Jaguar at Art Basel Miami Beach

Deconstructing the Jaguar to explore the symbolism of the brand through art installations is a style of brand marketing that has proven quite effective. Originating in the world famous London shopping store, Harrods, the Wallpaper* Handmade exhibit will be part of the Art Basel Miami Beach experience. By transporting this magnificent collection of contemporary art as related to the car brand Jaguar to the best event space Miami has to offer, Jaguar is achieving a marketing dream.

When marketing your brand at Art Basel Miami Beach, one must realize the potential to reach the high brow American art audience, as well as potential customers, sponsors and partners from the U.S. and internationally. As one of the world's most sophisticated and well organized art showcases, Art Basel Miami Beach offers brands the chance to engage audiences in a roundabout way. In order to expand the American reach of this British owned manufactured automobile, presenters of the Wallpaper *Handmade are attempting to make an emotional connection with drivers who may be capable of affording a Jaguar but not bonded to this British model.

As a stellar window display in London, the Jaguar Design exhibition featured mind expansive collections one might not relate to automobiles—at first. For example, of the displays coming to events in Miami is 'Revolution,' a lighting display by Moritz Waldemeyer that brings the sleek lines and fast movement of Jaguar to life by combining interior and exterior shapes. Yet another collection brings to mind a dressing room with a scene featuring Mary Katrantzou's 'Neo' dress that showcases laser cut design along side Harry Winston's 'Ultimate Jewelry Box' in a retro gold model.

Other names that will be included in the approximately 70 works at the Handmade exhibitions during Art Basel Week include Karl Lagerfeld, Peter Saville, Hervé Van der Straeten, Johanna Grawunder, Brioni and Poltrona Frau. In order to stand apart from other art installations at the venues in Miami during Art Basel Miami Beach, Jaguar has managed to incorporate the top names in luxury design in elements seemingly unrelated to the automobile industry, such as women's dresses and bedroom furniture, among the key concepts of Jaguar--fashionable, streamline and luxurious yet accessible and functional for the modern, high end car owner.

Grey Goose at Art Basel Miami Beach

It is hard to overstate the impact that Art Basel Miami Beach has on the global art scene. Art Basel Miami Beach and the events in Miami held during this week attract an international audience ready to explore creativity in all of its aspects. This creates a pristine marketing opportunity for brands all around the world to create brand awareness and exposure.

One primary example is Grey Goose Vodka. Grey Goose is the proud sponsor of the Fusion MIA Art Fair which will feature African and Latin artists and music provided by the Miami Symphony Orchestra. Guests will enjoy specialty libations from Grey Goose. This strategic marketing campaign will create a lasting impact for the brand on a globalized level.

Grey Goose understands the value of marketing your brand at Art Basel Miami Beach as do the many other brands you will see amongst the tents, the events and the art installations. Prior to the event brand marketers identify some of the event space Miami has to offer and the events they will host. They carefully select which stellar marketing opportunity they would like to participate in, by determining which one resonates most with their brand strategy.

 It is important for local, national and international brands to promote themselves at Art Basel events in Miami as they draw in a substantial amount of visitors. Anyone involved in brand marketing understands the importance of spreading brand awareness during Art Basel Miami Beach.

Christie's at Art Basel Miami Beach

When it comes to marketing your brand at Art Basel Miami Beach take note of the strategic partnership between Christie's and Art Wynwood. Christie's sponsoring of the Art Wynwood event was a great success in 2012 as "The Official Luxury Real Estate Partner" and they are continuing the partnership this year as well.

The event is located in Midtown Miami near the Wynwood Arts District adjacent to its sister fair CONTEXT. Combined the exhibit's will feature over 190 galleries from 22 countries all held within 250,000 square feet of gorgeously curated indoor and outdoor space. The exhibitions will be connected to each other by a courtyard with a series of special video exhibitions and sculptural projects.

When it comes to your own brand marketing in Miami consider working with similar groups to combine forces and create an exciting event. Their partnership has successfully garnered worldwide recognition for the ties between high-end real estate and fine art. Christie's interactive booth at the entrance of Art Basel Miami Beach will exhibit luxury real estate offerings from all around the world enticing visitors. Christie's and Art Basel Wynwood have found the perfect way to combine their brands to create a buzz and get people interested in their partnership.

The two powerhouse groups understand that events in Miami are expected to reach a certain level of glamour and entertainment value, especially during Art Basel. Different venues in Miami can help to elevate an event to a higher status. Both brands understand that Art Basel Miami Beach is the perfect platform to present their brands and attract the type of client they want to work with. The combination of an excellent venue, the Christie's brand and the amazing art featured at Art Basel Wynwood is sure to be one of the events to remember at this year’s activities.

Vita Coco Coconut Water at Art Basel Miami Beach

Vita Coco Coconut Water, the best selling coconut-water brand in the United States, is cementing its reputation as an elite drink by sponsoring the 2013 Select Fair Miami. The Fair, held during the week of Art Basel Miami Beach, showcases the best of the best of contemporary artwork to discerning art collectors who have come from around the world to be a part of Art Basel.

Vita Coco Coconut Water will be served at several special events, including the VIP preview pre-Basel event that lets serious collectors see and buy art before the general public gets a chance. By associating its brand name with such an exclusive and elite event, Vita Coco reinforces its image as a drink for the world's elite, the rich and the famous, and the taste makers and trendsetters.

Vita Coco will also be served at a special public reception for the artists, a festive event with DJ sets and explosive work from a performance artist, which will link the brand to cutting-edge culture, the club scene, and having a good time.

Select Fair Miami is a satellite event to the world-famous Art Basel Miami Beach. Held just two blocks from Art Basel and one block from the beach, the Select Fair gathers together the cream of the crop of contemporary art in all mediums, from painting and sculpture to street art and outsider art.

Art Basel attracts an international crowd of elite contemporary art collectors. When they are seen and photographed drinking Vita Coco Coconut Water, the message will be clear that Vita Coco is a brand that stands above the rest -- just as the Select Fair Miami stands above the rest by choosing only the very best artists and galleries to showcase and sell.

Vita Coco's name and logo will be prominent in Select Fair printed materials and online. The more its reputation as an elite drink is enhanced, the more it will appeal to the mass market as well.

GE Capital at Art Basel Miami Beach

Experience one of the world's most stylish neighborhoods, the Wynwood District in Miami, this December 4 to 8 for Spectrum Miami. The week of Art Basel Miami Beach will be inundated with art gallery shows and entertainment options.

In order to stand out from the top artists and promoters in the world at this outstanding showcase opportunity, Spectrum facilitators have moved mountains. Starting with the sponsorship, GE Capital is sponsoring the VIP trade lounge, while show sponsors include ArtSpot International Art Fair, AroundTown arts and culture magazine, ArtSlant, and Art Business News. By involving the top names in print and online media in relation to the art community, Spectrum is achieving its goal of astounding brand marketing.

In terms of what to expect at the Spectrum events in Miami, the show coordinators are encouraging artists on an international scale to compete in a juried art fair. Photography, glassworks, sculpture and paintings are the categories of entries permitted in the contest. Only the crème de la crème are granted a showcase for one of the most sophisticated events in Miami during Art Basel.

The coordinators have very specific guidelines in terms of displays in order to maintain a cohesive and open feel for viewing by visitors. While 50 of the top galleries and 50 juried artists in a wide range of mediums and styles will display their finest creations at the event, visitors will be able to view the works in a mod, streamlined setting.

When marketing your brand at Art Basel Miami Beach, follow the lead of Spectrum. Creativity is key for a display of dozens of art installations. However, by organizing the event with structure and form, you can be sure to make a professional presentation.

In terms of promotion, using sponsors from online and print media in your focus area ensures your event will receive appropriately targeted publicity. Venues in Miami offer some of the greatest freedoms in visual marketing on a large scale in the world. For an arts related event space Miami during Art Basel these cues from Spectrum will give your brand marketing a boost.

Swarovski at Art Basel Miami Beach

Art Basel Miami Beach has become one of the most popular events in Miami in recent years. Miami proves to be the perfect winter holiday spot for the international elite in the world of art. It’s no wonder that thousands will be flocking to Miami, with miles of sandy beaches, a well-established art culture and the hottest night life in the country.

Miami will welcome the international art world December 5^th-8^th in a city wide celebration of art in all of its forms. Exhibitions, talks, events, and exclusive parties are just a part of this now, world renowned art event. Every aspect of art and art admiration has found an outlet in beautiful Miami Beach, Florida.

Almost as popular as the art exhibits themselves, are the exclusive art receptions and parties. Many of these events are by invite only and prove to be a networking Mecca for those pushing ahead in the world of art. Event space Miami offers many opportunities for marketing your brand at Art Basel Miami Beach. Miami proves to be a brand marketing hot spot during this event.

One such event will be that hosted at the Maison Martin Margiela Boutique. This ultra-exclusive cocktail party is being hosted to showcase the newest collection by Atelier Swarovski. The collection is called - Crystalactite.

Margiela and Swarovski have teamed together to use new gem technology to create the futuristic Crystalactite jewelry collection. These pieces resemble the naturally occurring stalactite formation of developing crystals. For those lucky enough to get an invitation to the Margiela Swarovski event they will get a first glimpse of what is sure to be one of the most exclusive gifts this holiday season.

Art Basel Miami Beach proves to be the one event in which visitors can enjoy the work of well established artists while also being introduced to rising stars in the art world. International galleries will be exhibiting the work from the masters alongside emerging artists that are just beginning to explode on the art scene.

Exhibits will be divided into specific sectors using different venues in Miami to showcase specific types of art, for instance Nova, will showcase never before seen piece by new and emerging artists. Other sectors will include Film and Magazines. Art Basel Miami Beach attempts to truly encapsulate the full spectrum of art expression in our modern culture.

Piguet at Art Basel Miami Beach

Careful brand marketing and creative development of a company’s brand image is now recognized as an essential element of any modern marketing strategy. In that context, Art Basel Miami Beach is now seen as a premier opportunity to showcase brands leading their industry in style and éclat.

The event is one of the premier annual events in Miami, attracting global attention and extensive press. Many of the world’s leading brands use this as one of the ideal marketing platforms in Miami to promote or introduce new and innovative products. Marketing your brand at Art Basel Miami Beach is seen by many as a savvy decision.

This year’s Art Basel (5 to 8 December, 2013) is no exception. As the rarified world of luxury timepieces continues to experience consistent growth, the leading manufacturers of haute horology constantly strive to set their brands apart with event-specific marketing initiatives.

The Swiss manufacturer Audemars Piguet is a global Associate Partner of Art Basel. Leveraging this relationship, the company announced a new artist collaboration and added excitement to the show with a stunning installation piece.

The creation is a floating chalet that will be the focal point of Piguet’s events throughout the week of the show. The anachronistic perspective of an ice chalet from Piguet’s home in the Vallée du Jouxoff of sunny Miami Beach will be enhanced by the sense of a snow-covered structure floating on an iceberg. Piguet will also have a presence in the Collector’s Lounge, where it will also provide a retrospective of its classic Royal Oak timepieces.

The Art Basel is held annually in Miami, Switzerland and Hong Kong as three of the art world’s most trendsetting events for Modern and contemporary work. First held in 1970, the show provides visibility for art galleries and artists throughout the world and is instrumental in nurturing individual artists. The event space Miami residents know as the home of the show is located in the Wynwood Art District.

BAZAAR's PopUp Store at Art Basel Miami Beach

It’s that time of year again. The time of year when Art Basel returns to Miami Beach, bringing with it a crowd of art enthusiasts and global jet setters. Art Basel Miami Beach is the perfect scenario for building brand recognition for well-known artists, as well as the obscure. Marketing your brand at Art Basel Miami Beach can be accomplished via pop-up art fairs, parties and additional avenues. These events in Miami attract potential consumers, media members, and local art collectors from Miami and the surrounding areas. International art advocates are never left out of the scene, as they prepare to travel to all venues in Miami to view the new collection of the world’s most avant garde artists.

ShopBAZAAR is scheduled to return to Art Basel Miami Beach from December 3-5, 2013. Their pop-up store will feature exclusive viewings for public and private shopping experiences. In 2012 their must-have fashions with a retail flair encouraged people to immediately purchase items. ShopBAZAAR is planning on having the same instant-gratification reaction at this year’s pop-up experience. The venue provides the perfect electric atmosphere to encourage shoppers to shop until they drop. Exclusive items such as limited edition Jennifer Fisher ‘apostrophe’ earrings and specially designed MCM handbags by artists Craig & Karl will be available for purchase. To peruse the ShopBAZAAR collection be sure to stop by the Soho Beach House - an exclusive event space Miami.

The art world buzz surrounding the return of ShopBAZAAR to Art Basel Miami Beach signifies the growing marketing trend that is associated with this event. Imagine a place where art can be viewed both privately and publicly; where you can discover new artists; fall in love with old favorites; and purchase exclusive artwork … upon opening your eyes from this imagined venue, and you will soon realize that in fact it is a reality. Art Basel Miami Beach 2013 is set to exceed its 2012 successes.