Live Streams Can Make or Break Your Event. Here's How

Instant access is always a good plan, right? Well, not always. As event marketers expand their insight, built their toolkits and innovate on the ground floor, live streaming options are coming under scrutiny. Emergent technology should be considered, sure, but it shouldn’t be the crux of your every move. To execute effective marketing campaigns, you’ll need to stream seamlessly, promote your brand and target social media comprehensively. Before hopping into the live stream world, check out the best practices below. More importantly, check out the times it’s not a good idea to prioritize instant access.

To Make the Event

First, it’s a good idea to know when live streaming is a good idea. Above all, live streaming is a solid avenue for businesses seeking mass connectivity and visibility. If your business wants to get a “sneak peak,” or an otherwise hard-to-get shot, live streaming is often a good answer. Why? Because it’s instant. You’re guaranteed to be the first with the story.

It’s also a solid foundation for Q&A sessions, behind-the-scenes journeys and big events. If your marketing event is going to be a bash, and if you’re expecting celebrity appearances, make sure you’re using a live stream feed. In 2017, live streaming is intended to be an integral part of emergent experiential marketing programs. As marketers become well-acquainted with technology, live streaming will become a powerful low-cost alternative to lengthy film processes.

To Break an Event

Live streaming has its downfalls, too. Above all, live streaming can be burdensome to an untrained crew. While crews are certainly becoming experienced with live stream filming, the act of filming footage seamlessly is simply difficult to micromanage. You should remember that anything can happen during a live stream. It might sound obvious, but you’ll need to take extra precautions when filming live appearances.

You can’t edit live footage. So, if you’re planning a breakout event, promoting a new product or are otherwise revealing your business’s “finer” side, consider traditional media first. Sometimes, it isn’t worth the quality loss to secure a hot spot on Facebook, Twitter and Instagram media. Today, constant challenges await live streamers. Digital marketers are working hard to reduce the physical footprint, prioritize low-cost live streaming services and dish out crystal-clear video quality.

For now, however, live streaming shouldn’t be considered a “must-have” in your event marketing arsenal. If you’re planning a big party, want to capture guest experiences and draw in more visitors, a live stream can certainly help. If, however, you feel your event can’t suffer a little choppiness, quality loss and on-site improvisation, you’d best stick to traditional media.

How to shoot a music video

In a world where content is king, video is king of content. Even pod casts are frequently shot on video because people want to see their entertainment. A music video puts you on display. It immediately creates a soapbox to spread your message from that people will flock to and share. Videos go viral. They reach eyes and ears that you'd never reach on your own.

It used to be that MTV was the only place to get seen, and that meant the backing of a major label, critical buzz and a whole lot of luck. With the rise of the internet, YouTube, Vimeo and other services if you're planning a video shoot in Miami not only will you have access to some of the most over the top party venues Miami has to offer you'll have hundreds of thousands of eyes waiting for you.

But you're an artist. You're a voice. You probably don't know how to shoot a music video like Pitbull. You need video production source of expertise and ability. Music video directors may not win Oscars, but they work very tightly. When you see a dozen women having fun and spraying champagne all over each other in a club with a laser light show in the background nothing happening in the scene is spontaneous.

From another angle that same set might be a completely different location. Most music videos are shot very quickly. Getting the most out every location is an amazingly valuable tool. Every angle needs to be captured and every jump cut, insert and cutaway needs to be shot. "What do you mean we didn't get that?" is not a good mantra in the editing room.

A choice of Miami video production offers some of the world’s most sophisticated and exciting clubs, beaches, boats and even dazzling architecture. This city of bright lights, culture and physical enjoyment is a fine marinade for inspiration. Good videos have made songs for you, and they've made them for your audience. Video remains king.

A kaleidoscope of color and RETAIL

If you were at this American Apparel sale you'll remember the aisles of color and stylishly dressed mannequins. It was a huge success and winning combination - Retail and Style in Wynwood, Miami!

The Armory at Soho Studios is the largest under-air section of the property, at roughly 40k sqft. This space is versatile and has been used for car expos, business conferences, film studios, concerts, and retail. American Apparel hosted their annual Warehouse Sale at Soho Studios and the people came from across South Florida to shop and save.

The time lapse video is amazing, it's the evolution of shopping and the organic nature of retail. American Apparel is perfect to demonstrate this point because of their vivid colors in each part of their collection. It's a kaleidoscope, a new way to experience retail.

Stay tuned to Soho Studios for more fun events and especially sales. This is the perfect place to run wild in a retail wonder-world.

If you remember the American Apparel Warehouse sale, drop us a line and comment.

Remembering Winter Music Conference and Swedish House Mafia

This time lapse video is a great sneak peek into the life, gears, and production of a awesome event at Soho Studios.

During the past Winter Music Conference, Absolut Vodka showcased Greyhound alongside Swedish House Mafia. This private event was a perfect example of style, class, and overall entertainment at its best. Wynwood has become the launch ground for brands across all industries.

This was one of the hottest parties during last year's Winter Music Conference. This coming year, we're anticipating that the excitement will increase and the celebrations will keep on rolling.

What are your Winter Music Conference plans this year?