Jeep Reaches its Audience in an Inspiring Way

Do you have a story about your Jeep? Would you share it with the world? Jeep fans are some of the greatest when it comes to adventure and telling a good story. So, on the 75th anniversary of the Jeep, Jeep wants you to share your story with the world using the hashtag #MyJeepStory and post it on their website. Jeep's Latest Campaign

Jeep's latest campaign, My Jeep Story, is sure to go viral. Jeep has a solid group of die-hard aficionados who have raised their Jeep ownership into a cult-like status. These people use their Jeeps for all sorts of adventures. They prove the legendary toughness of the Jeep by taking it places where most car owners would never consider. It is these dire hard fans Jeep wants to hear from through social media and across the Internet. Jeep started out the campaign with stories from and about celebrity Jeep owners on their microsite. Furthermore, they encourage Jeep owners to tell their stories on Instagram, Facebook, and Twitter. Jeep even gives instructions for how to tell the world your Jeep story.

Big Names about Jeeps

Jeep has enlisted the singer, Ciara, to talk about Jeeps. Her father would tell her stories about driving a Jeep during Desert Storm. The Jeep made an impression with Ciara as she grew up to drive a Jeep product as well. Her love of Jeeps comes out in this YouTube video where she tells her own Jeep story. Jeep also includes some stories regarding historical features and their Jeeps. On the microsite are Jeep stories about Marilyn Monroe, Mark A. Smith, and George Speaker and encouragement for you to share your own story and be a part of Jeep history.

Getting People to Talk about their Jeeps

This campaign is part of a year long campaign to herald Jeep's 75th anniversary. Jeep will feature 75 of the stories by the end of the campaign (for the 75th year anniversary), and all stories will be immortalized both in social media and on the microsite. Lest you think that the brand will only cover the historical and serious side of the Jeep, Jeep's story sessions cover favorite canines, summer fun, and military appreciation as well.

Jeep launched the 75th year campaign with two spots during the 50th Super Bowl. Furthermore, they are donating $1.4 million to the USO, which is also celebrating its 75th year anniversary.

Game of Thrones at the Annual South by Southwest 2016

Game of Thrones has been one of the most talked about cultural phenomena over the last half decade, seeming to only grow in popularity each passing year. Those who attended SXSW were able to see an up close view some of the of the GoT phenomena. GoT is produced by HBO, and appearing at SXSW was the Hall of Faces. This exhibit brought to life, or perhaps to death, a symbol of GoT, and turned a normal San Antonio street into a symbol of the violence and mayhem GoT fans have come to expect, and to love.

As part of the series, the faces of the dead seen at the Hall of Faces, presumably all suffering their demise from an executioner’s swing of a sword, can be seen as a warning to the enemies of the state. At SXSW, fans were able to join the macabre scene and have their own face digitally installed in the ghoulish hall. The Hall of Faces wasn’t just a one-off exhibit for SXSW, but it will instead travel the world, going to Europe, and then returning to San Diego in time for Comic-Con.

In addition to seeing and even joining the Hall of Faces, there was a chance to experience a hologram that was a simulation of Melisandre’s flame, which fans of the show know she uses like a crystal ball. The hologram, created by Dreamoc HD3, was 30 seconds of exclusive content visible through those flames. Viewers were able to learn more about what happened to Jon Snow, or at least gain a few more hints as to whether Jon Snow is really dead or not.

Fans 21 years old or older were then able to try some grog. Not grog, but a beer called Ommegang’s Game of Thrones: Iron Throne blonde ale. Presumably the beer has a shorter nickname to make it easier to order at the local bar.

A vice-president of consumer marketing at HBO, Joanna Scholl said that part of the reason GoT went all out for this display and interactive content was not only to please fans of the show, but to impress non fans that might be influential in areas of technology and social media. These wielders of influence might become fans of the show themselves, or influence other people to become fans. Scholl said, “We wanted to bring something that was state of the art and allow them the opportunity to engage and share content from the show.”

The sixth season of Game of Thrones will premiere on HBO April 24. By that time, thousands of people will have been able to become a part of the Hall of Faces if they have chosen, enjoyed Melisandre’s magical flame, and even enjoyed a drink of Iron Throne blonde ale. Certainly by April 24, those people will ready for the premier.

Hermes Party

As 2015 comes to a close, Soho Studios would like to wish everyone a Happy New year. 2015 was a great year for us, so in the spirit of celebrations we would like to share with you some photos and videos of the best party at Soho Studios of 2015.

Monster Sponsors the AMA Supercross

On April 9, 2016, Monster Energy will sponsor the AMA Supercross at the Lucas Oil Stadium, presenting promotions, music, food and other live events.

About the AMA Supercross

The AMA Supercross takes excitement from the street, to the track and across the trail. The event hosts millions of Americans, proposing new brand strategies, awesome inclusions and a new twist to motorcycling with pleasing weekends. The AMA Supercross, for years, has identified with young sports fans, targeting Generation Y and UFC, WWE and action sports lovers.

Off-road rides, far-off journeys and thrill-seeking event’s run the stadium, targeted by the event’s extensive social media coverage. The AMA has protected motorcycling’s future since 1924, promoting lifestyle events within many walks of life. The cable station Speed has notoriously covered the event, linking it across multiple social media platforms. Currently, the AMA proposes new, revolutionary benefits to motorcyclist interests, targeting local, state, regional and federal government entities. International government organizations, too, are touched upon, making public opinion the AMA’s chief regard.

Recreational Events and Monster’s Promotional Opportunities

Monster Energy Drink has involved itself in high-powered lifestyle, engaging brands by providing extreme sport events, gear and lifestyle options. The brand’s marketing strategy launched in 2002, climbing the ranks to match Red Bull and Rock Star’s fame. Their advertising budget, promotional ventures and brand association plays upon active lifestyle, taking part in the X-Games, the Dew Action Sports Tour and the Monster Energy Pipeline Pro.

Monster-sponsored AMA members obtain discounts on well-known motorcycle service providers. Apparel, services, gear, transport, bike rental and hotel stays are offered, hitting upon the event’s core values at the brand level. Monster’s appearances can be viewed in the AMA Supercross Media Guide, and contestants race to achieve the Monster Energy Cup Championship. Monster-themed banners, event stands and vehicle sponsorship stickers deck out the event in black and green energy.

Social Club Events and Visibility

Monster’s involvement impacts the AMA on multiple platforms. Performers, enthusiasts and event goers all have great on-road and off-road opportunities, and the AMA’s natural structure facilitates a slew of formal events.

The AMA Historic Club offers membership for applying members, providing consistent support amenities for industry lovers. Monster’s brand lovers are consistently adherent, returning to the company’s sponsored events and increasing overall support. The event’s service charter reaches out to military, police, charity, fire and motorcyclist organizations alike, expanding simple motocross ideologies to impact the community at large.

The AMA Recreational and Competition Promoting Club, too, makes an impact. Created and sponsoring clubs can sanction AMA events, vote for its Congress Delegates and attend the AMA Risk management Workshop. Monster’s deep sponsorship, itself, enables such processes, doubling back on consumers and involving them in the AMA’s overall design.

The AMA will likely continue for years. The sole U.S.-based Fédération Internationale de Motocyclisme affiliate, the AMA’s sanctioning body is international. Monster’s AMA affiliates will continue competing in team-based world events, taking part in the International Six Days Enduro and the Motocross of Nations. Country-representative racing has always been a preferred style, and Monster’s sheer discipline represents the AMA’s dedication to widespread enthusiasm well.

The AMA Supercross features Monster-sponsored booths, refreshment stands and products. While Monster’s other inspired and sponsored events remain consistent throughout the years, few of its event marketing outlets contain the AMA Supercross’s in-depth design. Constantly growing and evolving, the AMA Supercross is an excellent venue for any potent sponsor.