Toast and Talk Tuesdays with 216 The Beat and Coffee Phix Café

Radio station marketing schemes tend to be unique, and 216 The Beat holds few punches with it’s awesome broadcasting strategy. Regularly, radio stations promote via concert venues, rock events, races, runs and high-energy kick-offs. 216 The Beat does things differently, now bringing partner events and café promotion schemes into the mix.

The High-Energy Collaboration

Coffee Phix Café is a solid ground for the strategy. It’s hip, it’s warm and it’s one of Cleveland’s most-welcome locations. Visitors are urged to turn around if they’re looking for a Starbucks. Coffee Phix Café is something entirely different.

Monthly, Coffee Phix Café hosts live events, entertainment and unique approaches to the world of mic-night advertising. Seem like a good place for promotion? You wouldn’t be wrong. Coffee Phix Café is all about pleasure and entertainment, spanning across its Coffee & Conversation events, open-mic nights, poetry and chess nights. Sure, it’s a location for all the “regular city jazz,” but its identity is surely relatable to 216 The Beat—which chose wisely for its newest promotion.

Enter 216 The Beat

Coffee Phix Café might have awesome coffee, but 216 The Beat brings the jams. Normally, Coffee Phix Café is a day and night-life scene offering locally-roasted Berardis Fresh Roast, hosting a slew of menu items straight from Peru, Guatemala, France, Ethiopia and Italy.

216 The Beat, however, spices things up a bit. Their awesome collaboration will be led by the ever-popular Ms. Cream of The Crop, the radio station’s main broadcaster, to raise excitement for The Beat’s newest expansions.

While seemingly a small experience, 216 The Beat his the nail on the head in terms of industry-specific experiential efforts. Their Live Toast and Talk Tuesdays brings users across the city to Coffee Phix Café, driving in-store sales alongside out-of-store radio broadcasts. The partnership is golden, and 216 The Beat intends to use the partnership to sprout more partnerships. A break-out strategy built to please, 216 The Beat certainly engages customers correctly.

Social Media Outreach and Marketing Prowess

Of course, no breakaway campaign serves itself without a solid social media plan. 216 The Beat’s #Team216TheBeat Twitter platform accompanies everything, garnering support on the digital frontier.

216 The Beat is the only Internet radio service offering full music licensing, which is an important aside for such a campaign. BMI, ASCAP, SESAC and even Sound Exchange rely on The Beat for side-by-side promotion, making the café-tastic event a useful mechanic for multiple promotion strategies. Live365.com, The Beat’s host site, is available on TiVO, iTunes, Roku and other platforms. Every genre is covered, and The Beat’s practical approach to modern experiential marketing is more than notable. Sure, it’s a radio station, but even on-air producers need a little air.

Project Great Outdoors Creates Backwash Charity Event

Project Great Outdoors profits from its extensive outreach to outdoor guides, therapists, community leaders and educators dedicating their lives to assisting the troubled. Its supreme generosity within its industry has established it as an incredibly capable leader. Established in 1999, its outreach methods have promoted the entity’s sponsorship and services. Like most service providers, Project Great Outdoors thrives upon practical experiential marketing events capable of securing its loyal customers. Backwash is one such effort returning to Reno on May 13th.

A Celebrative Marketing Outreach

Backwash celebrates hope, and its intuitive design serves Project Great Outdoors by creating a clear identifier of the brand’s goodwill. Many service provides, in the past, have skirted their brand’s methodologies within live events, but Project Great Outdoors, now, has taken such efforts to a new level.

The celebration packs 86 one-of-a-kind beers into a marketing bash guaranteed to please. They’ve never been tasted by Project Great Outdoors consumers, and they’re the cornerstone of Backwash. The event deals with a ranking system, so as to identify platform leaders and upcoming consumer impactors. The advent of social media marketing has boosted the need to identify consumer culture leaders—and Backwash succeeds in featuring an event able to uphold its responsibilities.

A Local Touch

Project Great Outdoors benefits from local support, too. As a humble community provider, national coverage establishes the brand as a clear leader within an insular industry. Backwash is assisted and operated by beer enthusiasts, local home brewers and Project Great Outdoor brand lovers. Aimed at identifying and serving the lives of under-resourced and under-served youngsters, Backwash ties community values into a love of craft brewing—a unique, and admittedly difficult, approach to take.

Project Great Outdoors, however, needn’t be burdened by such details when entire strategy is supported by the brewing industry’s love of family. Craft breweries inherently target consumer groups differently than regular brewing companies. With less focus on a “party” atmosphere, Backwash similarly targets broader perspectives while still upholding the host brand’s needs.

Community Perspective

Such perspective is uncommon, but it’s an inherently unique view experiential marketers are urged to appreciate. For Project Outdoors, “booze runs” aren’t in the cards. The world of brewing can, however, still hold its own as a marketing resource. Project Great Outdoors exists, itself, to broaden community perspective. In many ways, Backwash is indicative of the entity’s dedication to outreach, service and community values. The event’s centric ideals stand; attendees need only engage its already potent strategies.

Squarespace Identifies with Empire Comedy Live

Squarespace is far more than a website power provider. It’s slowly becoming one of the best marketing entities out there, and its high-powered Empire Comedy Live series is something new under the sun. Packing fantastic comedians, endless entertainment and the town’s favorite performers, Empire Comedy Live is both a Squarespace promotional and an enthusiastic comedy experience.

The Empire Comedy Live Approach

The uninitiated might confuse Empire Comedy Live for a standard gig hall. It’s anything but, and its presentation of Squarespace’s attention to detail prompts users to experience the brand’s best qualities. It’s wild, but contained, as per their slogan: “Seriously, go be drunk and annoying someplace else. These shows are built for fans.”

Empire Comedy Live is also a venue for its—and subsequently, Squarespace’s—inner events. The So You Think You Can Rant packs Squarespace’s promotion with intelligent, opinionated comedy. Because Squarespace, now, has become well-known for its intuitive approach to digital design, the Empire Comedy Live series spares nothing in showing a little wit.

Squarespace in a Box

As a whole, the Empire Comedy Live channels the “spirit” of Squarespace. The brand has been promoting quite a bit on podcasts in recent years, targeting “talkshow-like” providers associated with wit and hilarity. It’s no surprise Squarespace’s live series is a comedy one, but it’s surely impressive.

Toting their promised “Everything You Need” package, Squarespace is, seriously, one of the online world’s best website—and even podcast—creation tools. It’s interesting to watch a creative brand market by gathering creative minds, and it’s very cool to see the pull-power Squarespace can muster when it wants something. Always mobile-ready, always inclusive, Squarespace is trusted by some of the world’s best brands, including Target, Rodarte, Wired, Mai and more.

A Tunnel with No End

Squarespace isn’t stopping, and Empire Comedy Live is only picking up steam. The event carries a solid outreach strategy, too. Twitter has been a Squarespace-favorite utility for a while, and Empire Comedy Live helps the brand monopolize the Internet further, promoting the Comedy Bar Mainstage with audience pics, comedian profiles and the finest stars around.

Squarespace, likely, is going to inspire a new wave of digital marketing—one contingent upon real-life identification of character. If Squarespace was a person, they’d be a tech-savvy comedian. They’d probably attend Empire Comedy Live, too, leaving little behind in the name of promotion, strategy and good, old-fashioned fun for everyone.

Success Factors Uses Acrobatics to Excite Customers

Success Factors, recently acquired by SAP, has established itself as a formidable HR management innovator across many platforms. The cloud-based software provider and solutions space manager revealed an action-packed acrobatic exhibit in October—and it offered more than technological insight.

Flying High with Scale and Acrobatics

The 2015 HR Technology Conference & Expo reached new levels when Success Factors input its 20-foot-tall vertical high-flyer wall. The exhibit unleashed a slew of acrobatic tricks to rework the meaning behind everything “cloud-based.”

Las Vegas has always been a destination for out-of-the-ordinary experiential projects, and Success Factors spared little when exhibiting its footprint within a wide-reaching spectacle. The footprint’s focal point lived in the Success Factors acrobatic wall—which featured multi-colored acrobats clad top-down in bodysuits. Every 30 minutes, the acrobats came to life with various vignettes portraying the Success Factors story.

Body Language and the Lounge Area

The Success Factors message, “your people are the heartbeat of your organization” kicked off the event. The event’s acrobatics ended it on a different note, however. Their conclusion to wild, high-flying daredevil tactics began by presenting messages of global growth, advancement and innovation. Of course, each message has been used by Success Factors in the past—who routinely steps in as an innovative decision maker.

The footprint’s exhibit featured a lounge area, too, for event participators seeking a cozy view. Aligned with the Success Factors methodologies surrounding consumer comfort at all costs, the lounge area presented the event’s registration desk decked out with scan stations and iPads. An interactive info-tile touch wall was similarly presented to event-goers, revealing brand messaging, product information and Square Space’s previous endeavors.

Future Encouragement Via Fitbit

As if acrobatics weren’t enough, Success Factors capped off the “all things active” proposal with a Fitbit giveaway. Each Fitbit, inscribed with the Success Factors logo, was presented to event winners every hour. Consumers visiting three demo spaces within the event’s total length were entered into the contest.

Much can be said for the Success Factors handling agency, Group Delphi. Group Delphi has repeatedly been involved with award-winning experiential strategies, and its dedication to Success Factors isn’t surprising. A top proprietary program, Group Delphi’s Lead Logic was intimately tied to registration. Tracking booth visitors, Lead Logic let the brand shoot out customized collateral emails. Show follow-up, historically, has been difficult for innovative solution groups, but Success Factors handled the event well alongside Group Delphi’s strategies.

Event Results

Success Factors recorded a net gain of positive comments from the event. Tweets and Facebook posts, similarly, reflected the event’s core values while reporting its success. Social media thought leader input reached an all-time high, resting at 30 percent above 2014’s recorded numbers.

Human resource technology has changed a lot in recent years. Fortunately, providers like Success Factors have boosted innovation visibility by hosting top-notch events. Customers attending the 2015 HR Technology Conference certainly increase brand retention, and Success Factors, itself, will likely be credited as one of the most competitive entities in the industry.

Jack Daniel's Motel No. 7 at Soho Studios

Photo Credit: Jack Daniels

America's passion for Jack Daniels was recently celebrated in style with a pop-up Motel No. 7 at Soho Studios. Access to Motel No. 7 was granted through the event website, via secret limited registration codes, and referrals from friends with tickets. Prior to the event, the motel's address was only given to those on the registration list. In the lead-up to Motel No. 7's launch, over 9,000 Jack Daniel's enthusiasts RSVP'd for the exclusive event. These guests were only allowed to check in if they presented a special motel key. Upon checking in to the pop-up motel, attendees were granted RFID tags that allowed them to upload personal pictures from the numerous photo booths stationed at the event. Throughout the evening, guests made amazing memories and celebrated with the premium whiskey brand that has added cheer to American parties for well over a century.

Free Drinks

No Jack Daniel's event would be complete without lots of liquor. Based on this criteria, the event at Soho Studios was a huge success, as its lucky attendees were given free drink tickets. Nearly every variety of Jack Daniel's was served, although many guests preferred to stick with traditional shots of Old No. 7. Whiskey was clearly the drink of the evening, but several guests also indulged in craft cocktails, which were served in one of the motel's themed rooms.  In addition to downing free drinks, guests were able to see how Jack Daniel's whiskey is stored. Real whiskey barrels were transported from Lynchburg, Tennessee (home of the Jack Daniel's distillery) to Soho Studios, where they were examined by numerous whiskey enthusiasts.

Themed Rooms

The overarching theme of Soho Studios event was Motel No. 7, with the old school Americana vibe mixed with modern technology to great effect. Within the pop-up motel, rooms were given a variety of additional themes. Several guests let loose in a room entirely dedicated to pillow fights. Attendees were also invited to lounge in or alongside a small pool that was created specifically for the event.  The motel featured a chapel, in which four couples tied the knot! Prior to getting hitched, these couples (as well as their fellow event attendees) were given the chance to have their hair cut in the motel's exclusive barbershop. One of the most unique and appealing rooms in the motel featured a group of bachelorettes singing karaoke.

Music and Entertainment

From the beginning, Jack Daniel's has been associated with good music. This tradition was upheld at Motel No. 7, which featured a Frank Sinatra cover band and two EDM DJs. The act of the night, however, was Ja Rule, who offered a blast to the past with such hits as Put it on Me and What's Luv.

WSVN-TV - 7NEWS Miami Ft. Lauderdale News, Weather, Deco

Miami's edition of Jack Daniel's Motel No. 7 tour was a clear success, on par with the well-attended Brooklyn event last November. After the motel was taken down and moved to its next location, guests enjoyed reliving the memorable party by viewing the photo booth shots taken throughout the venue's many interactive rooms. The Wynwood-based Jack Daniel's fun may be over for now, but additional events are set to take place in Chicago, Austin, and Los Angeles.

Posted by Soho Studios on Friday, January 22, 2016

Authors! Authors! features Matt Groening, Gloria Steinem, Kareem Abdul-Jabbar

Authors! Authors! features Matt Groening, GloriaSteinem, Kareem Abdul-Jabbar and more, all award-winning creators who team with the Toledo-Lucas County Public Library to bring relevant speakers to the Ohio area. In 2016, Authors! Authors! celebrates 20 years, proving that brand connectivity can stem from small, localized events that leverage public space to promote writers and the creative arts.

The Program

This season, Authors! Authors! serves attendees with a six part speakers series from September 2015 through May 2016. Each event offers an hour-long creative speech from the featured author(s), followed by a Q/A session. Direct discussion, while relatively unique in the marketing world, isn’t necessarily unheard of in publishing. Similar to a press conference, Authors! Authors! seeks to destabilize the natural barriers of communication existent between consumers and creators.

Authors! Authors!  is a powerful platform for launching books—available for purchase at Barnes & Noble soon after the event’s completion. The event serves consumers directly, heightening awareness of old and new titles from modern writers, while raising the profile of the Toledo-Lucas County Public Library as a cultural hub.

Because mobile marketing continues to heighten in popularity, the event’s focus on mobile ticketing isn’t a surprise. Attendees are urged to utilize their mobile devices to receive tickets, furthering connection with the library and the authors through pre-specified ticket hosting sites and the event’s supported website.

The world of experiential marketing is constantly evolving, but Authors! Authors! proves that brand outreach and interaction can still rely on local events that raise audience awareness to spark involvement.

The Coors Light Boneyard Blast

One of the world’s biggest softball parties, The Coors Light Boneyard Blast offers a live DJ, sporting tournaments and drinking games all in one venue. From July 8-10, more than 130 Western United States teams collaborate to empower Coors Light — the brewer brand behind the experience. With over $30,000 in prizes guaranteed to motivate party-goers, The Boneyard Blast is a high-accuracy strategy that will inspire consumers to have fun while celebrating the brand.

All About the Consumer

The Coors Light Boneyard Bash places the consumer first with beads, tattoos, a live DJ concert and the Coors Light Pimp My Bat event - just to name a few. The high focus on consumers injects Coors Light with a stellar strategy capable of marketing while reinforcing its segment’s love of the brand.

Coors Light engages its consumers with the powerful statement, “Let’s face it, this is a party.” The brand’s hard-working providers similarly stand by within the event, guaranteeing full identity association with everything fun.

The Softball Crossover

The brand’s impact on softball players and fans, too, should be noted. Beer and baseball have always been a historically successful combination, and The Boneyard Blast is conducive to sports lovers seeking a little mayhem within the sport’s celebration.

Of course, live music isn’t Coors Light’s only juicy inclusion. Random contests, happy hour and a large contribution to the brand’s other sponsors can be expected.

The Reno Location’s Marketing Potential

The Coors Light Boneyard Blast carries an incredibly high demand, and Reno answers. Special arrangements and team accommodations are available with purchase of an event “bracket,” allowing Coors Light to fully focus on resulting marketing successes derived from the Boneyard Blast's check-ins.

Boneyard Blast event details, while relatively transparent, are further revealed before the event’s main course. Team representatives are mechanics of the event, segmenting its attendees into highly identifiable audiences led by influential consumer leaders.

In such a way, the Reno location is perfect for camping, parking, dancing and fun. Specifically, the Boneyard Blast's Men’s Open and Silver divisions hold up its framework, inspiring camaraderie while sustaining a hierarchy of market influencers.

The Coors Light Boneyard Blast associates itself with surrounding hotels, guaranteeing total coverage, flexible rates and perks. The Coors Light marketing strategy is a comprehensive one — and the brand’s history of reinventing public marketing events should be examined. Coors Light, like many providers before it, has a lot of resources. The Boneyard Blast, however, is entirely unique in its ability to influence brand consumers while retaining a majority focus on live entertainment and home-grown party fun.

NASA’s Space Apps Boot Camp

NASA’s International Space Apps Challenge features a world-wide event capable of boosting technology opportunities for artists, scientists, engineers, students and designers. Held April 22 through 24, the Space Apps Challenge pits upcoming industry minds against the world’s biggest problems, biggest ideas and biggest technology booms. NASA’s incorporation of event items proposes a new directive for outer space, earth, human and robotic sciences. Mobile apps have become inseparable from communication. Now, they’re gaining ground within the world’s leading areas of technology and aerospace innovation.

The Space App Challenge and Industry Know-How

NASA’s Space Apps Boot Camp introduces participants to a variety of contribution avenues. The Space Apps Challenges greets excited minds with exciting possibilities, extending NASA’s offers to potential industry leaders. Outreach is incredibly important to NASA, as open public forums help it survive in the ever-changing world of aerospace.

Where aerospace itself is considered, The Space App Challenge creates an identifying environment by offering its services via the Florida Tech Research Park. Melbourne is a popular destination for NASA enthusiasts, and the Florida Tech Research Park carries residual options for enthusiasts expanding their horizons.

Incorporation of Expert Ideas

NASA’s experiential marketing maneuver is different from typical entity promotion. While not entirely focused upon self-funding, NASA still requires attention for sustainment. The entity is fueled by new minds, new strategies and new programs. As mobile app creators emerge, NASA gains repute and resourcefulness. Every event-goer is different—and each contains a plethora of opportunities for the entity’s expansion and industry progression.

Already, NASA’s lead innovators are entrepreneurs and program directors. Such leaders have utilized years of experience to offer partnerships, development opportunities and business ideas. Extensive expertise helps any entity thrive, and both visual and entrepreneurial design can boost development from within. NASA’s recent difficulties in the aerospace industry spawn increased reason for the Space Apps Challenges, and its dedication to boosting future conceptual designs—even more so.

The App Challenges offer great opportunity for upcoming tech professionals, too. The aerospace industry relies much on compact technology, and mobile advancements have redefined NASA’s focus on emergent designs. Likely, NASA will continue promoting its App Challenges to spark new opportunities, new advancements and new avenues of discovery. Entirely unique due to its industry, NASA’s marketing platform is worth a look. An entity capable of harnessing interactive mobile app challenges to enhance its resources is far more than creative.

Adobe's PhoneGap Day

Adobe’s PhoneGap Day is one part celebration, one part conference. Starting Jan. 28th, PhoneGap Day U.S. takes place at the brand’s intuitive Lehi office—and newcomers are welcomed to query or express excitement for everything phone-app related. Adobe packs everything else, including technology, food and entertainment.

Web Development Skills

Adobe’s PhoneGap Day excels in prioritizing the market’s brightest minds and resources. PhoneBag Day is about app improvement. It’s about web development, and it’s about leveraging main content with web-views. Adobe’s event teaches users to navigate controls, improve their platform and reach the market’s finest corners.

Adobe’s love of web development extends to another marketing maneuver, too: skill forecasting. Web development is incredibly reliant on the industry’s ability to facilitate new solutions, and PhoneGap Day grants Adobe the flexibility to view upcoming organization techniques. PhoneGap Day helps users learn native controls, edit content and update frequently. In some instances, Adobe’s PhoneGap Day trains upcoming industry impactors before formal partnerships are made.

Identifying the Brightest Minds

Unlike generic outreach programs, Adobe’s experiential PhoneGap Day targets the gurus and keen-minded. The industry’s brightest minds are directed to accelerate their platforms, optimize their development strategies and discuss with industry experts. PhoneGap Day, while for everyone, is highly geared towards Adobe’s action-oriented market.

Event-goers outline, build and design their apps, learning valuable implementation and marketing maneuvers. Push notifications are certainly prioritized, as the mobile industry has become increasingly “push oriented” in recent years. PhoneGap experts are prepared to share the best practices around, enlightening future minds with hot tips and tricks.

Workshops as Market Environments

Marketing events segment prospective buyer audiences into small slices, and Adobe’s grand-slam PhoneGap Day offers take advantage of smaller populations. Adobe’s hosted workshops, hosted on January 28 to accompany PhoneGap Day, let attendees choose their own learning adventure. Three different tracks are available—each with unique lesson plans and target demonstrations. Both seasoned experts and beginners are welcomed, and all sections are greeted with a Friday conference following the workshops.

Social Outreach

Integrated learning environments work rather well when paired with a pre-specified audience. Mobile app development reaches far, and many PhoneGap team members have been specifically trained to target new skill. The social technology world is similarly fueled by social media focal points: upcoming players who’ve discussed the world’s newest options and possibilities. PhoneGap Day harnesses these individuals, imbuing them with Adobe’s biggest ideas.

PhoneGap attendees gain access to key industry conversations, “what’s next” seminars and event swag. The event’s social side is definitely existent, and PhoneGap Day’s activities precede January 30th's Ski Day. PhoneGap carries a presence at Ski Day, too, inviting all attendees to relax for a day of fun, catered breakfast and ample discussion activities.

All-Star Active’s Kids Ultimate Fitness Challenge

On May 7, The Kids Ultimate Fitness Challenge is unleashed in Boston, promoting All-Star Active while uniting adults and adolescents alike. The fitness event is totally mobile, and social media coverage is featured on every level. The coast-to-coast Kids Ultimate Challenge has gained steam in recent years, and it’s proven itself to be a fascinating experiential marketing effort by a highly innovative provider.

Action and Fun

While All-Star Active is focused on intensive exercise and daily activities, its lighthearted approach to kid-friendly fun is effective. The Kids Ultimate Fitness Challenge is considered the nation’s largest mobile fitness occurrence. Focused on promoting child activities and health, The Kids Ultimate Fitness Challenge extends its offers to all kids, at all ages, for a wealth of opportunities.

The event features a time-based obstacle course, live events and fitness “tests” to invoke excitement. Event-goers are expected to complete rounds of jumping jacks, tunnel crawls, jogs, sprints, wall crawls, hurdles and jump roping. While extensive, the eclectic mash-up of fitness activities creates an active environment for every participant. No event-goer is left behind, and all are prompted with healthy doses of information provided by expert health and fitness consultants.

Active Events as Marketing Utilities

As the event’s kids engage healthy lifestyle tidbits, parents engage lifestyle hints and tips. The event’s load of activities are family-friendly, too, encouraging cross-market collaboration. Frequently, brands targeting younger audiences rely upon older generations to determine purchasing options. All-Star Active is no different, and its design creates a fertile environment for the brand’s service promotions.

Event-goers are presented with All-Star Active’s Xtreme gaming to see the brand’s full breadth of opportunities. Families are further encouraged to engage healthier lifestyle options—maneuvering them closer to All-Star’s best offers. Of course, discounted Xtreme ride tickets are available for Living Social members, and both kids and families are presented with a wealth of offers contingent upon the All-Star Active social media presence.

Active events have a solid place in the marketing world, and they’re only becoming more relevant. As social media expands its utility, brands become further engaged. All-Star Active is currently a placeholder for industry respect, and its extension to active participation—when matched with a viable social media outreach campaign, is a potent maneuver. As kids and adults, alike, turn out to The Kids Ultimate Fitness Challenge, All-Star Active’s services achieve great promotion within the health and lifestyle industry.