Dining with Darius Cooks

DariusCooks.com is a website featuring recipes and trends, and it hits an exceptionally difficult market with online cooking. Now, Chef Darius is taking his cooking around the country for the Dining with Darius Cooks tour.  The dining event offers a seven course meal and seeks to expand its presence among potential web users. Also offering a secret menu to select viewers, Darius helps to expand his brand’s power while keeping food preparation “personal” and easy to access.

The Darius Cooks Dining Event

Darius Cooks will craft dishes, and his attendees will eat. His menu is secret, but it’s certainly not far from his ordinary delivery. Dietary restrictions, of course, are heeded to ensure total viability and safety throughout the event. Currently, 25 lucky participants are granted the opportunity to expand upon the Cooks Downtown philosophy, where extra specials are offered, where the details are accepted and where full-fledged gourmet food is increasingly enticing.

Signature Services from a Signature Brand

Often, experiential events are contingent upon the brand’s ability to branch out and maintain creativity. DariusCooks.com is no different, yet it does deliver quality food options unavailable to most. His first course is followed by a delectable second course, and then a main course, and then an intermezzo followed by his customized desert selection.

Signature sangria kicks off the event, targeting his audience’s softer sides. Tupperware is allowed, and attendees are urged to take leftovers home. DariusCooks.com depicts a splendid approach to regular cooking promotions—wherein specialized dishes are epitomized and the cook, themselves, is simply a catalyst for their brand’s holistic approach to fine food.

The Event’s Every Bite

In fact, DariusCooks.com offers a highly original approach to regular promotion. Prompting visitors to “bring their fat pants,” DariusCooks.com is exceptionally promotional of a non-restrictive fine dining experience. Due to the brands online presence, live event marketing is difficult. Fortunately, DariusCooks.com exceeds all expectations by crossing a historically high hurtle.

The event is casual, fun and spontaneous. Inspiration, fun, food, laughter and conversation, too, are included. Luther Vandross and Stevie Wonder headline the event—furthering the notion of a fun, free atmosphere. Other bands might consider the DariusCooks.com approach unique, yet it’s a newly tapped marketing vein many companies are preferring. DariusCooks.com may be revolutionary in its live demonstration of a typically web-bound approach, but it’s only a portion of the industry’s movement to “casual fine dining.” The event, while inclusive to a select audience limit, is still admirable in its approach to market spread with a well-deserved respect for everything food.

Foobooz's Philly Cooks 2016 Event for Promotion

Foobooz’s Philly Cooks 2016 offers a one-night-only extravaganza to be recognized on February 16th. Foobooz’s experiential marketing approach with astounding dishes highlights its meet-and-greet event. Each attendee experiences hand-picked restaurants by the Philadelphia magazine, and each attendee experiences the brand’s biggest assortment of popular destinations.

Foobooz as a Provider

Foobooz coordinates Philly Cooks to promote its event hosting services, highlighting Philly’s finest chefs from the city’s finest locations. Hosting over 30 restaurants, Philly Cooks guarantees a food-tasting event capable of highlighting the Philadelphia magazine’s editors alongside Foobooz’s fine taste in dishes.

A Downtown Event

Every food-based marketing event worth its weight in culture must be featured in a downtown location, and Philly Cooks 2016 utilizes the Philadelphia Marriott Downtown to engage attendees over the age of 21. While Foobooz primarily hosts the event, the Philadelphia magazine hosts each Philly Cooks live inclusion while spicing up the area’s capacity for content. The Philadelphia is already a well-known lifestyle proposer, and its editors offer a unique edge to the Foobooz event planning scheme.

The brand’s authentic, authoritative voice constantly directs the eyes of onlookers, and both Foobooz and the Philadelphia offer stylish, smart, pugnacious and funny approaches to the city’s finest angles. The Philadelphia is Philadelphia’s must-read content for any in “the know,” and its cultural currency is incredibly valuable for both event-goers and attendees.

Only the Finest

Event creators and organizers require a healthy dose of quality providers to be considered potent, and Foobooz excels in harnessing Philadelphia’s best restaurants in an all-out eating powerhouse event. Event-goers can get a taste of “who’s cooking” with popular providers like Lo Spiedo, Laurel, Help, Heritage, Bueno Onda and more.

While quality providers offer both a unique and powerful edge to the event’s face, they’re not entirely responsible for holding it afloat. The event’s highlights, hosted on Phillymag.com every year, propose a newer approach to Internet media features. Philly Cooks 2016 is far more than an event for food-lovers, and its hosted venues are far more impactful than relative selections.

Ideally, such an experiential event can host a slew of opportunities for both hosted entities and consumers alike. Foobooz’s capacity for bringing traffic to hosted venues is impeccable, and its identity’s sheer strength is more than enough to hold virtue in the ever-expanding world of event hosting. The Philadelphia Marriott Downtown, surely, is a solid location for such events, but Foobooz, itself, may reserve the right to declare an incredibly effective event-hosting promotion.

Petals and Linens' Eat, Drink, Plan and Get Married Showcase

Petals and Linens offers an incredibly competitive wedding showcase capable of redefining its industry’s approach to marketing. Highly innovative, the Eat, Drink, Plan and Get Married: A Wedding Showcase, guarantees everything floral and fun throughout a market-prompting event. Owner and Creative Director, Laura Villaverde, creates a spectacle via award-winning design. Petals and Linens is winning, too—creating an environment capable of facilitating both coordination and planning. The event takes place on Sunday, January 31st at Tamayo’s Restaurant and Art Galley in Los Angeles, CA.

A Unique Wedding Showcase

Wedding planning companies able to facilitate a unique showcase thrive. While many similar experiential events drive numbers with runway events and live features, Petals and Linens enacts a different coda with its planning showcase.

Few providers have the confidence to create an event centric to planning, but Petals and Linens guarantees an end-all showcase able to please and enthuse event-goers. Attendees are invited to experience art at Tamayo’s Restaurant and Art Galley, wherein wedding planning commences. Sure, make-up artists, musical entertainment, coordination services and photographers are provided, but the Eat, Drink, Plan and Get Married event focuses on far more than superficial elements.

Giveaways in the Modern Event World

That said, the showcase does offer prizes and live events. The event’s first 100 registered “Brides at the Door” receive a free drink plan and Get Married swag bag. The event’s entirely surrounds the “mystique” of wedding planning, prompting attendees to think before organizing.

Petals and Linens benefits by provoking an intelligent buyer population. Even low-scale product and services purchased through Petals and Linens require intensive consideration, but the brand’s acknowledgement of such elements redefines the way pre-wedding shoppers operate. Tamayo’s Restaurant and Art Galley similarly proposes a refined approach to pre-wedding opportunities; every hosted service boasts the qualities of dedication and artistic merit.

Petals and Linens as a Provider

Petals and Linens benefits from the coordination of Laura Villaverde, whose facilitation of the Eat, Drink, Plan and Get Married showcase is highly valued. A unique spin on the many-times-repeated wedding show-stopper, event, Villaverde’s supposes a refreshing approach. Too often, wedding product and service providers focus on products and services. By arranging an event capable of capturing an event’s pre-planning stage, Petals and Linens succeeds in protecting it’s buyer culture while fermenting a refreshing brand image.

Buyers like to be informed, and the Petals and Linens approach partakes in consumer culture not by pushing products, but by creating an intellectual environment. The Petals and Linens approach is a key indicator of every industry’s flexibility—deserving every ounce of attention.

South Florida Distillers Present the Art of Rum

South Florida Distillers proposes its newest brews and craft methods on January 30. The producers of FWAYGO Rum offer the Art of Rum as a monthly informational gathering, extending its brand ideologies while targeting rum enthusiasts with keen taste and a love of fine spirits.

Public Coordination and Cultural Outreach

Part of the FATVillage Artwalk, the Art of Rum celebrates 2016’s local mixology alongside local art. South Florida is well-known for its art deco lovers and creators, and South Florida Distillers succeeds in coordinating cross-market segments in its grand event. Art of Rum brings everything crafty to the table, featuring over 10 of local-favorite mixologists and handcrafted cocktails from FWAYGO.

Each design is inspired by Florida artists, and each contains a slice of recognizable Florida culture. South Florida Distillers ensures total event coverage between 7pm and 11pm; local providers are open for brewing discussion, flavor information and—of course—craft brew walkthroughs.

Brand Sampling

South Florida Distillers further extends its brand outreach by offering sample sessions run by the masters. During the event, attendees may taste each hosted cocktail alongside the industry’s best minds. The brand’s outreach through FWAYGO is certainly positive, as new and old brews alike are examined for market viability on a first-hand basis. As consumers move throughout the event, they’re engaged by cocktail demos, live art, local musicians and a FWAYGO Meet and Greet.

The South Florida Distillers Rum Diary

South Florida Distillers capture its brand extensions and marketing efforts through its continuous Rum Diary. A notable platform exuding the brand’s confidence and market viability, the Rum Diary, when matched with the Art of Rum, paints a distinct picture capable of capturing the brand’s best side.

The Rum Diary rallies potential brew lovers to the South Florida Distillers cause—engaging local culture while enjoying capitol brews. Of course, South Florida Distillers extends far beyond its blog entries. While a fantastic platform for local outreach, the Rum Diary identifies the South Florida Distillers outreach plan. The brand features the South Beach Syrup Company, stands behind the Redland Riot Road Rallye and visits East Coast Wood Barrels.

South Florida Distillers engages culture on multiple levels, and it succeeds in pairing local enthusiasts with nation-wide engagement. The brand is unique in its aggressive strategy—yet its strategy, itself, is patient and intelligent. Every South Florida Distillers marketing move is calculated, innovative and successful, rendering an admirable business plan for others to follow.

Wicked Wingsuits Promotes Itself in Performance Camp

Extreme sports benefit from on-site practice, and the Improve Your Performance Flight Skills, provided by Wicked Wingsuits, encompasses industry techniques while encouraging new and experienced flyers to better their skills. The event takes place Saturday, January 16th in Zephyrhills, FL. Also situated as a warm-up for the 2016 Nationals and PPC Season, Improve Your Performance Flight Skills engages event-goers with coaching sessions, product knowledge workshops and improvement seminars.

Product to Competition Market

Wingsuit flyers exist in an interesting market segment. For many, wingsuit flying is reserved for top-skill athletes. A large portion of flyers do extend themselves into competitive realms, forcing providers like Wicked Wingsuits to adjust a marketing mix accordingly.

Wicked Wingsuit’s efforts are derived from its user-base’s intensive industry knowledge, and the Improve Your Performance Flight Skills reflects this by focusing on discipline improvement and competition skill engagement. The Improve Your Performance Flight Skills event is a grand opportunity for pre-competition flyers while offering extensive information to new flyers.

Expertise and Extreme Sports

Marketing as an extreme sports goods and service provider is tough. For this reason, Wicked Wingsuits employs some of the world’s top coaches to drive its Improve Your Performance Flight Skills event. Coaches Simon Repton, Travis Mickle and Anthony Zerbonia give event-goers the rundown on flight planning, time windows and altitude management. Exit techniques are similarly covered, as are speed, distance and time strategies.

For expert flyers, FAI and USPA competition format details are covered, as are Paralog PPC and Fly Sight GPS orientation workshops. Individual coached jumps and group debriefs are part of the package. Fly Sight Units are available for any users unable to procure their own, bringing every event-goer up to par. Wicked Wingsuit Rental Suits, too, are available; rentable for $10 per jump and $40 per day, Wicked Wingsuit products are entirely available for any consumers needing product support.

Participation Marketing

Experiential marketing benefits from high-adrenaline experiences in the extreme sports industry. Most jumpers are required to have a minimum of 25 jumps before participating, yet workshops are available for those seeking intermediate training. Wicked Wingsuits has garnered an excellent marketing technique by featuring world-class techniques. By focusing on both competition and basic flying, they effectively close the small gap between consumer intent.

Group-instructed exercise and mock-competitions bring newer flyers into the realm of the elites in a safe, fun environment. In doing so, Wicked Wingsuits secures an ordinarily unwieldy divide in its consumer base. The event’s capacity for engaging everyone is its biggest boon, and is, undoubtedly, unique to wingsuit providers.

Target Brings Back Bullseye the Dog

In many ways, big-name providers lead experiential marketing. Target’s mascot is well-known, and the brand’s presence is undeniable. If you haven’t heard, the company has a dog for a mascot—and it’s about to experience an identity boost.

Bullseye: The Target Dog

Bullseye is target’s red-circled eye dog. It’s been seen before in-store and on-air advertising. Unfortunately, Bullseye hasn’t experienced much attention until recently. While a large component of Target’s branding strategy, Bullseye has taken some time to influence the brand’s diverse consumer base.

Now, however, Bullseye is getting a brand makeover. Known for being “scrappy and fearless,” Bullseye’s resurgence is more than a potent one. Target’s recent slump can be attributed to the 2008 recession, but its industry reemergence definitely calls for increased market presence and a new, sophisticated identity. Bullseye’s place is one anchored to marketing promotions. He’s been featured in live, digital and even print formats. Target loves Bullseye, and the customers do, too.

A Larger In-Store Role

Bullseye is reaching new heights across 1,400 Target stores. Partially geared towards Target’s younger market, Bullseye, as a marketing mechanic, features interactive in-store offers. Replicas of the mascot are currently available near select Target discount sections, prompting a picture—or two—with one of consumerism’s most-identifiable pup.

A Bullseye Christmas storybook app for children is included, too, wrapping up his cuteness across multiple buyer platforms. Target’s “Bullseye benches” accompany the aptly renamed discount section: “Bullseye’s Playground.”

Growing Competition and Bullseye’s Place

Currently, growing competition is impacting consumer segments hungering for discounts. Ross Stores and T.J Maxx pose quite a bit of competition—competition only rivaled by titans such as Target. Zara and H&M, too, have closed the “discount gap,” creating additional competition while accommodating for nearly $3 billion in the early 2000s. Such competitors aren’t alien to other brands, yet Target’s competitive strategies are certainly behind Bullseye’s reappearance.

Target’s newest marketing maneuver intends to re-ignite the brand’s magic. The push, directed by chief executive Brian Cornell, has spiked Target’s digital advertising gains by 60 percent. Target’s media spending has always been notable, and Bullseye will only increase the wave. Early indicators depict Target’s Bullseye-blitz, stating the brand stands as a top-10 YouTube-viewed advertising force. Bullseye, currently, is right on the money.

As Google searches surge with Bullseye-related questions, and as target revamps one of its furriest marketing mascots, consumers need only hop into the brand’s discount section. It’s there for a reason, after all.

Fitbit Local: An Active Engagement for Wearable Technology Users

Fitbit has gained major traction in recent months, and its emergence in the marketing world is characterized by its industry’s finest offerings. Fitbit Local sweats out the stress of pre-purchase analyzation, granting users the ability to exercise, discuss and share with their community’s fitness ambassadors.

Active Outreach

The Fitbit is innovative. It’s influential, and it’s created quite a buzz lately. As with many electronics, however, Fitbit is hindered by its consumers’ uneasiness. Active lifestyle electronics notoriously lead campaigns weighed by such issues, and Fitbit’s “way around” the consumer’s blocked path to purchase is incredibly inspiring.

Fitbit Local, reaching San Diego on January 16, is one of this year’s most intriguing technology marketing events. As wearable technology becomes increasingly prevalent, brand operators seek new ways to communicate with customers—tracking, talking and partnering with local community members. Fitbit Local lets consumers “get their steps” while exploring one of California’s most scenic areas. Mike Sherbakov, Fitbit Local Ambassador, leads the Torrey Pines State Reserve hike, inspiring community leaders with the Fitbit’s natural extension into professional programs.

The Community’s Word-of-Mouth

Active-wear technology is slowly adhering to the modern marketer’s design. Wearable technology, now, is viewed as a social inclusion to fitness lifestyles. The user’s ability to record, save and even share information, reminiscent of social media’s baby days, might soon become one of the Fitbit’s biggest boons.

Fitbit Local reflects this with its pro-lead workouts, talented trainers, all-level boot-camps and yoga cool-down session. These Fitbit Local additions serve a purpose beyond product engagement: social interaction. While Fitbit gains much-needed functional demonstration, users are placed within highly active environments. Fitbit Local Ambassadors, regardless of location, assist new and old consumers with information while prompting discussion on fitness lifestyle.

The Fitbit Way of Life

Of course, snacks, a raffle, a live DJ and giveaways are present. Sign-in-to-win programs are notorious at experiential marketing events, and Fitbit Local offers the entire package. Free monthly workouts deliver a communal aspect to Fitbit Local, driving information and mood with repetition and consistency. Fitbit Local entrants are among the brand’s biggest supporters, and community outreach within a small area is certainly conducive to the brand’s success.

Fitbit Local is a wearable technology leader, and its Fitbit Local program deserves two eyes of attention. As the training camp undergoes shifts and reaches higher attention, Fitbit, as a company, will certainly provide new, innovative marketing solutions.

Hermes Party

As 2015 comes to a close, Soho Studios would like to wish everyone a Happy New year. 2015 was a great year for us, so in the spirit of celebrations we would like to share with you some photos and videos of the best party at Soho Studios of 2015.

PeopleSpace's APP-O-MOTIVE Invites Consumers and Brands to Test Their Skills

Automotive hack-a-thons present the industry’s leading technologies while supporting those capable of expanding them. While hacking, itself, isn’t conducive to technological success, much can be said for a gathering contingent upon the event-goer’s ability to explore and take apart computer parts and programs. APP-O-MOTIVE targets the automotive world’s emergent transportation technology, and People Space, located in Irvine, CA, is hosting a practitioner-friendly gathering for intelligent minds on Saturday, January 16th.

Automotive Electronics

PeopleSpace’s marketing approach is unique in its hacking directives. Harnessing leading industry impactors well-read in the world’s latest Intelligent Transportation Systems mechanics and technology, APP-O-MOTIVE surrounds event goers with “everything computers and cars.”

New apps capable of “talking” to vehicle owners have hit the market, and drivers are taking advantage of between-app talk to enable cross-vehicle communication. Automotive electronics have become entirely independent of in-car-only services, and APP-O-MOTIVE is an excellent approach to the many questions posed by growing drivers. Little to no driver intervention is needed for Intelligent Transportation Systems, opening the floor for conversation about viability, sustainability and safety.

Driver Integration and Interaction

PeopleSpace’s experiential marketing event, while focused on self-navigating automobiles, is anything but an auto-piloted gathering. Event-goers are encouraged to facilitate discussion, reveal their skills and show off their ideas. Collaboration is key to the event’s success, and team-focused mindsets are integral to PeopleSpace’s marketing efforts.

Designers, .NET-experienced personnel, illustrators and more are the event’s target consumers, as they hold the power to encourage the growth of auto-directed driving. Of course, talent and developmental skills are balanced throughout the event, ensuring every individual has the chance to spread information—affecting the PeopleSpace consumer audience while assisting its brand.

App Outreach

PeopleSpace also facilitates a healthy environment for new technological arrivals Participants are welcome to bring their own apps to the table, implementing custom apps to event-provided vehicles. Experienced judges examine and award prizes to top apps, engaging consumers on a developmental level.

Event-goers able to articulate their app, direct it at connected cars and enable a fully mobile user experience are urged to accompany lead developers, targeting the world’s best integration methods and emergent technologies. PeopleSpace’s Twitter marketing outreach is present, and attendees need only follow @peoplespaceoc to share event photos and engage APP-O-MOTIVE at every level.

Exclusive Brand Invites

APP-O-MATIC carries a unique attribute with its invitation to brands. Companies are invited to query about future apps. This serves PeopleSpace by engaging them at a direct feedback level. As brands discuss their needs, PeopleSpace is capable of invoking new ideas and strategies. Components, devices and entire vehicles are all viable for app extension, and APP-O-MOTIVE is designed to create entirely new products.

PeopleSpace hits the mark on every platform, engaging consumers and soon-to-be partnered brands alike. APP-O-MOTIVE is an excellent chance to meet newcomers, scout for new minds and tinker on current projects. While self-driving cars are still a ways away, such an initiative will ensure PeopleSpace’s future market security. Within the marketing world, few providers engage the industry in such a way.

Harley-Davidson’s Roll Your Own Wheel and Suspension Workshops

Harley Davidson’s January 16^th event walks new and dedicated consumers through a suspension setup course. Free wings, free tutorials and free company are all offered, reinvigorating the Harley-Davidson brand with practicality and ease of use.

Lake Shore Harley-Davidson and Brand Outreach

Motorcycle marketing often requires a practical approach, and Lake Shore Harley-Davidson expertly captures the Harley-Davidson spirit with its customization workshops. Lessons tap into every motorist’s love of smooth rides, engaging consumers on a brand loyalty level. Harley lovers love customization, and the Free Wings and the Roll Your Own Wheel & Suspension Workshop is definitely contingent upon the brand’s ability to fit driver needs.

Harley-Davidson’s experiential approach targets consumers on a walk-in-shop level. Event-goers are greeted with industry professionals—professionals capable of teaching users to fully outfit their rides. Free wings are included, partnering the event with juicy, no-holds food and entertainment.

Repeat Workshops

Harley-Davidson’s Roll Your Own Wheel & Suspension Workshop isn’t a one-time deal, either. Customers are invited to pay the brand repeat visits, engaging them with one workshop per month, per season. Event-goers are entered into a prize lottery awarding $500 LSH-D Gift Cards, and every return visit equates to another entry.

Prize money aside, Harley-Davidson’s urge to return is potent. Bike mechanics take time to understand, and return visitors are influenced to turn their motor vehicles into something great. Harley-Davidson’s marketing efforts aren’t new, either. Recently, Stacey Watson, the brand’s marketing leader, has stated an intention to target customer segments on a grand scale in North America. Targeting new demographics is Harley-Davidson’s goal, and return visits secure word-of-mouth procurement of new consumers.

Diverse Markets

Targeting new consumers is difficult for any brand, and Harley-Davidson answers with consumer segment and core marketing mechanics. The brand, now, targets smaller groups while pairing efforts with grand-scale market segmentation. Harley-Davidson targets young adults, women and other diverse markets, enhancing its brand by reaching even-minded consumer segments.

Harley-Davidson, as an industry leader, proposes quite a bit in terms of practical approach. The Harley-Davison brand, famous for its product museums, has made great strides to engage a practical workshop effort. Highly qualified as a community impact workshop, the Harley-Davidson Roll Your Own Wheel & Suspension Workshop is encouraging to motor brands hoping to impact new consumers. While Harley-Davidson is highly specific in its products, it’s still representative of the motor industry as a whole.