In an effort to show millennials, who aren't as excited about riding bikes as other generations, that riding isn’t so complicated, Harley-Davidson tried a new way of reaching people.
National Hummus Day was celebrated in a big way by Sabra, a giant producer of the spread. Rather than simply print coupons or run TV ads, it hosted an open-air event in New York City that featured a 44-foot-long dining table as the most obvious attraction.
