Google’s Digital Breakfast in Miami

Google’s Cybertising campaign came to a head in its Miami-based Digital Breakfast. Google, in the past, has hosted practical marketing affairs—engaging big-city consumer bases while sharing insights, promoting new technology and creating innovative data solutions. On December 4th, Google’s Digital Breakfast partnered experts with community impactors, citizens and Google lovers alike. Each expert shared insights, data and hospitality solutions, all alongside a hospitality-infused event.

Brand Questions and Google’s Impact Experts

Google’s Digital Breakfast, first and foremost, is a brand-benefiting event. Google urges brand providers, industry gurus and cross-industry professionals to ask questions, raise awareness and deliver their own approach to the technology industry. Google’s widespread connectivity survives and thrives in all of its marketing efforts, and its Digital Breakfast imbues its finest strategies with new industry leads.

The Google Hangout, as it’s called, features a 90-minute presentation, a Q&A session and networking booths. Hospitality professionals of Miami are invited to network with presidents, marketing managers, entrepreneurs, business owners and CEOs seeking digital advertising’s most-valued insights. Understanding the consumer’s path to purchase, as always, remains a key topic for discussion.

The Modern Digital Advertising World

Google’s Cybertising partner program is one of its latest innovations, reaching big cities like Miami and Boston with business growth solutions, the world’s newest industry solutions and a practical approach to digital marketing.

Digital marketing often faces problems when combined with physical, experiential events. Web ads, social media and mobile campaigns remain the world’s biggest marketing platforms—but Google’s Digital Breakfast has become a cornerstone of their marketing strategy. Digital Breakfast returns digital marketers to their roots, engaging display, audio, analytics, mobile advertising and training professionals with living, breathing people.

Google’s AdWords

While the digital advertising world remains incredibly mobile, Google’s Cybertising partner program restores time-tested-and-true event marketing approaches. Frank Wade, Google AdWords Trainer, is highlighted as one of the event’s key speakers—tying Google’s digital marketing presence to a physical one.

Google’s AdWords is an incredibly powerful marketing program, and its representation at Digital Breakfast, even if minimal, is telling of Google’s wide-winged grasp of the industry. As technologies such as augmented reality achieve higher reputability, physical location event marketing will likely receive a resurgence in popularity. Google, however set on its networking goals, likely realizes the potency of a “first to strike” physical marketing presence, and its Digital Breakfast is likely the first of its many practical efforts.

The Future of Digital Advertising

Cybertising.com remains a top-ranked Google partner, and both entities carry similar missions. Google’s insight assists emergent professionals, and its dedication to experiential marketing is highly beneficial to the industry’s digital advertising game. While similar industries are still crafting durable digital advertising solutions, many have gained enough steam to handle Google’s networking approach.

Google’s Digital Breakfast is about everything digital, but it simultaneously fuels a bright future of digital-physical marketing—where new events, innovations and trends become commonplace, and where big-name enterprises still interact with small and medium-sized businesses.

Coca-Cola Promotes During its Christmas Roadside Tour

The Cocoa-Cola brand has succeeded in experiential marketing approaches before, and its newest Christmas product sampling tour will achieve similar success. Coca-Cola’s promotional roadshow is an intuitive brand promotion scheme aimed at Christmas buyers. Twinkling Coca-Cola trucks will traverse the UK in a grand launch, revealing one of the brand’s largest pushes since their 1995 television release.

Discounted Drinks and Sampling

Coca-Cola’s experiential marketing access point begins with its discounted “drinks on delivery.” The roaming Coca-Cola road tour imbues the brand’s magical touch, offering great options at all-time low prices.

Similarly impactful is Coca-Cola’s decision to promote its newest drink additions as samples. Relative to the Red Bull way of doing things—with beachside promotions, roadside distribution channels and rolling sample-vans—Coca-Cola’s designer outreach program is incredibly telling. Soft drink marketing achieves great response when tied to active marketing efforts, and Coca-Cola’s roadshow, visiting 46 locations, will offer a multitude of branding opportunities.

The Coca-Cola Image

Coca-Cola’s Christmas marketing movement also imbues the Coca-Cola scene with festive music, photoshoots and public invitations. The Coca-Cola name is tied to responsibility, and its adherence to its 12-years-or-younger policy requires adult supervision. In the past, Coca-Cola’s Coke Zero and Diet Coke were featured in featured Christmas events. Active against excessive consumption, Coca-Cola has signed a pledge within the Advertising Association to fight unsuitable consumption cues.

Coca-Cola represents itself on community levels, franchising horizontally across various cities. Where experimental marketing efforts are concerned, most consider Coca-Cola’s community impact successful. Coca-Cola’s product development, placement and distribution doesn’t define the brand’s borders. Rather, they act as framing points for its community outreach efforts.

In its current form, Coca-Cola’s Atlanta bottling facility is a massive source of marketing resources. Atlanta’s Coca-Cola representatives power the area’s distribution channels, engaging consumers on levels similar to those featured in the Christmas tour.

Global Outreach

Coca-Cola’s on-the-road promotion enhances its global outreach, too. Coca-Cola is famous for extending its product to remote and developing countries, creating demand while benefiting faraway communities. Coca-Cola, as a provider, features events similar to its Christmastime road tour to target the world’s corners. Recently, a Business Action for Africa Event garnered support from Coca-Cola Africa Foundation’s own William Asiko, who gained attention for his Democratic Republic of the Congo Coca-Cola outreach efforts.

Coca-Cola, while still developing a brand presence in such areas, still carries quite a bit of inertia. As the brand develops its strategies, marketing efforts and experimental outreach programs, it gains quite a bit of popularity. The Coca-Cola name is a classic one, and it’s entirely deserving of cross-country support during global outreach efforts. The Christmas roadside tour features mobility as an asset, empowering communities—small and large—with a top-quality brand on wheels.

Coca-Cola’s “liquid only” wholesale price stays constant, too, offering timeless accessibility for brand consumers expecting stability and continual distribution. Coca-Cola’s owners can be credited with much, engaging marketing from both manual and automatic angles. Coca-Cola, for good reason, is one of the world’s best event and experimental marketers.

Guidestone Colorado's Workshop for Aspiring Industry Professionals

Guidestone Colorado, one of Colorado’s leading farmer’s supply markets and innovative leaders, offers its exclusive Vision Course to industry entrants and league professionals alike. The Colorado Building Farmers Program Vision Course for Aspiring Farmers assists industry lovers by offering in-depth exploration workshops, on-sight practice seminars and vital resources. Each event-goer is provided with a wealth of business information capable of outfitting them for success, both on the farm and off.

Experienced Guidance

The Colorado Building Farmers Vision Course for Aspiring Farmers creates an in-depth framework to assist the company’s ever-expanding farmer network. Within the farming industry, marketing outreach is vital to success. The 2015 community, garnered through continual business partnerships, agency acquisitions and local outreach, has reached top-tier standards. Currently, Guidestone Colorado is fermenting next-gen farmers alongside a vibrant agricultural culture.

The Guidance Colorado program has reinvented experiential marketing, utilizing time-tested-and-true outreach mechanics alongside well-explored industry must-haves.

The Guidestone Colorado Plan

Guidestone Colorado, itself, benefits from a supply of over 900 youth-explored local ranches and farms. The brand’s food growth and collection processes benefit from local farming, homesteading and ranching skills, so its marketing outreach directly impacts the community it serves. The Guidestone Farmhands Education Program, in particular, offers unique options within the industry. Over 700 students have participated in the Guidestone Colorado Farm to School education program, influencing future industry impacts through experimental lessons and activities alike.

Guidestone Colorado accesses Salida gardens and farms too, extending marketing outreach to over 3,000 pounds of locally grown produce from featured Salida School Farm areas. Integrated throughout the Salida, Buena Vista area, Guidestone Colorado’s experimental marketing efforts directly impact the Leadville School District meal programs.

Community Outreach

Where experiential marketing approaches are considered, Guidestone Colorado excels in member and visitor celebration. Farmer integration and education is to be celebrated within the Guidestone Colorado lifestyle, and the brand exemplifies such efforts with its Hutchinson Ranch Pumpkin Patch Festival.

Understandably, farm-based marketing requires incredible effort, time and dedication. Guidestone Colorado surpasses expectations by offering unique event opportunities to over 200 tourists annually. Tourist programs, granting participants a slew of benefits, inspire aspiring and existing farmers alike, imbuing modern farm culture with up-to-date solutions for long-term industry barriers. Rachers, farmer and landowners are welcome to these programs, and every lesson offers opportunities to impact the agricultural industry.

Experiential marketing efforts commonly adhere to industry guidelines, and the Guidestone Colorado effort surpasses all expectations by getting its hands dirty.

Pain Cave 101 by Trek Bicycles

Many bike athletes face considerable difficulty during off-season training. Fortunately, ride alternatives exist. Trek Bicycle Store has created an initiative called Pain Cave 101, and it’s offered extensive options for bike enthusiasts and general athletes alike.

Indoor Outreach

Trek Bicycles has created a unique opportunity with Pain Cave 101, utilizing its brand image, products and services to launch an indoor outreach initiative. Trek Bicycle Store’s experiential marketing event offers year-round fitness programs for novice and expert cyclers alike. Wahoo and CycleOps trainers are on standby, assisting event-goers throughout the Trek Bicycle’s way of life.

Trek Bicycles, dedicated to helping cyclists reach their fitness goals, has focused on creating a customer-centric indoor fitness model. The brand’s partner, The Labs USA, offers a new approach to facility courses and sign-up options. The Labs USA is a new Trek Bicycles associate and partner, and the Pain Cave 101 event is incredibly useful for the partnership’s premier public appearance.

Product Promotion with Ride Enhancement

Pain Cave 101 is a Trek Bicycles resource for new product promotion. Winter is a notoriously bad season for cyclists and is responsible for sales drops. Pain Cave 101 steers the Trek Bicycles fan-base indoors, where action can meet reaction in the form of connectivity and sales offers. Training gear and gadgets are provided, and discount offers, of course, are always available.

The Trek Bicycles Customer Loyalty Program

Pain Cave 101 fares well when partnered with the Trek Bicycles Customer Loyalty Program. The program, marked from Trek Bicycle Store purchases, enhances buyer-to-consumer relationships with five-percent discounts, dedicated staff assistance and a 100-percent satisfaction guarantee. Pain Cave 101 introduces an interesting angle to the Trek Bicycles scheme, as the brand’s 30-day price protection program offers significant flexibility to customers trying out the season’s newest deals and offers.

Trek Bicycles continuously keeps its clientele in “tip-top shape,” imbuing its shops with a stay-in vibe. Now, Pain Cave 101 heightens this virtue, targeting a massive consumer base with sales guarantees, options and complimentary service programs. The Midwest’s seasonal issues don’t extend to a brand with such inert customer loyalty, and they’re unable to hinder a brand harnessing such a powerful marketing strategy.

Community Roots and Future Outreach

Trek Bicycles opened in La Vista, NE in 2002. An advocacy group at first, the brand’s dedication to consumer support and youth cycling programs has supported a variety of fundraisers, community events, competitions, commuter challenges and bicycle share programs. The Pain Cave 101 program proposes the brand’s newest angle—a shop-centric approach to consumer marketing in an incredibly mobile industry.

While cycling experiences low repurchases—because cyclists infrequently purchase materials beyond water bottles and enhancements—experiential marketing is vital to any shop’s success. Trek Bicycles has nailed the industry’s marketing needs, standing as an innovative leader for other cycling providers. Midwest cycling, as a whole, is contingent upon community outreach. Here, Trek Bicycles surpasses expectations while proposing a new brand partnership. Always proposing total satisfaction, Trek Bicycles will likely achieve great success with Pain Cave 101.

Breakfast with the Business Journal Reaches Publishers

The Business Journal takes a unique approach to experiential marketing, extending its staff to outside publishers, artists, reporters and future industry impactors throughout the year across in different cities across the US. In April 2015, Breakfast with the Business Journal granted professionals the chance to meet Virginia's newest publisher James MacGregor alongside editors from the Business Journal newsroom. On December 10, a “business ready” breakfast takes place in Lavaca Plaza where Austin Business Journal is headquartered.

All About Networking

Breakfast with the Business Journal appeals to professionals in news and publishing. The Business Journal, highly practical with weekly additions, online tools, newsstand apps and free book lists, thrives on community interaction. Breakfast with the Business Journal offers an unparalleled forum for making professional connections, asking experts questions and continuing discussions that facilitate community progress.

Story Pitches and Reports

Of course, The Business Journal considers story pitches a major resource. Breakfast with the Business Journal enhances its marketing strategy by offering direct channel connection. Event-goers are urged to pitch stories, bring research, talk to editors and discuss with reporters. While the Business Journal may be the event’s centerfold, it certainly isn’t the only featured entity. Great door prizes, special subscription rates and story mentions await those taking part in Breakfast with the Business Journal.

Sponsorship Power

In Virginia, Founding Farmers Tysons was an incredible impactor at the April 2015 breakfast. The event’s sponsor, a member of the Farmers Restaurant Group, is well-known for its American culinary expertise. Each dish is packed with historical tradition, culinary perfection and awesome additions. Founding Farmers Tysons carries an award-winning bar program, serving customers through breakfast and dinner. Farmers Tysons is an excellent event assistant here, as Breakfast with the Business Journal carries a “community first” marketing strategy.

Such a marketing strategy isn’t overshadowed by the Founding Farmers Tysons way, either. While the direct sponsor offers a stunning 265-seat sustainable design space, Founding Farmers Tyson created a new dining design specifically for the event.

The Business Journal benefits from a wealth of other affiliates—and each is present at various events to garner new stories, publishing power, praise and sustainable business operations. An entirely unique and refreshing event, Breakfast with the Business Journal is a potent strategy for bringing together loyal clientele.

Tamron's Tailgate Tour and GOT PRIMES? Photo Shoot Presentation

Few marketing efforts surpass physical presentation and end-user response testing. On December 9, the Tamron Tailgate Tour ends with Helix Camera & Video’s grand product test extravaganza GOT PRIMES? Event-goers are paired with Tamron classic products, showcasing features through contests and photo shoots. Tamron’s newest prime lenses, the 45mm f/1.8 and the 35mm f/1.8, present their superior optical performance during photography workshops. Each product’s full capability is range-tested, pairing consumers with the brand’s newest and finest features.

The GOT PRIMES? In-Use Approach

Tamron digital lenses, proposing “new eyes for the industry,” has repeatedly guided consumers through the industry’s budding challenges. A community impactor, Tamron has implanted its technologies in both sophisticated art areas and R&D alike. The Tamron corporate philosophy is product-driven, creating corporate growth horizontally with customer satisfaction. GOT PRIMES? executes such a philosophy by bringing products to customers, personalizing product testing and creating a buyer-friendly environment.

Tamron’s prosperity is reflected in its Tailgate Tour, where the industry is scoped for new prospects, growth opportunities and customer feedback. Each Tamron lens presentation lets consumers get an “in-use” approach, accessing live photography sessions and the brand’s primary benefits. A contest , too, is included, guaranteeing the chance to acquire latest Tamron products and engage the brand further.

Helix Camera & Video

Helix Camera & Video, proudly partnered with Tamron, facilitates perfect marketing exposure throughout the event. Helix Camera & Video is renowned for its free photography mini-seminars and its approach to the Tamron brand is highly beneficial on a product level. Camera lens consumers require quite a bit of technical information. New consumer entrants and gurus alike benefit from practical testing, as the many specifications driving camera technology create a vast depth of options and features.

While new camera operators gain product knowledge through Helix Camera & Video’s free portfolio reviews, tailgate lunch and photo opportunities, knowledgeable buyers gain quite a bit of resource through examining high-price-bracket products closely. Helix Camera & Video is reserved to achieving perfect exposure, carry perfect sessions and create ironclad marketing strategies. Tamron’s brand exposure throughout the Tailgate Tour is strong, and Helix Camera & Video’s mini sessions drive consumers through future paths to purchase.

Tamron as an Experiential Marketing Presence

Experiential marketing regularly faces difficulties when specific product promotion is an end-game goal, but Tamron’s approach reveals the necessities of consumer targeting. Tamron’s Tailgate Tour partners a mobile consumer base with a mobile mindset. Each Tamron lens, regularly untestable in store or e-commerce settings, receives much-needed visibility. Experiential marketers have much to gain by following Tamron and Helix Camera & Video’s strategies.

Kiwi's Boutique Holiday Ride in Style

Kiwi’s Boutique offers exclusive brand coverage during its December 13^th Holiday Ride in Style. A grand event for everything Kiwi’s, the Holiday Ride in Style promotes Kiwi’s clothing best offers, exclusive style and Chicago’s finest destinations. Genuine fashion lovers are provided with elite-level destination guidance and tip-top industry knowledge, facilitating a grand adventure capable of incorporating the Kiwi fashion trend.

Chicago Streets as a Marketing Destination

Kiwi’s Boutique excels at sculpting a city-centric fashion profile. Its vision of providing a specific clientele with on-point trends, newsworthy updates, style information and budgeting options renders it a top selection for Chicago shoppers. Understandably, the Kiwi’s name is glued to Chicago urban lifestyle. Elite clientele, on-trend options and seasonal upgrades are constantly on the move.

The Kiwi’s Boutique Holiday Ride in Style brings Kiwi’s Boutique buyers to a destination worthy of dining and networking. The Mag Mile is littered with great deals, fashion destinations and hot avenues. Kiwi’s Boutique, shuttled via Five West Luxury Car Service, focuses on an upscale experience, using the Chiquita White name and approach to fashion. Chicago’s streets offer unique marketing utility in their design, as Kiwi’s Boutique riders are graced with the area’s biggest, boldest fashion appearances.

In-Depth Consumer Relationships

Kiwi’s Boutique is well-known for its deep consumer relationships. In the modern marketing world, prioritizing such relationships guarantees a business edge. Chiquita White, well-known to fashionistas, socialites and entrepreneurs, has fostered the Kiwi’s connection for many years.

Now, the Holiday Ride in Style guarantees a night of mingling, shopping, sightseeing and dining in Chicago’s best holiday landmarks. Networking during the event’s Mercedes Benz Sprinter glam ride is a must, and the Kiwi’s Boutique Sip n' Shop experience transports event-goers to the Ivy Hotel, where a red carpet experience with complimentary food, photos and tours are available. Experiential marketing, in the past, has scaled with buyer brackets—and Kiwi’s approach is no different. An upscale boutique, Kiwi’s caps off its tour with grandeur destinations like Winter Wonderland, the Magnificent Mile, Navy Pier and the Millennium Plaza.

The Kiwi’s Shopping Experience

Kiwi’s Boutique has a telling event marketing strategy. While its destinations and travel vehicles are bold, exquisite and provocative, the event’s content is surprisingly comfortable. While Chicago’s latest chic wear, trends and options are highlighted by Kiwi’s Boutique, the event creators have subscribed to a cozy environment. Such an environment promotes consumer relations while creating a unique shopping experience.

Kiwi’s Boutique is renowned for making buyers “feel at home.” Its endless styling options reduce purchasing stresses, and its complimentary services craft the boutique’s brand to the consumer’s decision. Kiwi’s Boutique is fully stocked to outfit the consumer from head to toe. Natural styles, accessories and lifestyle options are a Kiwi way of life, and they’re reflected by the Holiday Ride in Style’s grace and goodwill to others.

Boutiques rely heavily on word of mouth to garner attention, and Kiwi’s attention to trend details repeatedly grants it success among big-time Chicago businesses. The Holiday Ride in Style, undoubtedly, continues this trend.

Cover Your Bases Pub Crawl Promotes Chicago Cubs

Experiential marketing extends to sports teams, delivering the Chicago Cubs to local audiences, breweries and city streets. The May 2016 Cover Your Bases pub crawl, known to Chicago patrons as “CYB,” is the pro baseball team’s distinctive public promotion event. Cover Your Bases, celebrated in Wrigleyville annually since 2009, extends the team’s Winter Crawl Events Twelve Bars of Xmas to spring months and to new avenues.

A May Rundown

April and May are prime promotional times for Major League Baseball, and the Chicago Cubs regularly utilize promotional strategies to highlight the city’s finer establishments. Highly conducive to connecting the team with its loving audience, the Cover Your Bases pub crawl is dedicated to the past-time beer-and-baseball phenomenon. The National Anthem, a first pitch pub arrival, a seventh inning stretch and colorful rewards are highlights of the event.

The Cover Your Bases Famous Photo Frames

Where direct promotion is considered, the Chicago Cubs have outranked rival teams by offering a specialty photo frame series. Fans hanging with the Chicago Cubs are rewarded with photo opportunities, signatures and a special place upon Chicago’s finest pub walls.

The Cover Your Bases pub crawl insists event-goers wear jerseys, baseball hats and league gear, promoting both the Cubs and the league alike. While each pub location is in the heart of Cub territory, White Sox fans are similarly welcome.

Widespread Visibility

The event’s photo walls don’t end its visual promotion. Its Photo Scavenger Hunt spreads fans across each bar’s interior, maximizing Chicago Cub exposure. Four to six prizes are rewarded—depending upon winner count—and on-stage group competitions pit team fans against one another. Hot dog eating, softball passes, bat passes and frozen t-shirt contests are all included.

Twitter provides exclusive coverage through the #CYB2016 tag, expanding Wrigleyville bar exposure. The 15 locations lead to the legendary Murphy’s Bleachers, where fans will recognize Waveland and Sheffield’s Wrigley Field. All Festa-based events are covered through Bud Light, giving the the Chicago Cubs extra appeal to beer-lovers, both in-bar and out. Goose Island Craft Beer, too, plays host to the event, linking Chicago Cub exposure on Twitter to fan favorite crafts.

Festa Parties Place as a Provider

While the Chicago Cubs chiefly power the Cover Your Bases event, their link to Festa Parties is powerful. Festa Parties is well-known for its high-end customer entertainment and engagement services. The Twelve Bars of Xmas aka TBOX and The World’s Most Spectacular Pub Crawl among its favorites, Festa Parties never fails to make a splash in Chicago. Cover Your Bases benefits from Festa’s other outreach programs, reaching critical acclaim from cross-market beer and pub crawl lovers.

As the Chicago Cubs gear up for their newest season, the Cover Your Bases Event drives viewership and brand purchases. Baseball gear located at Sheffield’s Wrigley Field certainly gains increased attention, as event tailgaters commonly attach the location to the event’s cross-town crawl. The Chicago Cubs have displayed an extraordinary knack for promotion in the past—and this year’s crawl is no different.

LEGOLAND's Kids Marathon Mile

January 16 plays host to LEGOLAND’s exclusive marketing outreach event. The special, one-mile run-a-thon, titled the Kids Marathon Mile, invites kids and parents alike to experience everything LEGO. Before the event’s doors are opened to public arrivals, LEGOLAND hosts sound-packed entertainment, a park wind-up and a spectator-filled race. Event-goers can skip, stroll, walk or run through the event, facing an end reward inspired by LEGO's grand product designs.

LEGOLAND and SEA LIFE Aquarium

LEGOLAND’s Kids Marathon Mile is presented alongside its newest SEA Life Aquarium grand opening. The Kids Marathon Mile begins early at 6:30 AM, offering activities, a DJ, refreshments and LEGO-bound booths. Concluding at 10 AM, the Kids Marathon Mile compliments the SEA LIFE Aquarium’s door opening. Event-goers are welcomed to enter with specialty deals, including a parental 50 percent discount and free tickets for any under age 12.

LEGOLAND regards the SEA LIFE Aquarium’s opening with grand appeal. The brand excels at utilizing its sheer recognizable power, enriching its market slice with toys, entertainment and enthusiasm. Each finisher’s flashy medal showcases efforts with success. No walker is left behind, and all benefit from the SEA LIFE Aquarium’s opening discounts—discounts which are alluring to post-event families.

Youth Marketing and the Tyke Hike

LEGOLAND’s feature Tyke Hike stages the Kids Marathon Mile. Instantly recognizable, the Tyke Hike utilizes LEGOLAND’s comforting premises. Youth marketing often engages parents, and LEGOLAND extends every effort to the parent’s behind tiny legs. Each registered youth may be accompanied by an adult, imbuing the direct marketing effort with long-lasting parental relationships.

The Kids Marathon Mile isn’t timed, and results aren’t posted. Complimentary refreshments span the premises, too, engaging both children and parents at every level. Experiential marketing typically engages unique attributes, and the Kids Marathon Mile maintains an excellent pre-opening strategy. Following the event’s completion, parents are enriched by LEGOLAND’s shops, newest products and promotions.

The Merlin Entertainments Group

LEGOLAND and SEA LIFE both benefit from the LEGO logo, the area’s brick configuration, the Minifigure and LEGOLAND California’s unique design. The Merlin Entertainments Group, powering both LEGOLAND and SEA LIFE, streamlines the area for perfect visitor retention and SEA LIFE’s promotion. SEA LIFE is tied to LEGOLAND in both brand and spirit the aquarium, part of the LEGOLAND California RESORT, is its newest attachment, tying a love for toys with a love for animals.

The SEA LIFE Aquarium offers interactive and educational dynamics. Unrivaled, its featured fun facts, play zones and quiz trails enhance the LEGO-lover’s experience. Parents are enticed by the event’s willingness to teach, engaging further with everything LEGO. SEA LIFE is primarily designed to be a child’s guide to the ocean’s diverse life. Due to LEGO’s widespread product coverage, SEA LIFE absolutely benefits the “urge for exploration” felt by many brand lovers.

SEA LIFE, powered by The Merlin Entertainments Group, embodies the LEGOLAND promotion strategy. Similar routes, mysterious encounters and fun events align it with LEGOLAND directly, and its location’s LEGO brick inclusions identify it directly with LEGOLAND’s exterior, interior and products.

The 7th Annual Kindle Awards and Gala

Marketing efforts are often celebratory efforts. The 7^th Annual Kindle Awards and Gala dedicates its time to the corporate professionals, entrepreneurs, contributors and individuals responsible for Kindle’s fame. The awards ceremony honors Kindle’s extensive user-base—one defined by its content variety and unique additions to the ever-growing platform.

A Pre-Holiday Bash

Taking place December 4 in Memphis, the Kindle Awards and Gala places emphasis on industry professionals while boosting its visibility. Due to the many entrepreneurs involved with the Kindle platform, a dedicated ceremony is absolutely conducive to the brand’s success. Well-known for its self-publishing platform, Kindle’s “give back bash” spreads support for the many sourced professionals responsible for its fame.

Featured on The Loretta McNary Show, the 7^th Annual Kindle Awards and Gala will feature two businesses and 38 individuals who’ve soared to new heights, helping Kindle and its users alike achieve great product use. The honor ceremony aims at entities who’ve gone the extra mile, impacting the nation with Kindle-based operations.

Silent Auction, Red Carpet Arrival and Visibility

Kindle’s massive popularity, spurred on through Amazon, is no stranger to publicity and massive visibility. The event’s featured Red Carpet Arrival Photo Shoot has, in the past, extended the brand’s giving purpose to enthusiasts abroad. A promotional event for brand image and goodwill, media coverage is guaranteed. The Red Carpet Arrival Photo Shoot effectively ties together Kindle, its dedicated workers and external providers, kicking off an event ultimately dedicated to connectivity.

The Kindle Awards and Gala, this year, will feature a Silent Auction, too. Filled with entertainment, dinner, dessert and speeches, the Silent Auction is a place for dancing and grand performances, reservations required. Kindle’s height of fame is due to its extravagant brand image and total accessibility to entrepreneurs.

Leadership Development

The Kindle Awards and Gala similarly serve the brand’s development. A signature fundraising event for social etiquette, entrepreneurial leadership and philanthropic development group, Pink Eagles, the Kindle Awards and Gala matches organized training with its business direction.

Individual leadership drives Kindle’s success, and a public announcement of entrepreneurial expertise enhances its community standing. Content marketers, advertisers, writers and brand developers all utilize Kindle for self-promotion, directly increasing the brand’s popularity and usability. Kindle’s ability to thank leadership development sets a standard—one dedicated to the success of a community-supported content and Kindle’s unique platform alike.