The official champagne of Art Basel Miami Beach

You may not know this yet, but this is the third year that Ruinart, world's preeminent champagne brand, is a proud sponsor of Art Basel Miami Beach. This particular prestigious Miami event and is an internationally revered art show for international art works from around the planet. For the 2013 event, the company came up with the "Miroir" ice bucket from French designer Herve Van der Straeten.

It is an angular container comprising what can be best described as a folding enclosure of flat mirrored sides, slightly inclined. You might say that the container offers a peculiarly angular and flat look. The structure perversely complements the golden-filled, clear, curvaceous glass bottles with gold and maroon labels and gold-tone foil. Just 50 copies of the design were produced by Christofle in its France-based Haute Orfevrerie workshop.

You might appreciate that marketing your brand at Art Basel Miami Beach is not just a champagne proposition. The German automaker BMW has been doing it for years, providing a stylish shuttle service fleet.

As for the Champagne Ruinart, the sparkly wine maker's involvement with art is hardly ad hoc. As you may already know, the Art Basel Miami Beach inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect. Since Art Basel is an annual event, and the company seeks to collaborate with different artists each time. These collaborations typically run for two years prior to the event, from hese collaborations typically run for two years prior to the event, from inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect.

Nicolas Ricroque, Ruinart's US brand director, says that Ruinart has been involved with the arts for almost 300 years. Ricroque states that Dom Ruinart was an art expert among other things, and that since his time, the family has been avidly and passionately collecting art.

Art Collector's Lounge at Art Basel Miami Beach is a venue in Miami and event space Miami. Among venues in Miami, it ranks with art patrons alongside The Miami Art Museum as the largest art show in the world. You are cordially invited, and if you cannot attend, consider toasting us with Ruinart.

Event Planning and Event Promotion

Event planning is the process of planning events. Event planners handle the totality of the event and event planning focuses on all elements of the event details. Event production, event promotion, catering, selecting the event venue, are just some of the things that event planners are responsible for. If you are an event planner, you most probably have your own techniques and strategies for planning an event. If you are new at this, there are various tips for you to consider.

Date selection can vary and although most of the time it is important to make sure that there are not other similar events being held on the same date, it can sometimes work towards your advantage. For example, multiple events that surround a similar theme are held each year during Art Basel Miami Beach with much success.

To start with, you should know your audience very well. When planning an event it is important to determine you’re a target audience. Once you know who you target audience is you can begin to put together your event marketing strategy.  This step is crucial to knowing how to promote your event in order to sell tickets and to get those bodies in the door!

You should create a list with all of the elements required for planning your event. Spend some time to take down notes with regards to the requirements of your event space, the date and time of event, stage lighting, sound, catering, and security to make sure you are not leaving anything out. Make a first draft as soon as possible and as things go along be sure to update your list accordingly.

It is essential to identify a clear goal for your event and sculpt the event around this objective. Is it a launch party to create awareness about a new product or business? Is it a fund raising gala to raise money for a particular charity or cause? Is it a concert to support a new album release or musical act that has just arrived on the scene? It is hard to determine the success of an event if you don’t know the goal. Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should try to avoid dates where other industry events are being held.  In some cases this may work, such as Art Basel Miami Beach when many similar events can be on the same date. However, generally it is better idea to avoid planning your event on the same date as others events that you may share an audience with.

Be open for change. Nothing is perfect in event planning. That is why, you have to be flexible. Make sure that you explore plenty of options when it comes to the event venue, date and time and other event elements that are subject to change.

Furthermore, have a good marketing strategy for the event. Traditional event marketing tools such as flyers, print ads or TV ads are a great start, however be sure to implement some of more current event marketing tools such as social media and experiential marketing techniques.

Knowing what your audience wants in order to get their attention is crucial when coming up with an effective marketing strategy for you event.  Now, once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely! Happy Event Planning!

Event Planning Tips

Event planning involves the overall meticulous planning of an event. Whether you are planning for corporate events, music festivals, a wedding or a launch party, you will need to take care of a lot of details. Event planning involves logistics and personnel management. An event planner will need to delegate most of the duties and restrict himself to the role of overall overseer. An event planner takes a bird’s view of all the inter-related activities that make an event successful. Event planning involves taking care of the following details.

Each year event planners around the globe gear up for one the world’s largest art shows, Art Basel Miami Beach, making it one of the busiest times of the year for event planning in Miami.

Budgeting

Before even starting to plan an event, you need to know what amount of money you have to produce the event. A budget will inform all the other things such as the venue, catering, sound and lighting and other elements of the event. A strict adherence to the proposed budget is the role of the event planner. Event planning is a capital and labor extensive affair, but with a good manager at the helm, the event will go on without a lot of hiccups.

Event Venue

Another important aspect of event planning is venue selection. An event venue should be selected by considering factors such as nature of the event, the budget allocated and the number of people invited and expected as well as the venue location. You cannot host a sporting competition in a hotel, unless the sporting event is supposed to be done indoors. Similarly, a political rally is best hosted in a stadium due to the large number of people expected to attend.

Permits

Event planning may involve logistics such as security and healthcare which are primarily provided by the government. Permits such as liquor licenses, insurance and gathering permit must be obtained before the commencement of the event. This duty should be assigned to one of the members of the event planning committee.

Event Theme

Why is the event being held? What are the discussions to be done? Any event planning committee should have a theme for the event. Themes like ‘A Future Free of HIV Aids’ can resonate well with the guests of a health convention than a situation that assumes that the guests know why they are attending. The event planners should always come up with a catchy theme, which will stay with those that attend the event years after the event has ended. Make the event memorable.

Event Logistics

In any event planning committee, there should be a logistics sub-committee. This sub-committees deal with issues such as transport, security, medical care, catering and hospitality, venue cleaning, public address system and many more. Without a good logistics committee, the event is most likely to be disorganized. You never want a disorganized event especially where there are large crowds. Remember, the buck stops with the event planning manager.

How to find the Perfect Event Space

What makes a good event space for one event is potentially disastrous for another event. Various venues are suitable for different purposes. Can you imagine a religious convention in a place that serves alcohol? What about a business conference in a venue that hosts a football match? There are a number of factors to consider before making a decision on where to host an event. From location and amenities to capacity and budget, an event planner should have all these factors evaluated before deciding that a venue is perfect for the event.

Soho Studios is the premier event space in Miami that features 70,000 sq ft of trans-formative space for events. Be sure to connect with the team of experts at Soho Studios to help you plan your next event.

Amenities List Request

An event planner should ask for the amenities list from several facilities’ managers before settling on one venue to host his event. Most event organizers will require amenities such as disabled access, parking, proper accommodation, availability of catering services, rooms available among others. What is important here is to ensure that the amenities available at the venue suit the needs of the guests expected to attend the event. Finding the perfect event space may be a herculean task, but an event planner should not compromise more than 10% of his expectations of a venue where they intend to host a successful event.

Actual Visitation of the Venue

Before you confirm the venue as suitable for your event, you should to make an actual physical visitation. Most people will say their facilities are fit for human habitation but it is important to confirm in person that there are no issues with the venue, such as unkempt grounds, poor plumbing, limited available restrooms, and other small issues that are cannot be determined without a visit to the venue. Make sure that all your venue requirements are in order before you commit your money and success of your event to the venue.

Catering

If the facility has in-house catering services, how efficient are they? What is the menu on offer? Is the menu appropriate for your guests? If the facility does offer catering services, can they recommend a solution? Are there restaurants near by that would work? Is the food in the restaurant within the realm of your budget?  These are just some of the questions you should ask yourself as far as your event attendant’s daily food rations are concerned. Find the perfect event space for your event in terms of catering.

Budget

One of the cardinal rules in business is to stay within your budget no matter what. However, this rule may not be very friendly to event organizers. Your budget maybe too small that affording decent event space may be out of your reach. You are better off not hosting an event, than hosting an event in a shabby facility. True, your targeted market may not be well off or might not mind, but this directly reflects on your ability to sponsor decent events. Finding the perfect event space should be a priority for any event organizer. Anything short of this looks, at best, unprofessional.

Art Basel 2013 - Start planning now!

Each year during the 1st week of December, Miami is the epicenter of the modern and contemporary art world. During those four days in 2013, Art Basel Miami will return to town, bringing with it an estimated 50,000 collectors, artists and gallery owners from around the globe to celebrate creativity and stunning innovation in the Wynwood District and beyond.

If your goal is to participate in this exciting art show, then now is the time to start looking for event locations in Miami for your function. Most event space in Miami is booked up many months in advance of Art Basel, so it is important to lock down a space as soon as you know the date that you want to hold your event.

Booking early will also allow you to choose from the best event locations in Miami versus having to settle for what is left. By far one of the best locations for an Art Basel Miami event is Soho Studios, which is located in the city's vibrant and exciting Wynwood Art District. Soho Studios is a huge, 70,000-square-foot building with high ceilings and flexible floor plans that can be configured to meet the specific needs of your function and is perfect for any Art Basel Wynwood event.

Soho Studios has hosted other Art Basel events in the past, including two of the world’s largest contemporary art fairs, PULSE Miami and SCOPE Miami. While this huge facility with its industrial detailing is a perfect showcase for big art fairs, it is also a multi-use site that can work for many different events, including concerts, seminars, meetings and parties. Soho Studios can also be used as a photography, television and film studio. Many have used Soho as a space to create videos and other media for Art Basel events.

Every year, Art Basel Miami grows bigger and bigger and adequate space for events becomes harder to come by. Art Basel Miami 2013 should be no different. That is why smart event planners will begin making plans early and booking event space Miami as soon as possible for their Art Basel events.

Live music venue in Miami

There are plenty of live music venues in Miami but not all of them can offer the excellent setting and service that Soho Studios is known for around the Miami-Dade region. We love putting on music festivals in Miami and have the best resources to meet your needs. Read on to find out more about why your concert will be considered epic if you decide to put on your show at Soho Studios.

There are many factors to consider when selecting an event space in Miami, once you decide on a lineup you should start thinking about what numbers you need to achieve to be successful and selecting a venue that can support your vision. There are plenty of Miami venues out there but it is about putting on the best presentation possible and we can assist the process. Reputation and buzz are clutch components for packing the house.

There are a many different choices of party venues in Miami. The choice you make reflects upon your efforts and the outward style that people interpret about your company or performers. Do not get stuck inside a low quality venue that scares away the fans. Bands and performing artists like playing to big crowds. Those people want a safe venue with great sound. Plus, if you can offer something unique about the event then that date can become a truly memorable experience for all the attendees. Make sure your promotions stick out in their mind and memory by getting your show into the best venue possible.

Thanks for reading, we hope this has helped to inform you about our event space and helps to clarify your choice. Contact us regarding the specifics of your live show and we can help you cover all the bases in terms of the venue from our angle. We will help you to produce some awesome shows that will keep your crowd talking and excited for the next event!

Attracting the right Trade Show attendees

From November through March, there are trade shows in Miami every week. Industry events and conventions are common in this city that has so much to offer. There are many details to putting together a successful trade show. You'll need the right venue, logistics, vendors, ticketing and so much more. Trade shows however, cannot succeed unless you are attracting the right trade show attendees.

Certainly there are the traditional sources of marketing like trade magazines, but there are some additional ways to attract the right attendees. Let’s take a look.

LinkedIn

By its very nature LinkedIn is almost custom made to attract the right trade show attendees. Look for like-minded groups or start your own. LinkedIn is all about networking and trade shows are certainly a great vehicle for that.

Facebook

Make sure you have an event page and you invite people to it. Every day talk about the variety of events and vendors that will be at your event. Be sure to mention some of the other lures of the city, including South Beach.

Create a Trade Show App.

There are companies that can customize an app specifically for your trade show. These apps can offer discounts, keep attendees updated, encourage referrals, and build anticipation. They also have a variety of uses during your event, like sending reminders and promoting vendors.

Don’t Forget Regional Marketing

While your trade show may attract attendees from throughout the country, you can market to those within driving distance. These people will find attending the event more cost effective. This can be done through press releases to regional media, and of course by targeting like-minded companies within the region directly.

If you are looking for the premier multi-purpose event space Miami has to offer, we invite you to tour Soho Studios. Our 65,000 square foot facility has been used for events for such globally recognized companies as Puma, Evian, Ford Motor Company, Telemundo and America Apparel.

Our staff of experienced professionals will help you create an event that will be positively reviewed for months to come. Contact Soho Studios for a Miami, Florida trade show that will impress!

Building the Miami Art Scene

It is impossible to find a nonprofit organization that has had a greater impact on the Miami art scene than the Knight Foundation. It has donated a total of $86 million over a six-year period to provide funding to several key arts institutions and offer support to local artists looking to enrich Miami's culture.

One area where the Knight Foundation has had significant impact is in the Wynwood District. The Knight Arts Challenge led to the creation of an incubator for various Arts groups in 2009. It was opened inside the Light Box at Goldman Warehouse. Local arts groups were given performance space, gallery space and a shared office.

The Knight Foundation has helped foster the transformation of the Wynwood District into a hub for the arts. This personified with the presence of Art Basel Miami Beach, which uses the Wynwood District as one of its venues to showcase hundreds of works of arts to tens of thousands of visitors from around the globe. Benefiting from the presence of Art Basel Wynwood has become a must-see destination for art lovers everywhere.

One of the most recent developments will be the addition of more than a dozen artist-designed crosswalks to the Wynwood District. The first crosswalk, designed by Venezuelan artist Carlos Cruz-Diez, will be installed in front of the Wynwood Walls. 15 crosswalks are planned and each one will showcase original artwork from Miami-area artists. This is one more step in transforming a former industrial area into a pedestrian-centric neighborhood.

The Knight Foundation has played a major role in making all of these developments possible. It first demonstrated a serious commitment to supporting the Miami Arts with a generous $20 million donation in 2008 to fund endowments at the Miami Art Museum, the Museum of Contemporary Art and the New World Symphony.

The Knight Foundation’s support also continues through the annual Knight Arts Challenge contest, which provides funds to the best ideas designed to enhance the arts in Miami and South Florida. This challenge has helped spur many of the positive developments for the art community in Wynwood and will continue to influence it in the near future.

Art Basel Venue in Miami

While the month of March may be a popular month for Miami Fashion week and Winter Music Conference it just doesn't seem to have the same effect as Art Basel Miami in December. Not only is Miami Beach packed with art buyers and visitors during the first week of December but so too in Wynwood and Midtown. There seems to be wave of change that Wynwood is about to embrace. Art shows such as Scope, Art Miami, Art Asia and Red Dot have had successful years in Midtown with enormous tents that house huge generators, lights and 60,000 sq ft of ply wood that lay across the floor. However Wall Mart is about to break-ground in the coming months once they get over a few hurdles.

With Wall Mart breaking ground in Midtown this year these Art Basel Miami shows will now have to think seriously about their next location. It seems obvious that Wynwood is the right choice for these shows. The vacant land in Midtown was a great short-term fix for these shows, however the time has come to think of different venues for Art Basel Miami.

Wynwood is the last district of Miami to be developed and this is what makes the area so attractive to investors. You get to be a part of the art movement and be apart of the Wynwood legacy. Wynwood has come leaps and bounds in the last two years. Real Estate prices are back to where they were in 2008 and WADA receives record memberships from new businesses that have opened up in the area. Art Walk also gives a tremendous boost to Wynwood. Art Walk takes place in Wynwood during the Second Saturdays, drawing in thousands of visitors including celebrities like Leonardo DiCaprio that have been spotted recently walking through the Wynood Walls

It is clear that Wynwood is the best location in Miami for Art Basel Miami shows. Art Basel Miami shows in Midtown will have no choice but to migrate south to Wynwood. With this in mind Soho Studios prepared a map back in 2012 showcasing several locations of Art Shows that took place in Wynwood and Midtown. Soho Studios realized the importance of this discovery so that other businesses such as art galleries, artisits, and brand marketing companies can understand the district and possible venues for their Art Basel shows.

Take a look at JUSTMADMIA's Art Basel Miami show at our venue in 2012.

As the largest venue in Miami for Art Basel Miami shows, Soho Studios does't just host shows or events for Art Basel Miami but they also secure other venues in Miami for art galleries and brand marketing firms. With the right connections Soho Studios has established an amazing network in Miami so that others can discover new venues for their events and shows during Art Basel Miami.

If you are looking for a venue in Miami for Art Basel Miami please contact us and we will be sure to assist you in finding a great venue in Miami.