Success Factors, recently acquired by SAP, has established itself as a formidable HR management innovator across many platforms. The cloud-based software provider and solutions space manager revealed an action-packed acrobatic exhibit in October—and it offered more than technological insight.

Flying High with Scale and Acrobatics

The 2015 HR Technology Conference & Expo reached new levels when Success Factors input its 20-foot-tall vertical high-flyer wall. The exhibit unleashed a slew of acrobatic tricks to rework the meaning behind everything “cloud-based.”

Las Vegas has always been a destination for out-of-the-ordinary experiential projects, and Success Factors spared little when exhibiting its footprint within a wide-reaching spectacle. The footprint’s focal point lived in the Success Factors acrobatic wall—which featured multi-colored acrobats clad top-down in bodysuits. Every 30 minutes, the acrobats came to life with various vignettes portraying the Success Factors story.

Body Language and the Lounge Area

The Success Factors message, “your people are the heartbeat of your organization” kicked off the event. The event’s acrobatics ended it on a different note, however. Their conclusion to wild, high-flying daredevil tactics began by presenting messages of global growth, advancement and innovation. Of course, each message has been used by Success Factors in the past—who routinely steps in as an innovative decision maker.

The footprint’s exhibit featured a lounge area, too, for event participators seeking a cozy view. Aligned with the Success Factors methodologies surrounding consumer comfort at all costs, the lounge area presented the event’s registration desk decked out with scan stations and iPads. An interactive info-tile touch wall was similarly presented to event-goers, revealing brand messaging, product information and Square Space’s previous endeavors.

Future Encouragement Via Fitbit

As if acrobatics weren’t enough, Success Factors capped off the “all things active” proposal with a Fitbit giveaway. Each Fitbit, inscribed with the Success Factors logo, was presented to event winners every hour. Consumers visiting three demo spaces within the event’s total length were entered into the contest.

Much can be said for the Success Factors handling agency, Group Delphi. Group Delphi has repeatedly been involved with award-winning experiential strategies, and its dedication to Success Factors isn’t surprising. A top proprietary program, Group Delphi’s Lead Logic was intimately tied to registration. Tracking booth visitors, Lead Logic let the brand shoot out customized collateral emails. Show follow-up, historically, has been difficult for innovative solution groups, but Success Factors handled the event well alongside Group Delphi’s strategies.

Event Results

Success Factors recorded a net gain of positive comments from the event. Tweets and Facebook posts, similarly, reflected the event’s core values while reporting its success. Social media thought leader input reached an all-time high, resting at 30 percent above 2014’s recorded numbers.

Human resource technology has changed a lot in recent years. Fortunately, providers like Success Factors have boosted innovation visibility by hosting top-notch events. Customers attending the 2015 HR Technology Conference certainly increase brand retention, and Success Factors, itself, will likely be credited as one of the most competitive entities in the industry.

Active Outreach

The Fitbit is innovative. It’s influential, and it’s created quite a buzz lately. As with many electronics, however, Fitbit is hindered by its consumers’ uneasiness. Active lifestyle electronics notoriously lead campaigns weighed by such issues, and Fitbit’s “way around” the consumer’s blocked path to purchase is incredibly inspiring.

Fitbit Local, reaching San Diego on January 16, is one of this year’s most intriguing technology marketing events. As wearable technology becomes increasingly prevalent, brand operators seek new ways to communicate with customers—tracking, talking and partnering with local community members. Fitbit Local lets consumers “get their steps” while exploring one of California’s most scenic areas. Mike Sherbakov, Fitbit Local Ambassador, leads the Torrey Pines State Reserve hike, inspiring community leaders with the Fitbit’s natural extension into professional programs.

The Community’s Word-of-Mouth

Active-wear technology is slowly adhering to the modern marketer’s design. Wearable technology, now, is viewed as a social inclusion to fitness lifestyles. The user’s ability to record, save and even share information, reminiscent of social media’s baby days, might soon become one of the Fitbit’s biggest boons.

Fitbit Local reflects this with its pro-lead workouts, talented trainers, all-level boot-camps and yoga cool-down session. These Fitbit Local additions serve a purpose beyond product engagement: social interaction. While Fitbit gains much-needed functional demonstration, users are placed within highly active environments. Fitbit Local Ambassadors, regardless of location, assist new and old consumers with information while prompting discussion on fitness lifestyle.

The Fitbit Way of Life

Of course, snacks, a raffle, a live DJ and giveaways are present. Sign-in-to-win programs are notorious at experiential marketing events, and Fitbit Local offers the entire package. Free monthly workouts deliver a communal aspect to Fitbit Local, driving information and mood with repetition and consistency. Fitbit Local entrants are among the brand’s biggest supporters, and community outreach within a small area is certainly conducive to the brand’s success.

Fitbit Local is a wearable technology leader, and its Fitbit Local program deserves two eyes of attention. As the training camp undergoes shifts and reaches higher attention, Fitbit, as a company, will certainly provide new, innovative marketing solutions.