Success Factors, recently acquired by SAP, has established itself as a formidable HR management innovator across many platforms. The cloud-based software provider and solutions space manager revealed an action-packed acrobatic exhibit in October—and it offered more than technological insight.
Flying High with Scale and Acrobatics
The 2015 HR Technology Conference & Expo reached new levels when Success Factors input its 20-foot-tall vertical high-flyer wall. The exhibit unleashed a slew of acrobatic tricks to rework the meaning behind everything “cloud-based.”
Las Vegas has always been a destination for out-of-the-ordinary experiential projects, and Success Factors spared little when exhibiting its footprint within a wide-reaching spectacle. The footprint’s focal point lived in the Success Factors acrobatic wall—which featured multi-colored acrobats clad top-down in bodysuits. Every 30 minutes, the acrobats came to life with various vignettes portraying the Success Factors story.
Body Language and the Lounge Area
The Success Factors message, “your people are the heartbeat of your organization” kicked off the event. The event’s acrobatics ended it on a different note, however. Their conclusion to wild, high-flying daredevil tactics began by presenting messages of global growth, advancement and innovation. Of course, each message has been used by Success Factors in the past—who routinely steps in as an innovative decision maker.
The footprint’s exhibit featured a lounge area, too, for event participators seeking a cozy view. Aligned with the Success Factors methodologies surrounding consumer comfort at all costs, the lounge area presented the event’s registration desk decked out with scan stations and iPads. An interactive info-tile touch wall was similarly presented to event-goers, revealing brand messaging, product information and Square Space’s previous endeavors.
Future Encouragement Via Fitbit
As if acrobatics weren’t enough, Success Factors capped off the “all things active” proposal with a Fitbit giveaway. Each Fitbit, inscribed with the Success Factors logo, was presented to event winners every hour. Consumers visiting three demo spaces within the event’s total length were entered into the contest.
Much can be said for the Success Factors handling agency, Group Delphi. Group Delphi has repeatedly been involved with award-winning experiential strategies, and its dedication to Success Factors isn’t surprising. A top proprietary program, Group Delphi’s Lead Logic was intimately tied to registration. Tracking booth visitors, Lead Logic let the brand shoot out customized collateral emails. Show follow-up, historically, has been difficult for innovative solution groups, but Success Factors handled the event well alongside Group Delphi’s strategies.
Event Results
Success Factors recorded a net gain of positive comments from the event. Tweets and Facebook posts, similarly, reflected the event’s core values while reporting its success. Social media thought leader input reached an all-time high, resting at 30 percent above 2014’s recorded numbers.
Human resource technology has changed a lot in recent years. Fortunately, providers like Success Factors have boosted innovation visibility by hosting top-notch events. Customers attending the 2015 HR Technology Conference certainly increase brand retention, and Success Factors, itself, will likely be credited as one of the most competitive entities in the industry.
