Lori R. June 23, 2017 brand launch, Brand Marketing, experimental marketing, experiential marketing How Harley-Davidson Took on the Town Lori R. June 23, 2017 brand launch, Brand Marketing, experimental marketing, experiential marketing In an effort to show millennials, who aren't as excited about riding bikes as other generations, that riding isn’t so complicated, Harley-Davidson tried a new way of reaching people.
