Fitbit Local: An Active Engagement for Wearable Technology Users

Fitbit has gained major traction in recent months, and its emergence in the marketing world is characterized by its industry’s finest offerings. Fitbit Local sweats out the stress of pre-purchase analyzation, granting users the ability to exercise, discuss and share with their community’s fitness ambassadors.

Active Outreach

The Fitbit is innovative. It’s influential, and it’s created quite a buzz lately. As with many electronics, however, Fitbit is hindered by its consumers’ uneasiness. Active lifestyle electronics notoriously lead campaigns weighed by such issues, and Fitbit’s “way around” the consumer’s blocked path to purchase is incredibly inspiring.

Fitbit Local, reaching San Diego on January 16, is one of this year’s most intriguing technology marketing events. As wearable technology becomes increasingly prevalent, brand operators seek new ways to communicate with customers—tracking, talking and partnering with local community members. Fitbit Local lets consumers “get their steps” while exploring one of California’s most scenic areas. Mike Sherbakov, Fitbit Local Ambassador, leads the Torrey Pines State Reserve hike, inspiring community leaders with the Fitbit’s natural extension into professional programs.

The Community’s Word-of-Mouth

Active-wear technology is slowly adhering to the modern marketer’s design. Wearable technology, now, is viewed as a social inclusion to fitness lifestyles. The user’s ability to record, save and even share information, reminiscent of social media’s baby days, might soon become one of the Fitbit’s biggest boons.

Fitbit Local reflects this with its pro-lead workouts, talented trainers, all-level boot-camps and yoga cool-down session. These Fitbit Local additions serve a purpose beyond product engagement: social interaction. While Fitbit gains much-needed functional demonstration, users are placed within highly active environments. Fitbit Local Ambassadors, regardless of location, assist new and old consumers with information while prompting discussion on fitness lifestyle.

The Fitbit Way of Life

Of course, snacks, a raffle, a live DJ and giveaways are present. Sign-in-to-win programs are notorious at experiential marketing events, and Fitbit Local offers the entire package. Free monthly workouts deliver a communal aspect to Fitbit Local, driving information and mood with repetition and consistency. Fitbit Local entrants are among the brand’s biggest supporters, and community outreach within a small area is certainly conducive to the brand’s success.

Fitbit Local is a wearable technology leader, and its Fitbit Local program deserves two eyes of attention. As the training camp undergoes shifts and reaches higher attention, Fitbit, as a company, will certainly provide new, innovative marketing solutions.

Hermes Party

As 2015 comes to a close, Soho Studios would like to wish everyone a Happy New year. 2015 was a great year for us, so in the spirit of celebrations we would like to share with you some photos and videos of the best party at Soho Studios of 2015.

PeopleSpace's APP-O-MOTIVE Invites Consumers and Brands to Test Their Skills

Automotive hack-a-thons present the industry’s leading technologies while supporting those capable of expanding them. While hacking, itself, isn’t conducive to technological success, much can be said for a gathering contingent upon the event-goer’s ability to explore and take apart computer parts and programs. APP-O-MOTIVE targets the automotive world’s emergent transportation technology, and People Space, located in Irvine, CA, is hosting a practitioner-friendly gathering for intelligent minds on Saturday, January 16th.

Automotive Electronics

PeopleSpace’s marketing approach is unique in its hacking directives. Harnessing leading industry impactors well-read in the world’s latest Intelligent Transportation Systems mechanics and technology, APP-O-MOTIVE surrounds event goers with “everything computers and cars.”

New apps capable of “talking” to vehicle owners have hit the market, and drivers are taking advantage of between-app talk to enable cross-vehicle communication. Automotive electronics have become entirely independent of in-car-only services, and APP-O-MOTIVE is an excellent approach to the many questions posed by growing drivers. Little to no driver intervention is needed for Intelligent Transportation Systems, opening the floor for conversation about viability, sustainability and safety.

Driver Integration and Interaction

PeopleSpace’s experiential marketing event, while focused on self-navigating automobiles, is anything but an auto-piloted gathering. Event-goers are encouraged to facilitate discussion, reveal their skills and show off their ideas. Collaboration is key to the event’s success, and team-focused mindsets are integral to PeopleSpace’s marketing efforts.

Designers, .NET-experienced personnel, illustrators and more are the event’s target consumers, as they hold the power to encourage the growth of auto-directed driving. Of course, talent and developmental skills are balanced throughout the event, ensuring every individual has the chance to spread information—affecting the PeopleSpace consumer audience while assisting its brand.

App Outreach

PeopleSpace also facilitates a healthy environment for new technological arrivals Participants are welcome to bring their own apps to the table, implementing custom apps to event-provided vehicles. Experienced judges examine and award prizes to top apps, engaging consumers on a developmental level.

Event-goers able to articulate their app, direct it at connected cars and enable a fully mobile user experience are urged to accompany lead developers, targeting the world’s best integration methods and emergent technologies. PeopleSpace’s Twitter marketing outreach is present, and attendees need only follow @peoplespaceoc to share event photos and engage APP-O-MOTIVE at every level.

Exclusive Brand Invites

APP-O-MATIC carries a unique attribute with its invitation to brands. Companies are invited to query about future apps. This serves PeopleSpace by engaging them at a direct feedback level. As brands discuss their needs, PeopleSpace is capable of invoking new ideas and strategies. Components, devices and entire vehicles are all viable for app extension, and APP-O-MOTIVE is designed to create entirely new products.

PeopleSpace hits the mark on every platform, engaging consumers and soon-to-be partnered brands alike. APP-O-MOTIVE is an excellent chance to meet newcomers, scout for new minds and tinker on current projects. While self-driving cars are still a ways away, such an initiative will ensure PeopleSpace’s future market security. Within the marketing world, few providers engage the industry in such a way.

Harley-Davidson’s Roll Your Own Wheel and Suspension Workshops

Harley Davidson’s January 16^th event walks new and dedicated consumers through a suspension setup course. Free wings, free tutorials and free company are all offered, reinvigorating the Harley-Davidson brand with practicality and ease of use.

Lake Shore Harley-Davidson and Brand Outreach

Motorcycle marketing often requires a practical approach, and Lake Shore Harley-Davidson expertly captures the Harley-Davidson spirit with its customization workshops. Lessons tap into every motorist’s love of smooth rides, engaging consumers on a brand loyalty level. Harley lovers love customization, and the Free Wings and the Roll Your Own Wheel & Suspension Workshop is definitely contingent upon the brand’s ability to fit driver needs.

Harley-Davidson’s experiential approach targets consumers on a walk-in-shop level. Event-goers are greeted with industry professionals—professionals capable of teaching users to fully outfit their rides. Free wings are included, partnering the event with juicy, no-holds food and entertainment.

Repeat Workshops

Harley-Davidson’s Roll Your Own Wheel & Suspension Workshop isn’t a one-time deal, either. Customers are invited to pay the brand repeat visits, engaging them with one workshop per month, per season. Event-goers are entered into a prize lottery awarding $500 LSH-D Gift Cards, and every return visit equates to another entry.

Prize money aside, Harley-Davidson’s urge to return is potent. Bike mechanics take time to understand, and return visitors are influenced to turn their motor vehicles into something great. Harley-Davidson’s marketing efforts aren’t new, either. Recently, Stacey Watson, the brand’s marketing leader, has stated an intention to target customer segments on a grand scale in North America. Targeting new demographics is Harley-Davidson’s goal, and return visits secure word-of-mouth procurement of new consumers.

Diverse Markets

Targeting new consumers is difficult for any brand, and Harley-Davidson answers with consumer segment and core marketing mechanics. The brand, now, targets smaller groups while pairing efforts with grand-scale market segmentation. Harley-Davidson targets young adults, women and other diverse markets, enhancing its brand by reaching even-minded consumer segments.

Harley-Davidson, as an industry leader, proposes quite a bit in terms of practical approach. The Harley-Davison brand, famous for its product museums, has made great strides to engage a practical workshop effort. Highly qualified as a community impact workshop, the Harley-Davidson Roll Your Own Wheel & Suspension Workshop is encouraging to motor brands hoping to impact new consumers. While Harley-Davidson is highly specific in its products, it’s still representative of the motor industry as a whole.

Butterfly Loft Salon Hosts Butterfly Circus

Butterfly Loft, a green-certified, award-winning Los Angeles spa, is widely considered an educational hub, community impactor and inspirational group. Well-known for featuring some of the world’s best educators and lead industry designers, the brand’s extension into Luxury Brand Partners isn’t at all unexpected. Butterfly Circus, Butterfly Loft’s marketing jump to feature popular stylists, designs and products, is entering the Luxury Brand Partners Front Row 2016. An excellent independent event, Butterfly Circus stands on its own as an autonomous experiential marketing engagement.

Service Industry Outreach

Taking place between January 9 and 12 in Miami, Butterfly Circus reveals Butterfly Loft’s travel collection. While stationed in Los Angeles, the brands wide collection targets similar city-dweller denominations. Butterfly Circus offers United States team tours to teach beauty lovers the importance of styling, cutting, coloring and caring for one’s health.

Butterfly Circus is far more than a class. It’s an event geared to push the Butterfly Loft service. The beauty industry faces difficulty with service advertisement, as all services require consumer and provider participation in unison. Crafting a traveling service provider, for Butterfly Loft, is seemingly a potent idea for a brand dedicated to its proposed top-of-the-line training and one-of-a-kind experiences.

Talent Attachment

The beauty industry benefits from highlighted talent. Butterfly Circus is paired with an excellent Front Row 2016 lineup—one capable of pairing the brand with industry-loved celebrities. Cutting-edge talent is displayed by V76 by Vaughn, Oribe Hair Care, Smith & Cut, Goldwell and R+Co.

Similar talent is shown by author of “Good to Great,” Jim Collins. Key notes, world premier services, special presentations and comedian Natasha Leggero spice up the event, influencing the “all circus” feel Butterfly Loft thrives upon.

Promoting an Eco-Friendly Design

Butterfly Loft’s brand image is contingent on eco-friendly products and services, and Butterfly Circus hits a presentation angle normally un-tapped by other marketing efforts. The Butterfly Circus experience proposes a slew of world-changing, eco-friendly alternatives. Butterfly Circus stylists, ready to answer questions, all operate under earned salon green certification. Eco-friendly procedures are discussed, and consumers are presented with excellent alternatives to typical beauty supplies.

Winner of the World Model Salon Title by Proctor and Gamble, Butterfly Loft isn’t a newcomer to promotion and industry dedication. Likely Butterfly Circus proposes far more than eco-friendly procedures. It’s a traveling extravaganza of urban-specific beauty products and services. The trip from Los Angeles to Miami might be far, distance-wise, but it’s entirely short when social demographics are considered.

The next event is on January 11th at 3 PM at the Mana Wynwood in Miami with tickets selling for $300 each. Prior events in New York, Las Vegas and San Francisco sold out earlier this fall.

L.A. Bridal’s Walk in the Park Bridal Show

Bridal product and service marketing gains much from experiential approaches. L.A. Bridal and The Avenues have combined forces to represent the most popular wedding vendors—all while proposing brand power and achieving great outreach. A Walk in the Park is a bridal show dedicated to everything post-event day. Soon-to-be spouses can engage the bridal community while experiencing live entertainment, runway fashion shows, the industry’s hottest designs and wedding planning workshops. L.A. Bridal is one of Los Angeles’s top bridal gown and accessory providers, and their nationwide outreach has extended to Florida.

Bridal Gown Display and Show

Rarely are wedding dresses displayed beyond the shop, and rarely do future buyers achieve the chance to explore the industry’s newest fashion choices. Where marketing is considered, a bridal gown runway show manages both product promotion and industry highlights. Wedding bands, free bridal gowns and even a honeymoon are giveaway prizes, encompassing the brand’s market from multiple benefit angles.

L.A Bridal’s Niche Approach

L.A. Bridal, run by Lindsay Alicia Clarke, is contingent upon quality textiles and elegance. A previous Fashion Merchandising and Textiles student, Clarke’s brand direction focuses upon industry growth and top-quality materials. Of course, wedding apparel is well-known for quality needs, yet L.A. Bridal’s uniqueness in the industry is attributed to its practical approaches and attention to youthful industry approaches.

A Walk in the Park embodies Clarke’s vision, too. No stranger to bridal fashion, Clarke’s association with Viera and Melbourne brides has invoked her sense of “fashion forward” wedding gowns. Too-traditional dresses are common hindrances of expanding bridal gown businesses within the market. Fortunately, some brands succeed in garnering experience through practical approaches. Clarke’s niche talents are derived from an appreciation of quality fabrics and considering goods as an exclusive experience.

The Avenue Viera as a Marketing Location

The Avenue Viera, like many Florida hotspots, offers a slew of merchandising and marketing offers. Empowered by surrounding consumer culture, The Avenue Viera is more than prosperous. Understandably, A Walk in the Park is well-placed to take advantage of local amenities.

The Avenue Viera isn’t new to experiential efforts, either. A common host of complimentary carriage rides, symphony concerts, donation events, charity events and holiday events, The Avenue Viera is an excellent location for any brand intending to harness a progressive industry eye. L.A. Bridal has captured its location rather well, and its forward-thinking approach to product exposure marks it one of the bridal industry’s most intriguing contenders.

The event takes place on Sunday, January 10th from 1:00 PM to 4:00 PM (EST).

FireBox's In-Depth Development Workshop

Marketing indie game development can be tough, and balancing resource management with outreach is critical. FireBox, as an independent game design group, has fermented a solid experiential marketing strategy—and it’s all about promoting future developers.

A Practical Approach to Team Management and Outreach

Indie game developers face considerable difficulty with both promotion and retention. They’re small entities, entities often “shoved out” of a demanding market. Crowd sourcing, inbound marketing efforts and expo appearances are important tools for indie developer promotion—but they often aren’t enough.

FireBox, first and foremost, reacts to industry barriers with its hands-on video game design course. Its February 6 programing course engages consumers and future developers alike. Focused on promotion, FireBox’s event serves to attract the industry’s newest minds by discussing emergent technology, new trends and industry health.

FireBox’s game development presentation informs event-goers about the various careers available to game designers. It furthermore creates a healthy learning environment for future industry impactors seeking educational options. Unfortunately, institutional assistance with direct game design—while existent—may be difficult to locate for some.

The FireBox Approach to Classes

FireBox’s development team stands by to walk event-goers through online class, gaming school and post-grad options. By hosting such an event, FireBox gains reputability in its resource population: young pre and post-grads. Hosting a marketing event aimed at the success of indie gaming, FireBox’s presence is a must-have event for Sandy residents and Salt Lake Community members alike. FireBox shares goals similar to those already stationed in the professional game development industry, too.

Their education-focused workshops align the gaming industry’s goals with feasible calls-to-action. Each FireBox session discusses the viability of creative endeavors, expressing their brand strategy to potential newcomers. While FireBox classes are classes, they’re entirely supportive of the FireBox “way of life,” in which the game development group snowballs community enthusiasm to support causes, both local and abroad.

Event Hosting and Impact

The FireBox game development group doesn’t ignore it identity, either. Its leader, Ellis Elkis, is the event’s main speaker. A Brigham Young University Provo graduate, Ellis Elkis’s position as a game developer, student and creative mind is capable of extending FireBox ideologies to future industry minds. His impact in the game world for four years extends to computer apps, tablet apps, storyboarding, concept creation, graphics design, After Effects work and more.

Unique Marketing Outreach

The FireBox way urges industry newcomers to reach industry entry. Of course, targeting growing industry gurus is a phenomenal way to ensure contingent company growth. The indie game development industry rarely surfaces with such workshops, as indie game development teams allocate most funds towards in-house progress and game development, itself.

FireBox’s market outreach is fueled by connecting to the minds responsible for the indie gaming industry. Its experiential marketing efforts, while still un-gaged, contain a lot of promise. The indie gaming industry, itself, is still growing. While facing great competition from industry elites, it still manages to capture the attention of a big pool of technology and software creators. Indie production teams often recruit, and raising awareness, for FireBox, creates awareness and resource channels alike.

Facebook's "Buy Tickets" Button

Social media has become a highly mobile realm, and Facebook’s approach to event access hits the mark with total smartphone control. Now, event-goers can access tickets immediately, engaging well-known local artists, providers and businesses via the social media giant’s services.

The Facebook Interface

Total access to event times, locations and details via Facebook’s ‘Buy Tickets’ button reinvents the way event-lovers engage providers. Facebook’s extensive social network coverage has made it an able location provider, and smartphone owners need only select their app’s ticket offers beneath event pages to turn their social media experience into a fully functional event site.

Facebook is partnered with a wealth of artists, venues, promoters and location sponsors, granting users quite a bit of access to popular happenings. Facebook as an e-commerce too succeeds, too. Its off-website control easily navigates consumers between social media and event pages, creating a dynamic environment for “everything eventful.” Facebook may remain strictly social while offering a great amount of cultural, e-commerce and even informational resources.

Facebook’s Big Boom

While Facebook isn’t taking price cuts from tickets yet, their outreach will likely dictate a new direction in marketing. On its own, Facebook’s approach to live event marketing is a near “match made in heaven.” Facebook lovers connect, share information and meet up daily. Now, its attachment to off-platform events has proposed a step in the right direction.

Currently, Facebook’s “Buy Tickets” option is active in the Bay Area. Local concerts beyond the area aren’t yet available, but the entity’s industry presence will likely push the effort further. Facebook’s adoption of map-based services have already become commonplace, and its influence over event-hosting sites will likely increase in upcoming years.

Will Call Tickets

Facebook’s “Buy Tickets” option doesn’t extend to print or electronic options, either. Users must pick up their tickets at will call. Likely, this feature is a logistical one. Facebook’s “Buy Tickets” button is still picking up steam, and it likely operates on a scale too small to regulate without physical ticket pickup.

Facebook’s “Buy Tickets” button will likely grow, however. The social media titan has moved towards commercialization in recent months, and it carries a lot of momentum. Facebook’s recent plans have extended to the integration of messaging services, and its shift in purpose hasn’t been ignored by business professionals. The “Buy Tickets” button, while a small inclusion, promises a slew of new things to come.

A Nod to Business Culture

Event linking, in its smallest form, still succeeds in creating potent business culture. Future event venues linked with Facebook might receive offers, promotion or—at the very least—a lot of visibility. Facebook’s overarching capabilities have inspired more information-based services, and optimization, customization and integration, to say the least, are probably its next steps.

As Facebook’s “Buy Tickets” option receives feedback, new regions might experience the service. In the world of marketing efforts, trends expand quickly. Facebook’s newest innovation, while small, proposes a huge leap into the world of location marketing. Location-based services have redefined the mobile experience, and big-name providers are catching on.

“Living for Adventure” Film Series by Great Miami Outfitters

Great Miami Outfitters is hosting its outdoor promotional web series beginning January 9, 2016, inviting brand lovers and outdoor enthusiasts alike to partake in its grand adventure. Living for Adventure, a Great Miami Outfitters film series, features a variety of outdoor-related films to educate, inspire and entertain its chief audience and brand newcomers alike.

Outdoor Focus and Target Market

Great Miami Outfitters focuses on hikers, paddlers, travelers and general outdoor enthusiasts, enticing active lifestyle-goers to capture their perfect memories. The event’s introductory film, “Sea Kayak with Gordon Brown” kicks off the event following a warmup invitational. Gordon Brown, himself, is considered one of the world’s best sea kayak instructors.

Such a popular industry face is ideal for the Great Miami Outfitters name. Author of the Sea Kayak manual, Gordon Brown’s presence as an idealist, knowledgeable teacher and leader is undeniable. Event-goers can learn proper kayak safety, technique and etiquette while engaging open-water sports.

Video Outreach and Further Opportunities

Gordon Brown’s video is approximately 80 minutes long, promoting sea kayaking’s foundations and paddle techniques. Greater Miami Outfitters, proud to partner with Gordon Brown, assists filmgoers with their own film creation, crafting beautiful journeys captured on film. Advanced techniques are covered too, including those featured in world-class training seminars.

Gordon Brown’s beautiful travel across the west coast’s most remote areas additionally captures the Isle of Skye. Well-known for its beauty, the Isle of Sky shapes a particular image sought after by Great Miami Outfitters. The company’s certified ACA kayak instructors are present at the event, and each is ready to answer questions. An additional Rescue and Re-entry Workshop Session, too, is hosted, gifting welcomed participants with in-depth discussion and video expansion opportunities.

The Living for Adventure film series is incredibly accessible, and event-goers examining further filming opportunities are relied upon by Greater Miami Outfitters for brand awareness.

Media Event Marketing

Greater Miami Outfitters dominates the event marketing world where media expertise is considered, too. By utilizing a mobilized film series, the brand effectively harnesses outreach while keeping its project in-scope. The film series, while open to a variety of sports, places a high focus on water-centric activities. Brand lovers see the Greater Miami Outfitters name, their love of adventure and Gordon Brown’s representation.

The event’s high focus on safety and etiquette, too, benefits Greater Miami Outfitters. The outdoor product industry relies upon safety, assuredness and guidelines to guarantee quality. The Greater Miami Outfitters Living for Adventure series, in more ways than one, cements its dedication to such ideologies.

Green Smoothie Girl Teaches Visitors to Make the Ultimate Smoothie

On January 2, American Fork takes to the consumers with How to Make the Ultimate Green Smoothie. A GSGLife instructor, Holly Jackman’s outreach approach creates an exciting environment filled with inexpensive solutions, delicious dishes and a one-day nutrition seminar.

Nutrition Targeting and the Home-Based Consumer

Nutrition marketing commonly focuses on a brand’s health benefits and sourced materials. Holly Jackman’s approach, while similar, offers a unique and holistic angle to target her primary market segment. GSGLife, committed to educating its consumers about extraordinary health, cost-effective alternatives and natural plant foods, is well-positioned within the “save more, eat less” buyer pool.

Jackman’s How to Make the Ultimate Green Smoothie is fast. Within 10 minutes, event-goers are granted a streamlined approach to save time, eat well and achieve big results. The class proposes a 700-percent increase in nutritional value, creating a spark to ignite buyer interest. Of course, GSGLife free samples are included, as is a nutritional planning class and more inexpensive products.

The Superfood Market

“Superfood,” highly influenced by the country’s newest juiced food trend, is still a relatively new market. Jackman’s in-class approach to cutting time, saving more and generating a top-tier smoothie is a direct approach to a relatively hidden market, spreading both brand and industry awareness. While such a direct approach may seem easy to achieve, it’s anything but.

Emergent markets often face scrutiny. Particularly in health goods, lifestyle meals, supplements and food plans are often under fire by new and old consumer segments alike. Fortunately, GSGLife’s How to Make the Ultimate Green Smoothie enhances its outreach with highly educational resources. As the buyer’s journey persists, GSGLife awaits with full satisfaction and quality industry products. It’s a trusted provider, and it’s a preferred entity by many nutrition lovers.

The Product and Promotion Balance

Is industry credence enough? For GSGLife, it certainly is. While a company’s reputation is an incredibly viable tool, it fails to deliver for some brands. Fortunately, the nutrition industry’s biggest barrier is also its biggest boon. A lot of research is available in the digital age—research capable of solidifying positive consumer reviews of health trends.

GSGLife and Jackman both utilize the power of research to fuel their experiential marketing, promoting “simple, delicious and affordable” food avenues and events. Proposing products featuring organic peas, hemp, omega essential acids and seed powder, the GSGLife brand presence is a justifiable one. Most of its market consists of consumers who’ve already researched similar goods. GSGLife buyers are often in possession of good knowledge, and they’re not afraid to use it.

Additionally, the nutrition industry faces a relatively inelastic demand for GSGLife-like foods. Few alternatives exist to regular omega fatty acids placed on shelves. Here, product alternatives are few, and GSGLife persists by combining a variety of goods into a compact solution. Service is the major buying factor, as customers seek goods able to meet all needs, not just a few. Jackson’s How to Make the Ultimate Green Smoothie exemplifies this, and it generates further hype for an industry-running brand.