Soho Studios likes to recognize the excitement Miami has to offer, even outside of our venue. Last month, Chef Danny Serfer invited the entire Miami community, no matter their religious background, to join him on a scavenger hunt to find hidden matzo balls. The 2016 Blue Collar Matzo Chase consisted of the chef placing cardboard matzo balls around town for everyone to find in celebration of the story behind the Jewish holiday Passover. Those who found the faux soup dumplings won cash prizes. Traditionally, in Jewish households, matzo balls are hidden, and the children win a few bucks for finding them. Serfer’s extreme version allowed participants to walk away with prizes such as a Heroes of the Torah commemorative glass, a T-shirt or a $50-gift card to Danny’s Blue Collar Restaurant.

Passover began Friday, April 22, 2016 with Jewish families all over the world gathering for festivities, referred to as Seder by the community. Families substituted bread for matzo, which is symbolic of the Israelites and what they ate as they left Egypt. A traditional Seder consists of the retelling of the story of Exodus, but hiding three centers of matzos under a special plate makes the holiday interesting to children. In Danny’s version, participants were to locate 2-by-2-foot large matzos, but it’s still based on tradition. To make the hunt fair, Danny was the only one to know where they were hidden. Danny primarily stuck with his restaurant’s neighborhood, MiMo, and a little bit north and south of that area.

The contest started on the morning of Monday, April 25, 2016. The entire contest was conducted through Twitter. It began with a tweet from Blue Collar with a photo and a riddle regarding the location of the three matzo balls. Participants waited for the tweet and followed the instructions. Anyone who found a matzo ball had to reply to @BlueCollarMiami via Twitter. On the cardboard cuisine, participants found a hashtag to tweet along with a photo of themselves with the matzo ball.

What a great way to involve and bring some excitement into the community!

Foobooz’s Philly Cooks 2016 offers a one-night-only extravaganza to be recognized on February 16th. Foobooz’s experiential marketing approach with astounding dishes highlights its meet-and-greet event. Each attendee experiences hand-picked restaurants by the Philadelphia magazine, and each attendee experiences the brand’s biggest assortment of popular destinations.

Foobooz as a Provider

Foobooz coordinates Philly Cooks to promote its event hosting services, highlighting Philly’s finest chefs from the city’s finest locations. Hosting over 30 restaurants, Philly Cooks guarantees a food-tasting event capable of highlighting the Philadelphia magazine’s editors alongside Foobooz’s fine taste in dishes.

A Downtown Event

Every food-based marketing event worth its weight in culture must be featured in a downtown location, and Philly Cooks 2016 utilizes the Philadelphia Marriott Downtown to engage attendees over the age of 21. While Foobooz primarily hosts the event, the Philadelphia magazine hosts each Philly Cooks live inclusion while spicing up the area’s capacity for content. The Philadelphia is already a well-known lifestyle proposer, and its editors offer a unique edge to the Foobooz event planning scheme.

The brand’s authentic, authoritative voice constantly directs the eyes of onlookers, and both Foobooz and the Philadelphia offer stylish, smart, pugnacious and funny approaches to the city’s finest angles. The Philadelphia is Philadelphia’s must-read content for any in “the know,” and its cultural currency is incredibly valuable for both event-goers and attendees.

Only the Finest

Event creators and organizers require a healthy dose of quality providers to be considered potent, and Foobooz excels in harnessing Philadelphia’s best restaurants in an all-out eating powerhouse event. Event-goers can get a taste of “who’s cooking” with popular providers like Lo Spiedo, Laurel, Help, Heritage, Bueno Onda and more.

While quality providers offer both a unique and powerful edge to the event’s face, they’re not entirely responsible for holding it afloat. The event’s highlights, hosted on Phillymag.com every year, propose a newer approach to Internet media features. Philly Cooks 2016 is far more than an event for food-lovers, and its hosted venues are far more impactful than relative selections.

Ideally, such an experiential event can host a slew of opportunities for both hosted entities and consumers alike. Foobooz’s capacity for bringing traffic to hosted venues is impeccable, and its identity’s sheer strength is more than enough to hold virtue in the ever-expanding world of event hosting. The Philadelphia Marriott Downtown, surely, is a solid location for such events, but Foobooz, itself, may reserve the right to declare an incredibly effective event-hosting promotion.