About the Dirty Girl Mud Run

The Dirty Girl Mud Run is far more than a simple obstacle course. Those taking part in the course will complete an incredibly fun event while supporting breast cancer awareness and support. First-time runners are guaranteed a place at the finish line, alongside 900,000 other women from a variety of athletic backgrounds.

Paul Mitchell’s Promotion Strategy

Paul Mitchel has promoted sports-centric products and services for over 30 years, participating in karate championships, volleyball events, skateboarding features and urban dances. Their marketing approach is passion-centric, influencing extreme athletes to “find inspiration in unexpected places and push the envelope to create works of art.” This two-fold strategy is unique, combining powerful visuals with a high potential for social media coverage.

Event Showcasing and Social Media

Paul Mitchell’s extensive social media coverage utilizes the #Sportyourstyle hashtag to influence its target market. Highly promotional of multimedia, the brand offers intensive pic coverage, narrowing the marketing funnel for high profile consumers. Sports-based event marketing efforts work well via winner promotion. While Paul Mitchell incorporates an ‘everyone is a winner’ strategy, their media coverage of sports winners utilizes preexisting social media norms to impact both their sponsored event and brand image.

Paul Mitchel and Direct Sponsorship

The Dirty Girl Mud Run has spanned across many locations, teaming up with a variety of sponsors. Few have reached the critical acclaim of Paul Mitchell, and few have pulled off the Bright Pink trend quite as good. Participating Paul Mitchell schools are on-site at the event, braiding and brushing each participant’s clean and muddy locks. It’s a free offer, incorporating the event’s charitable roots with Paul Mitchel’s awesome offers. A $10 donation nets event-goers a pink clip-in hair extension, and $5 gets participants an INK Works strip. The temporary hair dye survives the race, creating lasting memories.

Proceed Channels and Further Coverage

The Dirty Girl Mud Run donates all proceeds to Bright Pink. Paul Mitchell currently intends to enhance their social sharing strategy, linking The Dirty Girl Mud Run with both Twitter and Facebook. Event photos can be shared with the #Givingismystyle hashtag, and well-deserving charities can be directly targeted with raised funds. Paul Mitchel’s direct involvement with The Dirty Girl Mud Run is noteworthy, as is its incorporation of charities with Paul Mitchell Sports.

The brand’s decision to offer brush-outs, styling, braiding and stripes further influences its visual media presence. Event marketing, while highly visual, sometimes ends where sports competitions begin. Sports coverage blends well with visual media, and each of Paul Mitchell’s marketing inclusions heightens its social media appeal. Encouraging its event-goers to “Look Pretty and Play Dirty,” Paul Mitchell has created a visually competitive environment promoting charitable causes and outdoor experiences, alike.

Mellow Mushroom is a continual food industry provider, targeting young audiences with delectable pizza, awesome events and a unique brand image. They’re teaming up with SweetWater Brewing Company to create the SweetWater 420 Fest in Atlanta, GA. Games, prizes—and, of course, plenty of beer and pizza—await on April 20th, 2016.

The Fest

The SweetWater 420 Fest takes part in SweetWater’s environmental conservation efforts. The brand’s common statement, “You can’t make good beer without good water,” is commonly attributed to their excellent, nationwide efforts. Their Chattahoochee Riverkeeper and Waterkeeper Alliance partnership directly funds and raises awareness for the event, assisting community cleanup efforts alongside beer donations.

Intending to positively impact the community’s right to free water, The SweetWater 420 Fest prioritizes eco-friendly practices. Last year, the event reduced landfill waste by 30,000 pounds, diverting it through on-site, eco-focused activities. The SweetWater 420 Fest constantly offers volunteer-powered events, creating fun environments from pavilion restoration, park improvement initiatives, nature path reformation and venue cleanup. The Fest has currently donated over $120,000 in neighborhood and organizational funds, directed towards Park Pride, CPNO and Friends of Candler Park.

Partnerships, Outreach and Mellow Mushroom

Mellow Mushroom has expanded their brand since 1974. Their free-thinking brand image employs pizza, beer, family-operated events and grand journeys to facilitate the food industry’s growth. Greatly attached to the SweetWater 420 Fest, Mellow Mushroom’s latest franchise maneuvers will feature guest art contests, food booths and live events. The SweetWater 420 Fest is an excellent location, spanning across a large area capable of hosting a slew of activities. Of course, a multitude of branded merchandise will be available, boosting revenue alongside funds gathered from pizza and beer alone.

Mellow Mushroom also holds a unique opportunity in partnering with SweetWater Brewing Company’s other affiliates. SunTrust Bank, Happy Endings Productions, Centennial Olympic Park, Central Atlanta Progress and Park Pride have all assisted downtown Atlanta’s green lifestyle. Streetcar, too, has been involved, increasing the city’s ‘mobilized’ lifestyle. Mellow Mushroom, now, helps event happenings by prompting visitors to remove trash while planting plants and landscape throughout the event-hosting area.

The Mellow Mushroom Brand and Statement

From a brand perspective, Mellow Mushroom’s dedication to the SweetWater 420 Fest is incredibly telling. The restaurant has always been dedicated to mouthwatering food accompanies by world-friendly policies. SweetWater Brewing Company, aligned with the brand’s focus, makes an excellent partner.

Mellow Mushroom’s experimental marketing participation has granted it immersive access into the SweetWater Brewing Company’s fan foundation. Crafting unforgettable environments, the brand additionally gains from Twitter and Facebook appearances. Its ‘Fresh Tweets’ outreach program rings true to the SweetWater 420 Fest, tying up any loose ends while nodding, again, to the brand overlap between two eco-friendly entities.

Mellow Mushroom’s offered Mellow E-Club, famous for spreading event information, will likely propose options for future SweetWater 420 Fest attendees. Social Media, in the food and brew world, is an indispensable resource. As Mellow Mushroom gears up for its newest marketing opportunities, it’ll continue adhering to the SweetWater Brewing Company state of mind—one dedicated to community, happiness and great food.

Paul Mitchell Empowers The Dirty Girl Mud Run