How to Spice Up that Boring Sales Luncheon

Business luncheons are great ways to attract customers, recognize existing ones and make your brand a hit. Sometimes, however, run-of-the-mill luncheons can become boring. It isn’t every day a business owner attracts new customers with great possibilities, and it isn’t every day a lunch proposal is dished out with an awesome event tie-in. Spice up the age-old luncheon, and tie in these awesome ideas:

One: Get High-Grade with Luxury Cars

Sales luncheons, kick-off dining dates and food-centric events pair well with luxury cars. You can promote your brand alongside, leading models, using videos, posters and racing wear to represent your business’s finer aspects. You can even use a car dealership to represent your event, getting down to the nitty gritty, car-wise, with test drives and enthusiast discussions.

Two: Make a Survival Game

Survival-based media is in. If you’re a fitness brand, an outdoor-centric provider or a booming business involved in lifestyle marketing, a survival game can greatly impact your customers. Design strategies to fit your customers, and help them uncover hidden business opportunities via desert, urban and park-based survival games.

Three: Take it to the Food Factory

If you want to add a unique angle, try bringing your luncheon-goers to a food factory. Consider chocolate factories, breweries, gourmet food factories and similar locations. By showing an appreciation for the industrial process, you’ll get your points across easier. You’ll also stick out as one of the more interesting luncheon’s your potential buyers have had. Unique experiences are bred by unique locations, and your entrees, appetizers, and desserts needn’t be confined to a restaurant.

Four: Let Them Build

No, you won’t sacrifice entertainment and food for hard work, but a little creative building goes a long way. Imbue your event with a construction theme, a puzzle theme or an artistic theme. Then, offer events to help build constructive team relationships. As for the food, it is a luncheon. Make sure you prioritize the food, because it still holds prevalence over venues housing dramatic architectural designs.

Five: Give a Blast from the Past

Sometimes, your business’s old CEOs should have a seat in current sales luncheons. Provide a reunion, and invite old employees, managers and business impactors. If your potential buyers are in the B2B realm, consider inviting old industry impactors, social leaders or cross-market representatives. The more the merrier, right?

Your business luncheon can be action-packed, enticing, mysterious and even memorable. Studies show surrounding events impact one’s perception of food taste. If you can outfit your event’s every aspect, you’ll impress the guests. You’ll give them a reason to come back for more.

The Pop-Tarts Pop-Up Café Gets Experimental

In New York, Pop-Tarts has gotten adventurous. Kellogg’s is offering unique flavor taste tests in one of the more interesting pop-up stands we’ve seen. The menu isn’t your typical assortment of pastry options, as it’s an assortment of high-tart tacos, Pop-Tart pizza and chili Pop-Tart fries. For a drink, visitors can sample the Pop-Tart milkshake—blended from the pastry. Times Square has always been an area conducive to exploration. Now, it’s an area of opportunity for Kellogg’s.

The Times Square Cereal Bar

The Pop-Tarts Café arose last Tuesday. It’s acquired the brand’s Time Square cereal bar space, taking advantage of the Times Square traffic and adventurous New York pedestrians. The Kellogg’s creative menu aimed to reinvent the way consumers eat Pop-Tarts, mixing, mashing and combining a variety of flavors to create new experiences.

Why? Kellogg’s felt its brand required a new, finer attention to detail. It wasn’t necessarily about branding new tastes, it was about presenting a new method of consumption. In an effort to connect with consumers, promote the pastries and revamp the age-old “breakfast snack,” Kellogg’s has turned Pop-Tarts into an any-time-of-day meal. Birthday Fiesta Nachos and Chili Pop-Tart Fries, in particular, made appearances as the brand’s go-to, around-the-clock meal options.

Other Locations

You guessed it: Time Square wasn’t the only Pop-Tarts Café location. Taste-goers wanting to try something new can check out Kellogg’s locations in Chicago and Philadelphia. A lot of Pop-Tarts lovers are having difficulty resisting the variety of concoctions, engaging the brand at unprecedented rates.

Oddly enough, the flavor combinations work. Those hungry for pizza can dig into a Personal Pop-Tarts Pizza, crafted with frosted brown sugar cinnamon crust, frosting “cheese” and strawberry “marinara” sauce. While event-goers may be weirded out by the presentation, each Pop-Tart pastry shape is incredibly tasty. By mixing fresh mint, a variety of fruit flavors and the Pop-Tarts signature crust, Kellogg’s has snuck in new line favorites to its trusted customers.

All About the Swag

Few events can survive without a little swag. The Pop-Tarts Café offered small surprises to perfect every order, crafting creative lists from a variety of mashups. All too often, popular food brands overextend themselves. They’re too generic; too focused on pleasing everyone. The Pop-Tarts Café certainly offers something different. While the flavors are classic and instantly recognizable, Kellogg’s has proved that presentation counts.

The Kellogg’s The Pop-Tarts Café packs 18 delicious Pop-Tart eating options, served a-la-carte. Eventgoers who’re having difficulty committing to a singular food item can take advantage of Pop-Tart flights, expanding their dining options with numerous eating options. In the realm of experiential marketing, Kellogg’s proves that experimental works, too.