Miami Heat Presents It’s Hot in Here!

Who wouldn’t want to party with NBA champions? In April 2016, the season will be winding down in preparation for the playoffs, where viewers and season ticket holders will be ready and waiting. The Miami Heat presents It’s Hot in Here! event, where dedicated season ticket holders will personally meet and mingle with the team. This event will mirror a basketball court, complete with Heat dancers and cheerleaders dressed like the players. Varied dessert stations and food courts named after players, cupcakes in the shape of basketballs, and other food and drinks will provide the ultimate experience for those who love all things Miami Heat, and for those special visitors randomly selected to participate.

Highlights of winning championships and current games will be displayed on large rotating screens. Enjoy Heat karaoke with the players and other inclusive activities that break down the barriers between players and people. There’s something there for everyone – imagine a Heat carnival all in one place for season ticket holders and their families.

Sponsors and vendors will join the excitement with giveaways and special booths to say thanks throughout the event. Appearances from local and national celebrities, the entire front office, and former Heat notables will all be a part of the exclusive venue, such as Alonzo Mourning, James Posey, Shaquille O’Neal, Glen Rice, Tim Hardaway, Jamal Mashburn, PJ Brown, Eddie Jones, Gary Payton, Rony Seikaly, and Udonis Haslem. Personal autograph signings will be available for pre-purchased material and other items on sale at the event.

Standard tickets for the event start at $40, while VIP incentives starting at $60. Tickets are available through the Heat office, with additional tickets going on sale shortly thereafter through Ticketmaster.

The NBA’s regular season ends mid-April every year, and the NBA Playoffs begin, which run through the middle of June. The Miami Heat holds three season championship rings for the years 2006, 2012 and 2013, with Dwyane Wade as part of the dream team for all three championships, and Chris Bosh as part of the dream team for the last two.

The Miami Book Fair International

There’s nothing like being surrounded with books, authors and fun! November 15-22, 2015 welcomes the Miami Book Fair International, where patrons, book lovers and authors from all over the world will converge in Miami for lectures, purchases and exciting events. The Fair announces Books and More Books, a signature event for Friends of the Book Fair and other VIPs. This event will have a number of areas, mimicking every genre being presented at the fair, with hosts and hostesses dressed like characters from books in the genre. The entire venue will simulate that of an interactive library, with an open feel. A multi-day event taking place right before the three day street-fair, publishers and other sponsors will come together, bringing food, drinks and fun for a remarkable time.

Private, exclusive appearances from national authors for book readings, autographs and one-on-one conversations will take place, in addition to musical entertainment from local and national artists. Enjoy book giveaways and trinkets any bibliophile would love from national companies like Levenger and Cafepress.

Specialized booths and VIP sections will be hosted by sponsors, with some areas being invitation only. Standard tickets for these events start at $75, with exclusive events at $125. Tickets are available through the Miami Book Fair International office.

Previous sponsors of the Miami Book Fair International include the John S. and James L. Knight Foundation, American Airlines, The Miami Foundation, Publix, Holtz Children’s Hospital, Miami Marlins Foundation, The Rockefeller Foundation, The Children’s Trust, Geico, TD Bank, and Macy’s.

Previous authors include President Barack Obama when he was a senator, Terri McMillan, Molly Ringwald, Judy Blume, and Eric Jerome Dickey. The Miami Book Fair International takes place in downtown Miami on the campus of Miami Dade College, making South Florida home of one of the largest book fairs in the world. Book lovers travel from all over to come and celebrate the love of reading and literacy. Thousands of people attend the event over seven days each year, with the largest influx over the three-day street festival.

The first Miami Book Fair International, founded by Miami Dade College and community partners, took place in 1984. Since then, it has been recognized as the nation’s finest literary festival. In 2001, the Fair became part of The Center for Literature and Theatre at Miami Dade College, a cultural and academic initiative that promotes the advancement and appreciation of literature throughout the year.

Build Your Own Tough Mudder Team Sweepstakes

Monster Energy Drink has expanded its promotional efforts to the Tough Mudder world—and its January 1 to December 31 sweepstakes combines remote marketing and live-action events with great teamwork and flair. With over 15 obstacles, 10 miles of madness, adventure and new product reveals, Monster Energy provides its consumers with an unparalleled, high-energy trip.

The Sweepstakes

The Monster Energy Drink Build Your Own Tough Mudder Team Sweepstakes has already begun, and it runs until late 2015. Available through brand purchasing, the sweepstakes awards the winner with a six-person trip in a selected 2016 Tough Mudder event. Consumers are instantly entered into the sweepstakes by accessing Monster Energy Drink’s website promotional banner or by scanning its in-store, specially marked displays.

Of course, smartphone access is required for QR code access, pairing Monster Energy Drink with mobile industry app giants. The sweepstakes page, once accessed, proposes instructions necessary to complete the process. Page visitors then submit their entries, procuring any requested information. One entry per person is awarded, and participants may enter once per sweepstakes period—regardless of entry method. Eligibility is evenly distributed, ensuring fair play amongst all consumers.

The Event, Prizes and More

The event weekend offers grand access via its Trip Prize Package. Winners receive a round-trip, economy class airfare ticket package for themselves and five others, departing from nearest airport. Upon arrival, sweepstakes winners are then provided with ground transportation before events begin.

The 2016 Tough Mudder, itself, is a team-oriented obstacle course designed to test mental grit and physical strength. Incredibly popular among several age groups, Tough Mudder is renowned for its world-class obstacles, exhilarating experiences and memorable events. Monster Energy Drink, a previous sponsor, gains quite a bit by procuring participants through its program.

Sweepstakes grand prize winners are also awarded $1,000 in spending money, three nights of hotel accommodations and six Muscle Monster gear packages. Another 100 other winners each obtain one Monster Energy wind breaker, worth approximately $100.

Monster Energy Drink’s Brand Proposal and the Tough Mudder Pledge

Monster Energy Drink’s experimental Build Your Own Tough Mudder Team Sweepstakes combines camaraderie with the brand’s intense identity. Tough Mudder, itself, is well-known for its hardcore dedication to “overcoming all fears” and completing hardships. A worthy arena for Monster Energy Drink’s appearance, it additionally propels monster’s top-ranking marketing efforts.

Monster Energy Drink’s company sales are expected to expand by 53 percent approaching 2017, beating other U.S beverage companies valued over $50 million. The multi-million dollar company has claimed the energy drink world, utilizing effective marketing strategies to further increase their budget, advertising promotional ventures alongside excellent competition opportunities. Monster Energy Drink further fuels its brand with fitness and respective athleticism—making Tough Mudder a fine resource for brand promotion.

Free promotional giveaways are a Monster Energy cornerstone. Like Red Bull, the brand exceeds in realms related to physiological functions and presentation. Few Monster-sponsored events lack company representatives, and few high-energy events like Tough Mudder lack social atmospheres and outdoor environments capable of enhancing great brand contact. Where Tough Mudder is considered, Monster Energy Drink will likely hit a home run, remaining its industry’s powerhouse brand.

Rockstar Energy Drink’s Mayhem Festival

Entering its eighth year, Rockstar Energy Drink has become an industry titan. Culturally responsive and influential, the brand has executed numerous marketing efforts in recent years—each of which has encountered resounding success. A proud sponsor of The Rockstar Energy Drink Mayhem Festival, this year’s Wantagh, NY event will unleash a variety of festival amenities, music powerhouses and great industry highlights. Rockstar Energy Drink's Mayhem Festival takes place on July 26, action taking place at 1:00 P.M.

Rockstar and the Consumer Connection

In the past seven years, Rockstar has connected to consumers through its Mayhem Festival. Large-scale marketing campaigns, sampling efforts and brand accessibility are Mayhem’s “names of the game”, and, historically, consumers haven’t minded at all. Each of Mayhem’s stop locations educate newcomers and festival old-timers about Rockstar’s new products, new flavors and new innovations.

Rockstar’s consumer connection, powered by experienced industry decision makers, interacts with dozens of sales and marketing teams across the country. Working hand-in-hand to elicit consumer response, brand awareness and industry evolution, Rockstar and its associates offer ticket price promotions, giveaways, products and prizes. One of the energy drink’s leading brands, Rockstar Energy Drink isn’t new to the experimental marketing forefront.

Brand Responsibility and Industry Insight

One of Rockstar’s foundation corners rests upon its dedication to family. Rockstar Inc.’s own Nick Allen attributes the energy drink’s dedication to camaraderie to brand and music connection. Rockstar, as a brand, intends to provide industry insight through entertainment industry impact by supporting Truth®. Truth® is one of the nation’s largest national youth anti-smoking campaigns existent, and its appearance at Rockstar’s Mayhem Festival furthers the brand’s forward approach to industry health standards.

Energy drinks, in particular, have come under fire from parents and health board executives who work on health and safety awareness efforts. However, Rockstar Energy Drink has buffered its brand image by partnering with Truth®, simultaneously maintaining its youthful image by supporting DJ spinning, signature metal bands, dynamic industry changes and great music.

Mayhem Festival Giveaways and Visibility

The Rockstar Energy Drink Mayhem Festival wouldn’t be promotional without free giveaways, and its sponsors are stationed to connect consumers with music, products and services. Contests, one-on-one company conversations, live events and giveaways are all present at The Rockstar Energy Drink Mayhem Festival, available each day of the tour.

Rockstar Energy Drink has also connected with the #FinishIT campaign—further promoting an anti-smoking campaign with Truth® managers. Mayhem’s new represented message will appear at the Wantagh, New York event, kick-starting its newest brand angle: one dedicated to consumer safety, health and cultural necessities.

Rockstar Energy Drink will benefit greatly from its return sponsor, Metal Injection. The online consumer resource will cover the event’s entirety, further solidifying Rockstar Energy drink as an industry mainstay. Metal injection offers annual ticket contests and giveaways, expanding Mayhem Festival visitor access to online platforms. Receiving great past responses, Metal Injection annually hits over 2,000 contest submissions, proving itself a more-than-viable sponsor for both Rockstar Energy Drink and accompanying brands.

Several multi-platform sponsors support The Rockstar Energy Drink Mayhem Festival, too, extending the brand’s awareness to near-synonymous levels of comparison with the big-name musicians featured within.

Miami Beach Swim Fashion Week and Liliana Montoya SwimWear

From July 16 to July 19, Liliana Montoya SwimWear will benefit from Miami Beach Swim Fashion Week—promoting its retail brand while reaching high-fashion brackets alongside industry favorites. Funkshion, Miami’s lead fashion platform, hosts Miami Beach Swim Fashion Week to provide consumer visibility, brand awareness promotion and fashion reveals.

The Miami Beach Fashion Week

Miami’s annual event offers an innovative platform for both established and new designers, creating equal footing for industry connection. Insight is the fashion industry’s mainstay and profitability aspect, and Miami Beach Swim Fashion Week definitely procures excellent benefits from swimwear big-hitters and emerging brands in terms of visionary achievement.

Created for media showcasing, celebrity shows, emergent collection panels, style makers, market influence and integration opportunities, Funkshion’s Miami Beach Swim Fashion Week is unique in its industry approach. Its hosted swimwear environment promotes a variety of conventions and challenge overhauls—both reinventing the industry and playing upon its best fashion options.

Swim Fashion Week’s innovative environment combines conventional appeal with new, enriched styles. A triannual event, Funkshion harnesses over 40 fashion shows, presentations and events. Those taking part in Miami Beach Swim Fashion Week have instant connections to other year-round presentations, infusing their brand with adjoined art, music and event scenes. Viewer emergence is a high priority, creating a healthy environment for creativity and design.

Liliana Montoya SwimWear and Exclusivity

Liliana Montoya SwimWear’s heavy visibility during Miami Beach Swim Fashion week will promote its newest Mermaids line alongside exclusive bathing suit brands created through Colombian Liliana Montoya. The brand’s captured mermaid enchantment has been an industry niche for years, and this summer’s Miami Beach Swim Fashion Week will generate additional brand outreach for Liliana Montoya SwimWear’s relatively specific market access point.

With a high dedication to realized shapes, prints, textures, colors, stones, sequential borders and Swarovski’s, Liliana Montoya's product line is well-placed in Miami Beach Swim Fashion Week. Seasonal offerings, signatures and emerging retail products will be featured, providing the event with high-fashion insight and industry favorite designs.

Miami Beach Swim Fashion Week’s Diversity

Traditional fashion requires ease-of-access when music, culture and diversity grow. Miami Beach’s growing cultural diversity plays a large role in Swarovski’s Liliana Montoya SwimWear’s market expansion, as visionary brands have become increasingly relevant and visible. Funkshion is renowned for its viewer submergence efforts, enhancing fashion’s draw from art and music.

Swarovski’s Liliana Montoya SwimWear is perfectly positioned to connect both Latin American and U.S markets, as Miami’s production brands have become more multicultural and more accessible. A company focusing on fashion specialization, presentation concept, innovative production and execution, Funkshion’s hosting will likely direct Liliana Montoya SwimWear’s in great directions.

Social Media Visibility

Strategic vision and life are also exposed to dynamic multimedia events, fashioning trends with state-of-the-art equipment, professional delivery and immediate connection to the world’s top-rated social media platforms, Facebook and Twitter. As multimedia plays a larger role in fashion brand extension, dynamic, client-branded environments are needed.

Miami Beach Swim Fashion Week intends to support brands while offering invaluable marketing resources. Any supported brand is equipped with visibility packages capable of being a “one-stop-shop”, media-wise. Swarovski’s Liliana Montoya SwimWear’s high-profile positioning, here, is a huge benefit.

Best Part Venue in Miami

Soho Studios is proud to announce that we have won Best Party Venue in Miami in Miami New Times' Best Of Miami 2015.

From product launches, brand awareness campaigns, private events, concerts, festivals and corporate events, Soho Studios turned an untraditional venue in Miami to the best place to host an event.

At Soho Studios we work with many experiential marketing agencies from all over the world to host and produce unforgettable events. As we focus on the year ahead will continue to connect international brands with local audiences in Miami.

We recently hosted an event for Anheuser-Busch's new brand of beer called Oculto. This event was truly one of kind as Mother Inc from New York spent a month building a Manor that had many different rooms that inspired guests to participate with others in creating memories and secrets. View the video to watch more.

WSVN-TV - 7NEWS Miami Ft. Lauderdale News, Weather, Deco

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Thank you for visiting Soho Studios and we hope to see you in the near future.

The Vans Warped Tour

On July 19, Vans unleashes its iconic Warped Tour at the PNC Bank Arts Center in Holmdel, NJ. Well respected for its cultural additions, Vans has repeatedly underlined the indie, punk and skating industry with great music shows, unique events and rock and roll lifestyle. Warped Tour fans resonate with their favorite artists in a jam-packed day session built to please. Organized from the ground up, annual Warped Tours deliver intuitive design, the world’s favorite rock artists and highly accessible admittance.

The Vans Warped Tour Clientele

Warped Tour does cater to younger audiences, though their recent program changes admit free parents. Warped Tour offers a single, complimentary parental admission ticket to accompany a ticket-holder under the age of 18. Wise in both responsibility and brand exposure, Vans supports the 2015 Warped Tour admittance policy vita its centrally located, yellow-top Vans Warped Tour guest tent.

Located near the venue’s forefront, the Vans tent idealizes the event’s sponsorship while gathering the event’s primary consumer base and fiscally empowered parental consumer base, too. Non-transferable, patrons must show actual ticket proof to gain entrance. This selective clientele program is new, likely expanding the Vans brand to parents capable of supporting its primary youngsters—teens under age 18.

The Music Saves Lives Program

Additionally, the Vans Warped Tour brings something new, hearty and altruistic to the music scene. The nonprofit Music Saves Lives program offers free backstage wristbands for up to 100 ticket holders. The only requirement is a blood donation before Warped Tour’s event setup. Patrons can earn their Music Saves Lives voucher in an official Music Saves Lives tent, gaining backstage admittance for the event’s duration. Drives begin April 2015 and are active until July 19.

Free Giveaways and the Vans Sponsorship

While Vans has sponsored Warped Tour in the past, its newest hallmark exists within the many non-profit freebies accessible through the tour’s wheel-spin event. Games, vendor villages and associate brands are all there, and visitors meet the music industry’s lead impactors alongside the adjacent fashion industry’s hottest styles.

Music has historically impacted fashion culture, and Vans has taken great leaps with its Warped tour build-up, design and attribution. Sponsorship prevailing, Vans will continue expressing its up-to-date identity with modern artist selection, new ticket selection options and its famous “compilation CD” downloads. Of course, Vans extends its patron services to online portals, where download links, ticket obtainment and event schedules are available.

The SideOne Dummy tent is available for visitors, creating a small economy for “everything Warped”. Warped Tour’s lineup varies per stop, though New Jersey’s featured event harnesses some of the brand’s newest, innovative options. The Warped Tour Fan Club has recently benefited from Vans, too, and its ticket holder line has become a primary mode for access—further expanding the Vans brand into primary, on-location ticket sales for eligible buyers.

Warped Tour is one of the music industry’s most memorable occasions, and its featured venues notoriously profit from its appearance and spillover marketing boons. Retaining its great inertia, Warped Tour will likely last years—Vans at the helm.

Miami Beach Polo World Cup

November is right around the corner, and the Miami Beach Polo World Cup will be in full swing. Taking things to the next level, the host sponsor and other entities present parties and preview events for an enhanced experience for the crowd and VIPs. This event simulates a polo field, complete with attendants dressed like jockeys and more. Food, drinks and other amenities can all be named after a horse, jockey or sponsor participating in the event. This is an open party experience for patrons who want a closer look into the life of a jockey.

With a no-holds-barred landscape, vendors and retailers will join the party and display their wares to get patrons ready for a fun time in the sun. A multi-day party, this event travels from the beach to the venue for two remarkable days. Appearances from jockeys, a fashion show and musical entertainers will cater to the elite and local patrons.

Special booths and party VIP sections will be hosted by the Miami Beach Convention Center and Authority, Act Productions and Polo Life which are invitation only. Standard tickets for these events start at $40, with VIP events starting at $75. Tickets are available through the Miami Beach Convention Center and Authority, but will go on sale publicly July 1.

The Miami Beach Polo World Cup brings the “sport of kings” to the shores of South Beach for three days every year during November. First held in 2005, the event features an international lineup of competition, with polo teams coming from as far away as Argentina, Brazil and Germany to compete for the La Martina Trophy.

All Miami Beach Polo World Cup polo matches are held directly on the beach— making the South Florida polo tournament “the world's largest and most prestigious Polo Tournament on the Beach.” The beachside competition is between 20th and 22nd Streets, near The Setai, a South Beach luxury hotel located in the Art Deco district of Miami Beach. More than 10,000 people attend the event over four days each year.

These are not events you want to miss! For the ultimate polo experience, get your tickets for these exclusive parties and activities today!

Salon Allure and Babalú at Hammock, a Miami Swim Week Tradeshow

Miami’s annual Swim Week undergoes several changes this year, and innovative brand promotion strategies offer a few insights to marketers. Salon Allure, one of Swim Week’s swimwear presentations, promotions and brand recognition efforts, is partnering with Babalú—one of Miami’s top-selling retail stores. This year’s trade show expansion combines well-known, brick-and-mortar retail products with idealistic marketing approaches to create something new, something fresh and something relatively unharnessed within the industry. Touching upon experimental marketing’s finest approaches, Salon Allure and Babalú’s new creation, called "Hammock", combines industry insight and brand awareness to scope out a wide array of industry favorites and newcomers.

Babalú's Exquisite Opportunity

A Miami boutique chain, Babalú will harness Salon Allure as creative partner, shaping new looks while determining Miami’s newest trends. Historically, Hammock featured approximately 80 brand exhibits, providing open-forum spaces for industry insiders and newcomers alike. Babalú’s partnership is expected to enhance the brand exhibit count by another 40 brands, expanding the event’s total outreach.

Babalú’s outreach will take place in pre-arranged appointments. Additionally, any adjacent brands seeking walk-around traffic can take place in the area’s enhanced forum space additions. Salon Allure will also offer lighting, showroom signings, divider walls and fixtures to encase the event—creating an artistic touch capable of framing Babalú and other brands.

IMG: Swim Week’s Producer

Of course, no trade show event succeeds without production power, and Babalú’s eminent success will be contingent upon IMG: Swim Week’s production company. A regular participant in runway fashion shows, IMG is a huge asset to Babalú’s outreach—an attachment to the high fashion exposition furthers the brand’s retail quality and consumer angle.

IMG has also partnered with LDJ Productions, another events company, to create additional runway events stationed at the W’s Wet Lounge and ballroom in 1 Hotel South Beach. Miami Beach is famous for its artistic swimwear, and its culture is a powerhouse resource for any retail chain seeking invigoration or new angles.

Recent Hits and Future Expansion

Babalú’s Swim Week appearance isn’t its only experimental marketing project. Recently, its creative retail experience, dubbed “Perfume Genie”, provided consumers with an interactive fragrance finder. A unique approach, Babalú’s Perfume Genie was stationed in the Lincoln Road marketplace to enhance swimwear buying processes while enhancing its side-by-side perfume-loving consumer market.

The Opening Night Party and Runway Party

Taking place between July 18 and July 20, Swim Week kicks off with an awesome runway show and opening night party. The establishment’s Wet Pool Lounge will, as per tradition, exhibit luxury brands and the Lycra Design Challenge—which prompts brands to create unique cover-ups and swimsuits. The Lycra Xtra Life fiber makes a potent appearance, here, as does an all-expenses paid fashion photo shoot for the resort’s 2016 collection.

The W South Beach Suites will likely become a cornerstone location for Babalú in the future. The annual Swim Week trade show offers many unique opportunities, and Babalú’s attachment to event creation will provide great market access. Participating brands also include Basta Surf, Anna Sui Swimwear, Mikoh, Ella Moss, Stone Fox Swim, Pacific and Driftwood, Nautica and more.

Funky Fashion Foray

Lights, Camera, Action! That’s the pulse of the atmosphere at this year’s Funky Fashion Foray in conjunction with Funkshion’s Fashion Week events July 16-19. Always drawing a huge crowd, this year is no different, with photographers and models from all over the world. It’s a Fashion Party

Designed to welcome models, photographers, celebrities and private clients to the event, The Funky Fashion Foray is summer’s way of saying welcome to the fashion world. A multi-day venue, ticket holders will enjoy events, parties and an additional fashion show as an upcoming teaser for the events taking place throughout the week poised to offer an enhanced experience for participants.

Make it Fashionable

A venue designed for beautiful people, the Funky Fashion Foray is the perfect place to make things happen. A tantalizing teaser, patrons will be wowed beyond belief, elevating the stock in VIPs and others participating in this exclusive Fashion Week. There’s nothing better than feeling as if you are a part of the inner circle.

Parties will also be hosted by major sponsors Miami Beach Visitor and Convention Authority, Peroni Italy and Nespresso, with each one different and more extravagant than the next. Visitors and event participants will experience Miami beyond the beach, experiencing beautiful Wynwood for a different vibe and feel of the city. Although the runways at The Setai, Soho Beach House, SLS, Thompson Hotel, and One State of the Art Tent are huge venues, these intimate parties are a very good look.

More than Bargained

Tickets for these events start at $20 with a VIP pass, and $50 for general admission. Tickets are sold at Ticketmaster and are going fast, as the Funkshion Fashion Events are invitation only. Experience fashion at its best with the Funky Fashion Foray!

FUNKSHION is Miami's leading fashion platform that provides an innovative way for established and emerging designers to showcase their collections to media, celebrities, international buyers, style makers and influencers. The unique environment that challenges convention enriches and diversifies Funkshion into multidisciplinary experience that brings visionary brands together. FUNKSHION is a triannual event that includes over 40 fashion shows and presentations year-round. Traditional fashion infused with art and music creates a new way to submerge the viewer and encourage creativity.