Art, Technology and Marketing: Google Glass at Art Basel Miami Beach

This year’s Art Basel Miami Beach, slated for December 5-8, 2013, once again features an eclectic mix of historical and contemporary art. From Picasso to Warhol, to the emerging artists of today, Art Basel Miami Beach has grown into one of the world’s most significant art fairs.

According to ABC News, 50,000 art fans will visit the Miami Convention Center alone. That doesn't include the tens of thousands of tourists who descend on the city for the many other art displays, fairs and galleries located throughout the city. This means there are significant opportunities for marketing your brand at Art Basel Miami Beach. That is exactly what Google Glass is doing.

Google Glass, the cutting-edge internet connected eyewear has teamed with artist David Datuna. The New York artist’s “Viewpoint of Billions” series will be more closely explored with Google Glass during Art Basel Miami. This merging of technology, art and marketing is an exceptional example of creativity at the global art fair. It is the kind of creativity your brand can take advantage of.

How You Can Be a Part of Art Basel Miami Beach

If you are looking for venues in Miami, Soho Studios is a nationally and internationally utilized photography studio and is one of the hottest concert and party venues Miami offers. We have over 65,000 square feet of some of the most versatile event space Miami has available in a multitude of floor plans.

Soho Studios puts you in middle of Art Basel Wynwood in Miami's Design District, where thousands will gather, taking in works of art in nearby galleries and at special events. Art Basel Miami is an amazing time for artists and fans alike, and Soho Studios in the premier venue in Miami to help you take advantage of it all.

Marketing Your Brand at Art Basel Miami: Fashion, Art and Glamour

A week long party for art collectors, admirers and vendors—Art Basel proves to be an exciting event each winter on Miami Beach. Full of celebrities, raging night clubs, fashion and pulsing with glamorous night life, Art Basel grows larger and more influential each year. High end galleries and selected exhibitors display myriads of work filling South Beach and spilling into Miami proper.

Where Fashion Mingles with Art

Art Basel is the event to be marketing your brand at, packing crowds of people into venues in Miami. Luxury brands, like Dior, Chanel, Valentino and Dom Perignon, writhe with excitement at events like these. Fine art, festivities and fashion brands is a popular mix, drawing a huge crowd of celebrities, socialites, collectors and models.

Marketing Your Brand

With brands like evian product pushing or Lacoste throwing events, it is easy to get missed in glamour and hype of the high roller crowd. Choosing a central venue in Miami early is the first step to marketing your brand at Art Basel Miami Beach. Of the event space Miami has to offer, SoHo Studios is a unique space in the center of the Miami art district.

- Located in the Wynwood District

- Popular for events, fashion shows, concerts, parties, galas, and gallery shows

- Largest venue in Miami with over 70,000 square feet of event space

Unlike other party venues Miami offers, our Soho Studios is a nontraditional space and a blank canvas, ready to be transformed to fit your brand. Our large space can be adapted to whatever size will best suit your event and our central location will help draw in the Art Basel crowds.

Making a Brand-Worthy Statement

Over-the-top parties and shows planned down to the most miniscule detail are the types of events that will get your brand noticed. After you choose a location that will make your brand look good, begin strategizing ways to promote your brand through activities and product display. At SoHo Studios, we can help you plan catering, décor, travel arrangements and other aspects of event logistics with our full staff and outside partnerships.

The Art Bar from Absolut at Art Basel Miami Beach

Absolut Vodka is no stranger to creative marketing that catches the attention of young people and international-minded fashion. However, many are not aware that Absolut has been committed for over three decades to supporting the arts, many times funding major construction installations as well. One of their more recent projects involved the installation of an art bar designed by Los Carpinteros which gained lots of attention and reviews at Art Basel Miami Beach. 

Los Carpinteros are a Havana-based collective that produce art from carpentry with no specific individual claiming authorship. Instead, dedicating themselves to an approach from years before, Los Carpinteros attribute accomplishment to the entire group of workers, similar to past guilds of carpenters. Their work has been displayed in the New York Museum of Modern Art, the Los Angeles County Art Museum, and the Tate Modern Museum in London.

Partnered with Art Basel Miami, Soho Studios Miami provides the premium location for artists and partnered projects like the Absolut Bar to be displayed. Being one of the largest of venue in miami, Soho Studios allows artists and business to mingle freely while promoting the arts. For businesses, the venue allows companies to have an inside corner with art festivals. Marketing your brand at Art Basel Miami Beach will be no problem because the event space miami festival is literally in the same neighborhood. Compared to other venues in Miami, Soho Studios literally provides the premium location, size and spot for a company-art combined presence.

Soho Studios is also available during other times of the year as well, making it a prime location for catering, school graduation events, fashion shows and weddings, DJ music events, photo shoots and commercial video production, charity conferences and seminars. There is no limitation to the large scale type of events that can be planned for and managed at Soho Studios. So for the next Art Basel Miami Beach event, take a moment to check out Soho Studios. You will be impressed with the commercial opportunities available versus other party venues Miami offers.

The Heineken Mural Project at Art Basel Miami Beach

The Heineken Mural Project combines celebrity artists with cold Heineken Beer to create another addition to the Wynwood Walls in Miami. This event is held each year for Art Basel Miami Beach and features Chor Boogie, Estria, CP1, Don Rimx, and Prime and many more artists who paint the walls in the Wynwood District.

Chor Boogie, is "an artist of modern times" according to his webpage, who has a message to convey with his art and is not worried about your opinion about it. He has become a celebrity through his colorful works of art. All the artists chosen to paint the murals were chosen for the voice they would bring to the murals. Each mural is unique, and worth viewing in its own right.

Heineken's marketing geniuses have proven their worth with the Mural Project, and choosing Art Basel Miami Beach for their event space has put them right in the middle of the global art scene, as word of new murals spreads fast in the art community.

Plan Your Next Event At Miami's Premier Venue

Soho Studios has been established as the center of the art district, and therefore is THE event space Miami. If you are looking for a proven company to help market your brand at art Basel Miami Beach, Soho Studios has the location, reputation, and experience to host the event of the season, and you can be a part of it.

Venues in Miami such as Soho Studios stay on top of what is relevant in the art scene during Art Basel Miami Beach and throughout the rest of the year. Soho Studios is a great venue in Miami to host almost any event . Whatever type of event space in Miami  you are searching for, Soho Studios can fulfill your event needs beyond your expectations.

Soho Studios is one of the largest party venues in Miami, and can fit almost any theme to help you market your brand as there is literally a blank canvas ready to paint your party, concert, or any event perfectly.

Diors Pop Up Store at Art Basel Miami Beach

Every December in Miami welcomes Art Basel Miami Beach. Global brands take this opportunity to market their brands via experiential marketing events, sponsored art installations and in many cases, and popup shops temporarily established overnight around town.

In the past Art Basel Miami Beach welcomed Christian Dior for three weeks, with its own company pop up shop, as well as Pringle of Scotland. These popup stores made a big bang with their event space, Miami presence, bringing out a broad array of stellar metallic handbag designs as well as eye-catching Scottish knitwear. The eclectic mix was not lost on the art crowd attending, with many in the audience visiting both stores while they were in town.

With Soho Studios is located right in the heart of the Wynwood District in Miami. Each year Art Basel Miami Beach is celebrated at Soho Studios by hosting large scale art shows, and various other art based and performance events. This venue in Miami offers one of the biggest locations for a pop up shop in the area. When marketing your brand at Art Basel Miami Beach, this facility can handle some of the biggest displays and temporary facilities possible given it can provide up to 65,000 sq. ft. of space. When it comes to venues in Miami, the benefits of the facility are hard to beat.

Further, Soho Studios is also available for other times of year as well. With the size and ability to manage multiple events, the Studios can manage weddings, conferences, charity events, school graduation balls, video and photo production, training events and more. The size of the facility also makes it possible to have multiple events occurring simultaneously as well.

So if you are looking to establish a presence at Art Basel Miami Beach Soho Studios is the answer. Whether it be for pop up shop presence or the Art Basel event of the year, Soho Studios will help you to put your brand on the map in Miami, and all over the planet.

Marketing Your Brand at Art Basel Miami Beach

Brands from all over the world find Art Basel Miami Beach as a prime location for creating brand awareness. Global brands like BMW, Cartier and many more have used Art Basel Miami Beach as a branding platform by hosting events in various venues in Miami.

Finding an accommodating event space in Miami can be quite involving. This being a festive season for the whole of Miami, you need a premier event venue with all the necessary facilities. Whether it is a launch party, a photo shoot, a fashion show, wedding and receptions, prom and formals, charity events, parties or DJ concerts, you need to be assured of the best.

Right at the center of Wynwood District in Miami, Florida is Soho Studios, a versatile and high standard event venue for all you can think of. This is a place with an air of excitement, making it the ultimate destination. It is approximately 65,000 square feet and serves just about any purpose.

If you are an event planner looking for an event venue in Miami, then everything is to your advantage with the flexibility of the space. There are three studios for you to select from. Marketing agencies and experimental marketers can rest assured of the hospitality of the studios. It has successfully held high profiled international conventions. As soon as you have rented the space, you can turn it into any format you like. The welfare of your guests is in safe hands with provisions such as catering, and décor among others.

The studios avail you the chance of marketing your brand at Art Basel Miami Beach. Whether it’s a new brand or an already established one, this place has the potential market you so much need. Great global gatherings like The Miami Fashion Week will give you the men and women from all over the world who subscribe to all you want to market. It’s an opportunity to market your brand internationally.

The film and television industry is also not left out with Miami preparing to experience a transformation with guests from every corner of the world. There isn’t a better place to host that particular occasion than the Soho Studios. They strive to ensure that your celebration is a success and you will always look forward to another great experience with them. Follow the link to watch a video of the magnificence venues in Miami and their important features.

Dianne Von Furstenbergs limited edition Evian Bottle

The power of marketing your brand at Art Basel Miami Beach was demonstrated recently with the launch of the stunningly rendered Diane Von Furstenberg limited-edition Evian bottle. She joins the ranks of fellow designers Jean Paul Gaultier and Christian Lacroix with her own interpretation of this cultural interpretation of modern branding.

Evian’s core message for its product is one of vitality, youth, and uncompromising purity. The designer known for her mantras adds “Water is Life is Love is Life is Water is…,” to her legacy. The phrase is emblazoned on the bottles in white in her own readily-recognized handwriting. Ms. Von Furstenberg is one of the design pioneers of our age and is known for her innovative and tradition-busting styles. Her choice of Evian, however, is nothing but tradition. She stated at the launch that, “I have drunk Evian all my life, ever since I was a tiny, tiny, tiny little girl."

The new bottle and design was premiered at the world’s biggest art fair, Art Basel Miami Beach. These types of events are popular at Soho Studios in Miami’s Art District, as it is used as a favorite launch pad for major fashion news and products. The Evian launch is only one of a number of brands using Art Basel Miami Beach to gain maximum exposure for major announcements and product introductions.

In the age of brand marketing , it is only natural that a creative mind would gravitate towards Soho Studios, one of the exciting venues in Miami. This 65,000 square feet multi-functional facility has showcased its share of iconic brands, as well as hosting photography shoots, serving as a film studio, and event space Miami residents know for multiple types of media and entertainment.

If you’re seeking a premier location that allows the most creative and impressive presentation, consider marketing your brand at Art Basel Miami Beach. You’ll find Soho Studios the perfect venue in Miami and a canvas for your creative team to use in creating a memorable event. Whether for business, public or private events, our versatile space allows you to provide your guests an event to share on every social media platform.

Cartier partners with Art Basel Miami Beach

It's official: Cartier, one of the world's largest jewelry and luxury goods companies has joined forced with Art Basel and Art Basel Miami Beach as a new sponsor.

Cartier will contribute by creating the Cartier Dôme venue in Miami, located at the Miami Beach Botanical Garden. The luxury titan will also host an even in the Art Guest Lounge. This is one of the many floor plans at Art Basel, and was designed by Jean Nouvel, a world renowned architect.

Art Basel Miami events will soon explode all over the the hottest venues in Miami and the Cartier Dôme will boast only the most decadent, one-of-a-kind Cartier jewelry in an unforgettable setting. Cartier will have special VIP guests and will showcase art-world personalities from around the globe. It says something that with so all the party venues Miami has to offer, Cartier chose Art Basel.

The Cartier Dôme will be open from 2:00 4:00 pm during the art show. This venue in Miami kicks off a new commission project which includes an interactive piece by none other that the world famous French artist Pierrick Sorin. Sorin is known for his short films and audio-visual devices. His fondness of life and humor makes his contributions invaluable to Cartier and the event. Cartier continues to show its commitment to philanthropy and contemporary art.

Art Basel continues to make a name for itself as one of the most exciting and groundbreaking event space Miami has to offer. With big names like Cartier, the sky is the limit for the 65,000 square foot compound, making it one of the largest venues in Miami as well. This larger-than-life venue hosts names as big as its space, at can help people like you in marketing your brand at Art Basel Miami Beach.

Bugatti unveils the worlds fastest Art Car

When Bugatti, the luxury car designer, unveiled the results of his artistic Veyron Grand Sport Vitesse with the design of its exterior overseen by Bernar Venet it demonstrated the perfect melding of art and luxury cars. This roadster also boasts top speeds of 255 mph, making it the fastest car in its class. When he was approached by Bugatti, Venet, a renown French artist, was excited about the opportunity to combine his love for scientific treatises and mathematical equations and apply them, in vibrant three dimensional form, to the powerful luxury car.

With the explicit nod to the haute couture both the exterior and interior presents, the interior is bathed bold colors that exude understated class. This belies the raw power that is suggested by the bold use of graphics in the $2.5 million Vitesse.

Of course, for an event this noteworthy, you need to ensure the event space Miami is appropriate in providing the type of atmosphere that is desired. There are a number of aspects that must be considered when choosing venues in Miami that are ideal for presenting such a rare form of art. There is a reason why people choose Soho Studios in Miami. The range of experience the staff has with providing such a venue in Miami for art based events, such as Art Basel Miami Beach, is limited only by your imagination.

Not only does this venue in Miami have experience with providing accommodations for conferences, charity events and concerts, it is the perfect place for marketing your brand at Art Basel Miami Beach. With four primary floor plans that can be fully customized to suit your unique needs, Soho Studios works with you to accommodate your vision regarding how your event should be staged and the type of reception and crowd you desire to reach.

VH1 and SCOPE at Art Basel Miami Beach

Art Basel Miami Beach is just around the corner and this year is expected to be bigger and better than ever. Big names are hosting events this year and looking for great venues in Miami. These big names are also making a big impact in the community and effectively using exposure at Art Basel as a new marketing tool.

Art & Branding

When considering your next big event in Miami take a note from some of the brands that have done it successfully before you, like VH1 and Scope in 2012. The Scope International Contemporary Art Show is one of the biggest and best shows at Art Basel. VH1 was able to create an amazing event and an even more amazing partnership that has been very beneficial to their overall marketing strategy.

Watch Video -VH1 & SCOPE

When marketing your brand at Art Basel Miami Beach take the event space into account. You'll want to make sure you are giving the people a night to remember. There are a few key elements you should keep in mind when looking at event space in Miami.

Finding the Right Venue in Miami

It's all about the atmosphere. 

Do you want an intimate setting for a group of 150 or are you looking to host party goers by the thousands? When choosing party venues in Miami having different options for the floor plan is etremely important. Make sure you are working with a versatile space.

Location, Location, Location.

 If you have a great space but it is in the wrong location your event will be less than successful. One thing that VH1 did really well in their partnership with SCOPE in 2012 was making sure they were a destination spot that everyone could easily access. Art Basel and the Wynwood Arts District go hand in hand, so why not host your event in the middle of the action?

In the end, pulling off a successful event comes down to planning and research. If you keep in mind the success of past brand partnerships like VH1 and SCOPE in 2012 and team up with the perfect event space in Miami to fit your needs, your event is bound to be a success.