Nestlé Takes Coffee-Mate to Ohio State University

Nestlé is well-known for its plethora of resources, branching from its high-ambassador count and extending to its brand enthusiasts around the world. Now, it’s Coffee-mate brand is getting the Nestlé treatment, and it’s acquiring mass visibility during a survival resource week on college campuses.

The Ultimate Finals Week

Nestlé’s approach to Coffee-mate’s promotion is unique. It’s also highly geared towards college students. The Nestlé survival resource marketing event, taking place at Ohio State University, promotes the brand via a 20-foot-high Coffee-mate installation. Shaped as a cup, Nestlé’s powerhouse display recharges students.

It was set up in Ohio State University’s South Oval, and its runtime featured games, massages, charging stations and music. Of course, free Nestlé coffee was included. Each Nestlé ambassador rode around on bright red scooters, charging the brand’s display with intricate detail and instantly distinguishable brand pictures.

The Long Day Haul

Nestlé’s experiential event took activities to the street for 12 hours each day. The energy-spiked event was much more than a coffee cup installation. It was an activation beacon, powering Nestlé sampling tents fully equipped with 18 Coffee-mate flavors served up by the brand’s pro baristas.

Each sample was handpicked by OSU food service professionals, creating a hybrid event capable of harnessing the university’s love of coffee, the average student’s love of coffee and, naturally, Nestlé’s love of coffee, too. Coffee-mate’s newest seasonal offerings were put on the front line, ensuring top visibility by students enticed to create their own flavors. Each was shareable, and each was derived from pre-crafted “flavor profiles” before hitting the main stage.

Social Media Outreach

Nestlé’s big Coffee-mate display didn’t end at OSU. Rather, it branched out on Twitter under the #coffeelife banner. The #coffeemateatosu, too, made an appearance, offering brand-specific premiums to those posting pictures to further increase visibility. Sunglasses, coffee mugs and even Nestlé products were in the bag for many Twitter users.

Not all students can attend events, and Nestlé was sure to respect OSU’s dedication to education by offering text-for-delivery options. Offering a tweet alternative, the delivery system answered requests via scooter and tow-behind Nestlé stations. Upon meeting students, sampling stations would capture interactions on GoPro videos, creating a big database of event-promotional selfies.

Nestlé’s dedication to content is highly notable. It’s also well-planned. While many brands have targeted universities in the past, few have had the foresight to deliver products to students. The program was managed by 10 OSU ambassadors, as Coffee-mate upholds a formal partnership with OSU. The team similarly utilized 12 student representatives and a core group of brand ambassadors to accommodate for schedule flops and gaps.

Eight Days, 1,595 Gallons of Coffee

That’s right, Nestlé wasn’t playing around. In eight days, the brand succeeded in passing off its newest brand-babies, building awareness for the Coffee-mate throughout. Nestlé is always relevant, and its recognition of college tradition definitely spiked its success.

Enforcing its “surprise and delight” methodologies, Nestlé’s built-up social media campaign granted the brand considerable wiggle room within their outreach. Nestlé took to the sidewalks, took to the customers and took to great strategies—achieving fantastic results.

J Dilla Weekend at Soho Studios Miami

If you had to create a Mount Rushmore of hip-hop producers, the late, great J Dilla's face would undoubtedly be the centerpiece. Almost ten years to the date after his untimely passing, his mother is proud to present the second annual J Dilla Weekend to celebrate not only the incredible life that he led, but the unmistakable legacy that he left behind. What is J Dilla Weekend 2016?

As with any artist as passionate and as unparalleled as J Dilla, a single day isn't enough to truly do justice to everything the man contributed to the world over his career. This is why J Dilla Weekend 2016 is taking place from February 5th through the 7th at Soho Studios in the Wynwood area of Miami. The doors open on Friday at 6:00PM and some unforgettable performances will rock the house until 2AM each day. Tickets are $75 to $105 and the event itself is limited to patrons aged 18 and over.

Who is Performing at J Dilla Weekend 2016?

If you're a hip-hop fan, there is no better opportunity to see all of your favorite artists perform than at J Dilla Weekend. Throughout the course of three incredible days you'll get access to performances and meet-and-greet opportunities from a number of high-profile artists and DJs, including but not limited to:

• Black Thought
• Jay Electronica
• DJ Premier
• Slum Village
• Rapsody
• Bun B
• Kev Brown
• Diamond D
• AG
• Chuck Strangers
• Mr Green and so much more.

To make things even more exciting, attendees can expect special appearances by a number of surprise guests throughout the weekend. Which big names will be showing up that haven't already been mentioned? You're just going to have to buy your ticket to find out...

Move Beyond the Music

As if these performances weren't enough, the excitement of J Dilla Weekend doesn't stop there. As an attendee, you'll also have access to producer panels, BBQs, photo and art exhibits, record swaps and other events all dedicated to the most important thing of all: celebrating the life, the legacy and the passion of Jay Dee. The official Dilla Record Exchange for J Dilla Weekend 2016 is proudly sponsored by Discogs.

Ticket Availability and Information

For die-hard fans, deluxe tickets are also available that include admission to the event as well as an exclusive New Ear x J Dilla Weekend snapback. This exclusive item is limited to just 500 pieces and will not be available in stores - when it's gone, it's gone forever so don't delay and miss your chance to score this incredibly rare item that will let you show off just what a passionate fan you truly are. The deluxe package gets you into the event all three days and also comes with a VIP gift bag.

To find out more about the upcoming event, please visit the official website at JDillaWeekend.com. Tickets are also available for you to purchase right now on Ticketfly.com.

Miami’s BritWeek Celebrates Culture

One of Miami’s most memorable group attendees, BritWeek intends to inspire the masses with its L.A.-style promotion and creative energy. A fusion between California and the United Kingdom, BritWeek proposes a new approach to Miami action—one harnessing the advanced relationships shared between the arts, business and philanthropy.

A Miami Extravaganza

BritWeek is hosted in Spring, delivering the pinnacle of British creativity, excellence and innovation. Music, art, film, television, art, retail, design and business providers meet, greet and expand their horizons. If you’re a business provider seeking connectivity opportunities, BritWeek is for you.

Taking place on Miami shores, BritWeek hosts thousands of event-goers, featuring international celebrities, big-name business providers and even political leaders. It’s far more than a business planning event: It’s a hive-mind of the world’s biggest innovators. BritWeek’s philanthropic contributions have expanded to fundraising ventures in the past, extending a hand to L.A.’s BEST, Save the Children, Malaria No More, Big Brothers Big Sisters and Children’s Hospital Los Angeles.

An Innovator Magnet

Always a promoter of children’s literacy, children’s sports and international internships, BritWeek is incredibly effective at garnering the assistance of college campuses, high schools and young minds. With such a focus on community involvement, the event’s outreach is fueled by considerable attraction and industrious learners.

A 501(C)3 Organization, BritWeek was originally formed to enrich general public education. Specifically, it served to enlighten community leaders about the many British contributions to California and the United States. Now, however, BritWeek has gained a mind of its own, hosting and publicly supporting a slew of international businesses seeking American representation.

BritWeek’s intuitive environment is magnetic, and it repeatedly draws in innovators—young and old—to discuss their endeavors with established field professionals. Intent on making the world a better place, BritWeek’s international communication support directly benefits non-profit organizations. In the past, it’s been highly regarded, and nationally recognized, for assisting over 26,000 children with many needs and few resources.

The Event Roundup

BritWeek’s opportunities are numerous, expanding across its Transitional Finance discussion via FinTech, its GREAT Business Innovation Awards Gala and its National Values in Multicultural Societies panel. Again, BritWeek combines business with bustling attention to those in need. The event, itself, is a powerhouse of good-natured networking.

Host of the Nautical Britain within the Miami Boat Show, BritWeek extends to all walks of Miami life. As it rolls on through February, BritWeek powers Miami Club Rum in the center of Wynwood, tying industry leaders together with food, drinks and unrivaled fun. The event is too massive to behold, and BritWeek event-goers historically face difficulty attending every hosted event within. It does, however, invoke a sense of “grand gala” within, where high-profile industry providers are enticed to dance, converse and trade ideas with one another.

A breeding ground for creative partnerships, business collaborations and small brands looking to make an impact, BritWeek is a viable stomping grounds for the elite—a testing grounds for up-and-coming entrepreneurs. Make no mistake, BritWeek is big, relevant and important to Miami’s thriving multicultural business culture.

Taking place on Miami shores, BritWeek hosts thousands of event-goers, featuring international celebrities, big-name business providers and even political leaders. It’s far more than a business planning event: It’s a hive-mind of the world’s biggest innovators. BritWeek’s philanthropic contributions have expanded to fundraising ventures in the past, extending a hand to L.A.’s BEST, Save the Children, Malaria No More, Big Brothers Big Sisters and Children’s Hospital Los Angeles.

An Innovator Magnet

Always a promoter of children’s literacy, children’s sports and international internships, BritWeek is incredibly effective at garnering the assistance of college campuses, high schools and young minds. With such a focus on community involvement, the event’s outreach is fueled by considerable attraction and industrious learners.

A 501(C)3 Organization, BritWeek was originally formed to enrich general public education. Specifically, it served to enlighten community leaders about the many British contributions to California and the United States. Now, however, BritWeek has gained a mind of its own, hosting and publicly supporting a slew of international businesses seeking American representation.

BritWeek’s intuitive environment is magnetic, and it repeatedly draws in innovators—young and old—to discuss their endeavors with established field professionals. Intent on making the world a better place, BritWeek’s international communication support directly benefits non-profit organizations. In the past, it’s been highly regarded, and nationally recognized, for assisting over 26,000 children with many needs and few resources.

The Event Roundup

BritWeek’s opportunities are numerous, expanding across its Transitional Finance discussion via FinTech, its GREAT Business Innovation Awards Gala and its National Values in Multicultural Societies panel. Again, BritWeek combines business with bustling attention to those in need. The event, itself, is a powerhouse of good-natured networking.

Host of the Nautical Britain within the Miami Boat Show, BritWeek extends to all walks of Miami life. As it rolls on through February, BritWeek powers Miami Club Rum in the center of Wynwood, tying industry leaders together with food, drinks and unrivaled fun. The event is too massive to behold, and BritWeek event-goers historically face difficulty attending every hosted event within. It does, however, invoke a sense of “grand gala” within, where high-profile industry providers are enticed to dance, converse and trade ideas with one another.

A breeding ground for creative partnerships, business collaborations and small brands looking to make an impact, BritWeek is a viable stomping grounds for the elite—a testing grounds for up-and-coming entrepreneurs. Make no mistake, BritWeek is big, relevant and important to Miami’s thriving multicultural business culture.

Golden Angels Gala at Soho Studios

Soho Studios is proud to announce that we housed the 2016 Golden Angels Gala, the annual charitable event of the Jackson Health Organization. We're delighted to play a role in such a wonderful function. The Jackson Health Organization has been an active for more than 20 years, and they raise 100s of thousands of dollars every year at their events. The 2016 gala was similar to other Golden Angels events, with a divine dinner paired with dancing exclusively for those who sponsor or support the Jackson Health Organization. Approximately 1,200 people attended the Golden Angels Gala. Tickets range from $1,000 to $2,500 and, as always, are worth it. Guest had the ability to mingle with some of the top minds in the health field and with many of the most influential individuals in the community. Jackson consists of highly renowned facilities like Holtz Children's Hospital, Ryder Trauma Center, Jackson South, Jackson North and Jackson Memorial Hospital. All proceeds went to the Jackson Health Foundation, a nonprofit section of the Jackson Health Systems, and went toward technological systems, new construction and innovations.

It's not surprising that tickets sell out for this event fast. Each year, the banquet has a theme, and this year wasn't any different. The entire night was centered around a cool winter theme to advocate that Jackson has cool medical miracles happening on a regular basis. From icebergs to igloos to a life-sized snowball, decorations adorned the Soho Studios facility and accurately represented the concept that "Something Cool is Happening at Jackson."

The event was produced by the amazing Wow Factor and catered by Starr Catering Group , the hottest and exciting catering company in Miami.

This event is known for being one of the most outstanding balls in Miami. We've had the opportunity to host many unforgettable productions, and this was definitely one of them. It was truly a night we'll never forget, and we're sure all guests felt the same way.

Toast and Talk Tuesdays with 216 The Beat and Coffee Phix Café

Radio station marketing schemes tend to be unique, and 216 The Beat holds few punches with it’s awesome broadcasting strategy. Regularly, radio stations promote via concert venues, rock events, races, runs and high-energy kick-offs. 216 The Beat does things differently, now bringing partner events and café promotion schemes into the mix.

The High-Energy Collaboration

Coffee Phix Café is a solid ground for the strategy. It’s hip, it’s warm and it’s one of Cleveland’s most-welcome locations. Visitors are urged to turn around if they’re looking for a Starbucks. Coffee Phix Café is something entirely different.

Monthly, Coffee Phix Café hosts live events, entertainment and unique approaches to the world of mic-night advertising. Seem like a good place for promotion? You wouldn’t be wrong. Coffee Phix Café is all about pleasure and entertainment, spanning across its Coffee & Conversation events, open-mic nights, poetry and chess nights. Sure, it’s a location for all the “regular city jazz,” but its identity is surely relatable to 216 The Beat—which chose wisely for its newest promotion.

Enter 216 The Beat

Coffee Phix Café might have awesome coffee, but 216 The Beat brings the jams. Normally, Coffee Phix Café is a day and night-life scene offering locally-roasted Berardis Fresh Roast, hosting a slew of menu items straight from Peru, Guatemala, France, Ethiopia and Italy.

216 The Beat, however, spices things up a bit. Their awesome collaboration will be led by the ever-popular Ms. Cream of The Crop, the radio station’s main broadcaster, to raise excitement for The Beat’s newest expansions.

While seemingly a small experience, 216 The Beat his the nail on the head in terms of industry-specific experiential efforts. Their Live Toast and Talk Tuesdays brings users across the city to Coffee Phix Café, driving in-store sales alongside out-of-store radio broadcasts. The partnership is golden, and 216 The Beat intends to use the partnership to sprout more partnerships. A break-out strategy built to please, 216 The Beat certainly engages customers correctly.

Social Media Outreach and Marketing Prowess

Of course, no breakaway campaign serves itself without a solid social media plan. 216 The Beat’s #Team216TheBeat Twitter platform accompanies everything, garnering support on the digital frontier.

216 The Beat is the only Internet radio service offering full music licensing, which is an important aside for such a campaign. BMI, ASCAP, SESAC and even Sound Exchange rely on The Beat for side-by-side promotion, making the café-tastic event a useful mechanic for multiple promotion strategies. Live365.com, The Beat’s host site, is available on TiVO, iTunes, Roku and other platforms. Every genre is covered, and The Beat’s practical approach to modern experiential marketing is more than notable. Sure, it’s a radio station, but even on-air producers need a little air.

Project Great Outdoors Creates Backwash Charity Event

Project Great Outdoors profits from its extensive outreach to outdoor guides, therapists, community leaders and educators dedicating their lives to assisting the troubled. Its supreme generosity within its industry has established it as an incredibly capable leader. Established in 1999, its outreach methods have promoted the entity’s sponsorship and services. Like most service providers, Project Great Outdoors thrives upon practical experiential marketing events capable of securing its loyal customers. Backwash is one such effort returning to Reno on May 13th.

A Celebrative Marketing Outreach

Backwash celebrates hope, and its intuitive design serves Project Great Outdoors by creating a clear identifier of the brand’s goodwill. Many service provides, in the past, have skirted their brand’s methodologies within live events, but Project Great Outdoors, now, has taken such efforts to a new level.

The celebration packs 86 one-of-a-kind beers into a marketing bash guaranteed to please. They’ve never been tasted by Project Great Outdoors consumers, and they’re the cornerstone of Backwash. The event deals with a ranking system, so as to identify platform leaders and upcoming consumer impactors. The advent of social media marketing has boosted the need to identify consumer culture leaders—and Backwash succeeds in featuring an event able to uphold its responsibilities.

A Local Touch

Project Great Outdoors benefits from local support, too. As a humble community provider, national coverage establishes the brand as a clear leader within an insular industry. Backwash is assisted and operated by beer enthusiasts, local home brewers and Project Great Outdoor brand lovers. Aimed at identifying and serving the lives of under-resourced and under-served youngsters, Backwash ties community values into a love of craft brewing—a unique, and admittedly difficult, approach to take.

Project Great Outdoors, however, needn’t be burdened by such details when entire strategy is supported by the brewing industry’s love of family. Craft breweries inherently target consumer groups differently than regular brewing companies. With less focus on a “party” atmosphere, Backwash similarly targets broader perspectives while still upholding the host brand’s needs.

Community Perspective

Such perspective is uncommon, but it’s an inherently unique view experiential marketers are urged to appreciate. For Project Outdoors, “booze runs” aren’t in the cards. The world of brewing can, however, still hold its own as a marketing resource. Project Great Outdoors exists, itself, to broaden community perspective. In many ways, Backwash is indicative of the entity’s dedication to outreach, service and community values. The event’s centric ideals stand; attendees need only engage its already potent strategies.

Squarespace Identifies with Empire Comedy Live

Squarespace is far more than a website power provider. It’s slowly becoming one of the best marketing entities out there, and its high-powered Empire Comedy Live series is something new under the sun. Packing fantastic comedians, endless entertainment and the town’s favorite performers, Empire Comedy Live is both a Squarespace promotional and an enthusiastic comedy experience.

The Empire Comedy Live Approach

The uninitiated might confuse Empire Comedy Live for a standard gig hall. It’s anything but, and its presentation of Squarespace’s attention to detail prompts users to experience the brand’s best qualities. It’s wild, but contained, as per their slogan: “Seriously, go be drunk and annoying someplace else. These shows are built for fans.”

Empire Comedy Live is also a venue for its—and subsequently, Squarespace’s—inner events. The So You Think You Can Rant packs Squarespace’s promotion with intelligent, opinionated comedy. Because Squarespace, now, has become well-known for its intuitive approach to digital design, the Empire Comedy Live series spares nothing in showing a little wit.

Squarespace in a Box

As a whole, the Empire Comedy Live channels the “spirit” of Squarespace. The brand has been promoting quite a bit on podcasts in recent years, targeting “talkshow-like” providers associated with wit and hilarity. It’s no surprise Squarespace’s live series is a comedy one, but it’s surely impressive.

Toting their promised “Everything You Need” package, Squarespace is, seriously, one of the online world’s best website—and even podcast—creation tools. It’s interesting to watch a creative brand market by gathering creative minds, and it’s very cool to see the pull-power Squarespace can muster when it wants something. Always mobile-ready, always inclusive, Squarespace is trusted by some of the world’s best brands, including Target, Rodarte, Wired, Mai and more.

A Tunnel with No End

Squarespace isn’t stopping, and Empire Comedy Live is only picking up steam. The event carries a solid outreach strategy, too. Twitter has been a Squarespace-favorite utility for a while, and Empire Comedy Live helps the brand monopolize the Internet further, promoting the Comedy Bar Mainstage with audience pics, comedian profiles and the finest stars around.

Squarespace, likely, is going to inspire a new wave of digital marketing—one contingent upon real-life identification of character. If Squarespace was a person, they’d be a tech-savvy comedian. They’d probably attend Empire Comedy Live, too, leaving little behind in the name of promotion, strategy and good, old-fashioned fun for everyone.

Success Factors Uses Acrobatics to Excite Customers

Success Factors, recently acquired by SAP, has established itself as a formidable HR management innovator across many platforms. The cloud-based software provider and solutions space manager revealed an action-packed acrobatic exhibit in October—and it offered more than technological insight.

Flying High with Scale and Acrobatics

The 2015 HR Technology Conference & Expo reached new levels when Success Factors input its 20-foot-tall vertical high-flyer wall. The exhibit unleashed a slew of acrobatic tricks to rework the meaning behind everything “cloud-based.”

Las Vegas has always been a destination for out-of-the-ordinary experiential projects, and Success Factors spared little when exhibiting its footprint within a wide-reaching spectacle. The footprint’s focal point lived in the Success Factors acrobatic wall—which featured multi-colored acrobats clad top-down in bodysuits. Every 30 minutes, the acrobats came to life with various vignettes portraying the Success Factors story.

Body Language and the Lounge Area

The Success Factors message, “your people are the heartbeat of your organization” kicked off the event. The event’s acrobatics ended it on a different note, however. Their conclusion to wild, high-flying daredevil tactics began by presenting messages of global growth, advancement and innovation. Of course, each message has been used by Success Factors in the past—who routinely steps in as an innovative decision maker.

The footprint’s exhibit featured a lounge area, too, for event participators seeking a cozy view. Aligned with the Success Factors methodologies surrounding consumer comfort at all costs, the lounge area presented the event’s registration desk decked out with scan stations and iPads. An interactive info-tile touch wall was similarly presented to event-goers, revealing brand messaging, product information and Square Space’s previous endeavors.

Future Encouragement Via Fitbit

As if acrobatics weren’t enough, Success Factors capped off the “all things active” proposal with a Fitbit giveaway. Each Fitbit, inscribed with the Success Factors logo, was presented to event winners every hour. Consumers visiting three demo spaces within the event’s total length were entered into the contest.

Much can be said for the Success Factors handling agency, Group Delphi. Group Delphi has repeatedly been involved with award-winning experiential strategies, and its dedication to Success Factors isn’t surprising. A top proprietary program, Group Delphi’s Lead Logic was intimately tied to registration. Tracking booth visitors, Lead Logic let the brand shoot out customized collateral emails. Show follow-up, historically, has been difficult for innovative solution groups, but Success Factors handled the event well alongside Group Delphi’s strategies.

Event Results

Success Factors recorded a net gain of positive comments from the event. Tweets and Facebook posts, similarly, reflected the event’s core values while reporting its success. Social media thought leader input reached an all-time high, resting at 30 percent above 2014’s recorded numbers.

Human resource technology has changed a lot in recent years. Fortunately, providers like Success Factors have boosted innovation visibility by hosting top-notch events. Customers attending the 2015 HR Technology Conference certainly increase brand retention, and Success Factors, itself, will likely be credited as one of the most competitive entities in the industry.

Jack Daniel's Motel No. 7 at Soho Studios

Photo Credit: Jack Daniels

America's passion for Jack Daniels was recently celebrated in style with a pop-up Motel No. 7 at Soho Studios. Access to Motel No. 7 was granted through the event website, via secret limited registration codes, and referrals from friends with tickets. Prior to the event, the motel's address was only given to those on the registration list. In the lead-up to Motel No. 7's launch, over 9,000 Jack Daniel's enthusiasts RSVP'd for the exclusive event. These guests were only allowed to check in if they presented a special motel key. Upon checking in to the pop-up motel, attendees were granted RFID tags that allowed them to upload personal pictures from the numerous photo booths stationed at the event. Throughout the evening, guests made amazing memories and celebrated with the premium whiskey brand that has added cheer to American parties for well over a century.

Free Drinks

No Jack Daniel's event would be complete without lots of liquor. Based on this criteria, the event at Soho Studios was a huge success, as its lucky attendees were given free drink tickets. Nearly every variety of Jack Daniel's was served, although many guests preferred to stick with traditional shots of Old No. 7. Whiskey was clearly the drink of the evening, but several guests also indulged in craft cocktails, which were served in one of the motel's themed rooms.  In addition to downing free drinks, guests were able to see how Jack Daniel's whiskey is stored. Real whiskey barrels were transported from Lynchburg, Tennessee (home of the Jack Daniel's distillery) to Soho Studios, where they were examined by numerous whiskey enthusiasts.

Themed Rooms

The overarching theme of Soho Studios event was Motel No. 7, with the old school Americana vibe mixed with modern technology to great effect. Within the pop-up motel, rooms were given a variety of additional themes. Several guests let loose in a room entirely dedicated to pillow fights. Attendees were also invited to lounge in or alongside a small pool that was created specifically for the event.  The motel featured a chapel, in which four couples tied the knot! Prior to getting hitched, these couples (as well as their fellow event attendees) were given the chance to have their hair cut in the motel's exclusive barbershop. One of the most unique and appealing rooms in the motel featured a group of bachelorettes singing karaoke.

Music and Entertainment

From the beginning, Jack Daniel's has been associated with good music. This tradition was upheld at Motel No. 7, which featured a Frank Sinatra cover band and two EDM DJs. The act of the night, however, was Ja Rule, who offered a blast to the past with such hits as Put it on Me and What's Luv.

WSVN-TV - 7NEWS Miami Ft. Lauderdale News, Weather, Deco

Miami's edition of Jack Daniel's Motel No. 7 tour was a clear success, on par with the well-attended Brooklyn event last November. After the motel was taken down and moved to its next location, guests enjoyed reliving the memorable party by viewing the photo booth shots taken throughout the venue's many interactive rooms. The Wynwood-based Jack Daniel's fun may be over for now, but additional events are set to take place in Chicago, Austin, and Los Angeles.

Posted by Soho Studios on Friday, January 22, 2016

Authors! Authors! features Matt Groening, Gloria Steinem, Kareem Abdul-Jabbar

Authors! Authors! features Matt Groening, GloriaSteinem, Kareem Abdul-Jabbar and more, all award-winning creators who team with the Toledo-Lucas County Public Library to bring relevant speakers to the Ohio area. In 2016, Authors! Authors! celebrates 20 years, proving that brand connectivity can stem from small, localized events that leverage public space to promote writers and the creative arts.

The Program

This season, Authors! Authors! serves attendees with a six part speakers series from September 2015 through May 2016. Each event offers an hour-long creative speech from the featured author(s), followed by a Q/A session. Direct discussion, while relatively unique in the marketing world, isn’t necessarily unheard of in publishing. Similar to a press conference, Authors! Authors! seeks to destabilize the natural barriers of communication existent between consumers and creators.

Authors! Authors!  is a powerful platform for launching books—available for purchase at Barnes & Noble soon after the event’s completion. The event serves consumers directly, heightening awareness of old and new titles from modern writers, while raising the profile of the Toledo-Lucas County Public Library as a cultural hub.

Because mobile marketing continues to heighten in popularity, the event’s focus on mobile ticketing isn’t a surprise. Attendees are urged to utilize their mobile devices to receive tickets, furthering connection with the library and the authors through pre-specified ticket hosting sites and the event’s supported website.

The world of experiential marketing is constantly evolving, but Authors! Authors! proves that brand outreach and interaction can still rely on local events that raise audience awareness to spark involvement.