Breakfast with the Business Journal Reaches Publishers

The Business Journal takes a unique approach to experiential marketing, extending its staff to outside publishers, artists, reporters and future industry impactors throughout the year across in different cities across the US. In April 2015, Breakfast with the Business Journal granted professionals the chance to meet Virginia's newest publisher James MacGregor alongside editors from the Business Journal newsroom. On December 10, a “business ready” breakfast takes place in Lavaca Plaza where Austin Business Journal is headquartered.

All About Networking

Breakfast with the Business Journal appeals to professionals in news and publishing. The Business Journal, highly practical with weekly additions, online tools, newsstand apps and free book lists, thrives on community interaction. Breakfast with the Business Journal offers an unparalleled forum for making professional connections, asking experts questions and continuing discussions that facilitate community progress.

Story Pitches and Reports

Of course, The Business Journal considers story pitches a major resource. Breakfast with the Business Journal enhances its marketing strategy by offering direct channel connection. Event-goers are urged to pitch stories, bring research, talk to editors and discuss with reporters. While the Business Journal may be the event’s centerfold, it certainly isn’t the only featured entity. Great door prizes, special subscription rates and story mentions await those taking part in Breakfast with the Business Journal.

Sponsorship Power

In Virginia, Founding Farmers Tysons was an incredible impactor at the April 2015 breakfast. The event’s sponsor, a member of the Farmers Restaurant Group, is well-known for its American culinary expertise. Each dish is packed with historical tradition, culinary perfection and awesome additions. Founding Farmers Tysons carries an award-winning bar program, serving customers through breakfast and dinner. Farmers Tysons is an excellent event assistant here, as Breakfast with the Business Journal carries a “community first” marketing strategy.

Such a marketing strategy isn’t overshadowed by the Founding Farmers Tysons way, either. While the direct sponsor offers a stunning 265-seat sustainable design space, Founding Farmers Tyson created a new dining design specifically for the event.

The Business Journal benefits from a wealth of other affiliates—and each is present at various events to garner new stories, publishing power, praise and sustainable business operations. An entirely unique and refreshing event, Breakfast with the Business Journal is a potent strategy for bringing together loyal clientele.

Tamron's Tailgate Tour and GOT PRIMES? Photo Shoot Presentation

Few marketing efforts surpass physical presentation and end-user response testing. On December 9, the Tamron Tailgate Tour ends with Helix Camera & Video’s grand product test extravaganza GOT PRIMES? Event-goers are paired with Tamron classic products, showcasing features through contests and photo shoots. Tamron’s newest prime lenses, the 45mm f/1.8 and the 35mm f/1.8, present their superior optical performance during photography workshops. Each product’s full capability is range-tested, pairing consumers with the brand’s newest and finest features.

The GOT PRIMES? In-Use Approach

Tamron digital lenses, proposing “new eyes for the industry,” has repeatedly guided consumers through the industry’s budding challenges. A community impactor, Tamron has implanted its technologies in both sophisticated art areas and R&D alike. The Tamron corporate philosophy is product-driven, creating corporate growth horizontally with customer satisfaction. GOT PRIMES? executes such a philosophy by bringing products to customers, personalizing product testing and creating a buyer-friendly environment.

Tamron’s prosperity is reflected in its Tailgate Tour, where the industry is scoped for new prospects, growth opportunities and customer feedback. Each Tamron lens presentation lets consumers get an “in-use” approach, accessing live photography sessions and the brand’s primary benefits. A contest , too, is included, guaranteeing the chance to acquire latest Tamron products and engage the brand further.

Helix Camera & Video

Helix Camera & Video, proudly partnered with Tamron, facilitates perfect marketing exposure throughout the event. Helix Camera & Video is renowned for its free photography mini-seminars and its approach to the Tamron brand is highly beneficial on a product level. Camera lens consumers require quite a bit of technical information. New consumer entrants and gurus alike benefit from practical testing, as the many specifications driving camera technology create a vast depth of options and features.

While new camera operators gain product knowledge through Helix Camera & Video’s free portfolio reviews, tailgate lunch and photo opportunities, knowledgeable buyers gain quite a bit of resource through examining high-price-bracket products closely. Helix Camera & Video is reserved to achieving perfect exposure, carry perfect sessions and create ironclad marketing strategies. Tamron’s brand exposure throughout the Tailgate Tour is strong, and Helix Camera & Video’s mini sessions drive consumers through future paths to purchase.

Tamron as an Experiential Marketing Presence

Experiential marketing regularly faces difficulties when specific product promotion is an end-game goal, but Tamron’s approach reveals the necessities of consumer targeting. Tamron’s Tailgate Tour partners a mobile consumer base with a mobile mindset. Each Tamron lens, regularly untestable in store or e-commerce settings, receives much-needed visibility. Experiential marketers have much to gain by following Tamron and Helix Camera & Video’s strategies.

Kiwi's Boutique Holiday Ride in Style

Kiwi’s Boutique offers exclusive brand coverage during its December 13^th Holiday Ride in Style. A grand event for everything Kiwi’s, the Holiday Ride in Style promotes Kiwi’s clothing best offers, exclusive style and Chicago’s finest destinations. Genuine fashion lovers are provided with elite-level destination guidance and tip-top industry knowledge, facilitating a grand adventure capable of incorporating the Kiwi fashion trend.

Chicago Streets as a Marketing Destination

Kiwi’s Boutique excels at sculpting a city-centric fashion profile. Its vision of providing a specific clientele with on-point trends, newsworthy updates, style information and budgeting options renders it a top selection for Chicago shoppers. Understandably, the Kiwi’s name is glued to Chicago urban lifestyle. Elite clientele, on-trend options and seasonal upgrades are constantly on the move.

The Kiwi’s Boutique Holiday Ride in Style brings Kiwi’s Boutique buyers to a destination worthy of dining and networking. The Mag Mile is littered with great deals, fashion destinations and hot avenues. Kiwi’s Boutique, shuttled via Five West Luxury Car Service, focuses on an upscale experience, using the Chiquita White name and approach to fashion. Chicago’s streets offer unique marketing utility in their design, as Kiwi’s Boutique riders are graced with the area’s biggest, boldest fashion appearances.

In-Depth Consumer Relationships

Kiwi’s Boutique is well-known for its deep consumer relationships. In the modern marketing world, prioritizing such relationships guarantees a business edge. Chiquita White, well-known to fashionistas, socialites and entrepreneurs, has fostered the Kiwi’s connection for many years.

Now, the Holiday Ride in Style guarantees a night of mingling, shopping, sightseeing and dining in Chicago’s best holiday landmarks. Networking during the event’s Mercedes Benz Sprinter glam ride is a must, and the Kiwi’s Boutique Sip n' Shop experience transports event-goers to the Ivy Hotel, where a red carpet experience with complimentary food, photos and tours are available. Experiential marketing, in the past, has scaled with buyer brackets—and Kiwi’s approach is no different. An upscale boutique, Kiwi’s caps off its tour with grandeur destinations like Winter Wonderland, the Magnificent Mile, Navy Pier and the Millennium Plaza.

The Kiwi’s Shopping Experience

Kiwi’s Boutique has a telling event marketing strategy. While its destinations and travel vehicles are bold, exquisite and provocative, the event’s content is surprisingly comfortable. While Chicago’s latest chic wear, trends and options are highlighted by Kiwi’s Boutique, the event creators have subscribed to a cozy environment. Such an environment promotes consumer relations while creating a unique shopping experience.

Kiwi’s Boutique is renowned for making buyers “feel at home.” Its endless styling options reduce purchasing stresses, and its complimentary services craft the boutique’s brand to the consumer’s decision. Kiwi’s Boutique is fully stocked to outfit the consumer from head to toe. Natural styles, accessories and lifestyle options are a Kiwi way of life, and they’re reflected by the Holiday Ride in Style’s grace and goodwill to others.

Boutiques rely heavily on word of mouth to garner attention, and Kiwi’s attention to trend details repeatedly grants it success among big-time Chicago businesses. The Holiday Ride in Style, undoubtedly, continues this trend.

Cover Your Bases Pub Crawl Promotes Chicago Cubs

Experiential marketing extends to sports teams, delivering the Chicago Cubs to local audiences, breweries and city streets. The May 2016 Cover Your Bases pub crawl, known to Chicago patrons as “CYB,” is the pro baseball team’s distinctive public promotion event. Cover Your Bases, celebrated in Wrigleyville annually since 2009, extends the team’s Winter Crawl Events Twelve Bars of Xmas to spring months and to new avenues.

A May Rundown

April and May are prime promotional times for Major League Baseball, and the Chicago Cubs regularly utilize promotional strategies to highlight the city’s finer establishments. Highly conducive to connecting the team with its loving audience, the Cover Your Bases pub crawl is dedicated to the past-time beer-and-baseball phenomenon. The National Anthem, a first pitch pub arrival, a seventh inning stretch and colorful rewards are highlights of the event.

The Cover Your Bases Famous Photo Frames

Where direct promotion is considered, the Chicago Cubs have outranked rival teams by offering a specialty photo frame series. Fans hanging with the Chicago Cubs are rewarded with photo opportunities, signatures and a special place upon Chicago’s finest pub walls.

The Cover Your Bases pub crawl insists event-goers wear jerseys, baseball hats and league gear, promoting both the Cubs and the league alike. While each pub location is in the heart of Cub territory, White Sox fans are similarly welcome.

Widespread Visibility

The event’s photo walls don’t end its visual promotion. Its Photo Scavenger Hunt spreads fans across each bar’s interior, maximizing Chicago Cub exposure. Four to six prizes are rewarded—depending upon winner count—and on-stage group competitions pit team fans against one another. Hot dog eating, softball passes, bat passes and frozen t-shirt contests are all included.

Twitter provides exclusive coverage through the #CYB2016 tag, expanding Wrigleyville bar exposure. The 15 locations lead to the legendary Murphy’s Bleachers, where fans will recognize Waveland and Sheffield’s Wrigley Field. All Festa-based events are covered through Bud Light, giving the the Chicago Cubs extra appeal to beer-lovers, both in-bar and out. Goose Island Craft Beer, too, plays host to the event, linking Chicago Cub exposure on Twitter to fan favorite crafts.

Festa Parties Place as a Provider

While the Chicago Cubs chiefly power the Cover Your Bases event, their link to Festa Parties is powerful. Festa Parties is well-known for its high-end customer entertainment and engagement services. The Twelve Bars of Xmas aka TBOX and The World’s Most Spectacular Pub Crawl among its favorites, Festa Parties never fails to make a splash in Chicago. Cover Your Bases benefits from Festa’s other outreach programs, reaching critical acclaim from cross-market beer and pub crawl lovers.

As the Chicago Cubs gear up for their newest season, the Cover Your Bases Event drives viewership and brand purchases. Baseball gear located at Sheffield’s Wrigley Field certainly gains increased attention, as event tailgaters commonly attach the location to the event’s cross-town crawl. The Chicago Cubs have displayed an extraordinary knack for promotion in the past—and this year’s crawl is no different.

LEGOLAND's Kids Marathon Mile

January 16 plays host to LEGOLAND’s exclusive marketing outreach event. The special, one-mile run-a-thon, titled the Kids Marathon Mile, invites kids and parents alike to experience everything LEGO. Before the event’s doors are opened to public arrivals, LEGOLAND hosts sound-packed entertainment, a park wind-up and a spectator-filled race. Event-goers can skip, stroll, walk or run through the event, facing an end reward inspired by LEGO's grand product designs.

LEGOLAND and SEA LIFE Aquarium

LEGOLAND’s Kids Marathon Mile is presented alongside its newest SEA Life Aquarium grand opening. The Kids Marathon Mile begins early at 6:30 AM, offering activities, a DJ, refreshments and LEGO-bound booths. Concluding at 10 AM, the Kids Marathon Mile compliments the SEA LIFE Aquarium’s door opening. Event-goers are welcomed to enter with specialty deals, including a parental 50 percent discount and free tickets for any under age 12.

LEGOLAND regards the SEA LIFE Aquarium’s opening with grand appeal. The brand excels at utilizing its sheer recognizable power, enriching its market slice with toys, entertainment and enthusiasm. Each finisher’s flashy medal showcases efforts with success. No walker is left behind, and all benefit from the SEA LIFE Aquarium’s opening discounts—discounts which are alluring to post-event families.

Youth Marketing and the Tyke Hike

LEGOLAND’s feature Tyke Hike stages the Kids Marathon Mile. Instantly recognizable, the Tyke Hike utilizes LEGOLAND’s comforting premises. Youth marketing often engages parents, and LEGOLAND extends every effort to the parent’s behind tiny legs. Each registered youth may be accompanied by an adult, imbuing the direct marketing effort with long-lasting parental relationships.

The Kids Marathon Mile isn’t timed, and results aren’t posted. Complimentary refreshments span the premises, too, engaging both children and parents at every level. Experiential marketing typically engages unique attributes, and the Kids Marathon Mile maintains an excellent pre-opening strategy. Following the event’s completion, parents are enriched by LEGOLAND’s shops, newest products and promotions.

The Merlin Entertainments Group

LEGOLAND and SEA LIFE both benefit from the LEGO logo, the area’s brick configuration, the Minifigure and LEGOLAND California’s unique design. The Merlin Entertainments Group, powering both LEGOLAND and SEA LIFE, streamlines the area for perfect visitor retention and SEA LIFE’s promotion. SEA LIFE is tied to LEGOLAND in both brand and spirit the aquarium, part of the LEGOLAND California RESORT, is its newest attachment, tying a love for toys with a love for animals.

The SEA LIFE Aquarium offers interactive and educational dynamics. Unrivaled, its featured fun facts, play zones and quiz trails enhance the LEGO-lover’s experience. Parents are enticed by the event’s willingness to teach, engaging further with everything LEGO. SEA LIFE is primarily designed to be a child’s guide to the ocean’s diverse life. Due to LEGO’s widespread product coverage, SEA LIFE absolutely benefits the “urge for exploration” felt by many brand lovers.

SEA LIFE, powered by The Merlin Entertainments Group, embodies the LEGOLAND promotion strategy. Similar routes, mysterious encounters and fun events align it with LEGOLAND directly, and its location’s LEGO brick inclusions identify it directly with LEGOLAND’s exterior, interior and products.

The 7th Annual Kindle Awards and Gala

Marketing efforts are often celebratory efforts. The 7^th Annual Kindle Awards and Gala dedicates its time to the corporate professionals, entrepreneurs, contributors and individuals responsible for Kindle’s fame. The awards ceremony honors Kindle’s extensive user-base—one defined by its content variety and unique additions to the ever-growing platform.

A Pre-Holiday Bash

Taking place December 4 in Memphis, the Kindle Awards and Gala places emphasis on industry professionals while boosting its visibility. Due to the many entrepreneurs involved with the Kindle platform, a dedicated ceremony is absolutely conducive to the brand’s success. Well-known for its self-publishing platform, Kindle’s “give back bash” spreads support for the many sourced professionals responsible for its fame.

Featured on The Loretta McNary Show, the 7^th Annual Kindle Awards and Gala will feature two businesses and 38 individuals who’ve soared to new heights, helping Kindle and its users alike achieve great product use. The honor ceremony aims at entities who’ve gone the extra mile, impacting the nation with Kindle-based operations.

Silent Auction, Red Carpet Arrival and Visibility

Kindle’s massive popularity, spurred on through Amazon, is no stranger to publicity and massive visibility. The event’s featured Red Carpet Arrival Photo Shoot has, in the past, extended the brand’s giving purpose to enthusiasts abroad. A promotional event for brand image and goodwill, media coverage is guaranteed. The Red Carpet Arrival Photo Shoot effectively ties together Kindle, its dedicated workers and external providers, kicking off an event ultimately dedicated to connectivity.

The Kindle Awards and Gala, this year, will feature a Silent Auction, too. Filled with entertainment, dinner, dessert and speeches, the Silent Auction is a place for dancing and grand performances, reservations required. Kindle’s height of fame is due to its extravagant brand image and total accessibility to entrepreneurs.

Leadership Development

The Kindle Awards and Gala similarly serve the brand’s development. A signature fundraising event for social etiquette, entrepreneurial leadership and philanthropic development group, Pink Eagles, the Kindle Awards and Gala matches organized training with its business direction.

Individual leadership drives Kindle’s success, and a public announcement of entrepreneurial expertise enhances its community standing. Content marketers, advertisers, writers and brand developers all utilize Kindle for self-promotion, directly increasing the brand’s popularity and usability. Kindle’s ability to thank leadership development sets a standard—one dedicated to the success of a community-supported content and Kindle’s unique platform alike.

Creatives in the City by High Ground News and the EPIcenter

On December 2, High Ground News and the EPIcenter rallies small business owners from creative fields for Creatives in the City, a panel discussion moderated by Josh Horton of Hieroglyph and Creative Works. Memphis is big, and it contains a large market for entrepreneurs and creative professionals. Within the creative field particularly, local artists, reporters and business startups seek marketplace representation. Creativity and unique skill are always in demand, and local startups could gain much by networking with like-minded professionals. Creatives in the City, a massive event of paneled professionals, assists local business impactors with startup navigation and opportunity location.

The Memphis College of Art’s Calicott Auditorium hosts the free event, offering dedicated seating and panels from 5:30 PM.

Outreach and Professional Insight

High Ground News and the EPIcenter continue to gain industry traction through creative outreach. By assisting local professionals and idea creators, both their visibility and impact are enhanced. Directly moderated by Josh Horton of Creative Works and Hieroglyph, Creatives in the City brings together panelists Joann Self Selvidge of True Story Pictures, Joel Halpern of Loaded For Bear, Nicole Heckman of Little Bird Innovation, and Edward Bogard of SoGiv.

Creatives in the City assembles creative professionals who’ve navigated the business climate, have created startups and who’ve achieved success - giving attendees a unique opportunity to gain information, knowledge and skills. Creative business challenges are discussed with local speakers sharing personal stories, allowing attendees to gain entrance into a small and exclusive network of well-informed experts.

High Ground News and Community Outreach

High Ground News offers a variety of intuitive projects and outreach programs for its Memphis community. Focusing on infusing tech jobs with creativity, High Ground News constantly adapts its marketing formula to impact new audiences. Due to creativity’s constant change, High Ground News must repeatedly experiment with community discussion and education to engage its market.

Primarily, High Ground News targets school-aged individuals, though grade schoolers and established professionals aren’t beyond their impact zone. Their consistent speaker program, powered by discussions, entrepreneur workshops and community clean-ups, always succeed in aligning their adaptive strategies with community needs.

A marketing influencer, High Ground News is placed in a unique position: each workshop, seminar and direct promotion both gives and takes. In other words, High Ground News positions their events as opportunities to both examine and impact their community, influencing upcoming idea-crafters, inspiring new projects, and tailoring content to the needs of its audience.

Miami Lighthouse for the Blind and Visually Impaired Supports its Community with Free Eye Exams and Glasses

From June 5 to December 31, The Florida Optometry Health Fund and the Miami Lighthouse for the Blind and Visually Impaired combine nonprofit marketing tactics to achieve great exposure. Free eye examinations and glasses will be provided for children until the year’s end, coordinating community outreach with brand ideologies.

The Miami Lighthouse for the Blind and Visually Impaired Event

Achiever of the Florida Blue Foundation’s 2015 Sapphire Award, the outstanding nonprofit organization continues to outdo itself, surpassing its own achievements and innovation every year. The free eye examination and glasses giveaway address’s the community’s needs with dedication and courage, offering great service via the nonprofit’s expert panel. Each member contains national expertise and extensive health knowledge.

The event, itself, targets community finalists. Each finalist is selected through the Miami Lighthouse’s independent expert panel. National and stake qualifications, alike, apply. Selected individuals are invited to partake in the event’s in-depth health discussion, obtaining free glasses at the event’s finish. Naturally, the Miami Lighthouse for the Blind and Visually Impaired seeks to inspire its community, invigorating its brand relationship.

Event Exposure and Other Events

The Miami Lighthouse for the Blind and Visually Impaired achieves great marketing outreach through its extensive YouTube coverage. Parents urged to take an eye exam are directed to the establishment’s back-to-school event. Adjoined by comprehensive visual media, the Miami Lighthouse for the Blind and Visually Impaired connects new marketing approaches with clear, concise information.

The health field consistently faces marketing difficulty, and a nonprofit organization doesn’t jump without facing hurdles. Fortunately, the free eye exam and glasses giveaway crosses paths with the entity’s Braille Music Distance Learning Class. The Florida Heiken Program, established in 1992, similarly draws future consumers through offering free-of-charge services. Nonprofit promotion and event marketing circulates around target market programs, utilizing information as a primary benefit. While health-based services, themselves, may be difficult to provide at a certain degree, auxiliary services and goods are great promotional distributions.

News Outreach

The Miami Lighthouse for the Blind and Visually Impaired adheres to an extensive, print-based news visibility program. Targeting The Miami Herald, Miami Today and Miami New Times consistently, the nonprofit organization succeeds in identifying with older, impactful, community members. While the event, itself, is geared towards younger generations, each event-goer’s adult guide will likely identify with the Miami Lighthouse before arrival.

As The Miami Lighthouse expands with its Annual Dog Walk, its Marlins Park Smells and Sounds and Pop-Up exhibition, it continues creating excellent, loving opportunities for new brand entrants and repeat viewers alike.

Paul Mitchell Empowers The Dirty Girl Mud Run

The women-only, 3.1-mile obstacle course, The Dirty Girl Mud Run, has gained notoriety in recent years. Cross fitters, runners, jumpers and athletes gather in Atlanta, taking the 5K obstacle course on. Being held on April 23, 2016, The Dirty Girl Mud Run, directly sponsored by Paul Mitchell, will assuredly be a blast.

About the Dirty Girl Mud Run

The Dirty Girl Mud Run is far more than a simple obstacle course. Those taking part in the course will complete an incredibly fun event while supporting breast cancer awareness and support. First-time runners are guaranteed a place at the finish line, alongside 900,000 other women from a variety of athletic backgrounds.

Paul Mitchell’s Promotion Strategy

Paul Mitchel has promoted sports-centric products and services for over 30 years, participating in karate championships, volleyball events, skateboarding features and urban dances. Their marketing approach is passion-centric, influencing extreme athletes to “find inspiration in unexpected places and push the envelope to create works of art.” This two-fold strategy is unique, combining powerful visuals with a high potential for social media coverage.

Event Showcasing and Social Media

Paul Mitchell’s extensive social media coverage utilizes the #Sportyourstyle hashtag to influence its target market. Highly promotional of multimedia, the brand offers intensive pic coverage, narrowing the marketing funnel for high profile consumers. Sports-based event marketing efforts work well via winner promotion. While Paul Mitchell incorporates an ‘everyone is a winner’ strategy, their media coverage of sports winners utilizes preexisting social media norms to impact both their sponsored event and brand image.

Paul Mitchel and Direct Sponsorship

The Dirty Girl Mud Run has spanned across many locations, teaming up with a variety of sponsors. Few have reached the critical acclaim of Paul Mitchell, and few have pulled off the Bright Pink trend quite as good. Participating Paul Mitchell schools are on-site at the event, braiding and brushing each participant’s clean and muddy locks. It’s a free offer, incorporating the event’s charitable roots with Paul Mitchel’s awesome offers. A $10 donation nets event-goers a pink clip-in hair extension, and $5 gets participants an INK Works strip. The temporary hair dye survives the race, creating lasting memories.

Proceed Channels and Further Coverage

The Dirty Girl Mud Run donates all proceeds to Bright Pink. Paul Mitchell currently intends to enhance their social sharing strategy, linking The Dirty Girl Mud Run with both Twitter and Facebook. Event photos can be shared with the #Givingismystyle hashtag, and well-deserving charities can be directly targeted with raised funds. Paul Mitchel’s direct involvement with The Dirty Girl Mud Run is noteworthy, as is its incorporation of charities with Paul Mitchell Sports.

The brand’s decision to offer brush-outs, styling, braiding and stripes further influences its visual media presence. Event marketing, while highly visual, sometimes ends where sports competitions begin. Sports coverage blends well with visual media, and each of Paul Mitchell’s marketing inclusions heightens its social media appeal. Encouraging its event-goers to “Look Pretty and Play Dirty,” Paul Mitchell has created a visually competitive environment promoting charitable causes and outdoor experiences, alike.

Mellow Mushroom at the SweetWater 420 Festival

Mellow Mushroom is a continual food industry provider, targeting young audiences with delectable pizza, awesome events and a unique brand image. They’re teaming up with SweetWater Brewing Company to create the SweetWater 420 Fest in Atlanta, GA. Games, prizes—and, of course, plenty of beer and pizza—await on April 20th, 2016.

The Fest

The SweetWater 420 Fest takes part in SweetWater’s environmental conservation efforts. The brand’s common statement, “You can’t make good beer without good water,” is commonly attributed to their excellent, nationwide efforts. Their Chattahoochee Riverkeeper and Waterkeeper Alliance partnership directly funds and raises awareness for the event, assisting community cleanup efforts alongside beer donations.

Intending to positively impact the community’s right to free water, The SweetWater 420 Fest prioritizes eco-friendly practices. Last year, the event reduced landfill waste by 30,000 pounds, diverting it through on-site, eco-focused activities. The SweetWater 420 Fest constantly offers volunteer-powered events, creating fun environments from pavilion restoration, park improvement initiatives, nature path reformation and venue cleanup. The Fest has currently donated over $120,000 in neighborhood and organizational funds, directed towards Park Pride, CPNO and Friends of Candler Park.

Partnerships, Outreach and Mellow Mushroom

Mellow Mushroom has expanded their brand since 1974. Their free-thinking brand image employs pizza, beer, family-operated events and grand journeys to facilitate the food industry’s growth. Greatly attached to the SweetWater 420 Fest, Mellow Mushroom’s latest franchise maneuvers will feature guest art contests, food booths and live events. The SweetWater 420 Fest is an excellent location, spanning across a large area capable of hosting a slew of activities. Of course, a multitude of branded merchandise will be available, boosting revenue alongside funds gathered from pizza and beer alone.

Mellow Mushroom also holds a unique opportunity in partnering with SweetWater Brewing Company’s other affiliates. SunTrust Bank, Happy Endings Productions, Centennial Olympic Park, Central Atlanta Progress and Park Pride have all assisted downtown Atlanta’s green lifestyle. Streetcar, too, has been involved, increasing the city’s ‘mobilized’ lifestyle. Mellow Mushroom, now, helps event happenings by prompting visitors to remove trash while planting plants and landscape throughout the event-hosting area.

The Mellow Mushroom Brand and Statement

From a brand perspective, Mellow Mushroom’s dedication to the SweetWater 420 Fest is incredibly telling. The restaurant has always been dedicated to mouthwatering food accompanies by world-friendly policies. SweetWater Brewing Company, aligned with the brand’s focus, makes an excellent partner.

Mellow Mushroom’s experimental marketing participation has granted it immersive access into the SweetWater Brewing Company’s fan foundation. Crafting unforgettable environments, the brand additionally gains from Twitter and Facebook appearances. Its ‘Fresh Tweets’ outreach program rings true to the SweetWater 420 Fest, tying up any loose ends while nodding, again, to the brand overlap between two eco-friendly entities.

Mellow Mushroom’s offered Mellow E-Club, famous for spreading event information, will likely propose options for future SweetWater 420 Fest attendees. Social Media, in the food and brew world, is an indispensable resource. As Mellow Mushroom gears up for its newest marketing opportunities, it’ll continue adhering to the SweetWater Brewing Company state of mind—one dedicated to community, happiness and great food.