Experiential Marketing & Running with Ryan Hall

Racing ahead of the competition in marketing takes a skill set of multiple strengths. As one of the hottest venues in Miami, Soho Studios is one of your greatest assets. Providing a power play with the venue of your events in Florida, you can create a lasting, memorable experience that has solid marketing stamina. Just consider the New York Marathon advertising opp featuring America's great Olympic marathon runner Ryan Hall.

Vitro and ASICS: Mock Marathon in Subway Station

ASICS created a one of a kind experience that combined an adrenaline pumping activity with an unlikely atmosphere. Like many of the party venues Miami and Soho Studios offers, Vitro placed an interactive exhibit via ASICS along the hallway of the Columbus Circle subway in New York City. This marketing maneuver allowed the marketing company to advertise the New York City Marathon in an unlikely arena—an indoor venue. Along the length of a wall, a video playing Hall at marathon speed allowed passersby to “race” with Hall. In addition to showing how fast this Olympian runs in marathons, it provided a rush of enthusiasm for the upcoming NYC Marathon.

By combining the targeted audience with activity, a marketing campaign becomes as potent as a dynamic duo. Additionally, in using an indoor venue, such as those venues in Miami that include Soho Studios, you can interact with a more diverse audience. As the leader in the indoor event space Miami takes advantage of its premium location and audience, while providing a highly sought after respite from the hot climate.

If you are interested in finding a host for your next event, Soho Studios is where its at for events in Florida. Let your imagination run wild as you plan your next music, art, sports, fashion or beverage—just to name a few—marketing event. Located in the Wynwood District of Miami, FL, the Soho Studios is a 65,000 sq. ft. space that offers an unlimited option for event planners. Whether you are planning to launch your fashion line at Miami Fashion Week or you need to use a professional photography studio Miami and Soho Studios is the destination of the stars.

Facebook Checkin - A buzz worthy boost for venues in Miami

With over 1.1 billion active users, representing an increase in excess of 23 percent in the last year alone, and over 150 billion (yes, you read that right) friend connections, Facebook is THE social network. What do these numbers say, aside from suggesting how great it would have been for your bank account had you personally invented the social networking giant? In short, these staggering statistics suggest that if we're not harnessing the massive power of Facebook to increase attendance at our events, we are missing a major opportunity to promote and grow our businesses and brands.

Savvy event marketers consistently use Facebook to generate event awareness, drive registration and increase ticket sales through the creation of well-marketed Events pages. However, recent changes to Facebook now allow attendees to "Check In" live to events in Florida and all over the world, in the same way that they would to a physical place or venue on other social networking platforms. The result is exponential visibility: not only does an attendee's entire social network see the initial RSVP, but they also are reminded through the real-time check in that key events are happening right now at venues in Miami, and there's still time for them to get in on the action.

By encouraging your attendees to check in on Facebook during the registration process, you maximize the visibility of event spaces in Miami with minimal input and expense at your end. Users can also check in to the event location through Facebook's "Places" feature, which throws some high-profile attention in the direction of the venue hosting your event, as well.

If you're not using Facebook to promote your event--both through event RSVPs and check ins--you're missing out a major source of buzz. And as we all know in the world of event planning and venues, without buzz, you're bunk.

Miami Heat and Nike's Frozen Moment

The Miami Heat's exciting game seven win over the San Antonio Spurs and the victory parade are just sweet memories now, but if you are like many in the metropolitan Miami area, you're probably reluctant to give up your basketball Jones just yet. And who could blame you? The two-time NBA champion Heat have brought a level of sports mania to Miami that hasn't been seen before, which makes this city the perfect next stop for an amazing "frozen moment" art installation from Nike. http://youtu.be/OPK-r4eU2Co

The living artwork, which was staged in Venice, California, was designed to show basketball player Chris Paul making an amazing shot. To create this huge art set piece, Nike used numerous Chris Paul lookalike models lined up in a row as well as a number of props, including frozen basketballs, splashing concrete, pigeons and bicycles. This "frozen moment" is a spectacular example of experiential marketing.

Nike's "frozen moment" covers a lot of ground so for it to work in Miami, this art installation would need to be set in a large venue, such as the 70,000-square-foot Soho Studios. With its industrial detailing, this very versatile event space in Miami also boasts an edgy atmosphere that would be perfect as a backdrop for a "living" art installation.

Its location in Miami's vibrant Wynwood Art District is another reason why Soho Studios is perfect for a creative art installation. Plus, this venue has already been home to a number of exciting events in Miami, including Art Basel Wynwood and Miami Fashion Week. Soho Studios also boasts a staff that is well versed on setting up for big events and handling large crowds.

If you are planning an event or an electrifying marketing piece similar to Nike's "frozen moment," you should check out Soho Studios. This venue in Miami, which can be configured to the specific size and needs of your function, is fast becoming one of the most popular for interesting events in the entire city

What is experiential marketing?

If you are into event planning you most likely have some event planning tools you are comfortable with. There’s software, social marketing, even multiple event planning apps. There is one event planning tool that more marketers and event planners are utilizing. It is experiential marketing.

Experiential marketing uses one basic psychological fact…we learn from our experiences. It ties this fact in with a product or brand to help people feel a certain way about that brand. One such experiential marketing event took place recently at an event space in Miami called Soho Studios.

Soho Studios is no stranger to events in Miami. They have been a venue used by art shows, concerts, fashion shows, meetings, and parties. It has been used as a commercial shoot location, photography studio, and a film studio. It has been utilized by such companies as Ford Motor, Evian, Telemundo, and Puma.

This experiential event featured Absolut Vodka X and 2,500 excited Miamians. It was the Absolut X Bloc Party, and when the doors opened guests were asked to wear a mask or have their faces painted for a masquerade party.

As guests entered they were greeted by a giant archway with a DJ atop, and a bar on each side of the archway. Drinks at the bars included Absolut Greyhounds (Absolut & Grapefruit Juice), Absolut Caipiroskas (Absolut, lime and sugar), and Absolut punch. Absolut also commissioned Miami artist Agustina Woodgate to create artworks that would later be auctioned for charity.

No doubt the highlight was the show put on by British indie-rock band Bloc Party, playing for the very first time in Miami. It was an Absolut blast and you know the crowd left with a great feeling about the premium vodka brand.

Do you have a brand that could benefit from experiential marketing? Consider a venue in Miami that South Florida is turning to more and more for the hottest events, Soho Studios. With 65,000 square feet of multipurpose space, the venue is perfect for a variety of experiential events. Contact the experienced staff at Soho Studios who will assist you in creating your incredible event.

Video Mapping for Marketing

It wasn’t that long ago that video mapping was for corporations with huge advertising budgets and a desire to be cutting edge. Make no mistake, video mapping today is still amazing, but it is much more affordable and available today for grand openings, premiers, product launches and award ceremonies. Venues in Miami have used video mapping to create eye-popping and memorable events. Events in Miami, such as Ultra Music Festival, use video mapping as a form of video fireworks to amaze crowds.

Video mapping uses lighting and video techniques projected onto buildings to make them appear to come alive, and create an experience for those watching that challenges the mind. The technique is still being invented and perfected into 3-D formats.

Atlantic City has a new light, sound and video mapping show along its boardwalk this summer that transforms the boardwalk nightly. It is all in an effort to re-brand the otherwise quiet New Jersey shoreline. Heineken Beer recently combined social media and video mapping to create a giant infographic that detailed fans thoughts about the brand’s Heineken Cup. Video mapping was also used to debut the Horseshoe Casino in downtown Cleveland.

http://youtu.be/Xi4P3cZDhcA

Video mapping can make a building appear to be burning, crumbling, and changing its structure, literally while you are watching it. It creates a visual impression that is remarkable, and most of the time, unforgettable. If you are into branding and looking for a venue in Miami that can help you with video mapping, contact us at Soho Studios. Soho Studios has over 65,000 square feet of event space in Miami that is just perfect for any event and effect that you may wish to create. We can assist you with cutting edge technology that can create an experience you and your guests won't soon forget. Want to make a real impression? Consider video mapping, and Soho Studios can help.

Whether it is a corporate meeting, video shoot, fashion show, or product introduction, Soho Studio's professional team of experts can help in get it done in South Florida. Want to know more? Contact us at Soho Studios...Miami's premier event venue.

Google Loon takes off

Thinking of an event exclusively in local terms will become obsolete once Project Loon gets off the ground. Project Loon is a concept developed by Google to expand the reach of the Internet around the world. It is a network of balloons that will float in the stratosphere and offer Internet access to remote and rural areas throughout the world.

Each balloon will travel 20 kilometers above the Earth's surface. The balloons will follow wind currents in the stratosphere to form a global network. People will be able to connect to this network using a special antenna. The signal bounces from balloon to balloon and then returns to the Earth to provide Internet access.

A single balloon can provide connectivity speeds comparable to 3G Internet over a 40 kilometer region. Each balloon has a specialized radio antenna that uses 2.4 and 5.8 GHz bands.

http://youtu.be/m96tYpEk1Ao

Project Loon promises to change the face of event planning around the world. No longer will an event in the best party venues Miami has to offer be limited by any geographic restraints. Project Loon will make it possible for live web streaming to reach even rural African villages and create a truly global event.

Event production will take this into an account. A concert in Miami, for example, can book acts that have appeal on a global scale so that more people pick up the live stream from one of the popular event venues in Miami. World famous art exhibitions like Art Basel Wynwood can include artists and art lovers from nations that have limited or no access to such events in the past.

The first test phase of Project Loon began with the launch of 30 balloons in New Zealand in June 2013. If the test meets with success, Internet service by balloon will become a reality. And it will change how event planning and event production is done in Miami and other places around the world forever.

Choosing a theme for your event

Are you trying to plan a Miami event and feeling overwhelmed by a multitude of choices? Are you in need of a few tips on planning your event? It's not surprising. Right now, you're probably trying to figure everything from catering to entertainment and what kind of décor. Should you have swag or gift bags for your event? Those just a few of the many decisions that you need make during event planning.

One of the best ways to narrow your choices down is to have event management choose a theme for the event. Having a theme will also give the event an overall cohesive look. Even "serious" events such as business conferences can benefit from having a theme.

The theme that event management chooses should be one that ties in with the general purpose of your conference or event. For instance, a company beginning a new venture could use "sailing" as its theme, as in "Sailing into a bright new future."

Once a theme is chosen, you will see how the other pieces will fall into place. With the "Sailing" theme, for example, you can now choose nautical colors and decorations. If you are going to have swag, select items related to sailing or the ocean and then present them in gift bags adorned with sea creatures. As for dining options, you might want to choose seafood or give your menu items names with sailing references such as "Barnacle Bill's Burgers."

When choosing a venue, try to find one that will naturally compliment your chosen theme, such as a seaside location for the "Sailing" event, or one that is neutral, such as Soho Studios, which is located in Miami's vibrant Wynwood Art District. This is a 70,000-square-foot "blank canvas" of a structure that can be transformed to meet the needs of your theme.

While not every event needs a theme, having one will help you greatly narrow down your choices and will also help make marketing your event easier. Potential attendees are more likely to remember an interesting themed event over one that fails to conjure up a mental image.

Live web streaming for marketing

Broadcasting your event live on the internet is a great way to engage your audience. Some of the biggest music festivals in the world incorporate live event streaming to enhance user experience for their fans. To make your event stand out amongst all the others being held at the venues in Miami, incorporate these mechanisms and reap the benefits. Everyone loves a good show, even if they can’t make it there in person.

If you intend to put on a music festival streaming your event live is an excellent addition to your event production. Live event streaming has been a successful marketing tool for some of the most well known music festivals around the world such as Coachella, Bonnaroo and Miami music festival giant - UMF or Ultra Music Festival.

Most music festivals offer live event streaming for free to their audience; however there will be some costs to you the concert promoter provide the stream. There are a number of ways your ticket sales can aid in generating revenue. Make your ticket sales flexible by generating a number of different options for people to select from when purchasing tickets. You can offer different VIP packages with a special seating area, an opportunity to meet some of the artists, or a “speed pass” to long concession lines.

As a concert promoter your primary goal is to engage as large of an audience as possible. Some people may not be able to take off from work or have other obligations that prevent them from attending your music festival in person. Live event streaming is the next best thing to being there and thanks to event streaming options no one has to be excluded.

Art Basel 2013 - Start planning now!

Each year during the 1st week of December, Miami is the epicenter of the modern and contemporary art world. During those four days in 2013, Art Basel Miami will return to town, bringing with it an estimated 50,000 collectors, artists and gallery owners from around the globe to celebrate creativity and stunning innovation in the Wynwood District and beyond.

If your goal is to participate in this exciting art show, then now is the time to start looking for event locations in Miami for your function. Most event space in Miami is booked up many months in advance of Art Basel, so it is important to lock down a space as soon as you know the date that you want to hold your event.

Booking early will also allow you to choose from the best event locations in Miami versus having to settle for what is left. By far one of the best locations for an Art Basel Miami event is Soho Studios, which is located in the city's vibrant and exciting Wynwood Art District. Soho Studios is a huge, 70,000-square-foot building with high ceilings and flexible floor plans that can be configured to meet the specific needs of your function and is perfect for any Art Basel Wynwood event.

Soho Studios has hosted other Art Basel events in the past, including two of the world’s largest contemporary art fairs, PULSE Miami and SCOPE Miami. While this huge facility with its industrial detailing is a perfect showcase for big art fairs, it is also a multi-use site that can work for many different events, including concerts, seminars, meetings and parties. Soho Studios can also be used as a photography, television and film studio. Many have used Soho as a space to create videos and other media for Art Basel events.

Every year, Art Basel Miami grows bigger and bigger and adequate space for events becomes harder to come by. Art Basel Miami 2013 should be no different. That is why smart event planners will begin making plans early and booking event space Miami as soon as possible for their Art Basel events.

Google Glass and the future of event planning

People love attending great events but often, once they are there, think little about all the hard work that has gone into preparing the site and elements for the big night. However, planning your event requires a wealth of organization skills to promote a successful date. On the competitive scene of South Florida, just acquiring a venue in Miami that meets all your needs takes a true commitment to parsing the value of each one that is available. Having a good team around you will only go so far if you do not have things in order for yourself.

Using event planning tools is vital in today’s connected world of social media and mobile technology. People look to their smart phone for updates regarding the topics that interest them and these numbers are only going to rise. As time goes by more technology is becoming integrated to this "internet of things" such as our cars, watches and TV. Soon many of us will be walking around with a collection of tools that enable us to perform tasks that otherwise would have taken a desktop computer. In some cases there is no prior equivalent product on the market.

Google Glass is a new offering from the tech giant that has been getting a mountain of press over the last 6 months. The question is, how can it help manage your date at an event space in Miami? Well, first this is a wearable technology too! They are essentially Internet capable glasses. So, as opposed to hawking your cell phone all the time, interrupting conversations or becoming totally distracted by a new email message, we can have a constant flow of data that is directly in view at all times. While some people might imagine this to be the next step towards Borg singularity it just might be the tool you have always wanted as an event planner or event promoter.