Food Event

How Sabra Celebrated National Hummus Day in an Unforgettable Way

How Sabra Celebrated National Hummus Day in an Unforgettable Way

National Hummus Day was celebrated in a big way by Sabra, a giant producer of the spread. Rather than simply print coupons or run TV ads, it hosted an open-air event in New York City that featured a 44-foot-long dining table as the most obvious attraction.