What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Live web streaming for marketing

Broadcasting your event live on the internet is a great way to engage your audience. Some of the biggest music festivals in the world incorporate live event streaming to enhance user experience for their fans. To make your event stand out amongst all the others being held at the venues in Miami, incorporate these mechanisms and reap the benefits. Everyone loves a good show, even if they can’t make it there in person.

If you intend to put on a music festival streaming your event live is an excellent addition to your event production. Live event streaming has been a successful marketing tool for some of the most well known music festivals around the world such as Coachella, Bonnaroo and Miami music festival giant - UMF or Ultra Music Festival.

Most music festivals offer live event streaming for free to their audience; however there will be some costs to you the concert promoter provide the stream. There are a number of ways your ticket sales can aid in generating revenue. Make your ticket sales flexible by generating a number of different options for people to select from when purchasing tickets. You can offer different VIP packages with a special seating area, an opportunity to meet some of the artists, or a “speed pass” to long concession lines.

As a concert promoter your primary goal is to engage as large of an audience as possible. Some people may not be able to take off from work or have other obligations that prevent them from attending your music festival in person. Live event streaming is the next best thing to being there and thanks to event streaming options no one has to be excluded.

Avoid Event Planning mistakes

Sure, there are many available spaces to host a party in Miami but how can you select the best one for your events and avoid the common pitfalls that other promoters fall into due to lack of preparation or understanding? Read on for some tips regarding the art of event management and how to stand out amongst the sea of promoters that are battling for the crowds of spectators from all around the city.

Party planners in Miami should regard their date with all the attention of a Tiger Mom. Selecting the perfect time to hold your event has many factors that must be considered. For example, do you have a particular act or group of performers you wish to book for the event? Considering they’re scheduling well in advance will help to avoid conflicts and save a lot of frustration down the road. Everyone wants to have fun and you set the tone.

Many of the venues in Miami have intensely busy schedules which means that the management there need to operate in a quick and efficient manner to maximize their own output. Give them a hand by front-loading the preparations on your end by doing your research. Fleshing out the ideas and concepts you want to integrate for your event by documenting them makes the communication easier too. If you can present a solid package of information for all the parties involved it can help to eliminate confusion and backtracking to bring new people up to speed when the time comes.

Try to avoid becoming a micro-management madman because while you might get your first event to go off decently, people may look to other outlets for their next outing after a bad experience. If you have put the right team in place to aid in the tasks that require attention then you should learn to trust in their ability to complete the assignments you have delegated to them.

Google Glass and the future of event planning

People love attending great events but often, once they are there, think little about all the hard work that has gone into preparing the site and elements for the big night. However, planning your event requires a wealth of organization skills to promote a successful date. On the competitive scene of South Florida, just acquiring a venue in Miami that meets all your needs takes a true commitment to parsing the value of each one that is available. Having a good team around you will only go so far if you do not have things in order for yourself.

Using event planning tools is vital in today’s connected world of social media and mobile technology. People look to their smart phone for updates regarding the topics that interest them and these numbers are only going to rise. As time goes by more technology is becoming integrated to this "internet of things" such as our cars, watches and TV. Soon many of us will be walking around with a collection of tools that enable us to perform tasks that otherwise would have taken a desktop computer. In some cases there is no prior equivalent product on the market.

Google Glass is a new offering from the tech giant that has been getting a mountain of press over the last 6 months. The question is, how can it help manage your date at an event space in Miami? Well, first this is a wearable technology too! They are essentially Internet capable glasses. So, as opposed to hawking your cell phone all the time, interrupting conversations or becoming totally distracted by a new email message, we can have a constant flow of data that is directly in view at all times. While some people might imagine this to be the next step towards Borg singularity it just might be the tool you have always wanted as an event planner or event promoter.

Using apps for event planning

If you are looking for event planning tools, there are a plethora of mobile apps available to help you plan, coordinate, and promote your event. Let’s take a look at some of the many event management apps available today, with a quick description of what they can help users accomplish.

WhereEvent

WhereEvent lets you post events and sorts them by city. Users sort to events that are taking place by searching by their city.

Super Planner

A business app for the pro. Super Planner can help determine a venues capacity, and what is needed for staffing, catering, staging, projection, and even the amount of dance floor needed.

Event Espresso

Registration and ticket managing plug-in that includes printable tickets, seating charts and even a payment gateway for tickets.

OotoWeb

They offer an attendee management tool for simple to complex meeting scenarios as well as a Mobile Event Guide, which lets you create a mobile capable website that can send alerts and updates.

All Seated

All Seated keeps the event planner, venue, vendors and anyone who needs to be “in the loop” on the same page with updated seated charts, vendor space, guests lists and more.

Bloodhound

Scan badges and business cards. Upload and manage your event. Change event times and make announcements as you need to. Bloodhound is an event guide and marketing tool.

EventBrite

Lets you manage and promote your event and handles the sales on tickets online.

Evernote

Evernote is just a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

If you are looking for event space in Miami, consider the 65,000 square foot, multi-purpose Soho Studios. Soho Studios offers premier event space in the trendy Wynwood District of Miami, home of the prestigious Art Basel Miami. We are a versatile space, serving as a photography studio Miami artists have become extremely found of, to being known as one of the more active party venues Miami pulses to. If you are looking for a world class venue for your concert, trade show, convention or meeting in Southern Florida, we invite you to discover Soho Studios.t a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

Live music venue in Miami

There are plenty of live music venues in Miami but not all of them can offer the excellent setting and service that Soho Studios is known for around the Miami-Dade region. We love putting on music festivals in Miami and have the best resources to meet your needs. Read on to find out more about why your concert will be considered epic if you decide to put on your show at Soho Studios.

There are many factors to consider when selecting an event space in Miami, once you decide on a lineup you should start thinking about what numbers you need to achieve to be successful and selecting a venue that can support your vision. There are plenty of Miami venues out there but it is about putting on the best presentation possible and we can assist the process. Reputation and buzz are clutch components for packing the house.

There are a many different choices of party venues in Miami. The choice you make reflects upon your efforts and the outward style that people interpret about your company or performers. Do not get stuck inside a low quality venue that scares away the fans. Bands and performing artists like playing to big crowds. Those people want a safe venue with great sound. Plus, if you can offer something unique about the event then that date can become a truly memorable experience for all the attendees. Make sure your promotions stick out in their mind and memory by getting your show into the best venue possible.

Thanks for reading, we hope this has helped to inform you about our event space and helps to clarify your choice. Contact us regarding the specifics of your live show and we can help you cover all the bases in terms of the venue from our angle. We will help you to produce some awesome shows that will keep your crowd talking and excited for the next event!

Google's #1 vs. Facebook's Like

Event planning is hard enough but the crucial part is getting people to show up. If you are working with a venue in Miami for your event then you already know that there are plenty of options to choose from for it. However, it is vital to play into the trends so that people fill your Miami event space. So what are some of the best practices available to assist in the promotion?

Well, for one, it is all about getting your message where the people are today. To reach out to the largest collections of people in these days means taking advantage of social media. Yeah, Miami events can be difficult but putting together an unsuccessful date that loses money could mean more than an empty wallet, it can damage your reputation as a promoter.

There are plenty of social media platforms online that you can utilize to spread your message. Since Twitter is all about the current conversation as it is develops and LinkedIn dominates the professional or career sector, what are the best networks to get the word out to the people you want to attract? The largest collections of general population users in America are located on Facebook and Google+, but should you use both?

Luckily it is quite easy to get the word out on these sites because they are both about showcasing content. If you have a website for your band, organization or events then incorporate social media functionality right onto the site. For Facebook sharing, this means adding a "Like" button to your site and articles so that visitors and fans can help to spread your message to their friends and followers. This is probably the best social tool around right now. A similar asset from the folks at Google is the "+1" button. Since everyone with a Gmail account is automatically signed up for Google+ they have a large membership in their social media platform. Both are great ways for your audience to give you feedback that you can use for planning and promoting events.

Event Planning with Pinterest

If you are in the event planning industry and are not yet using Pinterest, you are missing out on a powerful tool. Pinterest is a valuable resource in helping get your word out on conferences, film festivals, music festivals and other events you may be planning. It is also great resource to exchange ideas.

Pinterest works as a digital pinboard, or bulletin board, that allows you to post photos and ideas and ask for suggestions. It not only can help in marketing your event online, it also adds more fun and creativity into your event planning.

In addition it is a great way to share photos of all your events and build excitement for future events!

With Pinterest, you can direct visitors to your blog, drive users to your website or other social media channels and engage them further. It is a visual social media tool that is based in creativity, but by its very nature allows for some subtle, and perhaps not so subtle, online marketing.

Pinterest allows you the ability to showcase hotels, the venue, vendors, speakers and entertainment that may be a part of your event. Like all social media it is about sharing, and sharing is good when it comes to getting the word out about your event. Don’t forget the networking aspects of Pinterest. You can widen your contacts of like-minded individuals and share contacts and concepts. It is sort of a LinkedIn for creative people.

If you are searching for a superb location for your next event and are considering venues in Miami, contact us at Soho Studios. With a word-class client list that includes Evian, Ford Motor, Absolut, and Puma, we have the experience to assist you in all aspects of your South Florida event. Soho Studios is over 65,000 square feet of event space Miami utilizes for photography, video, conventions, meetings, conferences, art shows and even some of Miami’s famous parties.

Contact us today and let us help you take your ideas from concept to completion. We are Soho Studios, Miami’s premier venue located in the trendy Wynwood District, home of Art Basel Wynwood.

Virtual Meetings for Event Planning

Planning your event doesn't necessarily mean lots of travel time, expensive airfare and hotel costs. There are a variety of “virtual” meeting options available to help in your event planning.

Skype

Skype is perhaps the most well-known of video conferencing services. There is an app for smartphones that makes Skype portable, adding even more value to an already valuable tool. Skype offers one on one video conferencing as part of its free service, so if you want to meet with more than one vendor at a time on a video conference, it will require a small monthly fee. Considering the ultimate savings, it can be well worth it.

GoToMeeting

This program allows you to have meetings with up to 25 participants at a time. Participants can join in on your meeting from a Mac, PC, iPad, iPhone or any Android device. They even offer a 30 day free trial. While Skype is used for a lot of personal video conferencing, GoToMeeting was designed with businesses in mind. This makes this program more professional.

OoVoo

OoVoo offers free video chatting with up to twelve participants at a time. It also has the capabilities for mobile applications. While it is free, users, and attendees, will be exposed to advertising. For a modest $29.95 per year OoVoo offers a no-advertising option and what they call “premium support”. OoVoo also offers a handy video recording option that allows you to record meetings for future review.

There are also many paid software programs that allow for video conferencing like Adobe Connect Pro, FUZEMeeting, ClickMeeting and others, but the above three should get you started. Once you have explored the world of virtual meetings, you may want to explore premium choices that can include things like a whiteboard, private chats with select participants and other options.

If you are searching for event space Miami has to offer, we invite you to contact us at Soho studios. Soho Studios is a multi-purpose facility with 65,000 square feet of available space. It can be used for small and large meetings and conferences, art shows, fashion shows, concerts, photography and videos, trade shows and virtually any event you can create. We have an experienced team that can help you deliver on your promises, because we deliver on ours. Looking for venues in Miami? Consider South Florida’s premier space…Soho Studios.

Marketing your event online

When marketing your event online it is important to consider a number of factors like demographics, data, location and the theme of the event itself. Luckily in today's technology laden world promotions are easier than ever using an ever expanding group of tools that are web and mobile based.

There is no shortage of choices to make so you should look to capitalize on the most efficient methods for your promotions at the party venues Miami is home to currently. Do not let other companies or promoters get the edge by taking advantage before yours can put them into action for you first.

The Web is full of opportunities for you to spread your message. There are websites, blogging platforms, social media, email campaigns, advertising networks, sponsorships and the list goes on. By combining a mixture of these elements you can fine tune your directives and capture the spectrum of the Internet audience you need to make you events a success.

Generating content that matters to people and drives traffic back to your primary web presence is critical for your entity as it exists online. Great editorial and pictorial content of your event will be shared by your audience and assist in promoting your events. Cultivate this audience by publishing regularly on your website and through your network. Perhaps contribute guest content to other websites or ask if they will assist in cross promoting your functions. You never know what opportunities will emerge when you ask about the needs others have.

Look for cost effective avenues first, if you are already producing flyers or press releases for your events see what new channels will broadcast the information for you. Make trades with other important players in your community to further your goals and those on the scene in general. It is important to market your event online. Follow these event marketing tips and generate hype for events in Miami.