From September 19 to 21 The DICK’S Sporting Goods Collegiate Challenge will tee off its second year for the ACC vs. SEC golf match-up. Six ACC teams and six SEC teams will lead the competition, which was conceived by both the company and league to unify sporting goods throughout the industry. Competitive amateur golf highlights the tournament’s unique approach to golf, and DICK’S Sporting Goods will sponsor the event alongside big-name universities.
The Golf Club of Tennessee’s Outreach Program
The Golf Club of Tennessee has partnered with DICK’S Sporting Goods to amplify its industry outreach. In a highly innovative marketing approach, DICK’S Sporting Goods received the pitch, rather than provoke it. The Golf Club of Tennessee’s dedication to competitive amateur golf offers a highly engaging approach to the region’s regular gold programs.
The DICK’S Sporting Goods Collegiate Challenge will assume recognition for the NCAA’s main influencers, empowering The Golf Club of Tennessee with ultimate exposure and high-class partnership with DICK’S Sporting Goods. The exposure will be used to bid on an NCAA Men’s Collegiate National Golf Championship, rocketing the partnership further into the future.
The Event
The event, itself, is a grand display alongside a multi-day collegiate gold event. Top SEC and ACC teams will be paired off, engaging one another over a 54-hole course. Team stroke play events will be followed by a grand, 18-hole match-play select conference finale.
Teams paired within each conference will compete for the event’s “Top Conference” grand honors. Recaps of the 2014 DICK’S Sporting Goods Collegiate Challenge are available at the company’s main website.
Media Coverage
DICK’S Sporting Goods has access to exceptional media coverage during the event. The DICK’S Sporting Goods Collegiate Challenge Cup will be hosted with full ESPNU coverage—maintaining air time in a one-and-a-half hour highlight show appearance. The event’s program will highlight each team’s medal play competition.
Saturday evening events, meanwhile, will be granted real time access to the Conference Challenge’s coverage. DICK’S Sporting Goods will be further partnered with GOLFWEEK Magazine, increasing its brand scope across one of the country’s most regarded golfing magazines. The event’s media provider, GOLFWEEK magazine will target promotions through print ads and a digital presence across newsletters.
Additionally, the event’s Tournament Pairings page is fully accessible, priming participants and onlookers with the event’s schedule and outreach program. Facebook and Twitter updates, similarly, will exist before and during the event.
The DICK’S Sporting Goods Marketing Approach
DICK’S Sporting Goods utilizes its Community Program to support over a thousand youth sports leagues, teams and individual training programs. The company’s expansion to target locations, media providers and surrounding suppliers makes its visibility unrivaled. Local community members are always placed in direct contact with DICK’S Sporting Goods decision makers, too, leveling the company’s main face with the community it serves. Where sporting goods providers are analyzed, DICK’S Sporting Goods excels at community action and participation. The DICK’S Sporting Goods Collegiate Challenge will likely thrive as an annual event, becoming its primary selection of community outreach, support and connection.
