2016 Be a Kid Again Gala at Soho Studios Miami

On Saturday, February 27, 2016, at 6:30 p.m, Soho Studios is proud to be hosting the 2016 Miami Children's Museum Be a Kid Again Gala.  This annual gala is a highly anticipated event here in South Florida, and promises a good time to all who attend, while promoting a good cause at the same time. We at Soho Studios are honored, as the co-chairs of the gala only select the highest quality venues for this popular and well-loved event. We promise to do the museum proud. We can't wait to see who comes out to support the museum's goal of providing educational and cultural opportunities to all the children in the Miami area. This is not your typical fundraising social. When you come to the Be a Kid Again Gala, you will be impressed by the offerings. Some of the best live music in the area will be here, along with some of the most delectable gourmet food in Miami. To top it off, an auction of luxury items will take place. All proceeds from the auction will go to support the educational programs of the museum, so you can feel good about bidding.

The auction is known for its themes, and this year, the theme is Miami Vice. Decorations will reflect the best of Miami during the 1980's, when the famed Miami Vice TV show took place.

At Soho Studios, we've taken pains to make sure the experience is excellent from the moment you enter our doors. The evening begins with a luxurious cocktail reception where you can meet and greet your fellow attendees. After the auction, "Party on the Moon," widely billed as the best party band in the world, will perform. Food of the finest quality and taste will be served throughout the event. And, if that weren't enough, there is an exceptional and always well-attended after party.

To learn more about the event, visit the Miami Children's Museum's website at www.miamichildrensmuseum.org.

Amtrak and Mastercard Promote with a Digital Teleporter

Penn Station in New York City is a prime space for travel marketing. Its 100-year-old architecture is a structural mainstay, and its busy rail lines have hosted a slew of creative innovations, flash mobs and brand promotions in the past. Amtrak train travelers, in September, were greeted with the company’s newest promotional strategy: the Teleporter.

Enter Time and Space

Amtrak’s futuristic Teleporter experience whisked travelers away to alternate digital locations, activating a flurry of traveler interest. The display, held between September 14th and 25th, assisted Amtrak’s Guest Rewards card promotion. Partnered with Bank of America, Amtrak’s attention to the consumer’s love of speed, optimization and travel became a winning strategy.

Regular travel and flexible spending are big benefits of the Guest Rewards cards. Bank of America has created similar innovative approaches in the past, granting its loyal customers the chance to achieve great spending and saving power. With Amtrak as a partner, Bank of America’s limits were extended well beyond the train station’s ceiling.

Into the Cities

Visitors taking part in Amtrak’s Teleporter experience need only place one hand on its slim and savvy touch screen. The screen’s panel then activated a virtual adventure. Fans were met with blasts of air, flashes of light and a premium rundown of America’s greatest cities. A countdown began the charge, and consumers waiting in line were prompted with a “who’s next?” style of affairs.

Two 90-inch screens within the display hosted the Amtrak-selected video. Animations erupted, creating an in-cabin feel for virtual reality riders. Each animation simulated famous American locations, including Philadelphia, Chicago, Washington, D.C., Los Angeles and Boston. The screen’s scenery similarly provoked attention with iconic cityscapes, favorite tourist destinations and bustling nightlife.

Arrival and Rewards Sign-Up

Consumers then “arrived” at their destination, witnessing an additional slew of memorable in-city locations. The Amtrak display then ushered visitors to the event booth’s exterior, where prizes were presented. Prize giveaways were generous, including neck pillows, branded water bottles, luggage tags and even commuter travel kits.

Of course, Bank of America held a strong presence at the event’s end, too. Following the engagement, attendees were welcomed to sign up for Amtrak’s promoted rewards program. Upon doing so, they were gifted free bonus miles and a personal thank you from Amtrak and Bank of America. Both brands carried a healthy supply of ambassadors, which assisted attendees with sign-ups and questions. Fully equipped with iPads, handouts and computer kiosks, brand informants were well-stocked to assist in a variety of ways.

The Amtrak approach to on-location experiential marketing is inspiring. Event-runners were highly excited to launch the new card program, enticing consumers with new possibilities, new destinations and new ways to save. Focused on fueling sign-ups, the Teleporter succeeded in creating a totally out-of-the-ordinary experience. Amtrak and Bank of America both harnessed a potent experience—one worthy of the books. It was engrossing, innovative and fast. Like a train, Amtrak’s Teleporter brought riders to the destination quickly, ensuring they’d enjoy every leg of the trip.

Puppeteers Launch LG’s Twin Wash Appliances

LG can get its groove on, too. Its Broadway-inspired event took place last November in New York City. LG launched its TWIN Wash laundry appliances which were displayed with six riveting performances by 16-foot-tall laundry puppets. LG TWIN Wash Presents: Divide & Conquer hit Broadway from dusk until dawn, highlighting the Father Duffy Square with a wholly unique marketing experience.

An Innovative Laundry Showcase

Broadway choreographer, Joshua Bergasse, stood tall behind the event. Put on entirely by puppeteers and performers, the LG display showcased the product’s sheer innovation. Users were invited to run separate loads of laundry simultaneously, working alongside a built-in SideKick unit. Placed on the front-loader, the SideKick washer permitted minute, custom-care loads.

The product’s dual-washing capabilities were spotlighted with the LG TWIN Wash laundry pair unit. These double-16-foot puppets, powered by six dancers, featured a martial arts array. That’s right: The puppets were trained to fight. Also trained in Capoeira and acrobatics, the performance’s puppet masters performed both “regular” and “delicate” performances based upon the spin cycle.

On-Stage Visit and Immersion

The performance artists vying for position before LG’s gigantic front-loading drum weren’t the only feature. The pedestal’s washer installation cleared the way for on-stage consumer visitation areas. These areas, specially crafted to display LG’s finest inclusions, additionally framed a mop-up laundry room. The mock laundry room featured product promotions, demos and a full-fledged LG learning experience.

Greeted with the chance to win prizes, extending to a Broadway.com gift certificate package, consumers were enticed to watch LG’s creative, 60-second digital television short. The short, itself, took six months to plan completely. Similarly focused on promoting LG’s newest creations in stores, the television spot raised awareness about the product’s December 20^th release date.

TWIN Wash Enters a New Market Category

TWIN Wash, itself, is highly revolutionary. LG, while well-known for its overarching industry power, is a relatively young host of TWIN Wash. LG intended to craft an event as large, as wild and as fun as the market’s newest entry, making a statement on all levels.

In previous years, LG has committed to a plethora of media-based events. They’ve also engaged P.R-centric events revolving around brand expression and image. This time around, however, the consumer experience was placed on the forefront. LG’s thought leaders created a live display capable of being felt, touched and enjoyed. LG’s dedication to “bringing things to life,” as Barkley Kalpak Agency has stated, is unrivaled by many—and famous to all.

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2015 Life is Good Mobile Tour

Life is Good is renowned for its positive promotions, inspiring displays and altruistic branding. Memorable for its happy face logo, Life is Good’s mainstay proprietary events are constantly discussed within their impacted community. Host of the Life is Good Festival, grounded in Massachusetts, the brand is shifting gears to impact its consumers nationwide.

A Mobile Airstream for Mobile Outreach

Country travel, as a marketing approach, needs highly mobilized gear to succeed. Life is Good holds nothing back with its fully-powered Airstream trailer, which has visited over 14 cities between September 11 and October 26. Highly engaged in its community, Life is Good raised more than $1 million to expand brand awareness while assisting children in need.

The Life is Good Foundation founders John and Bert Jacobs began the company’s success by selling t-shirts. Selecting a van as their primary venue, the brotherly mobile tour is John and Bert’s identifying hallmark. In many ways, their current mobile outreach program brings the brand full circle, engaging consumers through many on-site tour stops.

Adjacent Promotion

The brand didn’t “go it alone,” either. They’ve aligned their strategy with several events, including Taste of the Nation Chicago, the St. Jude Walk in San Francisco and the Boys and Girls Club in Boston. Even extending to Hallmark Headquarters, the Life is Good outreach map engages consumers far and wide with interactive photo ops, fund-raising activities, games, giveaways and footprint-activating displays.

The Life is Good engagement strategy is wild and diverse. Cornhole and a giant Jenga game are simply two elements of their strategy, and each signature installation professes a profound love for good, all-natural fun. Attendees were invited to contribute to the brand’s carry-on eight-foot-tall “gratitude” jar, which aimed to benefit kids nationwide via plastic balls bearing grateful messages.

Specialty Co-Branded Items

The Life is Good Mobile Tour 2015 implemented a specialty retail outlet system, too. Nonprofit and branded partners could access the mobile unit’s innards as temporary store space, partnering with Life is Good and the event at large. Each inner-market participant utilized its reserved space to tie brand attribution to self-serving community outreach.

100 percent of all merchandise-based profits were funneled into charity. Meanwhile, the #GROWthegood hashtag sprouted on Twitter. Life is Good, well-known for its social media popularity, kicked off the reveal well. Each hashtag share resulted in a one-dollar donation by the brand, documented by its own Airstream microsite. The brand’s hired community influencers, of course, were invited to push awareness further—directing marketed content to local industry heroes and even celebrities.

The Life is Good Tour event, while a new tactic, was ground in time-tested-and-true marketing formulas. Mobile outreach works, and it’s powered further by social media outreach. The Life is Good objective plan was derived from an in-depth social mission targeted at long-term consumers, but it also succeeded as both a non-profit outreach and brand awareness platform. The event effectively tied together multiple marketing fronts to maximize control and awareness, complementing the Life is Good business plan and image alike.

AT&T Draws Consumers with Graffiti Art and Music

The Austin City Limits Music Festival offered far more than audio art. AT&T U-verse, stationed near band favorites, utilized the power of graffiti to promote its new GigaPower television and Internet service. Hosting engagements aligned with the event’s culture, the AT&T U-verse approach stayed true to the music festival while adding its own touch.

Two Long Weekends

AT&T commenced its project over two three-day weekends last fall. It offered local artist demos, a recharge lounge and astounding “quick delivery” giveaways. Additional to its digital tactics was a lifestyle activation event geared towards AT&T lovers abroad.

Festivalgoers began interacting with U-verse several months before the event ever started. The brand’s declaration of Austin City Limits representation featured a speech discussing title sponsorship. U-verse similarly created an Austin City Limits mobile app, engaging consumers within trivia contests, during festival pass giveaways and throughout the event.

AT&T’s support didn’t stop there. Users with big social media presences were invited into one-on-one conversation channels with U-verse. Participation resulted in festival ticket giveaways and visibility across AT&T’s music festival area.

The Tight-Knit Social Media Community

The AT&T U-verse style didn’t create itself. In fact, its influencers spanned across a multitude of online platforms. The brand teamed up with Vine celebs, bloggers, Snapchat favorites and Instagram gurus. Its social media partners told the AT&T story through their lens—which was a remarkably innovative approach to flexible marketing outreach. Vine influencer Frank Danna, in particular, impacted AT&T’s display positively with a four-vine special triggering over 500,000 loops in days.

Of course, the brand’s social community was guaranteed a well-deserved break from the in-event action. AT&T hosted a U-verse footprint refuge, granting attendees soothing relaxation from festival performances. Televised football games and device recharge stations were installed to grow the comfortable couch environment.

Artist Team-Ups

AT&T’s image was boosted by several ACL artists, including Alabama Shakes, the Foo Fighters and Gary Clark Jr. Hosting an exclusive festival documentary, the musicians slated the host footage for a February release. Packing performances, interviews and a unique eye on Austin’s rich culture, the video will soon be available on Direct TV and AT&T platforms.

AT&T knocked it out of the park during ACL. The event’s highlights brought the festival to a peak, pairing the area’s unique culture with an all-encompassing U-verse marketing platform. Rich with confidence and creativity, the AT&T approach to experiential marketing certainly entices the imagination.

The Simpsons Kwik-E-Mart Campaign

First, Fox embraced Austin’s diverse food truck culture and embedded tons of amenities for consumers to try. Then, it created a pop-up Kwik-E-Mart to serve over 3,400 Squishee frozen drinks at 2.6 orders per minute. The Simpsons then transformed 7-11s to resemble Apu’s workplace from the world-renowned Simpsons Movie. Austin’s grand display fired off the truck’s countrywide tour, which, for many months, was considered one of the year’s most innovative marketing experiences. Now, this year’s SXSW will host The Simpsons yet again. Partnering the ongoing renegade tour, SXSW has created a LEGO-based Kwik-E-Mart to boost promotion.

A Show on Wheels

Honing in on the mobile Kwik-E-Mart, Simpsons fans are urged to take note of Fox’s attention to detail and cross-market possibilities. Squishees have been a Simpsons symbol for years. While they’ve made their way into pop culture—and drink culture, too—the mobile Kwik-E-Mart has featured their existence on a grand scale for the first time.

The Squishee’s popularity has opened an interesting door for Fox, who aptly tied waiting lines into a much more immersive experience. Attendees were enticed with branded iPads—which were tethered to the Kwik-E-Mart truck. Each iPad hosted episodes of The Simpsons, encompassing every season. Passerby could additionally capture photos of themselves, exploring the Kwik-E-Mart and gaining popularity on Fox’s multitude of social media outlets.

The LEGO Tie-In

Green-screen magic, too was implemented, creating a full Simpsons experience within the rollaway mart. Once inside, Squishee customers were prompted with the all-new Kwik-E-Mart LEGO set, released as a late-date tie-in to The Simpsons Movie.

A precursor to this year’s SXSW displays, the LEGO Kwik-E-Mart—stationed in the real Kwik-E-Mart—was an excellent visibility tool. This year’s SXSW took place in May, and its branded buildings were relatively hard to get into due to their size: five inches high, and 14 inches wide. The SXSW display extravaganza was packed with mini renditions of popular sets, and the Kwik-E-Mart definitely took the stage in terms of memorability and originality.

LEGO has historically encountered success with Simpsons construction sets. Their mini-figures, too, have experienced great popularity, giving the brand more than one reason to save the show’s unveiling for an SXSW Friday. The Kwik-E-Mart is iconic, and it’s regularly featured on the show. The set shot off the store racks on the same date, May 1, and became an instant hit in the retail world. Hard-core fans make any Simpsons-branded product a treasure trove. As for LEGO fans, the Kwik-E-Mart within the rolling display was much more than an Easter egg.

Few LEGO displays can compete with the iconic dark-orange Kwik-E-Mart bricks, and Fox’s alignment with Apple and LEGO alike is notable. Big shows get big displays, and big providers like FOX are more than capable of doing a brand justice. Really, the mobile Kwik-E-Mart was far more than a rolling experience: It was a perfectly premeditated retail preview display and cross-market access point. The Simpsons might be whacky, but it certainly knows what it’s doing.

Nestlé Takes Coffee-Mate to Ohio State University

Nestlé is well-known for its plethora of resources, branching from its high-ambassador count and extending to its brand enthusiasts around the world. Now, it’s Coffee-mate brand is getting the Nestlé treatment, and it’s acquiring mass visibility during a survival resource week on college campuses.

The Ultimate Finals Week

Nestlé’s approach to Coffee-mate’s promotion is unique. It’s also highly geared towards college students. The Nestlé survival resource marketing event, taking place at Ohio State University, promotes the brand via a 20-foot-high Coffee-mate installation. Shaped as a cup, Nestlé’s powerhouse display recharges students.

It was set up in Ohio State University’s South Oval, and its runtime featured games, massages, charging stations and music. Of course, free Nestlé coffee was included. Each Nestlé ambassador rode around on bright red scooters, charging the brand’s display with intricate detail and instantly distinguishable brand pictures.

The Long Day Haul

Nestlé’s experiential event took activities to the street for 12 hours each day. The energy-spiked event was much more than a coffee cup installation. It was an activation beacon, powering Nestlé sampling tents fully equipped with 18 Coffee-mate flavors served up by the brand’s pro baristas.

Each sample was handpicked by OSU food service professionals, creating a hybrid event capable of harnessing the university’s love of coffee, the average student’s love of coffee and, naturally, Nestlé’s love of coffee, too. Coffee-mate’s newest seasonal offerings were put on the front line, ensuring top visibility by students enticed to create their own flavors. Each was shareable, and each was derived from pre-crafted “flavor profiles” before hitting the main stage.

Social Media Outreach

Nestlé’s big Coffee-mate display didn’t end at OSU. Rather, it branched out on Twitter under the #coffeelife banner. The #coffeemateatosu, too, made an appearance, offering brand-specific premiums to those posting pictures to further increase visibility. Sunglasses, coffee mugs and even Nestlé products were in the bag for many Twitter users.

Not all students can attend events, and Nestlé was sure to respect OSU’s dedication to education by offering text-for-delivery options. Offering a tweet alternative, the delivery system answered requests via scooter and tow-behind Nestlé stations. Upon meeting students, sampling stations would capture interactions on GoPro videos, creating a big database of event-promotional selfies.

Nestlé’s dedication to content is highly notable. It’s also well-planned. While many brands have targeted universities in the past, few have had the foresight to deliver products to students. The program was managed by 10 OSU ambassadors, as Coffee-mate upholds a formal partnership with OSU. The team similarly utilized 12 student representatives and a core group of brand ambassadors to accommodate for schedule flops and gaps.

Eight Days, 1,595 Gallons of Coffee

That’s right, Nestlé wasn’t playing around. In eight days, the brand succeeded in passing off its newest brand-babies, building awareness for the Coffee-mate throughout. Nestlé is always relevant, and its recognition of college tradition definitely spiked its success.

Enforcing its “surprise and delight” methodologies, Nestlé’s built-up social media campaign granted the brand considerable wiggle room within their outreach. Nestlé took to the sidewalks, took to the customers and took to great strategies—achieving fantastic results.

J Dilla Weekend at Soho Studios Miami

If you had to create a Mount Rushmore of hip-hop producers, the late, great J Dilla's face would undoubtedly be the centerpiece. Almost ten years to the date after his untimely passing, his mother is proud to present the second annual J Dilla Weekend to celebrate not only the incredible life that he led, but the unmistakable legacy that he left behind. What is J Dilla Weekend 2016?

As with any artist as passionate and as unparalleled as J Dilla, a single day isn't enough to truly do justice to everything the man contributed to the world over his career. This is why J Dilla Weekend 2016 is taking place from February 5th through the 7th at Soho Studios in the Wynwood area of Miami. The doors open on Friday at 6:00PM and some unforgettable performances will rock the house until 2AM each day. Tickets are $75 to $105 and the event itself is limited to patrons aged 18 and over.

Who is Performing at J Dilla Weekend 2016?

If you're a hip-hop fan, there is no better opportunity to see all of your favorite artists perform than at J Dilla Weekend. Throughout the course of three incredible days you'll get access to performances and meet-and-greet opportunities from a number of high-profile artists and DJs, including but not limited to:

• Black Thought
• Jay Electronica
• DJ Premier
• Slum Village
• Rapsody
• Bun B
• Kev Brown
• Diamond D
• AG
• Chuck Strangers
• Mr Green and so much more.

To make things even more exciting, attendees can expect special appearances by a number of surprise guests throughout the weekend. Which big names will be showing up that haven't already been mentioned? You're just going to have to buy your ticket to find out...

Move Beyond the Music

As if these performances weren't enough, the excitement of J Dilla Weekend doesn't stop there. As an attendee, you'll also have access to producer panels, BBQs, photo and art exhibits, record swaps and other events all dedicated to the most important thing of all: celebrating the life, the legacy and the passion of Jay Dee. The official Dilla Record Exchange for J Dilla Weekend 2016 is proudly sponsored by Discogs.

Ticket Availability and Information

For die-hard fans, deluxe tickets are also available that include admission to the event as well as an exclusive New Ear x J Dilla Weekend snapback. This exclusive item is limited to just 500 pieces and will not be available in stores - when it's gone, it's gone forever so don't delay and miss your chance to score this incredibly rare item that will let you show off just what a passionate fan you truly are. The deluxe package gets you into the event all three days and also comes with a VIP gift bag.

To find out more about the upcoming event, please visit the official website at JDillaWeekend.com. Tickets are also available for you to purchase right now on Ticketfly.com.

Miami’s BritWeek Celebrates Culture

One of Miami’s most memorable group attendees, BritWeek intends to inspire the masses with its L.A.-style promotion and creative energy. A fusion between California and the United Kingdom, BritWeek proposes a new approach to Miami action—one harnessing the advanced relationships shared between the arts, business and philanthropy.

A Miami Extravaganza

BritWeek is hosted in Spring, delivering the pinnacle of British creativity, excellence and innovation. Music, art, film, television, art, retail, design and business providers meet, greet and expand their horizons. If you’re a business provider seeking connectivity opportunities, BritWeek is for you.

Taking place on Miami shores, BritWeek hosts thousands of event-goers, featuring international celebrities, big-name business providers and even political leaders. It’s far more than a business planning event: It’s a hive-mind of the world’s biggest innovators. BritWeek’s philanthropic contributions have expanded to fundraising ventures in the past, extending a hand to L.A.’s BEST, Save the Children, Malaria No More, Big Brothers Big Sisters and Children’s Hospital Los Angeles.

An Innovator Magnet

Always a promoter of children’s literacy, children’s sports and international internships, BritWeek is incredibly effective at garnering the assistance of college campuses, high schools and young minds. With such a focus on community involvement, the event’s outreach is fueled by considerable attraction and industrious learners.

A 501(C)3 Organization, BritWeek was originally formed to enrich general public education. Specifically, it served to enlighten community leaders about the many British contributions to California and the United States. Now, however, BritWeek has gained a mind of its own, hosting and publicly supporting a slew of international businesses seeking American representation.

BritWeek’s intuitive environment is magnetic, and it repeatedly draws in innovators—young and old—to discuss their endeavors with established field professionals. Intent on making the world a better place, BritWeek’s international communication support directly benefits non-profit organizations. In the past, it’s been highly regarded, and nationally recognized, for assisting over 26,000 children with many needs and few resources.

The Event Roundup

BritWeek’s opportunities are numerous, expanding across its Transitional Finance discussion via FinTech, its GREAT Business Innovation Awards Gala and its National Values in Multicultural Societies panel. Again, BritWeek combines business with bustling attention to those in need. The event, itself, is a powerhouse of good-natured networking.

Host of the Nautical Britain within the Miami Boat Show, BritWeek extends to all walks of Miami life. As it rolls on through February, BritWeek powers Miami Club Rum in the center of Wynwood, tying industry leaders together with food, drinks and unrivaled fun. The event is too massive to behold, and BritWeek event-goers historically face difficulty attending every hosted event within. It does, however, invoke a sense of “grand gala” within, where high-profile industry providers are enticed to dance, converse and trade ideas with one another.

A breeding ground for creative partnerships, business collaborations and small brands looking to make an impact, BritWeek is a viable stomping grounds for the elite—a testing grounds for up-and-coming entrepreneurs. Make no mistake, BritWeek is big, relevant and important to Miami’s thriving multicultural business culture.

Taking place on Miami shores, BritWeek hosts thousands of event-goers, featuring international celebrities, big-name business providers and even political leaders. It’s far more than a business planning event: It’s a hive-mind of the world’s biggest innovators. BritWeek’s philanthropic contributions have expanded to fundraising ventures in the past, extending a hand to L.A.’s BEST, Save the Children, Malaria No More, Big Brothers Big Sisters and Children’s Hospital Los Angeles.

An Innovator Magnet

Always a promoter of children’s literacy, children’s sports and international internships, BritWeek is incredibly effective at garnering the assistance of college campuses, high schools and young minds. With such a focus on community involvement, the event’s outreach is fueled by considerable attraction and industrious learners.

A 501(C)3 Organization, BritWeek was originally formed to enrich general public education. Specifically, it served to enlighten community leaders about the many British contributions to California and the United States. Now, however, BritWeek has gained a mind of its own, hosting and publicly supporting a slew of international businesses seeking American representation.

BritWeek’s intuitive environment is magnetic, and it repeatedly draws in innovators—young and old—to discuss their endeavors with established field professionals. Intent on making the world a better place, BritWeek’s international communication support directly benefits non-profit organizations. In the past, it’s been highly regarded, and nationally recognized, for assisting over 26,000 children with many needs and few resources.

The Event Roundup

BritWeek’s opportunities are numerous, expanding across its Transitional Finance discussion via FinTech, its GREAT Business Innovation Awards Gala and its National Values in Multicultural Societies panel. Again, BritWeek combines business with bustling attention to those in need. The event, itself, is a powerhouse of good-natured networking.

Host of the Nautical Britain within the Miami Boat Show, BritWeek extends to all walks of Miami life. As it rolls on through February, BritWeek powers Miami Club Rum in the center of Wynwood, tying industry leaders together with food, drinks and unrivaled fun. The event is too massive to behold, and BritWeek event-goers historically face difficulty attending every hosted event within. It does, however, invoke a sense of “grand gala” within, where high-profile industry providers are enticed to dance, converse and trade ideas with one another.

A breeding ground for creative partnerships, business collaborations and small brands looking to make an impact, BritWeek is a viable stomping grounds for the elite—a testing grounds for up-and-coming entrepreneurs. Make no mistake, BritWeek is big, relevant and important to Miami’s thriving multicultural business culture.

Golden Angels Gala at Soho Studios

Soho Studios is proud to announce that we housed the 2016 Golden Angels Gala, the annual charitable event of the Jackson Health Organization. We're delighted to play a role in such a wonderful function. The Jackson Health Organization has been an active for more than 20 years, and they raise 100s of thousands of dollars every year at their events. The 2016 gala was similar to other Golden Angels events, with a divine dinner paired with dancing exclusively for those who sponsor or support the Jackson Health Organization. Approximately 1,200 people attended the Golden Angels Gala. Tickets range from $1,000 to $2,500 and, as always, are worth it. Guest had the ability to mingle with some of the top minds in the health field and with many of the most influential individuals in the community. Jackson consists of highly renowned facilities like Holtz Children's Hospital, Ryder Trauma Center, Jackson South, Jackson North and Jackson Memorial Hospital. All proceeds went to the Jackson Health Foundation, a nonprofit section of the Jackson Health Systems, and went toward technological systems, new construction and innovations.

It's not surprising that tickets sell out for this event fast. Each year, the banquet has a theme, and this year wasn't any different. The entire night was centered around a cool winter theme to advocate that Jackson has cool medical miracles happening on a regular basis. From icebergs to igloos to a life-sized snowball, decorations adorned the Soho Studios facility and accurately represented the concept that "Something Cool is Happening at Jackson."

The event was produced by the amazing Wow Factor and catered by Starr Catering Group , the hottest and exciting catering company in Miami.

This event is known for being one of the most outstanding balls in Miami. We've had the opportunity to host many unforgettable productions, and this was definitely one of them. It was truly a night we'll never forget, and we're sure all guests felt the same way.