From June 5 to December 31, The Florida Optometry Health Fund and the Miami Lighthouse for the Blind and Visually Impaired combine nonprofit marketing tactics to achieve great exposure. Free eye examinations and glasses will be provided for children until the year’s end, coordinating community outreach with brand ideologies.
The Miami Lighthouse for the Blind and Visually Impaired Event
Achiever of the Florida Blue Foundation’s 2015 Sapphire Award, the outstanding nonprofit organization continues to outdo itself, surpassing its own achievements and innovation every year. The free eye examination and glasses giveaway address’s the community’s needs with dedication and courage, offering great service via the nonprofit’s expert panel. Each member contains national expertise and extensive health knowledge.
The event, itself, targets community finalists. Each finalist is selected through the Miami Lighthouse’s independent expert panel. National and stake qualifications, alike, apply. Selected individuals are invited to partake in the event’s in-depth health discussion, obtaining free glasses at the event’s finish. Naturally, the Miami Lighthouse for the Blind and Visually Impaired seeks to inspire its community, invigorating its brand relationship.
Event Exposure and Other Events
The Miami Lighthouse for the Blind and Visually Impaired achieves great marketing outreach through its extensive YouTube coverage. Parents urged to take an eye exam are directed to the establishment’s back-to-school event. Adjoined by comprehensive visual media, the Miami Lighthouse for the Blind and Visually Impaired connects new marketing approaches with clear, concise information.
The health field consistently faces marketing difficulty, and a nonprofit organization doesn’t jump without facing hurdles. Fortunately, the free eye exam and glasses giveaway crosses paths with the entity’s Braille Music Distance Learning Class. The Florida Heiken Program, established in 1992, similarly draws future consumers through offering free-of-charge services. Nonprofit promotion and event marketing circulates around target market programs, utilizing information as a primary benefit. While health-based services, themselves, may be difficult to provide at a certain degree, auxiliary services and goods are great promotional distributions.
News Outreach
The Miami Lighthouse for the Blind and Visually Impaired adheres to an extensive, print-based news visibility program. Targeting The Miami Herald, Miami Today and Miami New Times consistently, the nonprofit organization succeeds in identifying with older, impactful, community members. While the event, itself, is geared towards younger generations, each event-goer’s adult guide will likely identify with the Miami Lighthouse before arrival.
As The Miami Lighthouse expands with its Annual Dog Walk, its Marlins Park Smells and Sounds and Pop-Up exhibition, it continues creating excellent, loving opportunities for new brand entrants and repeat viewers alike.
