VH1 and SCOPE at Art Basel Miami Beach

Art Basel Miami Beach is just around the corner and this year is expected to be bigger and better than ever. Big names are hosting events this year and looking for great venues in Miami. These big names are also making a big impact in the community and effectively using exposure at Art Basel as a new marketing tool.

Art & Branding

When considering your next big event in Miami take a note from some of the brands that have done it successfully before you, like VH1 and Scope in 2012. The Scope International Contemporary Art Show is one of the biggest and best shows at Art Basel. VH1 was able to create an amazing event and an even more amazing partnership that has been very beneficial to their overall marketing strategy.

Watch Video -VH1 & SCOPE

When marketing your brand at Art Basel Miami Beach take the event space into account. You'll want to make sure you are giving the people a night to remember. There are a few key elements you should keep in mind when looking at event space in Miami.

Finding the Right Venue in Miami

It's all about the atmosphere. 

Do you want an intimate setting for a group of 150 or are you looking to host party goers by the thousands? When choosing party venues in Miami having different options for the floor plan is etremely important. Make sure you are working with a versatile space.

Location, Location, Location.

 If you have a great space but it is in the wrong location your event will be less than successful. One thing that VH1 did really well in their partnership with SCOPE in 2012 was making sure they were a destination spot that everyone could easily access. Art Basel and the Wynwood Arts District go hand in hand, so why not host your event in the middle of the action?

In the end, pulling off a successful event comes down to planning and research. If you keep in mind the success of past brand partnerships like VH1 and SCOPE in 2012 and team up with the perfect event space in Miami to fit your needs, your event is bound to be a success.

The official champagne of Art Basel Miami Beach

You may not know this yet, but this is the third year that Ruinart, world's preeminent champagne brand, is a proud sponsor of Art Basel Miami Beach. This particular prestigious Miami event and is an internationally revered art show for international art works from around the planet. For the 2013 event, the company came up with the "Miroir" ice bucket from French designer Herve Van der Straeten.

It is an angular container comprising what can be best described as a folding enclosure of flat mirrored sides, slightly inclined. You might say that the container offers a peculiarly angular and flat look. The structure perversely complements the golden-filled, clear, curvaceous glass bottles with gold and maroon labels and gold-tone foil. Just 50 copies of the design were produced by Christofle in its France-based Haute Orfevrerie workshop.

You might appreciate that marketing your brand at Art Basel Miami Beach is not just a champagne proposition. The German automaker BMW has been doing it for years, providing a stylish shuttle service fleet.

As for the Champagne Ruinart, the sparkly wine maker's involvement with art is hardly ad hoc. As you may already know, the Art Basel Miami Beach inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect. Since Art Basel is an annual event, and the company seeks to collaborate with different artists each time. These collaborations typically run for two years prior to the event, from hese collaborations typically run for two years prior to the event, from inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect.

Nicolas Ricroque, Ruinart's US brand director, says that Ruinart has been involved with the arts for almost 300 years. Ricroque states that Dom Ruinart was an art expert among other things, and that since his time, the family has been avidly and passionately collecting art.

Art Collector's Lounge at Art Basel Miami Beach is a venue in Miami and event space Miami. Among venues in Miami, it ranks with art patrons alongside The Miami Art Museum as the largest art show in the world. You are cordially invited, and if you cannot attend, consider toasting us with Ruinart.

Event Planning and Event Promotion

Event planning is the process of planning events. Event planners handle the totality of the event and event planning focuses on all elements of the event details. Event production, event promotion, catering, selecting the event venue, are just some of the things that event planners are responsible for. If you are an event planner, you most probably have your own techniques and strategies for planning an event. If you are new at this, there are various tips for you to consider.

Date selection can vary and although most of the time it is important to make sure that there are not other similar events being held on the same date, it can sometimes work towards your advantage. For example, multiple events that surround a similar theme are held each year during Art Basel Miami Beach with much success.

To start with, you should know your audience very well. When planning an event it is important to determine you’re a target audience. Once you know who you target audience is you can begin to put together your event marketing strategy.  This step is crucial to knowing how to promote your event in order to sell tickets and to get those bodies in the door!

You should create a list with all of the elements required for planning your event. Spend some time to take down notes with regards to the requirements of your event space, the date and time of event, stage lighting, sound, catering, and security to make sure you are not leaving anything out. Make a first draft as soon as possible and as things go along be sure to update your list accordingly.

It is essential to identify a clear goal for your event and sculpt the event around this objective. Is it a launch party to create awareness about a new product or business? Is it a fund raising gala to raise money for a particular charity or cause? Is it a concert to support a new album release or musical act that has just arrived on the scene? It is hard to determine the success of an event if you don’t know the goal. Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should try to avoid dates where other industry events are being held.  In some cases this may work, such as Art Basel Miami Beach when many similar events can be on the same date. However, generally it is better idea to avoid planning your event on the same date as others events that you may share an audience with.

Be open for change. Nothing is perfect in event planning. That is why, you have to be flexible. Make sure that you explore plenty of options when it comes to the event venue, date and time and other event elements that are subject to change.

Furthermore, have a good marketing strategy for the event. Traditional event marketing tools such as flyers, print ads or TV ads are a great start, however be sure to implement some of more current event marketing tools such as social media and experiential marketing techniques.

Knowing what your audience wants in order to get their attention is crucial when coming up with an effective marketing strategy for you event.  Now, once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely! Happy Event Planning!

Event Planning Tips

Event planning involves the overall meticulous planning of an event. Whether you are planning for corporate events, music festivals, a wedding or a launch party, you will need to take care of a lot of details. Event planning involves logistics and personnel management. An event planner will need to delegate most of the duties and restrict himself to the role of overall overseer. An event planner takes a bird’s view of all the inter-related activities that make an event successful. Event planning involves taking care of the following details.

Each year event planners around the globe gear up for one the world’s largest art shows, Art Basel Miami Beach, making it one of the busiest times of the year for event planning in Miami.

Budgeting

Before even starting to plan an event, you need to know what amount of money you have to produce the event. A budget will inform all the other things such as the venue, catering, sound and lighting and other elements of the event. A strict adherence to the proposed budget is the role of the event planner. Event planning is a capital and labor extensive affair, but with a good manager at the helm, the event will go on without a lot of hiccups.

Event Venue

Another important aspect of event planning is venue selection. An event venue should be selected by considering factors such as nature of the event, the budget allocated and the number of people invited and expected as well as the venue location. You cannot host a sporting competition in a hotel, unless the sporting event is supposed to be done indoors. Similarly, a political rally is best hosted in a stadium due to the large number of people expected to attend.

Permits

Event planning may involve logistics such as security and healthcare which are primarily provided by the government. Permits such as liquor licenses, insurance and gathering permit must be obtained before the commencement of the event. This duty should be assigned to one of the members of the event planning committee.

Event Theme

Why is the event being held? What are the discussions to be done? Any event planning committee should have a theme for the event. Themes like ‘A Future Free of HIV Aids’ can resonate well with the guests of a health convention than a situation that assumes that the guests know why they are attending. The event planners should always come up with a catchy theme, which will stay with those that attend the event years after the event has ended. Make the event memorable.

Event Logistics

In any event planning committee, there should be a logistics sub-committee. This sub-committees deal with issues such as transport, security, medical care, catering and hospitality, venue cleaning, public address system and many more. Without a good logistics committee, the event is most likely to be disorganized. You never want a disorganized event especially where there are large crowds. Remember, the buck stops with the event planning manager.

Professional sound for events

For any event to go smoothly and with no flaws, it is better to consult audio professionals and hire professional sound companies. A sound system is an integral of any event, irrespective of whether it is a music festival, a corporate event, or a wedding. A PA tends to be a sophisticated arrangement and to ensure that your guests leave the event remembering the experience and not the sound issues, it is important to have a clear plan to for your sound.

The Grateful Dead’s Wall of Sound was the largest sound system of its day, featuring 604 speakers and its own monitor system so that the band could have the same sound experience as their audience.

Most professional sound companies offer a number of services, in addition audio engineering. Many offer staging and rigging, lighting systems and other areas of event production such as visuals or video streaming.

When you hire an experienced audio engineer for your event, you are ensuring that you and your guests experience the exact kind of sound system that is appropriate for your event. Professional sound companies have the required technical skills and access to many different types of audio equipment. They know that they same set-up of equipment that will work for DJ at Winter Music Conference, may not work for a lecture at Art Basel Miami Beach.

An audio engineer for a professional sound company is experienced in all stages of sound for your event. They are in charge of setting up the sound system, mixing the sound for the event and breaking the sound system down when the event is over. It is important that you provide your sound engineer with a technical writer prior to the event so they know what your sound requirements will be long before the event.

It is important to ensure that your guest’s audio experience is of quality, as this can make or break an event. A good sound engineer plays a very significant role in terms of the experience as a whole. While being in the constraints of budget is good, be sure not to risk the quality of your guest’s sound experience, which could cost you a lot more in the long run.

Video Mapping for Marketing

It wasn’t that long ago that video mapping was for corporations with huge advertising budgets and a desire to be cutting edge. Make no mistake, video mapping today is still amazing, but it is much more affordable and available today for grand openings, premiers, product launches and award ceremonies. Venues in Miami have used video mapping to create eye-popping and memorable events. Events in Miami, such as Ultra Music Festival, use video mapping as a form of video fireworks to amaze crowds.

Video mapping uses lighting and video techniques projected onto buildings to make them appear to come alive, and create an experience for those watching that challenges the mind. The technique is still being invented and perfected into 3-D formats.

Atlantic City has a new light, sound and video mapping show along its boardwalk this summer that transforms the boardwalk nightly. It is all in an effort to re-brand the otherwise quiet New Jersey shoreline. Heineken Beer recently combined social media and video mapping to create a giant infographic that detailed fans thoughts about the brand’s Heineken Cup. Video mapping was also used to debut the Horseshoe Casino in downtown Cleveland.

http://youtu.be/Xi4P3cZDhcA

Video mapping can make a building appear to be burning, crumbling, and changing its structure, literally while you are watching it. It creates a visual impression that is remarkable, and most of the time, unforgettable. If you are into branding and looking for a venue in Miami that can help you with video mapping, contact us at Soho Studios. Soho Studios has over 65,000 square feet of event space in Miami that is just perfect for any event and effect that you may wish to create. We can assist you with cutting edge technology that can create an experience you and your guests won't soon forget. Want to make a real impression? Consider video mapping, and Soho Studios can help.

Whether it is a corporate meeting, video shoot, fashion show, or product introduction, Soho Studio's professional team of experts can help in get it done in South Florida. Want to know more? Contact us at Soho Studios...Miami's premier event venue.

Art Basel 2013 - Start planning now!

Each year during the 1st week of December, Miami is the epicenter of the modern and contemporary art world. During those four days in 2013, Art Basel Miami will return to town, bringing with it an estimated 50,000 collectors, artists and gallery owners from around the globe to celebrate creativity and stunning innovation in the Wynwood District and beyond.

If your goal is to participate in this exciting art show, then now is the time to start looking for event locations in Miami for your function. Most event space in Miami is booked up many months in advance of Art Basel, so it is important to lock down a space as soon as you know the date that you want to hold your event.

Booking early will also allow you to choose from the best event locations in Miami versus having to settle for what is left. By far one of the best locations for an Art Basel Miami event is Soho Studios, which is located in the city's vibrant and exciting Wynwood Art District. Soho Studios is a huge, 70,000-square-foot building with high ceilings and flexible floor plans that can be configured to meet the specific needs of your function and is perfect for any Art Basel Wynwood event.

Soho Studios has hosted other Art Basel events in the past, including two of the world’s largest contemporary art fairs, PULSE Miami and SCOPE Miami. While this huge facility with its industrial detailing is a perfect showcase for big art fairs, it is also a multi-use site that can work for many different events, including concerts, seminars, meetings and parties. Soho Studios can also be used as a photography, television and film studio. Many have used Soho as a space to create videos and other media for Art Basel events.

Every year, Art Basel Miami grows bigger and bigger and adequate space for events becomes harder to come by. Art Basel Miami 2013 should be no different. That is why smart event planners will begin making plans early and booking event space Miami as soon as possible for their Art Basel events.

Event Blogging

Blogs are not just reserved for people who want to rant about their favorite sports team or give their two cents on the latest political scandal. A blog can also be a useful tool for promoting your event. It is the perfect way to engage people and make them feel like they are part of the action.

An event blog is because is the perfect way to build relationships with people who are attending your event. Writing blog posts lets you share important information and create a strong buzz for your event. If you are at one of the best party venues Miami has to offer, for example, you want people to be aware of why your event is there and what is going on at your event.

When you start creating content for your event blog, an important guideline to remember is to keep it personal and conversational. Engage your followers with content that will matter to them. One way to promote conversation is to open up a comments section for blog visitors. It can serve as a message board where you can answer questions and respond to feedback from your followers.

Incorporate visual and audio elements into your posts. Include video or podcast interviews with any notable guests in attendance. Post lots of photos of the event to your blog and the activities leading up to it. This will make the event come alive and it will generate interest from blog visitors. People are drawn to big events with lots of hype. Throwing everything but the kitchen sink into the event blog will make it feel like a big deal to them when they check out the latest post.

Internet access is important in event blogging. Make sure your chosen venue is equipped with high speed Internet to handle what you will need to make your blog run smoothly. Your event blog will add another dimension to the event and make it an unforgettable experience.

Building the Miami Art Scene

It is impossible to find a nonprofit organization that has had a greater impact on the Miami art scene than the Knight Foundation. It has donated a total of $86 million over a six-year period to provide funding to several key arts institutions and offer support to local artists looking to enrich Miami's culture.

One area where the Knight Foundation has had significant impact is in the Wynwood District. The Knight Arts Challenge led to the creation of an incubator for various Arts groups in 2009. It was opened inside the Light Box at Goldman Warehouse. Local arts groups were given performance space, gallery space and a shared office.

The Knight Foundation has helped foster the transformation of the Wynwood District into a hub for the arts. This personified with the presence of Art Basel Miami Beach, which uses the Wynwood District as one of its venues to showcase hundreds of works of arts to tens of thousands of visitors from around the globe. Benefiting from the presence of Art Basel Wynwood has become a must-see destination for art lovers everywhere.

One of the most recent developments will be the addition of more than a dozen artist-designed crosswalks to the Wynwood District. The first crosswalk, designed by Venezuelan artist Carlos Cruz-Diez, will be installed in front of the Wynwood Walls. 15 crosswalks are planned and each one will showcase original artwork from Miami-area artists. This is one more step in transforming a former industrial area into a pedestrian-centric neighborhood.

The Knight Foundation has played a major role in making all of these developments possible. It first demonstrated a serious commitment to supporting the Miami Arts with a generous $20 million donation in 2008 to fund endowments at the Miami Art Museum, the Museum of Contemporary Art and the New World Symphony.

The Knight Foundation’s support also continues through the annual Knight Arts Challenge contest, which provides funds to the best ideas designed to enhance the arts in Miami and South Florida. This challenge has helped spur many of the positive developments for the art community in Wynwood and will continue to influence it in the near future.

Art Basel Venue in Miami

While the month of March may be a popular month for Miami Fashion week and Winter Music Conference it just doesn't seem to have the same effect as Art Basel Miami in December. Not only is Miami Beach packed with art buyers and visitors during the first week of December but so too in Wynwood and Midtown. There seems to be wave of change that Wynwood is about to embrace. Art shows such as Scope, Art Miami, Art Asia and Red Dot have had successful years in Midtown with enormous tents that house huge generators, lights and 60,000 sq ft of ply wood that lay across the floor. However Wall Mart is about to break-ground in the coming months once they get over a few hurdles.

With Wall Mart breaking ground in Midtown this year these Art Basel Miami shows will now have to think seriously about their next location. It seems obvious that Wynwood is the right choice for these shows. The vacant land in Midtown was a great short-term fix for these shows, however the time has come to think of different venues for Art Basel Miami.

Wynwood is the last district of Miami to be developed and this is what makes the area so attractive to investors. You get to be a part of the art movement and be apart of the Wynwood legacy. Wynwood has come leaps and bounds in the last two years. Real Estate prices are back to where they were in 2008 and WADA receives record memberships from new businesses that have opened up in the area. Art Walk also gives a tremendous boost to Wynwood. Art Walk takes place in Wynwood during the Second Saturdays, drawing in thousands of visitors including celebrities like Leonardo DiCaprio that have been spotted recently walking through the Wynood Walls

It is clear that Wynwood is the best location in Miami for Art Basel Miami shows. Art Basel Miami shows in Midtown will have no choice but to migrate south to Wynwood. With this in mind Soho Studios prepared a map back in 2012 showcasing several locations of Art Shows that took place in Wynwood and Midtown. Soho Studios realized the importance of this discovery so that other businesses such as art galleries, artisits, and brand marketing companies can understand the district and possible venues for their Art Basel shows.

Take a look at JUSTMADMIA's Art Basel Miami show at our venue in 2012.

As the largest venue in Miami for Art Basel Miami shows, Soho Studios does't just host shows or events for Art Basel Miami but they also secure other venues in Miami for art galleries and brand marketing firms. With the right connections Soho Studios has established an amazing network in Miami so that others can discover new venues for their events and shows during Art Basel Miami.

If you are looking for a venue in Miami for Art Basel Miami please contact us and we will be sure to assist you in finding a great venue in Miami.