When it comes to marketing your brand at Art Basel Miami Beach take note of the strategic partnership between Christie's and Art Wynwood. Christie's sponsoring of the Art Wynwood event was a great success in 2012 as "The Official Luxury Real Estate Partner" and they are continuing the partnership this year as well.
The event is located in Midtown Miami near the Wynwood Arts District adjacent to its sister fair CONTEXT. Combined the exhibit's will feature over 190 galleries from 22 countries all held within 250,000 square feet of gorgeously curated indoor and outdoor space. The exhibitions will be connected to each other by a courtyard with a series of special video exhibitions and sculptural projects.
When it comes to your own brand marketing in Miami consider working with similar groups to combine forces and create an exciting event. Their partnership has successfully garnered worldwide recognition for the ties between high-end real estate and fine art. Christie's interactive booth at the entrance of Art Basel Miami Beach will exhibit luxury real estate offerings from all around the world enticing visitors. Christie's and Art Basel Wynwood have found the perfect way to combine their brands to create a buzz and get people interested in their partnership.
The two powerhouse groups understand that events in Miami are expected to reach a certain level of glamour and entertainment value, especially during Art Basel. Different venues in Miami can help to elevate an event to a higher status. Both brands understand that Art Basel Miami Beach is the perfect platform to present their brands and attract the type of client they want to work with. The combination of an excellent venue, the Christie's brand and the amazing art featured at Art Basel Wynwood is sure to be one of the events to remember at this year’s activities.
