The Coors Light Boneyard Blast

One of the world’s biggest softball parties, The Coors Light Boneyard Blast offers a live DJ, sporting tournaments and drinking games all in one venue. From July 8-10, more than 130 Western United States teams collaborate to empower Coors Light — the brewer brand behind the experience. With over $30,000 in prizes guaranteed to motivate party-goers, The Boneyard Blast is a high-accuracy strategy that will inspire consumers to have fun while celebrating the brand.

All About the Consumer

The Coors Light Boneyard Bash places the consumer first with beads, tattoos, a live DJ concert and the Coors Light Pimp My Bat event - just to name a few. The high focus on consumers injects Coors Light with a stellar strategy capable of marketing while reinforcing its segment’s love of the brand.

Coors Light engages its consumers with the powerful statement, “Let’s face it, this is a party.” The brand’s hard-working providers similarly stand by within the event, guaranteeing full identity association with everything fun.

The Softball Crossover

The brand’s impact on softball players and fans, too, should be noted. Beer and baseball have always been a historically successful combination, and The Boneyard Blast is conducive to sports lovers seeking a little mayhem within the sport’s celebration.

Of course, live music isn’t Coors Light’s only juicy inclusion. Random contests, happy hour and a large contribution to the brand’s other sponsors can be expected.

The Reno Location’s Marketing Potential

The Coors Light Boneyard Blast carries an incredibly high demand, and Reno answers. Special arrangements and team accommodations are available with purchase of an event “bracket,” allowing Coors Light to fully focus on resulting marketing successes derived from the Boneyard Blast's check-ins.

Boneyard Blast event details, while relatively transparent, are further revealed before the event’s main course. Team representatives are mechanics of the event, segmenting its attendees into highly identifiable audiences led by influential consumer leaders.

In such a way, the Reno location is perfect for camping, parking, dancing and fun. Specifically, the Boneyard Blast's Men’s Open and Silver divisions hold up its framework, inspiring camaraderie while sustaining a hierarchy of market influencers.

The Coors Light Boneyard Blast associates itself with surrounding hotels, guaranteeing total coverage, flexible rates and perks. The Coors Light marketing strategy is a comprehensive one — and the brand’s history of reinventing public marketing events should be examined. Coors Light, like many providers before it, has a lot of resources. The Boneyard Blast, however, is entirely unique in its ability to influence brand consumers while retaining a majority focus on live entertainment and home-grown party fun.

NASA’s Space Apps Boot Camp

NASA’s International Space Apps Challenge features a world-wide event capable of boosting technology opportunities for artists, scientists, engineers, students and designers. Held April 22 through 24, the Space Apps Challenge pits upcoming industry minds against the world’s biggest problems, biggest ideas and biggest technology booms. NASA’s incorporation of event items proposes a new directive for outer space, earth, human and robotic sciences. Mobile apps have become inseparable from communication. Now, they’re gaining ground within the world’s leading areas of technology and aerospace innovation.

The Space App Challenge and Industry Know-How

NASA’s Space Apps Boot Camp introduces participants to a variety of contribution avenues. The Space Apps Challenges greets excited minds with exciting possibilities, extending NASA’s offers to potential industry leaders. Outreach is incredibly important to NASA, as open public forums help it survive in the ever-changing world of aerospace.

Where aerospace itself is considered, The Space App Challenge creates an identifying environment by offering its services via the Florida Tech Research Park. Melbourne is a popular destination for NASA enthusiasts, and the Florida Tech Research Park carries residual options for enthusiasts expanding their horizons.

Incorporation of Expert Ideas

NASA’s experiential marketing maneuver is different from typical entity promotion. While not entirely focused upon self-funding, NASA still requires attention for sustainment. The entity is fueled by new minds, new strategies and new programs. As mobile app creators emerge, NASA gains repute and resourcefulness. Every event-goer is different—and each contains a plethora of opportunities for the entity’s expansion and industry progression.

Already, NASA’s lead innovators are entrepreneurs and program directors. Such leaders have utilized years of experience to offer partnerships, development opportunities and business ideas. Extensive expertise helps any entity thrive, and both visual and entrepreneurial design can boost development from within. NASA’s recent difficulties in the aerospace industry spawn increased reason for the Space Apps Challenges, and its dedication to boosting future conceptual designs—even more so.

The App Challenges offer great opportunity for upcoming tech professionals, too. The aerospace industry relies much on compact technology, and mobile advancements have redefined NASA’s focus on emergent designs. Likely, NASA will continue promoting its App Challenges to spark new opportunities, new advancements and new avenues of discovery. Entirely unique due to its industry, NASA’s marketing platform is worth a look. An entity capable of harnessing interactive mobile app challenges to enhance its resources is far more than creative.

Adobe's PhoneGap Day

Adobe’s PhoneGap Day is one part celebration, one part conference. Starting Jan. 28th, PhoneGap Day U.S. takes place at the brand’s intuitive Lehi office—and newcomers are welcomed to query or express excitement for everything phone-app related. Adobe packs everything else, including technology, food and entertainment.

Web Development Skills

Adobe’s PhoneGap Day excels in prioritizing the market’s brightest minds and resources. PhoneBag Day is about app improvement. It’s about web development, and it’s about leveraging main content with web-views. Adobe’s event teaches users to navigate controls, improve their platform and reach the market’s finest corners.

Adobe’s love of web development extends to another marketing maneuver, too: skill forecasting. Web development is incredibly reliant on the industry’s ability to facilitate new solutions, and PhoneGap Day grants Adobe the flexibility to view upcoming organization techniques. PhoneGap Day helps users learn native controls, edit content and update frequently. In some instances, Adobe’s PhoneGap Day trains upcoming industry impactors before formal partnerships are made.

Identifying the Brightest Minds

Unlike generic outreach programs, Adobe’s experiential PhoneGap Day targets the gurus and keen-minded. The industry’s brightest minds are directed to accelerate their platforms, optimize their development strategies and discuss with industry experts. PhoneGap Day, while for everyone, is highly geared towards Adobe’s action-oriented market.

Event-goers outline, build and design their apps, learning valuable implementation and marketing maneuvers. Push notifications are certainly prioritized, as the mobile industry has become increasingly “push oriented” in recent years. PhoneGap experts are prepared to share the best practices around, enlightening future minds with hot tips and tricks.

Workshops as Market Environments

Marketing events segment prospective buyer audiences into small slices, and Adobe’s grand-slam PhoneGap Day offers take advantage of smaller populations. Adobe’s hosted workshops, hosted on January 28 to accompany PhoneGap Day, let attendees choose their own learning adventure. Three different tracks are available—each with unique lesson plans and target demonstrations. Both seasoned experts and beginners are welcomed, and all sections are greeted with a Friday conference following the workshops.

Social Outreach

Integrated learning environments work rather well when paired with a pre-specified audience. Mobile app development reaches far, and many PhoneGap team members have been specifically trained to target new skill. The social technology world is similarly fueled by social media focal points: upcoming players who’ve discussed the world’s newest options and possibilities. PhoneGap Day harnesses these individuals, imbuing them with Adobe’s biggest ideas.

PhoneGap attendees gain access to key industry conversations, “what’s next” seminars and event swag. The event’s social side is definitely existent, and PhoneGap Day’s activities precede January 30th's Ski Day. PhoneGap carries a presence at Ski Day, too, inviting all attendees to relax for a day of fun, catered breakfast and ample discussion activities.

All-Star Active’s Kids Ultimate Fitness Challenge

On May 7, The Kids Ultimate Fitness Challenge is unleashed in Boston, promoting All-Star Active while uniting adults and adolescents alike. The fitness event is totally mobile, and social media coverage is featured on every level. The coast-to-coast Kids Ultimate Challenge has gained steam in recent years, and it’s proven itself to be a fascinating experiential marketing effort by a highly innovative provider.

Action and Fun

While All-Star Active is focused on intensive exercise and daily activities, its lighthearted approach to kid-friendly fun is effective. The Kids Ultimate Fitness Challenge is considered the nation’s largest mobile fitness occurrence. Focused on promoting child activities and health, The Kids Ultimate Fitness Challenge extends its offers to all kids, at all ages, for a wealth of opportunities.

The event features a time-based obstacle course, live events and fitness “tests” to invoke excitement. Event-goers are expected to complete rounds of jumping jacks, tunnel crawls, jogs, sprints, wall crawls, hurdles and jump roping. While extensive, the eclectic mash-up of fitness activities creates an active environment for every participant. No event-goer is left behind, and all are prompted with healthy doses of information provided by expert health and fitness consultants.

Active Events as Marketing Utilities

As the event’s kids engage healthy lifestyle tidbits, parents engage lifestyle hints and tips. The event’s load of activities are family-friendly, too, encouraging cross-market collaboration. Frequently, brands targeting younger audiences rely upon older generations to determine purchasing options. All-Star Active is no different, and its design creates a fertile environment for the brand’s service promotions.

Event-goers are presented with All-Star Active’s Xtreme gaming to see the brand’s full breadth of opportunities. Families are further encouraged to engage healthier lifestyle options—maneuvering them closer to All-Star’s best offers. Of course, discounted Xtreme ride tickets are available for Living Social members, and both kids and families are presented with a wealth of offers contingent upon the All-Star Active social media presence.

Active events have a solid place in the marketing world, and they’re only becoming more relevant. As social media expands its utility, brands become further engaged. All-Star Active is currently a placeholder for industry respect, and its extension to active participation—when matched with a viable social media outreach campaign, is a potent maneuver. As kids and adults, alike, turn out to The Kids Ultimate Fitness Challenge, All-Star Active’s services achieve great promotion within the health and lifestyle industry.

Dining with Darius Cooks

DariusCooks.com is a website featuring recipes and trends, and it hits an exceptionally difficult market with online cooking. Now, Chef Darius is taking his cooking around the country for the Dining with Darius Cooks tour.  The dining event offers a seven course meal and seeks to expand its presence among potential web users. Also offering a secret menu to select viewers, Darius helps to expand his brand’s power while keeping food preparation “personal” and easy to access.

The Darius Cooks Dining Event

Darius Cooks will craft dishes, and his attendees will eat. His menu is secret, but it’s certainly not far from his ordinary delivery. Dietary restrictions, of course, are heeded to ensure total viability and safety throughout the event. Currently, 25 lucky participants are granted the opportunity to expand upon the Cooks Downtown philosophy, where extra specials are offered, where the details are accepted and where full-fledged gourmet food is increasingly enticing.

Signature Services from a Signature Brand

Often, experiential events are contingent upon the brand’s ability to branch out and maintain creativity. DariusCooks.com is no different, yet it does deliver quality food options unavailable to most. His first course is followed by a delectable second course, and then a main course, and then an intermezzo followed by his customized desert selection.

Signature sangria kicks off the event, targeting his audience’s softer sides. Tupperware is allowed, and attendees are urged to take leftovers home. DariusCooks.com depicts a splendid approach to regular cooking promotions—wherein specialized dishes are epitomized and the cook, themselves, is simply a catalyst for their brand’s holistic approach to fine food.

The Event’s Every Bite

In fact, DariusCooks.com offers a highly original approach to regular promotion. Prompting visitors to “bring their fat pants,” DariusCooks.com is exceptionally promotional of a non-restrictive fine dining experience. Due to the brands online presence, live event marketing is difficult. Fortunately, DariusCooks.com exceeds all expectations by crossing a historically high hurtle.

The event is casual, fun and spontaneous. Inspiration, fun, food, laughter and conversation, too, are included. Luther Vandross and Stevie Wonder headline the event—furthering the notion of a fun, free atmosphere. Other bands might consider the DariusCooks.com approach unique, yet it’s a newly tapped marketing vein many companies are preferring. DariusCooks.com may be revolutionary in its live demonstration of a typically web-bound approach, but it’s only a portion of the industry’s movement to “casual fine dining.” The event, while inclusive to a select audience limit, is still admirable in its approach to market spread with a well-deserved respect for everything food.

Foobooz's Philly Cooks 2016 Event for Promotion

Foobooz’s Philly Cooks 2016 offers a one-night-only extravaganza to be recognized on February 16th. Foobooz’s experiential marketing approach with astounding dishes highlights its meet-and-greet event. Each attendee experiences hand-picked restaurants by the Philadelphia magazine, and each attendee experiences the brand’s biggest assortment of popular destinations.

Foobooz as a Provider

Foobooz coordinates Philly Cooks to promote its event hosting services, highlighting Philly’s finest chefs from the city’s finest locations. Hosting over 30 restaurants, Philly Cooks guarantees a food-tasting event capable of highlighting the Philadelphia magazine’s editors alongside Foobooz’s fine taste in dishes.

A Downtown Event

Every food-based marketing event worth its weight in culture must be featured in a downtown location, and Philly Cooks 2016 utilizes the Philadelphia Marriott Downtown to engage attendees over the age of 21. While Foobooz primarily hosts the event, the Philadelphia magazine hosts each Philly Cooks live inclusion while spicing up the area’s capacity for content. The Philadelphia is already a well-known lifestyle proposer, and its editors offer a unique edge to the Foobooz event planning scheme.

The brand’s authentic, authoritative voice constantly directs the eyes of onlookers, and both Foobooz and the Philadelphia offer stylish, smart, pugnacious and funny approaches to the city’s finest angles. The Philadelphia is Philadelphia’s must-read content for any in “the know,” and its cultural currency is incredibly valuable for both event-goers and attendees.

Only the Finest

Event creators and organizers require a healthy dose of quality providers to be considered potent, and Foobooz excels in harnessing Philadelphia’s best restaurants in an all-out eating powerhouse event. Event-goers can get a taste of “who’s cooking” with popular providers like Lo Spiedo, Laurel, Help, Heritage, Bueno Onda and more.

While quality providers offer both a unique and powerful edge to the event’s face, they’re not entirely responsible for holding it afloat. The event’s highlights, hosted on Phillymag.com every year, propose a newer approach to Internet media features. Philly Cooks 2016 is far more than an event for food-lovers, and its hosted venues are far more impactful than relative selections.

Ideally, such an experiential event can host a slew of opportunities for both hosted entities and consumers alike. Foobooz’s capacity for bringing traffic to hosted venues is impeccable, and its identity’s sheer strength is more than enough to hold virtue in the ever-expanding world of event hosting. The Philadelphia Marriott Downtown, surely, is a solid location for such events, but Foobooz, itself, may reserve the right to declare an incredibly effective event-hosting promotion.

Petals and Linens' Eat, Drink, Plan and Get Married Showcase

Petals and Linens offers an incredibly competitive wedding showcase capable of redefining its industry’s approach to marketing. Highly innovative, the Eat, Drink, Plan and Get Married: A Wedding Showcase, guarantees everything floral and fun throughout a market-prompting event. Owner and Creative Director, Laura Villaverde, creates a spectacle via award-winning design. Petals and Linens is winning, too—creating an environment capable of facilitating both coordination and planning. The event takes place on Sunday, January 31st at Tamayo’s Restaurant and Art Galley in Los Angeles, CA.

A Unique Wedding Showcase

Wedding planning companies able to facilitate a unique showcase thrive. While many similar experiential events drive numbers with runway events and live features, Petals and Linens enacts a different coda with its planning showcase.

Few providers have the confidence to create an event centric to planning, but Petals and Linens guarantees an end-all showcase able to please and enthuse event-goers. Attendees are invited to experience art at Tamayo’s Restaurant and Art Galley, wherein wedding planning commences. Sure, make-up artists, musical entertainment, coordination services and photographers are provided, but the Eat, Drink, Plan and Get Married event focuses on far more than superficial elements.

Giveaways in the Modern Event World

That said, the showcase does offer prizes and live events. The event’s first 100 registered “Brides at the Door” receive a free drink plan and Get Married swag bag. The event’s entirely surrounds the “mystique” of wedding planning, prompting attendees to think before organizing.

Petals and Linens benefits by provoking an intelligent buyer population. Even low-scale product and services purchased through Petals and Linens require intensive consideration, but the brand’s acknowledgement of such elements redefines the way pre-wedding shoppers operate. Tamayo’s Restaurant and Art Galley similarly proposes a refined approach to pre-wedding opportunities; every hosted service boasts the qualities of dedication and artistic merit.

Petals and Linens as a Provider

Petals and Linens benefits from the coordination of Laura Villaverde, whose facilitation of the Eat, Drink, Plan and Get Married showcase is highly valued. A unique spin on the many-times-repeated wedding show-stopper, event, Villaverde’s supposes a refreshing approach. Too often, wedding product and service providers focus on products and services. By arranging an event capable of capturing an event’s pre-planning stage, Petals and Linens succeeds in protecting it’s buyer culture while fermenting a refreshing brand image.

Buyers like to be informed, and the Petals and Linens approach partakes in consumer culture not by pushing products, but by creating an intellectual environment. The Petals and Linens approach is a key indicator of every industry’s flexibility—deserving every ounce of attention.

South Florida Distillers Present the Art of Rum

South Florida Distillers proposes its newest brews and craft methods on January 30. The producers of FWAYGO Rum offer the Art of Rum as a monthly informational gathering, extending its brand ideologies while targeting rum enthusiasts with keen taste and a love of fine spirits.

Public Coordination and Cultural Outreach

Part of the FATVillage Artwalk, the Art of Rum celebrates 2016’s local mixology alongside local art. South Florida is well-known for its art deco lovers and creators, and South Florida Distillers succeeds in coordinating cross-market segments in its grand event. Art of Rum brings everything crafty to the table, featuring over 10 of local-favorite mixologists and handcrafted cocktails from FWAYGO.

Each design is inspired by Florida artists, and each contains a slice of recognizable Florida culture. South Florida Distillers ensures total event coverage between 7pm and 11pm; local providers are open for brewing discussion, flavor information and—of course—craft brew walkthroughs.

Brand Sampling

South Florida Distillers further extends its brand outreach by offering sample sessions run by the masters. During the event, attendees may taste each hosted cocktail alongside the industry’s best minds. The brand’s outreach through FWAYGO is certainly positive, as new and old brews alike are examined for market viability on a first-hand basis. As consumers move throughout the event, they’re engaged by cocktail demos, live art, local musicians and a FWAYGO Meet and Greet.

The South Florida Distillers Rum Diary

South Florida Distillers capture its brand extensions and marketing efforts through its continuous Rum Diary. A notable platform exuding the brand’s confidence and market viability, the Rum Diary, when matched with the Art of Rum, paints a distinct picture capable of capturing the brand’s best side.

The Rum Diary rallies potential brew lovers to the South Florida Distillers cause—engaging local culture while enjoying capitol brews. Of course, South Florida Distillers extends far beyond its blog entries. While a fantastic platform for local outreach, the Rum Diary identifies the South Florida Distillers outreach plan. The brand features the South Beach Syrup Company, stands behind the Redland Riot Road Rallye and visits East Coast Wood Barrels.

South Florida Distillers engages culture on multiple levels, and it succeeds in pairing local enthusiasts with nation-wide engagement. The brand is unique in its aggressive strategy—yet its strategy, itself, is patient and intelligent. Every South Florida Distillers marketing move is calculated, innovative and successful, rendering an admirable business plan for others to follow.

Wicked Wingsuits Promotes Itself in Performance Camp

Extreme sports benefit from on-site practice, and the Improve Your Performance Flight Skills, provided by Wicked Wingsuits, encompasses industry techniques while encouraging new and experienced flyers to better their skills. The event takes place Saturday, January 16th in Zephyrhills, FL. Also situated as a warm-up for the 2016 Nationals and PPC Season, Improve Your Performance Flight Skills engages event-goers with coaching sessions, product knowledge workshops and improvement seminars.

Product to Competition Market

Wingsuit flyers exist in an interesting market segment. For many, wingsuit flying is reserved for top-skill athletes. A large portion of flyers do extend themselves into competitive realms, forcing providers like Wicked Wingsuits to adjust a marketing mix accordingly.

Wicked Wingsuit’s efforts are derived from its user-base’s intensive industry knowledge, and the Improve Your Performance Flight Skills reflects this by focusing on discipline improvement and competition skill engagement. The Improve Your Performance Flight Skills event is a grand opportunity for pre-competition flyers while offering extensive information to new flyers.

Expertise and Extreme Sports

Marketing as an extreme sports goods and service provider is tough. For this reason, Wicked Wingsuits employs some of the world’s top coaches to drive its Improve Your Performance Flight Skills event. Coaches Simon Repton, Travis Mickle and Anthony Zerbonia give event-goers the rundown on flight planning, time windows and altitude management. Exit techniques are similarly covered, as are speed, distance and time strategies.

For expert flyers, FAI and USPA competition format details are covered, as are Paralog PPC and Fly Sight GPS orientation workshops. Individual coached jumps and group debriefs are part of the package. Fly Sight Units are available for any users unable to procure their own, bringing every event-goer up to par. Wicked Wingsuit Rental Suits, too, are available; rentable for $10 per jump and $40 per day, Wicked Wingsuit products are entirely available for any consumers needing product support.

Participation Marketing

Experiential marketing benefits from high-adrenaline experiences in the extreme sports industry. Most jumpers are required to have a minimum of 25 jumps before participating, yet workshops are available for those seeking intermediate training. Wicked Wingsuits has garnered an excellent marketing technique by featuring world-class techniques. By focusing on both competition and basic flying, they effectively close the small gap between consumer intent.

Group-instructed exercise and mock-competitions bring newer flyers into the realm of the elites in a safe, fun environment. In doing so, Wicked Wingsuits secures an ordinarily unwieldy divide in its consumer base. The event’s capacity for engaging everyone is its biggest boon, and is, undoubtedly, unique to wingsuit providers.

Target Brings Back Bullseye the Dog

In many ways, big-name providers lead experiential marketing. Target’s mascot is well-known, and the brand’s presence is undeniable. If you haven’t heard, the company has a dog for a mascot—and it’s about to experience an identity boost.

Bullseye: The Target Dog

Bullseye is target’s red-circled eye dog. It’s been seen before in-store and on-air advertising. Unfortunately, Bullseye hasn’t experienced much attention until recently. While a large component of Target’s branding strategy, Bullseye has taken some time to influence the brand’s diverse consumer base.

Now, however, Bullseye is getting a brand makeover. Known for being “scrappy and fearless,” Bullseye’s resurgence is more than a potent one. Target’s recent slump can be attributed to the 2008 recession, but its industry reemergence definitely calls for increased market presence and a new, sophisticated identity. Bullseye’s place is one anchored to marketing promotions. He’s been featured in live, digital and even print formats. Target loves Bullseye, and the customers do, too.

A Larger In-Store Role

Bullseye is reaching new heights across 1,400 Target stores. Partially geared towards Target’s younger market, Bullseye, as a marketing mechanic, features interactive in-store offers. Replicas of the mascot are currently available near select Target discount sections, prompting a picture—or two—with one of consumerism’s most-identifiable pup.

A Bullseye Christmas storybook app for children is included, too, wrapping up his cuteness across multiple buyer platforms. Target’s “Bullseye benches” accompany the aptly renamed discount section: “Bullseye’s Playground.”

Growing Competition and Bullseye’s Place

Currently, growing competition is impacting consumer segments hungering for discounts. Ross Stores and T.J Maxx pose quite a bit of competition—competition only rivaled by titans such as Target. Zara and H&M, too, have closed the “discount gap,” creating additional competition while accommodating for nearly $3 billion in the early 2000s. Such competitors aren’t alien to other brands, yet Target’s competitive strategies are certainly behind Bullseye’s reappearance.

Target’s newest marketing maneuver intends to re-ignite the brand’s magic. The push, directed by chief executive Brian Cornell, has spiked Target’s digital advertising gains by 60 percent. Target’s media spending has always been notable, and Bullseye will only increase the wave. Early indicators depict Target’s Bullseye-blitz, stating the brand stands as a top-10 YouTube-viewed advertising force. Bullseye, currently, is right on the money.

As Google searches surge with Bullseye-related questions, and as target revamps one of its furriest marketing mascots, consumers need only hop into the brand’s discount section. It’s there for a reason, after all.