Dianne Von Furstenbergs limited edition Evian Bottle

The power of marketing your brand at Art Basel Miami Beach was demonstrated recently with the launch of the stunningly rendered Diane Von Furstenberg limited-edition Evian bottle. She joins the ranks of fellow designers Jean Paul Gaultier and Christian Lacroix with her own interpretation of this cultural interpretation of modern branding.

Evian’s core message for its product is one of vitality, youth, and uncompromising purity. The designer known for her mantras adds “Water is Life is Love is Life is Water is…,” to her legacy. The phrase is emblazoned on the bottles in white in her own readily-recognized handwriting. Ms. Von Furstenberg is one of the design pioneers of our age and is known for her innovative and tradition-busting styles. Her choice of Evian, however, is nothing but tradition. She stated at the launch that, “I have drunk Evian all my life, ever since I was a tiny, tiny, tiny little girl."

The new bottle and design was premiered at the world’s biggest art fair, Art Basel Miami Beach. These types of events are popular at Soho Studios in Miami’s Art District, as it is used as a favorite launch pad for major fashion news and products. The Evian launch is only one of a number of brands using Art Basel Miami Beach to gain maximum exposure for major announcements and product introductions.

In the age of brand marketing , it is only natural that a creative mind would gravitate towards Soho Studios, one of the exciting venues in Miami. This 65,000 square feet multi-functional facility has showcased its share of iconic brands, as well as hosting photography shoots, serving as a film studio, and event space Miami residents know for multiple types of media and entertainment.

If you’re seeking a premier location that allows the most creative and impressive presentation, consider marketing your brand at Art Basel Miami Beach. You’ll find Soho Studios the perfect venue in Miami and a canvas for your creative team to use in creating a memorable event. Whether for business, public or private events, our versatile space allows you to provide your guests an event to share on every social media platform.

Bugatti unveils the worlds fastest Art Car

When Bugatti, the luxury car designer, unveiled the results of his artistic Veyron Grand Sport Vitesse with the design of its exterior overseen by Bernar Venet it demonstrated the perfect melding of art and luxury cars. This roadster also boasts top speeds of 255 mph, making it the fastest car in its class. When he was approached by Bugatti, Venet, a renown French artist, was excited about the opportunity to combine his love for scientific treatises and mathematical equations and apply them, in vibrant three dimensional form, to the powerful luxury car.

With the explicit nod to the haute couture both the exterior and interior presents, the interior is bathed bold colors that exude understated class. This belies the raw power that is suggested by the bold use of graphics in the $2.5 million Vitesse.

Of course, for an event this noteworthy, you need to ensure the event space Miami is appropriate in providing the type of atmosphere that is desired. There are a number of aspects that must be considered when choosing venues in Miami that are ideal for presenting such a rare form of art. There is a reason why people choose Soho Studios in Miami. The range of experience the staff has with providing such a venue in Miami for art based events, such as Art Basel Miami Beach, is limited only by your imagination.

Not only does this venue in Miami have experience with providing accommodations for conferences, charity events and concerts, it is the perfect place for marketing your brand at Art Basel Miami Beach. With four primary floor plans that can be fully customized to suit your unique needs, Soho Studios works with you to accommodate your vision regarding how your event should be staged and the type of reception and crowd you desire to reach.

VH1 and SCOPE at Art Basel Miami Beach

Art Basel Miami Beach is just around the corner and this year is expected to be bigger and better than ever. Big names are hosting events this year and looking for great venues in Miami. These big names are also making a big impact in the community and effectively using exposure at Art Basel as a new marketing tool.

Art & Branding

When considering your next big event in Miami take a note from some of the brands that have done it successfully before you, like VH1 and Scope in 2012. The Scope International Contemporary Art Show is one of the biggest and best shows at Art Basel. VH1 was able to create an amazing event and an even more amazing partnership that has been very beneficial to their overall marketing strategy.

Watch Video -VH1 & SCOPE

When marketing your brand at Art Basel Miami Beach take the event space into account. You'll want to make sure you are giving the people a night to remember. There are a few key elements you should keep in mind when looking at event space in Miami.

Finding the Right Venue in Miami

It's all about the atmosphere. 

Do you want an intimate setting for a group of 150 or are you looking to host party goers by the thousands? When choosing party venues in Miami having different options for the floor plan is etremely important. Make sure you are working with a versatile space.

Location, Location, Location.

 If you have a great space but it is in the wrong location your event will be less than successful. One thing that VH1 did really well in their partnership with SCOPE in 2012 was making sure they were a destination spot that everyone could easily access. Art Basel and the Wynwood Arts District go hand in hand, so why not host your event in the middle of the action?

In the end, pulling off a successful event comes down to planning and research. If you keep in mind the success of past brand partnerships like VH1 and SCOPE in 2012 and team up with the perfect event space in Miami to fit your needs, your event is bound to be a success.

The official champagne of Art Basel Miami Beach

You may not know this yet, but this is the third year that Ruinart, world's preeminent champagne brand, is a proud sponsor of Art Basel Miami Beach. This particular prestigious Miami event and is an internationally revered art show for international art works from around the planet. For the 2013 event, the company came up with the "Miroir" ice bucket from French designer Herve Van der Straeten.

It is an angular container comprising what can be best described as a folding enclosure of flat mirrored sides, slightly inclined. You might say that the container offers a peculiarly angular and flat look. The structure perversely complements the golden-filled, clear, curvaceous glass bottles with gold and maroon labels and gold-tone foil. Just 50 copies of the design were produced by Christofle in its France-based Haute Orfevrerie workshop.

You might appreciate that marketing your brand at Art Basel Miami Beach is not just a champagne proposition. The German automaker BMW has been doing it for years, providing a stylish shuttle service fleet.

As for the Champagne Ruinart, the sparkly wine maker's involvement with art is hardly ad hoc. As you may already know, the Art Basel Miami Beach inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect. Since Art Basel is an annual event, and the company seeks to collaborate with different artists each time. These collaborations typically run for two years prior to the event, from hese collaborations typically run for two years prior to the event, from inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect.

Nicolas Ricroque, Ruinart's US brand director, says that Ruinart has been involved with the arts for almost 300 years. Ricroque states that Dom Ruinart was an art expert among other things, and that since his time, the family has been avidly and passionately collecting art.

Art Collector's Lounge at Art Basel Miami Beach is a venue in Miami and event space Miami. Among venues in Miami, it ranks with art patrons alongside The Miami Art Museum as the largest art show in the world. You are cordially invited, and if you cannot attend, consider toasting us with Ruinart.

Event Decor and Event Planning

If you want your event to have a lasting effect to your visitors, make sure that your event décor has that Wow Factor. Event planners know the importance of the décor of an event and consulting  a professional  event planner is a great idea to produce a successful gathering. Select a theme for your event and make sure that your event decor illustrates theme to the best of your abilities. For example, if you want to surprise the guests with a thrilling horror theme party, make sure that multiple spooky elements  are incorporated into the event décor.

Halloween Horror Nights at Universal Studios is a great example of an event with décor based around a theme.

Every day new innovations in event décor can be found online and specialty stores. There is a wide variety of event decorations to choose from on the market. Even simple party decorations such as colored lights, background themes, traditional balloons and party favors can go a long way. Event decor can add color and life to the occasion and with thought and planning any event space can be transformed into mind-blowing.

Event planning professionals can be a great resource when planning an event. They are experts at planning events both big and small and can be a pool of bright and fantastic ideas no matter what type of event space they are working with. By hiring a professional event planner, you can get expert help making your event venue into something spectacular that will leave a long lasting impression with your guests. The right event décor  can add spice in any occasion and even provide the needed atmosphere.

People usually attend the party to have fun, be entertained and to share memories. Your event decors can help to shape a memorable experience. Even guests can take some inspirations from the occasion and may also plan the same thing for their future events. When choosing the right event decors just selecting a theme and dream big. Of course one should also consider the budget so that arrangements can be easily implemented. Others employ unusual event decors which can even be more exciting and poses a new experience.

Event décor is one of the more creative responsibilities of event planning. Make sure that you pick a theme envelopes your guests into an experience that will be talking about for years to come and decorate away!

Event Planning and Event Promotion

Event planning is the process of planning events. Event planners handle the totality of the event and event planning focuses on all elements of the event details. Event production, event promotion, catering, selecting the event venue, are just some of the things that event planners are responsible for. If you are an event planner, you most probably have your own techniques and strategies for planning an event. If you are new at this, there are various tips for you to consider.

Date selection can vary and although most of the time it is important to make sure that there are not other similar events being held on the same date, it can sometimes work towards your advantage. For example, multiple events that surround a similar theme are held each year during Art Basel Miami Beach with much success.

To start with, you should know your audience very well. When planning an event it is important to determine you’re a target audience. Once you know who you target audience is you can begin to put together your event marketing strategy.  This step is crucial to knowing how to promote your event in order to sell tickets and to get those bodies in the door!

You should create a list with all of the elements required for planning your event. Spend some time to take down notes with regards to the requirements of your event space, the date and time of event, stage lighting, sound, catering, and security to make sure you are not leaving anything out. Make a first draft as soon as possible and as things go along be sure to update your list accordingly.

It is essential to identify a clear goal for your event and sculpt the event around this objective. Is it a launch party to create awareness about a new product or business? Is it a fund raising gala to raise money for a particular charity or cause? Is it a concert to support a new album release or musical act that has just arrived on the scene? It is hard to determine the success of an event if you don’t know the goal. Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

Avoid event wars. What does this mean? You have to know whether there are other popular events in line with yours. This means that you should try to avoid dates where other industry events are being held.  In some cases this may work, such as Art Basel Miami Beach when many similar events can be on the same date. However, generally it is better idea to avoid planning your event on the same date as others events that you may share an audience with.

Be open for change. Nothing is perfect in event planning. That is why, you have to be flexible. Make sure that you explore plenty of options when it comes to the event venue, date and time and other event elements that are subject to change.

Furthermore, have a good marketing strategy for the event. Traditional event marketing tools such as flyers, print ads or TV ads are a great start, however be sure to implement some of more current event marketing tools such as social media and experiential marketing techniques.

Knowing what your audience wants in order to get their attention is crucial when coming up with an effective marketing strategy for you event.  Now, once you have their attention, then, it’s time for you to make your great move in advertising. Sell or promote your event wisely! Happy Event Planning!

Security for Events

When it comes to planning an event, the safety of your guests is an important factor to take into consideration. Whether you are planning a large scale convention, a product launch for a few select executives, or a weekend music festival it is essential that you event is secure and free from harm.

While preparing for Ultra Music Festival, a  large LED screen fell and injured two event production riggers. Security for the events called 911 and Fire Rescue Workers were called onto the scene.

You should source your security from a professional security company in order to produce a peaceful event. The essence of security for events is crowd control, making sure that everyone stays in their respective areas, and being hyper aware of anything could potentially get out of control. Hire reputable event security services that have experience with your particular type of event.

Although it is not always necessary, you can hire off-duty police officers for event security. Whomever you decide to hire make sure to have detailed information with all of the specifics of your event. Let them know of the date and time of event, the numbers of expected attendees, and all other important information that is vital for security to know. Things like the event date, the event venue, the type of event, are all essential for event security to determine total amount of security for events that you will need.

It is important to allocate funds in your budget for event security. Professional security for events is usually not free and most security companies will require a deposit. Be sure to research the security company that you are hiring for your event, so you know the security agency that you are dealing with. Make sure that they are reputable and in many cases bonded.

Plan the time to look for a security for events well in advance. Research online and request referrals from others that have experience in event production. Make sure that you investigate event security companies and their history of successful events. Professional event planners know that hiring the right security for events is essential to an event's success. The above tips should help you to make sure that your next event is secure. Once you have hired the security for your event you can relax knowing that you and your guests will be safe.

Furniture for Events

One of the important factors valuable to the success of a planning an event is furniture rentals. It plays a significant role in the assurance of a hospitable environment for your event. Select event furniture that is fitting and appropriate to the event landscape.

Recently there was a private event in Miami that included furniture and a DJ booth that levitated above the bar. Guests were surrounded by many different types of event furniture, decor and catering.

First impressions they say always last, and in every event, the first thing that guest see when they walk into your event sets the tone for the gathering. It may seem that furniture and overall staging for events are insignificant but in reality, they crucial to the overall experience of your event.

Benefits of Furniture Rental for Events

It is important that furniture placement be in alignment with your event landscape. Whether the event is a wedding, a concert, a business meeting, or a launch party, a well thought out furniture arrangement can cause a lasting impact. Furniture rental companies can help you to accomplish the furniture and staging for events that is consistent with the overall look and feel of your event.

There is a variety of furniture for events available that can reflect what it is that you want to convey with your attendees. Appropriate event furniture leaves a lasting impression and event planners will ensure that they reflect the needs of the guests at your event.

Uniformity is one form of attraction on furniture rentals.  Depending on the occasion, it is eye-catching to see that chairs and tables are of the same design and color, making it more appealing for guests to just sit down and enjoy the event, or to have an appropriate place to set down a drink. Opt for a furniture rental company who is experienced with a variety of different event conditions.

Furniture rentals for events may also include catering equipment. Many events serve hors d'oeuvres and almost all events serve drinks. In order to save time and effort, furniture rentals can be very much in handy for catering equipment as well. Catering equipment may also include linen, cutlery and utensils. Be sure to check with your catering service to see what event furniture you will need to source on your own.

When renting furniture for events, do what you can to return the furniture in the same condition as you rented it. Before accepting the furniture for events from the vendor it is the duty of the host to double-check the condition of the furniture. Also, make sure that you understand thoroughly what is in each clause in a rental agreement. See to it that you pay the amount commensurate to the quality of the furniture rentals. Always make it a point to ask all the doubts that you have to ensure a good negotiation. Be smart enough to have clear answers to all your questions to avoid misunderstandings in the future.

Furniture rentals for events are, no doubt, always a part of any successful organized event. The desired appearance makes it possible through furniture and event staging, and truly is a reflection of the event as a whole.

Event Planning Tips

Event planning involves the overall meticulous planning of an event. Whether you are planning for corporate events, music festivals, a wedding or a launch party, you will need to take care of a lot of details. Event planning involves logistics and personnel management. An event planner will need to delegate most of the duties and restrict himself to the role of overall overseer. An event planner takes a bird’s view of all the inter-related activities that make an event successful. Event planning involves taking care of the following details.

Each year event planners around the globe gear up for one the world’s largest art shows, Art Basel Miami Beach, making it one of the busiest times of the year for event planning in Miami.

Budgeting

Before even starting to plan an event, you need to know what amount of money you have to produce the event. A budget will inform all the other things such as the venue, catering, sound and lighting and other elements of the event. A strict adherence to the proposed budget is the role of the event planner. Event planning is a capital and labor extensive affair, but with a good manager at the helm, the event will go on without a lot of hiccups.

Event Venue

Another important aspect of event planning is venue selection. An event venue should be selected by considering factors such as nature of the event, the budget allocated and the number of people invited and expected as well as the venue location. You cannot host a sporting competition in a hotel, unless the sporting event is supposed to be done indoors. Similarly, a political rally is best hosted in a stadium due to the large number of people expected to attend.

Permits

Event planning may involve logistics such as security and healthcare which are primarily provided by the government. Permits such as liquor licenses, insurance and gathering permit must be obtained before the commencement of the event. This duty should be assigned to one of the members of the event planning committee.

Event Theme

Why is the event being held? What are the discussions to be done? Any event planning committee should have a theme for the event. Themes like ‘A Future Free of HIV Aids’ can resonate well with the guests of a health convention than a situation that assumes that the guests know why they are attending. The event planners should always come up with a catchy theme, which will stay with those that attend the event years after the event has ended. Make the event memorable.

Event Logistics

In any event planning committee, there should be a logistics sub-committee. This sub-committees deal with issues such as transport, security, medical care, catering and hospitality, venue cleaning, public address system and many more. Without a good logistics committee, the event is most likely to be disorganized. You never want a disorganized event especially where there are large crowds. Remember, the buck stops with the event planning manager.

Finding the perfect event space

Whether it is a corporate event or a launch party, finding an event space is an important part of event planning. An accessible venue where almost everything is convenient, such as entertainment, business, and commerce are the more popular settings for almost all types of corporate and special events. If your guests are traveling from out of town a location where there are hotels and other event venues can also be a top choice for event planners. Large corporate events, trade shows, press conferences, or even a simple business meeting can well be accommodated in venues with these features.

Think out of the box to find the perfect event space. In celebration of Seattle record label Sub Pop's 25th anniversary Mudhoney performed a show atop the Seattle Space Needle.

An event space should meet the requirements of your event type, in addition to  fitting within the budget for your event. Some event spaces offer all the amenities and facilities that might be necessary for the event, and some may only offer a raw space, so you may have to retain some event services from an outside vendor, such as catering and security. Remember that a venue selection plays a major role in the success of any event, so be mindful of the details in the process of looking.

In finding an event space, these factors can be helpful:

Flexibility

Peak seasons usually affect  pricing. It is best to explore options in places where rates are considerate and does not drastically change. Choose a location where spaces are flexible yet quality amenities, service and facilities are still the top priorities. Get down to date with slower periods, or suggest an alternative schedule and dates to negotiate a better price.

Detail Oriented

Give more attention to details since even a minor overlook may lead to disaster on the big day. Just be familiar with the details of the venue and check on the very basic requirements of finding an event space. Evaluate and define the specific needs of the event before finally deciding on the location.

Check Event History

An event planner usually keeps records of the past events which includes various event spaces, venues and even the corresponding prices. This can be useful in finding an event space. In some instances, event planners who had been a frequent customer for event venues usually get prioritized and given a much lower price and discounts.

Finding the perfect event space and negotiating with various venues can require time. It can be difficult to identify if you got the best deal. When it comes down to it, select an event space that meets the needs of the event, without jeopardizing finances. When negotiating, it might be helpful to  inform the owner of a certain venue for a possible repeat reservations in the future, for some yearly business meetings or annual convention perhaps. An incentive or a promotion might be offered during the negotiation to secure the perfect event space.