How L’Oréal Paris Keeps it Fresh with Consumers

L’Oréal Paris might be a beauty brand, but it has some DIY chops, too. In celebration of its newest product lines, the brand hosted a “Galentine’s Day” party in New York’s West Edge. February 13, the event’s day, was an unofficial holiday for L’Oréal Paris, featured on NBC’s Parks and Recreation. Centered on events for women, the faux holiday was powered by L’Oréal Paris spokeswoman, Blake Lively. High-fashion décor, activities and music were had, as well as Valentine’s Day card creation.

Design Elements and the Art of DIY

The event catered to jewelry-lovers, too. Attendees could have their necklaces engraved, check out new fashion options and compare styles. Cookie decoration highlighted the event’s sweet tooth touch, and a variety of celeb-hosted introductions brought the average consumer’s vision to life.

There were about 15 DIY stations. Guests could listen to DJ Vashtie songs, get their feet wet with crafts and check out classic clips gathered from a variety of memorable movies and television shows. All products on display, of course, were up for grabs. The combination of practical DIY and digital is a good one, and L’Oréal Paris decision makers took on several beauty influencers who snapped, posted and shared photos.

Explore, Discover and Share

The event’s mantra was “explore, discover and share.” Non-traditional lighting, instrumentation and DIY stands certainly turned the age-old event participation approach on its head. Guests were urged to snap their best creations, creating environments capable of reaching high visibility on social media. Aside from L’Oréal Paris’s influencers, the event received attendance from a 300-plus crowd. V.I.P. members, of course, came out to play. L’Oréal Paris president, Tim Coolican, was one such memorable face. Other notable figures, like actress Robyn Lively, similarly attended.

Product Launches and Crafts

The arts-and-crafts area was covered by a lush, floral canopy. The area was outfitted by Tinsel & Twine and Agency, empowering the creativity of attendees. DIY card-making may not seem like a profitable event investment at first, but the event’s station packed plenty of embellishments capable of packing in personalized touches. Paper Fashion’s Katie Rodgers, meanwhile, offered highly customized guest illustrations. At every level, the event was attendee-centric.

When you combine Polaroid cameras, quirky props and several impromptu photo shoots, you’re set up for success. Take note: L’Oréal Paris has quickly become one of this year’s most notable DIY pop-up event providers, mostly due to their consumer dedication. In the world of event marketing, few brands get it better.

Miami Music Week 2017

Let's get this party started Miami!  Picking up from where it left off in 2016, Miami Music Week 2017 promises to be the place to be this March 21st through the 26th.  In 2016, there were more than 1,180 artists performing at over 260 events that were hosted at 78 plus venues and the event planners hope to top that during Miami Music Week 2017. For the past 7 years, Miami has transformed itself during the MMW into a dance music paradise.  This is a week-long marathon of non-stop parties and concerts featuring all the major artists in the electronic dance music scene.

Soho aka "The Miami Music Week Hotel" is the place to be during this year's MMW.  Located right in the heart of Delano, the prestigious urban resort, in South Beach.  This will be the epicenter of the parties throughout the week and the gathering place, both day and night, for music fans from all over the world.  These promise to be the best parties Miami has to offer the dance music enthusiast.

During the grand finale, also known as the world's premier electronic music festival or "Ultra Music Festival" which is held over the course of the final 3 days of Miami Music Week expect to join more than 165,000 fans from over 90 countries during the culmination of this amazing week.

Miami Music Week's 2017 highlights:

At Soho check out:

Marshmello and Friends. 10 p.m. Wednesday, March 22, at Soho Studios, 2138 NW First Ave., Miami; 305-600-4785; sohostudiosmiami.com. Tickets cost $40 via ticketfly.com.

or  Mosaic. With Maceo Plex, Marcel Dettmann, Stephan Bodzin, Mike Servito, North Lake, and Danyelino. 9 p.m. Saturday, March 25, at Soho Studios, 2138 NW First Ave., Miami; 305-600-4785; sohostudiosmiami.com. Tickets cost $20 to $40 via residentadvisor.net.

Some other hot spots that week include:

Party all night on March 21, 2017with Firebeatz & Friends and Special Guests from 11:00 PM til 5:00 AM at FDR at the Delano

M.A.N.D.Y. will be at Do Not Sit on the Furniture on the 21st from 10 PM till 5:00 AM. Ticket prices are $20 and up.

Axtone's throwing a major Miami Pool Party on Wednesday, March 22nd from 2:00 PM till 11:00 PM.  Hosted by Delano Beach Club, the Tickets start at $48.

For those looking for free fun, there is a night with S E R A F I N and Friends happening on Wednesday, March 22nd.  Check them out at the Foxhole located at 1218 14th Court, Miami Beach.

Ultra Music Festival begins on Thursday, March 23rd  and runs through Saturday, 25th.  This show will feature headliners such as: Cypress Hill, Ice Cube, and Underworld.

You do not want to miss year's Miami Music Week.  Check out the whole schedule online at www.miamimusicweek.com.  We at Soho can't wait to see you in the house.

Come Be a Kid Again with MCM and Soho Studios

At Soho Studios, we believe everyone gets the chance to be a kid. It’s time to enrich the lives of others, fostering a love for everything cultural while promoting community involvement. By meeting children across the multicultural community, Soho Studios and the Miami Children’s Museum offer extensive meet-ups with programs, exhibits and art displays.

The Community Connection

The Miami Children’s Museum is all about community. Here at Soho Studio’s, we’re all about networking. Florida residents can kick back, enjoy the festivities and engage community efforts at every level. At every turn, an exhibit waits to be found. The Miami Children’s Museum’s “Be a Kid Again” Gala presents the area’s leading cultural displays. While networking is a major event feature, entertainment, culinary delights and education, of course, are promoted.

Every child in the community is welcome, as are parents, to engage in the Museum’s teaching goals. The community connection is far-reaching, connecting event-goers with a variety of exhibits. Co-chaired by Christy and David Martin, alongside Daniela Swaebe and Michael Comras, the Be a Kid Again Gala excels in connecting Soho Studios with its wonderful surrounding community.

Fundraising at the Family Level

Soho Studios believes every fundraising opportunity thrives upon family involvement. To meet the community’s needs, Soho has connected with museum professionals. Programs, interactive exhibits and art-related learning materials are only the beginning.

Powerful fundraising excels when children of all ages are allowed to imagine, learn, play and create together. In the past, Soho Studios has assisted with similar community involvement initiatives. No great idea is created alone, and we believe fun begins with helping others. Miami Children’s Museum is one of the area’s premier institutions, serving entire families by inspiring them about their surrounding community’s needs. By prompting involvement via literacy programs, art workshops and childhood education, Miami Children’s Museum succeeds in raising awareness.

A Wonderful Outreach Location

Soho Studios is located in Wynwood, Miami’s Art District. Over the years, it’s evolved to encompass the city’s expression. Soho Studios is Miami’s epicenter of expression, creativity and opportunity. Every campaign, fundraising event and initiative is treated with sincerity. Soho Studios believes in Miami Children’s Museum, and we’re proud to create a platform of continuity for future efforts.

Visit our studios, and check out our extensive art, culture and education showcase. At Soho Studios, events are constantly changing. The community always comes first, as do its needs. With over 70,000 square feet available, we’re ready to host extravagant, yet intuitive, community support events. Come on over, and be a kid again at one of this year’s biggest gala’s. We’ll be waiting, and we’ll be ready to show you the enthusiasm of our community’s bright, intelligent minds.

What to Expect from Citi at Taste of the Nations

Hello June!  With the Taste of the Nation coming to Miami in less the two weeks,  we are hearing how the tour started out with a bang when recently hosted in New York City. Citi, one of the proud sponsors of the event, set up shop at this charitable event in April 2016 and offered amazing social experiences to its card carrying members who were lucky enough to have private passes. The bank then encouraged those who engaged in the event to take to social media to share their experiences.

The Appetizers

Citi's appetizers were mouthwatering but the way they were presented was perhaps even more noteworthy. The appetizer platters were suspended from helium balloons right near the check-in counter to entice people to want to come in and have a taste. Other white balloons were placed nearby and these turned blue as people got on their social media accounts to tell people about Citi's great food.

The Drinks

Well known mixologist Eamon Rocky served up some amazing Avion tequila "Tigritas" as guests enjoyed relaxing in the lounge. As guests enjoyed their drinks, they were able to charge their cell phones, check out the 60 inch touch screen display to find out more about Citi's dining platforms and talk to brand ambassadors. At the photo booth inside the space, guests were once again encouraged to take to social media to share photos of the event as the number of meals and amount of money donated to charity was dependent on social activity of those who participated in the event.

Other Goodies

Citi set up a unique social vending machine as part of the event. Guests who posted to their social media accounts while at the machine received Citi-branded goodies such as oven mitts, wine stoppers, wine pourers, aprons and a USB loaded with recipes for tasty treats.

Get in on the Action

Taste of the Nations is coming back to Miami on June 17, 2016 and we here at SOHO Studios are hosting the event!  It will offer tasty treats, exquisite beverages and an afterparty. The event is also being hosted by Emmy nominated weekend anchor Marybel Rodriguez and Froggy from Elvis Duran and the Morning Show. For now, we and Citi are keeping its Taste of the Nation plans to ourself; however, fans can see from Citi's April offerings that the company is sure to provide a night out Miami Style that you simply won't want to miss!

Check out South Florida's Taste of the Nation on Facebook and our Facebook page  for more photos and details of the event.