-reaching, connecting event-goers with a variety of exhibits. Co-chaired by Christy and David Martin, alongside Daniela Swaebe and Michael Comras, the Be a Kid Again Gala excels in connecting Soho Studios with its wonderful surrounding community.

Fundraising at the Family Level

Soho Studios believes every fundraising opportunity thrives upon family involvement. To meet the community’s needs, Soho has connected with museum professionals. Programs, interactive exhibits and art-related learning materials are only the beginning.

Powerful fundraising excels when children of all ages are allowed to imagine, learn, play and create together. In the past, Soho Studios has assisted with similar community involvement initiatives. No great idea is created alone, and we believe fun begins with helping others. Miami Children’s Museum is one of the area’s premier institutions, serving entire families by inspiring them about their surrounding community’s needs. By prompting involvement via literacy programs, art workshops and childhood education, Miami Children’s Museum succeeds in raising awareness.

A Wonderful Outreach Location

Soho Studios is located in Wynwood, Miami’s Art District. Over the years, it’s evolved to encompass the city’s expression. Soho Studios is Miami’s epicenter of expression, creativity and opportunity. Every campaign, fundraising event and initiative is treated with sincerity. Soho Studios believes in Miami Children’s Museum, and we’re proud to create a platform of continuity for future efforts.

Visit our studios, and check out our extensive art, culture and education showcase. At Soho Studios, events are constantly changing. The community always comes first, as do its needs. With over 70,000 square feet available, we’re ready to host extravagant, yet intuitive, community support events. Come on over, and be a kid again at one of this year’s biggest gala’s. We’ll be waiting, and we’ll be ready to show you the enthusiasm of our community’s bright, intelligent minds.

The Real Deal 2016 Took over Soho Studios Miami

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Studios. The Wynwood district, renowned for its high-energy events and diverse panels, was host to major topics, real estate innovation, exhibitors and the promotion of local merchants.

A Mass Exhibitor Collection

The Real Deal is South Florida’s biggest event yet, featuring over 50 exhibitors alongside five expert panels. Both event-goers and industry impactors were welcome, discussing real estate insights, strategies and deals with the market’s biggest forces. Among popular influencers was Venus Williams—who shared her love of marketing design.

The market, itself, has changed quite a bit. The Real Deal’s pop-up crowds, early in the day, were standing-room-only visitors. As the panel spaces developed, however, discussion about the industry arose. Developers discussed the condo market, hospitality leaders took to office sectors and commercial brokers discussed retail’s changing environment. On the event’s other end, residential brokers discussed market slowdowns while financial professionals discussed real estate debt.

All About the Resources

Aside from real estate discussion, The Real Deal prompted a collaboration of lenders and investors. Today’s real estate loans have changed, requiring different priorities and professional approaches to succeed. The event’s real estate professionals were, of course, invited to luxury booths. The Estates of Acquilina, One Sotheby’s International Realty, Paramount Miami Worldcenter and One River Point were all there, and each contributed to the healthy network of borrowing and discussion.

As many professional attendees discussed, the event’s networking was its core. Bustling solution booths offered virtual reality goggles, and new developments were shared with patrons in real-time extravaganzas. Every project, having received a careful touch, served to cast away the market’s growing uncertainty. While the Real Deal served to promote real estate discourse—even health—the event’s heart existed as a safe place for many like-minded professionals.

A Twist on Modern Discussion

The global market’s uncertainty is deserving of new construction designs, plans and innovations. Because of its lacking velocity, real estate may reveal dangerous waters for some. Developers attending the event were urged to wait—discussing land options before new projects were launched.

The Real Deal’s event, while a marketing one in its core, subverted the age-old “come and talk” vibe most leading impactors promote. Discussion, trade opportunities and celebration permeated the Real Deal’s event environment. At the end of the day: It isn’t a bad thing at all.

Edible Graffiti in Wynwood

It isn’t often art and food are mixed so intimately. Sara Myers’ cooking series, titled “Sprouted Chef,” returned on Monday, September 21, with an unbelievable approach to Wynwood’s already delectable art scene.

A Nontraditional Art Display

Experiential marketing efforts are constantly changing, but they’re still available to time-tested-and-true eye openers. Monday’s artistic iteration was a selection of edible masterpieces created from savory vegetable purées. Each event-goer was handed “canvas” plates—to be used for color mixing, pattern creation, texture guessing and, yes, tasting.

Each recipe, Sarah Myers revealed, was a concoction of fennel, beets, sweet potatoes, roasted red peppers, curried cauliflower, garlic spinach, carrot harissa and cashew cauliflower. Purple potatoes made an appearance, too, to spice up the color pallet. Attendees were given the option to add their own, hand-selected entree spices and sides, too, ranging across nuts, vegetables, flowers and shaved ribbons.

The Flavor Profile Creation

Primarily, Myers aimed to create a fully interactive class for participants to expand their creative horizons. By tying food and graffiti together, she was capable of ensuring the artist’s overall perspective was preserved while keeping things spicy all day. While attendees needn’t be color masters, art connoisseurs or even massively creative, the food aspect tied most together to bring visual pieces of art to life.

Collaboration wasn’t out of the cards, either. Artist Pedro Amos arrived to assist the classes. Pedro, himself, was Wynyard’s very own graffiti artist—one who’d previously painted its Orlando mural. The two hit it off, furthering the artistic allure of Wynyard. Because collaboration was more than expected, the dynamic duo succeeded in creating a truly organic event.

Combining Marketing Experiences

Sure, old dogs can’t learn new tricks. The combination of two marketing powerhouses—food and art—is, however, an entirely different beast. The Wynwood way has continuously facilitated the relationship between art and South Florida food, and Myers’ hotplate approach and homage to the historically Art-Deco-dominated area is refreshing. Where self-promotion is considered, Myers couldn’t have hit the nail squarer on the head. Her iteration of public taste tests, representation of versatility and sheer love of art carried her series, Sprouted Chef. While Sprouted Chef airs episodes on a weekly basis, events like Monday's are incredibly valuable to maintaining viewership.

It’s slightly rare to see a cooking series successfully navigate the cross-market waters between painting and food dish creation. Myers’ approach, for this reason, is both bold and innovative. Myers has wanted to propose new seasonal concepts for some time—to both elevate her show and highlight Wynwood’s community. The event crossed a communication barrier many marketing approaches fail to surpass, and Myers ability to strike up conversations about her show, on their turf, is nothing short of extraordinarily creative.

Our New Neighbors in Wynwood

Wynwood is one of the hottest districts in the Miami area. There is always something new happening or opening up in this area, which makes it hot year round. There are a number of eateries and bars in the area that make it one of the most popular places to be. Here’s a list of the newest places you may want to check out:

• Alter

Alter was a semifinalist for the James Beard Award Best New Restaurant in 2016. The first solo restaurant from one of Food & Wine’s Best New Chefs for 2016, you won’t go wrong at Brad Kilgore’s spot. Check it out at 223 NW 23^rd Street. 305-573-5996.

• Coyo

If you’re in the mood for tacos, Coyo is the place to go. Located in the heart of Wynwood, It’s more than a place to eat, but you can get your dance on all night. 2320 NW 2^nd Avenue. 305-573-8228.

• KYU

If Asian cuisine is your thing, you won’t be able to get enough of KYU. Imagine Asian barbeque at its best in a hip setting. You’ve found a winner. Find it at 251 NW 25^th Street. 786-577-0150.

• The Salty Donut

On the weekends, it’s almost a given to have a sweet tooth. You can curb your cravings at The Salty Donut from pastry veteran Max Santiago. Right now it’s a cute little weekend pop-up, but the brick-and-mortar is soon to follow. Located at 29 NW 24^th street. 305-925-8126.

• The Bar Next Door

If you’re looking for a late night munch-fest, you’ve found the right place in The Bar Next Door. A versatile menu promises something for everyone with a classy, yet casual ambience. Find it at 2519 NW 2^nd Avenue. 305-748-2828.

• El Patio

Wynwood is known for its diverse community and at El Patio, you’ll get a taste of Colombia. Brainchild of Nicolas Hoyo, patrons can enjoy great cocktails, weekend late night dance parties, and happy hour specials all week long. Located at 167 NW 23^rd street. 786-409-2241.

• The Wynwood Yard

Part of the culinary incubator, patrons can enjoy foods from four different restaurants that rotate. There’s Vibe 305, which features American food; Myumi, which is an omakase food truck; Arabian Knife, that will give you all the great cuisine of the Middle East; and Della Test Kitche, which is a plant-based healthy bowl concept. Find it at 56 NW 29^th street.

These are just some of the hottest new places on the scene in Wynwood that will get your palate ready for fun and food.  After your event with us, make sure to check out one of these new spots.  There’s also Zak the Baker and a few other places you should check out too. If Miami’s known for one thing – it’s great food.

Miami Film Month June 2016 - Summer Film Fun for Everyone

At Soho Studios, we get excited about local events, and we are excited about all the great events taking place in Miami during June for Miami Film Month. The entire month is packed with exciting things to do, and here are a few of the events you do not want to miss. Multiple film festivals are taking place during Miami Film Month, and from June 15-19, 2016 you will have the chance to check out the American Black Film Festival, which works to bring more awareness to entertainment content that’s made about and by individuals of African descent. Not only will you get the chance to enjoy the festival, but it’s also a great way to support equal opportunities for black artists within the film industry.

Whether you are a fan of critically acclaimed, internationally renowned, or independent films, local Miami art cinemas are showing something for everyone during the month of June, which we are thrilled to hear. To celebrate Miami Film Month, participating art cinemas are offering $8 films, which means you will want to take advantage of this deal and enjoy as many great films as possible. Participating cinemas include the Miami Beach Cinematheque, Bill Cosford Cinema, O Cinema Wynwood, Coral Gables Art Cinema, and MDC’s Tower Theater.

A huge part of Miami Film Month is the big video contest, and this year the contest is for videos that show off the multicultural culinary scene that we have so come to appreciate in Miami. Not only will William Vela, director of the Miami Short Film Festival, be critiquing the top videos, the winning video will be shown at the Miami Short Film Festival later, which takes place later in the year. Winners will also have their videos screened at the closing Miami Film Month event on June 30, 2016, which will take place at the Little Haiti Cultural Center.

Even the Perez Art Museum Miami is getting involved in the Miami Film Month action, featuring a special film installation that is being added to the museum’s permanent collection, Luanada-Kinshasa by Stan Douglas. This piece will not only be shown during the month of June, but throughout the entire summer in PAMM’s auditorium.

From exciting $8 films at local art cinemas to incredible film festivals, there is so much going on this month to celebrate Miami Film Month. We’re excited to get in on the action, and you’re sure to find an event you enjoy in the city this month.

2016 Blue Collar Matzo Chase

Soho Studios likes to recognize the excitement Miami has to offer, even outside of our venue. Last month, Chef Danny Serfer invited the entire Miami community, no matter their religious background, to join him on a scavenger hunt to find hidden matzo balls. The 2016 Blue Collar Matzo Chase consisted of the chef placing cardboard matzo balls around town for everyone to find in celebration of the story behind the Jewish holiday Passover. Those who found the faux soup dumplings won cash prizes. Traditionally, in Jewish households, matzo balls are hidden, and the children win a few bucks for finding them. Serfer’s extreme version allowed participants to walk away with prizes such as a Heroes of the Torah commemorative glass, a T-shirt or a $50-gift card to Danny’s Blue Collar Restaurant.

Passover began Friday, April 22, 2016 with Jewish families all over the world gathering for festivities, referred to as Seder by the community. Families substituted bread for matzo, which is symbolic of the Israelites and what they ate as they left Egypt. A traditional Seder consists of the retelling of the story of Exodus, but hiding three centers of matzos under a special plate makes the holiday interesting to children. In Danny’s version, participants were to locate 2-by-2-foot large matzos, but it’s still based on tradition. To make the hunt fair, Danny was the only one to know where they were hidden. Danny primarily stuck with his restaurant’s neighborhood, MiMo, and a little bit north and south of that area.

The contest started on the morning of Monday, April 25, 2016. The entire contest was conducted through Twitter. It began with a tweet from Blue Collar with a photo and a riddle regarding the location of the three matzo balls. Participants waited for the tweet and followed the instructions. Anyone who found a matzo ball had to reply to @BlueCollarMiami via Twitter. On the cardboard cuisine, participants found a hashtag to tweet along with a photo of themselves with the matzo ball.

What a great way to involve and bring some excitement into the community!